Gertec
Gertec is a 30-year-old Brazilian manufacturer of payment terminals, SmartPOS devices, and commercial automation equipment, with a software platform layer (MyMDM, GerTEF, MyNPS, Tap2Pay, Gertec 360 TaaS), serving banks, retailers, fintechs, and SMBs across Brazil through distributors, resellers, and the Caixa Aqui program.
- Company typePrivate
- Founded1994
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gertec does
Gertec is a privately held Brazilian technology company headquartered in São Paulo that designs, manufactures, and services payment terminals, commercial automation equipment, and related software platforms for the Brazilian market. Its product portfolio spans Android-based SmartPOS terminals (GPOS730, GPOS760, GPOS780, GPOS790), legacy and mobile payment terminals (MP and GPOS400/700/720 series, GT100-PRO, SATURN1000, S30, G800/G810/G820), self-service kiosks (SK100, SK210), commercial automation peripherals (printers, microterminals, smart terminals, POS keyboards, SAT-MFE fiscal hardware, consultation terminals, and full PDV systems), and the ePass FIDO security key for authentication. The company has manufactured more than 6 million units over 30 years of operation and operates a manufacturing facility in Ilhéus (Bahia), a service operations unit in Diadema (São Paulo), and an additional office in Manaus, alongside its São Paulo headquarters.
Underlying its hardware is a software and services layer that includes MyMDM for terminal fleet monitoring and management, GerTEF for electronic funds transfer and payment integration, MyNPS for customer satisfaction research, Tap2Pay for contactless payments, and Gertec 360, a Terminal-as-a-Service subscription offering. Gertec monetizes primarily through one-time hardware sales of POS and commercial automation devices, supplemented by software licensing (GerTEF, Gérun), subscription revenue (Gertec 360, MyMDM), and professional services delivered through its nationwide REGAT authorized technical assistance network. Customer segments span large enterprises (primary), mid-market, SMB, retail, and fintechs/acquirers, served through a multi-channel model of direct e-commerce, authorized distributors, resellers, Software House integration partners, the Caixa Aqui program with Caixa Econômica Federal, and dedicated enterprise field sales. The company holds LGPD, ISO 9001, and ISO 14001 certifications and positions its 100% Brazilian ownership and three-decade market presence as core differentiators.
Gertec firmographics
Firmographics- Name
- Gertec
- Legal name
- Gertec Brasil Ltda
- Website
- https://gertec.com.br
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Gertec is a 30-year-old Brazilian manufacturer of payment terminals, SmartPOS devices, and commercial automation equipment, with a software platform layer (MyMDM, GerTEF, MyNPS, Tap2Pay, Gertec 360 TaaS), serving banks, retailers, fintechs, and SMBs across Brazil through distributors, resellers, and the Caixa Aqui program.
- Ownership category
- akta.pro rank
Gertec industry classification
Industry- Product category
- Payment Terminals and Commercial Automation Hardware
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Card-Not-Present / eCommerce Acquirers (FSAMABAD)
Keywords
Where Gertec is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices4 records
Markets served
Gertec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - POS Terminals and Devices: Sale of Point-of-Sale terminals, SmartPOS devices, PIN Pads, MPOS, kiosks, and related hardware equipment. Products include GPOS series terminals, MP series payment devices, SK series kiosks, and SAT-MFE equipment.
- Software Licensing - GerTEF and Gérun: Licensing revenue from GerTEF (electronic funds transfer software) and Gérun (software licensing contract) for payment processing and commercial automation
- Terminal-as-a-Service (Gertec 360): Subscription-based terminal service providing equipment with bundled software, maintenance, and support services for predictable recurring revenue
- Technical Support and Maintenance Services: Factory assistance, warranty services (express, additional, factory assistance), and authorized technical assistance network (REGAT) providing repair and maintenance services
- MDM and Platform Services: MyMDM terminal monitoring platform and other cloud-based platform services for device management and customer analytics
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gertec 360 Terminal-as-a-Service subscription model |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Gertec product offering
Product offeringCore offering
Gertec manufactures and sells payment terminals (PIN pads, SmartPOS, mobile POS, self-service kiosks) and commercial automation hardware for Brazilian retailers, financial institutions, fintechs, and payment acquirers. The company also operates a software platform layer (MyMDM, GerTEF, Tap2Pay, MyNPS) and a Terminal-as-a-Service subscription (Gertec 360), supported by a nationwide authorized technical assistance network (REGAT). Revenue is generated primarily through hardware sales, software licensing, subscriptions, and technical support services.
