Grovia
Grovia is a Seattle-based, privately held partner recruitment software and services company, founded in 2020, that helps businesses discover, recruit, and onboard affiliates and influencers. It operates with 11-50 employees under a two-person executive team.
- Company typePrivate
- Founded2020
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Grovia does
Grovia is a partner recruitment software and services company founded in 2020 and headquartered in Seattle, Washington. The company targets organizations seeking to build or scale partner programs, offering tooling and services to discover, recruit, and onboard affiliates and influencers. Its positioning sits at the intersection of channel-recruitment services and SaaS-style platform tooling, rather than a pure self-serve affiliate network play.
The company's offering is described in software-plus-services terms, implying hands-on recruitment support combined with platform functionality, though no specific product modules, feature set, or pricing tiers are disclosed in the available data. Grovia is privately held and operates with a workforce of 11-50 employees. Leadership consists of two known executives: Ian Brodie serves as Chief Executive Officer, while Rob Schab is the Founder, Chief Revenue Officer, and Co-founder — a structure that embeds a sales-led GTM orientation at the founder level.
The public information on Grovia is materially thin. The company's own website displays only a loading/verification page when accessed, and no funding rounds, customer logos, technology stack, pricing model, integrations, or geographic footprint are disclosed in any of the aggregated sources. This data gap limits deeper conclusions about unit economics, competitive positioning, product maturity, and scalability. From an investment perspective, Grovia presents as a small, early-stage private company with a focused but narrow public footprint and no validated signals of scale, traction, or capital backing in the available record.
Grovia firmographics
Firmographics- Name
- Grovia
- Website
- https://grovia.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grovia is a Seattle-based, privately held partner recruitment software and services company, founded in 2020, that helps businesses discover, recruit, and onboard affiliates and influencers. It operates with 11-50 employees under a two-person executive team.
- Ownership category
- akta.pro rank
Where Grovia is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Grovia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Grovia product offering
Product offeringCore offering
Grovia is a partner recruitment software and services company that helps businesses discover, recruit, and onboard affiliates and influencers. The platform combines technology with services to streamline the process of identifying, vetting, and activating marketing partners at scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Partner recruitment software and services A combined software platform and services offering that helps B2B customers discover, recruit, vet, and onboard affiliates and influencers into their partner marketing programs. The offering targets marketing and partnerships leaders at companies that run affiliate or influencer programs and want to scale partner sourcing without building a large internal recruitment team.
Companies that use Grovia
Customer profileIdeal customer profiles1 record
Grovia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grovia partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Grovia competitors and assessment
Company assessmentDirect peers
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform that helps brands discover, recruit, and manage creator partnerships. While it skews larger, its recruitment and onboarding workflows overlap with Grovia's product scope.
- Refersion: Refersion is an affiliate and influencer marketing platform focused on helping brands launch, recruit, and manage partner programs. Its onboarding and recruitment tooling directly mirrors Grovia's value proposition for DTC and e-commerce brands.
- GRIN: GRIN is a creator management platform with discovery, recruitment, and relationship workflows for influencer programs. Its focus on influencer onboarding and program tooling makes it a direct functional peer to Grovia.
- Upfluence: Upfluence provides an influencer and affiliate marketing platform with discovery, recruitment, and outreach capabilities. Its bundled software and services model is structurally similar to Grovia's positioning.
- PartnerStack: PartnerStack is a leading partner management and affiliate recruitment platform for B2B SaaS. It directly overlaps Grovia's core proposition of helping companies discover, recruit, and onboard affiliates and channel partners.
- Aspire: Aspire is an influencer marketing platform that helps brands find, recruit, and collaborate with creators. Its end-to-end workflow from discovery through onboarding makes it a close functional comparable to Grovia.
Emerging players
- Klear: Klear (now part of Meltwater) offers influencer discovery, recruitment, and campaign management. Its creator discovery and onboarding tools overlap Grovia's recruitment focus, though it skews to enterprise brand marketers.
- Tapfiliate: Tapfiliate is a smaller affiliate tracking and partner recruitment SaaS focused on SMBs and DTC brands. It is comparable to Grovia on software-only affiliate recruitment but lacks the bundled services angle.
Broad incumbents
- Partnerize: Partnerize is a global partner marketing platform offering affiliate and influencer recruitment and program management at enterprise scale. It represents a broad incumbent comparable to Grovia's market category.
- Impact: Impact operates one of the largest global partner and affiliate management platforms, serving enterprise brands. It is a broad incumbent with overlapping recruitment and onboarding workflows for affiliates, influencers, and publishers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Grovia social profiles
Digital presenceGrovia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grovia leadership team
Management profileNumber of profiles
Profiles2 records
Grovia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grovia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grovia
What does Grovia do?
Grovia is a partner recruitment software and services company that helps businesses discover, recruit, and onboard affiliates and influencers. The platform combines technology with services to streamline the process of identifying, vetting, and activating marketing partners at scale.
When was Grovia founded?
Grovia was founded in 2020. It employs 11 to 50 people.
Where is Grovia based?
Grovia is headquartered in Seattle, United States, in the North America region.
Who are Grovia's main competitors?
Direct peers on record are CreatorIQ, Refersion, GRIN, Upfluence, PartnerStack and Aspire. Emerging players are Klear and Tapfiliate. Broad incumbents are Partnerize and Impact.
Does Grovia have an API?
No public API is recorded for Grovia.