What Gabetti does

Gabetti is an Italian real estate franchising company operating under the legal entity Gabetti Property Solutions Franchising Agency s.r.l. Founded in the 1950s and headquartered in Milan, it runs a nationwide network of franchise agencies across all Italian provinces with corporate support offices in major cities, employing 501-1,000 staff. The company has approximately 75 years of operating history under the Gabetti brand and addresses the secondary residential and commercial property market in Italy.

The core product is a web-based property listing and services platform (gabetti.it) covering sale, purchase, and rental transactions. It includes an AI-powered property valuation tool (Valutazione) that produces instant free estimates via a captured form, an AI-powered property search in beta (Ricerca AI) that supports natural-language queries, an agency directory, a news/content section for buyer and seller guides, and a franchise recruitment program ("Diventa Gabetti"). A subsidiary sub-brand, Gabetti Home Value, focuses specifically on new-construction residential solutions. Property images are served through an image API at api.gabettigroup.com, indicating a centralized platform architecture supporting both corporate and franchise touchpoints.

Monetization combines transaction commissions on residential and commercial sales and rentals routed through the franchise network, recurring and one-off franchise fees from agency operators, and a freemium valuation funnel that converts consumer leads into franchise-served transactions. Pricing on transactions is not publicly disclosed. The GTM is channel-partner-led: the franchisor recruits and supports local entrepreneurs who operate agencies under the Gabetti brand. Compliance posture includes GDPR-aligned privacy and cookie policies on the website and a group-wide whistleblowing channel implemented under D. Lgs. n. 24/2023 / EU Directive 2019/1937.

Name

Gabetti

Legal name

Gabetti Property Solutions Franchising Agency s.r.l.

Website

https://gabetti.it

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gabetti is a privately held Italian real estate franchising company operating a nationwide franchise network of property agencies under the "Gabetti Property Solutions" brand. It serves residential and commercial buyers, sellers, renters, landlords, and franchise entrepreneurs via a web-based listing platform with AI valuation and AI search tools.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

Keywords

• Real estate brokerage
• Property valuation
• Residential listings
• Franchise network
• Property management services

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Transaction Commissions: Commission-based revenue from residential and commercial property sales and rentals through the franchise network
2. Franchise Fees: Revenue from franchisees who join the Gabetti network to operate under the brand
3. Property Valuation Services: Free property valuation service for customers, generating leads for the network

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Gabetti operates as an Italian real estate franchising company with a nationwide network of agencies. It provides property listing, valuation, sales, purchase, and rental services for residential and commercial real estate across all Italian provinces, supported by an AI-powered property valuation tool and a comprehensive online platform.

Product overview

Gabetti operates as a comprehensive real estate platform with a unified offering centered on its core property listing and agency services. The platform includes property listings for sale and rent (Immobili), property valuation (Valutazione), agency directory (Agenzie), and service offerings for buying, selling, and renting (Servizi). Supporting this are the News section for market insights and the franchise program (Diventa Gabetti) for agency expansion. The subsidiary brand Gabetti Home Value focuses on new construction properties. An AI-powered search feature (Ricerca AI) is available in beta. The platform spans all major Italian provinces with extensive property coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Gabetti Home Value: Commercializes new residential solutions with deep knowledge of territories, people, and real housing needs.

Products and services

• Gabetti Platform (Immobili) The main real estate listing platform offering properties for sale and rent across Italy, with search capabilities by location, price, size, and property type. Used by individual buyers, sellers, and renters.
• Valutazione (Property Valuation) Property valuation service that provides instant estimates for selling or renting properties by analyzing property details and market data. Free for property owners and used to generate leads for the franchise network.
• Servizi (Vendita, Acquisto, Affitto) Comprehensive real estate transaction services including sales assistance (Vendita), purchase guidance (Acquisto), and rental management (Affitto) for both property owners and buyers across the franchise network.
• Gabetti Home Value Specialized service for new construction properties, commercializing residential solutions based on deep knowledge of territories, people, and real housing needs.
• Diventa Gabetti (Franchise Program) Franchise program allowing entrepreneurs to open Gabetti real estate agencies, offering support from a Group with 75 years of history, brand recognition, training, and corporate infrastructure across Italy.
• Agenzie (Agency Directory) Directory of Gabetti affiliated real estate agencies across Italy, providing access to local professional brokers for property transactions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tecnocasa: Italy's largest real estate franchise network and Gabetti's most direct domestic competitor. Both operate multi-brand franchise models covering residential brokerage, mortgage brokering, and franchising across Italian provinces, targeting the same consumer and franchisee segments.
• Re/Max Italy: Global real estate franchise operating in Italy through a network of affiliated agents. Directly comparable to Gabetti in model (franchise), customer (residential buyers/sellers), and geographic focus (Italy).
• Engel & Völkers: International real estate franchise with a meaningful Italian footprint focused on mid-to-high-end residential and commercial brokerage. Comparable to Gabetti in franchised brokerage model and in its use of a strong brand to recruit agents.
• Immobiliare.it: Italy's leading online real estate listing portal. While a portal rather than a franchise, it competes for the same buyer/seller audience and increasingly offers brokerage-adjacent services, making it a direct funnel competitor to Gabetti's platform.
• Idealista: Major Southern-European real estate portal with strong presence in Italy. Competes with Gabetti for property discovery mindshare and is expanding into agency and transaction services, posing a direct threat to the franchise network's listing pipeline.
• Coldwell Banker Italy: U.S.-originated residential real estate franchise present in Italy. Competes with Gabetti for franchisees and end clients in the Italian residential market under a global brand.
• Century 21 Italy: Global real estate franchise network with an Italian affiliate base. Direct competitor to Gabetti in residential brokerage franchising and in attracting entrepreneur-led agency owners.

Emerging players

• Dove.it: Italian proptech combining online listing tools with traditional agency services. Overlaps with Gabetti in serving Italian residential buyers and sellers and in digitizing the brokerage workflow.
• Casavo: Italian proptech operating an iBuyer model that purchases and resells homes directly. While not a franchise, it is a digital-first competitor targeting the same Italian residential buyer/seller segment with a streamlined, lower-friction proposition.
• IAD (iadfrance): European proptech-driven network of independent real estate agents expanding into Italy. Comparable to Gabetti's franchise/agent-network model but with a digital-first, lower-overhead cost structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gabetti
• LinkedInlinkedin.com/company/gabetti-franchising-agency
• Instagraminstagram.com/gabetti.it
• Xx.com/Gabetti1

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gabetti