Product overview
Gertec is a Brazilian technology company specializing in commercial and banking automation with over 30 years of market presence and more than 6 million products manufactured. The company operates a diversified portfolio organized into three main product categories: (1) Payment Methods including SmartPOS terminals (GPOS730, GPOS760, GPOS780, GPOS790), payment terminals (MP20/MP21/MP30/MP35/MP40P series, GPOS400/GPOS700/GPOS720), and specialized terminals (GT100-PRO, SATURN1000, S30, G800/G810/G820); (2) Commercial Automation encompassing printers, microterminals, smart terminals, POS keyboards, SAT-MFE fiscal hardware, consultation terminals, and PDV systems; and (3) Android Solutions combining hardware and software platforms. The software platform layer includes MyMDM (terminal monitoring/management), GerTEF (electronic payment processing), MyNPS (customer research/surveys), Tap2Pay (contactless payments), and Gertec 360 (Terminal-as-a-Service subscription model). Additional offerings include the ePass FIDO security key for authentication, the REGAT authorized technical assistance network, and the Gertec Developer program for software house partners.
Differentiator
Problem solved
Functional benefit
Brands
- GPOS: SmartPOS terminal product family including GPOS730, GPOS760, GPOS780, GPOS790 models.
- SK Series
- MP Series
- MyMDM
- GerTEF
- MyNPS
- Tap2Pay
- Gertec 360
Products and services
- GPOS730 SmartPOS Terminal Android-based SmartPOS terminal offering advanced technology with strong cost-benefit for payment processing by merchants and retailers.
- GPOS760 SmartPOS Terminal Android SmartPOS terminal integrating sales and payments with practical, fast connectivity and mobility features for business use.
- GPOS780 SmartPOS Terminal Android SmartPOS terminal designed to deliver high performance for business optimization at the point of sale.
- GPOS790 SmartPOS Terminal Premium Android SmartPOS terminal with ultra performance and versatile design for varied retail and payment operations.
- SK100 Smart Kiosk Interactive self-service kiosk terminal providing customer engagement, communication, loyalty, and conversion features for retail and service environments.
- SK210 Smart Kiosk Compact self-service smart kiosk for modern retail and service environments requiring efficient, unattended customer interaction.
- MyMDM Terminal Management Platform Cloud-based platform for remote monitoring, management, software updates, and fleet configuration of Gertec payment terminals deployed by merchants and acquirers.
- GerTEF Electronic Funds Transfer Platform Software platform that automates electronic funds transfer and payment processing integration between merchants and financial institutions.
- MyNPS Customer Satisfaction Platform Customer satisfaction and Net Promoter Score research platform for collecting and analyzing customer feedback at the point of sale.
- Tap2Pay Contactless Payment Solution Contactless tap-to-pay solution that enables merchants to accept NFC-based card and mobile wallet payments on compatible terminals.
- Gertec 360 Terminal-as-a-Service (TaaS) Monthly subscription offering that bundles Gertec payment terminals with software, maintenance, and support for predictable recurring payments.
- ePass FIDO Security Key FIDO-compliant hardware security key for two-factor authentication and secure access to systems and online services.
- Gertec Developer Program Developer portal and partner program providing SDKs, APIs, documentation, and partnership conditions for Software Houses and integrators building solutions on Gertec platforms.
- REGAT Authorized Technical Assistance Network Nationwide authorized service network (Rede Gertec de Assist\u00eancia T\u00e9cnica) providing installation, maintenance, warranty, and repair services for Gertec products across Brazil.
- GPOS400 Payment Terminal Payment terminal for point-of-sale transactions with 3G connectivity, targeted at merchants needing reliable mobile network acceptance.
- GPOS700 / GPOS700 MINI Payment Terminal Payment terminal series for commercial automation and payment processing in retail and merchant environments.
- GPOS720 Payment Terminal Payment terminal designed for payment automation solutions at merchant points of sale.
- MP20 Series Mobile Payment Terminal Mobile payment terminal series for accepting card payments at the point of sale with portability.
- MP21 Series Mobile Payment Terminal Payment terminal series with multiple connectivity options (2G, 3G, 4G) for versatile card payment acceptance.
- MP30 / MP30P / MP30S Payment Terminal Series Advanced payment terminal series with enhanced processing capabilities for higher-volume merchant environments.
- MP35 / MP35P / MP35S Payment Terminal Series Premium payment terminal series with multiple connectivity and feature configurations for versatile payment acceptance.
- MP40P Payment Terminal Payment terminal for commercial automation with optimized performance for merchant use.
- GT100-PRO Terminal Advanced terminal for payment and commercial automation solutions at the point of sale.
- SATURN1000 Fiscal/Payment Terminal Terminal solution combining fiscal and payment applications for Brazilian retail compliance.
- S30 Payment and Commercial Automation Terminal Combined payment and commercial automation terminal for retail and merchant operations.
- G800 / G810 / G820 Payment Terminal Series Payment terminal series designed for various payment acceptance scenarios at the point of sale.
- SAT-MFE Fiscal Coupon Transmitter Fiscal hardware module for transmitting Brazilian tax coupons (CF-e) to support SAT-MFE fiscal compliance.
- POS Keyboards and Commercial Automation Printers Programmable POS keyboards, receipt printers, label printers, microterminals, and consultation terminals for commercial automation in retail environments.
Quantifiable outcome
- Over 6 million payment terminals deployed in Brazil
- +1 more outcomes
Companies that use Gertec
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Gertec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
Gertec partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and major.
- REGAT - Rede Gertec de Assistência TécnicacoreNationwide network of authorized technical assistance providers offering repair, maintenance, and support services for Gertec products. Partners receive training, dedicated support, and access to the Gertec brand for customer acquisition.
- Software House PartnerscoreDeveloper partners who build solutions on Gertec platforms including GerTEF and other APIs. Partners receive development tools, SDKs, and special conditions through the Gertec Developer program.
- Authorized DistributorscoreRegional distribution partners throughout Brazil who resell Gertec products and provide local market coverage.
- Transportadoras ParceirasminorShipping and logistics partners used for product delivery from the online store to customers. Customer data (name, address, phone) is shared with these partners for delivery purposes.
- Caixa AquimajorSpecial channel partnership with Caixa Econômica Federal for payment terminal deployment in Caixa lottery and service outlets across Brazil.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Gertec competitors and assessment
Company assessmentBroad incumbents
- GetNet (by Santander / Adyen partner): Brazilian acquirer with its own terminal line and a major consumer of payment-acceptance hardware. Comparable to Gertec as both a competitor for merchant POS deployments and a potential channel partner.
- Cielo: Brazil's largest merchant acquirer with proprietary terminal deployments. Comparable to Gertec as a domestic payment-acceptance player and a major channel for POS hardware in Brazil.
- Stone Co. Brazilian merchant acquirer that vertically integrated into POS hardware via the TON brand. Highly relevant because Stone is both a customer/competitor in Gertec's core payment-terminal space and a major force shaping Brazilian POS demand.
- PagSeguro: Brazilian fintech/acquirer with its own Moderninha POS line. Comparable to Gertec as a payment-terminal provider competing for Brazilian SMB merchant adoption, and as a buyer/integrator of terminal hardware.
Direct peers
- Newland Payment Technology: Chinese POS and payment-terminal manufacturer actively expanding in Latin America. Direct competitor to Gertec in Android SmartPOS and integrated payment hardware.
- Ingenico (Worldline): Global POS terminal business now part of Worldline. Competes with Gertec directly in payment-acceptance hardware and integrated merchant solutions in Latin America.
- Verifone: Global POS terminal manufacturer with established presence in Brazil. Direct competitor to Gertec in payment-terminal hardware for financial institutions and merchants.
- PAX Global Technology: Chinese-headquartered global POS and SmartPOS manufacturer with strong LatAm distribution. Directly comparable to Gertec as a competing Android-based SmartOS terminal OEM in the Brazilian and South American market.
- NDC Solutions: Brazilian POS and payment-terminal manufacturer serving acquirers, banks, and retailers. Closest direct domestic peer to Gertec in terms of product type, customer base, and Brazilian market focus.
Regional players
- Tectoy: Brazilian consumer electronics and embedded device manufacturer with adjacent capabilities in commercial automation hardware. Comparable as a Brazilian OEM/ODM that could overlap with Gertec's kiosk and commercial automation product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gertec social profiles
Digital presenceGertec compliance and trust
Trust signalCompliance3 records
Gertec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gertec leadership team
Management profileNumber of profiles
Profiles1 record
Gertec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gertec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gertec
What does Gertec do?
Gertec manufactures and sells payment terminals (PIN pads, SmartPOS, mobile POS, self-service kiosks) and commercial automation hardware for Brazilian retailers, financial institutions, fintechs, and payment acquirers. The company also operates a software platform layer (MyMDM, GerTEF, Tap2Pay, MyNPS) and a Terminal-as-a-Service subscription (Gertec 360), supported by a nationwide authorized technical assistance network (REGAT). Revenue is generated primarily through hardware sales, software licensing, subscriptions, and technical support services.
Is Gertec a public or private company?
Gertec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gertec founded?
Gertec was founded in 1994. It employs 251 to 500 people.
Where is Gertec based?
Gertec is headquartered in São Paulo, Brazil, in the Latin America region.
How does Gertec make money?
Five revenue lines are on record. Hardware Sales - POS Terminals and Devices are the primary driver. The others are software Licensing - GerTEF and Gérun, terminal-as-a-Service (Gertec 360), technical Support and Maintenance Services and MDM and Platform Services.
Who are Gertec's main competitors?
Broad incumbents on record are GetNet (by Santander / Adyen partner), Cielo, Stone Co. and PagSeguro. Direct peers are Newland Payment Technology, Ingenico (Worldline), Verifone, PAX Global Technology and NDC Solutions. Tectoy is listed as a regional player.
Does Gertec have an API?
Yes. Gertec provides a Developer Portal (developer.gertec.com.br) for software houses and developers. The portal offers development tools, drivers, manuals, and software for download. The platform supports partner software houses through a dedicated registration and partnership program. Developer documentation is at developer.gertec.com.br.
What industry is Gertec in?
Gertec's product category is Payment Terminals and Commercial Automation Hardware. Its primary akta.pro industry code is FSAMABAD, Card-Not-Present / eCommerce Acquirers. Its NAICS code is 334118 and its SIC code is 3575.