Jenn Lee
Jenn Lee Group is a boutique U.S. advertising agency offering digital marketing, design, PR, and talent management for tattoo artists and influencers, with a global event-booking practice across Europe and Latin America. In 2024 it launched appie, a gig-economy platform connecting students with hourly work.
- Company typePrivate
- Founded2003
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Jenn Lee does
Jenn Lee Group is a privately held, boutique advertising and marketing agency founded in 2003 by Jenn Lee and headquartered in Rhode Island (with a Fort Lauderdale, Florida mailing address on the website). The firm offers an integrated suite of professional services spanning creative design, marketing and strategic planning, digital marketing (SEO/SEM, Google and Meta paid media, social media campaigns, analytics), management and public relations, and global event bookings for influencer and talent clients. Its primary revenue streams are agency retainers and project-based engagements with small-to-medium businesses, supplemented by talent management fees from managing a roster of high-profile tattoo artists (notably Ink Master and Tattoo Nightmares personalities) and by booking those artists to international tattoo conventions across Europe and Latin America. The go-to-market model is direct, sales-led, and community-driven, leveraging industry event attendance, referrals, and longstanding relationships with convention organizers in at least nine countries.
In 2024, the company extended its business model beyond agency services by launching appie, a wholly owned gig economy platform connecting high school and college students with hourly work opportunities in hospitality, construction, retail, senior care, and events. The platform operates on a freemium model, was piloted in Rhode Island with stated national expansion planned for summer 2025, and incorporates CRM-style integration for employer and job seeker relationship management plus SEO-driven customer acquisition. Distribution for appie blends self-serve/PLG mechanics with a paid and organic social strategy (TikTok, Meta, Google Ads) and local content creator partnerships.
The company remains founder-led with no disclosed institutional investment, parent entity, acquisitions, or funding rounds. Headcount is reported in the 11-50 range, services appear to be quote-based with no published pricing, and a single contact ([email protected] / [email protected], 1-401-249-1564) handles both general inquiries and careers. Operating geographies span the United States, France, Argentina, Colombia, Switzerland, the United Kingdom, Denmark, Germany, and the Czech Republic, driven primarily by convention-driven talent bookings rather than local agency offices.
Jenn Lee firmographics
Firmographics- Name
- Jenn Lee
- Legal name
- Jenn Lee Group
- Website
- https://jennlee.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jenn Lee Group is a boutique U.S. advertising agency offering digital marketing, design, PR, and talent management for tattoo artists and influencers, with a global event-booking practice across Europe and Latin America. In 2024 it launched appie, a gig-economy platform connecting students with hourly work.
- Ownership category
- akta.pro rank
Jenn Lee industry classification
Industry- Product category
- Advertising and Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- Full-Service Artist Management (MPAIAGAA)
Keywords
Where Jenn Lee is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jenn Lee business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Services: Provides traditional and digital marketing services including design, strategic planning, SEO/SEM, social media campaigns, and web marketing to various business clients.
- Talent Management & PR: Manages careers of talented individuals including sponsorship opportunities, media training, licensing, merchandise development, and public relations services.
- Global Event Bookings: Books tattoo artists and influencers for global conventions and events, coordinating travel and appearances.
- appie Platform: Gig economy platform connecting students and hourly workers with employers, currently in pilot phase in Rhode Island with national expansion planned for summer 2025.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels12 records
Jenn Lee product offering
Product offeringCore offering
Jenn Lee Group is a full-service boutique advertising agency founded in 2003 that delivers marketing, design, digital marketing, public relations, and strategic planning services to businesses. The firm also manages the careers of tattoo artists and influencers, booking them for international conventions and providing sponsorship, media training, licensing, and merchandise development. Additionally, the company operates appie, a gig economy platform connecting high school and college students with hourly work opportunities.
Product overview
Jenn Lee Group is a full-service advertising agency established in 2003, operating as a boutique marketing firm. The company offers a portfolio of services including Design, Marketing/Strategic Planning, Digital Marketing, Management & PR, and Global Event Bookings (Influencer Manager). The company also operates appie, a gig economy platform connecting students with hourly work opportunities. The services work together as an integrated marketing offering, combining traditional and digital strategies to help clients build their brands and reach target audiences.
Differentiator
Problem solved
Functional benefit
Brands
- appie: A gig economy platform that connects high school and college students with hourly gig opportunities in industries like hospitality, construction, retail, senior care, and events.
Products and services
- Design Services Creative design services including logo creation and visual brand identity design for businesses seeking professional branding assets.
- Marketing / Strategic Planning Traditional and digital marketing strategy development including social media campaigns, content creation, SEO optimization, and brand positioning for business clients.
- Digital Marketing Digital marketing services including SEO/SEM, web analytics, Google and social media advertising campaigns (Meta, YouTube, TikTok, Pinterest), and performance metrics monitoring to maximize ROI.
- Management & PR Talent management and public relations services including sponsorship opportunities, media training, photoshoots, online presence management, and licensing and merchandise development for tattoo artists and influencers.
- Global Event Bookings (Influencer Manager) Booking agent services managing influencer and tattoo artist careers, including global travel coordination for international conventions, product development, and merchandise management.
- appie A gig economy platform that connects high school and college students with hourly work opportunities in industries such as hospitality, construction, retail, senior care, and events. The platform enables job seekers and employers to match and connect.
Companies that use Jenn Lee
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Jenn Lee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jenn Lee partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Local Content CreatorsminorLocal content creators hired to help build online presence for appie platform, ensuring authenticity and engagement with target GenZ/students audience.
- 50 Shades of Ink Copenhagen (Denmark)coreConvention organized by Carsten Augustenborg. Jenn Lee managed Reese Hilburn who received 'Artist of Honor Award'. Convention featured 501st Legion Star Wars costume club. Convention held at Valby Hallen venue.
- Uniworld River CruisesminorFirst-ever tattoo themed river cruise from Frankfurt Germany through Bavaria to Regensburg. Jenn Lee coordinated Steven Tefft and Reese Hilburn for onboard tattooing services. U River Cruise organized the event with tattoo-themed activities.
- U River CruisesminorPartnership for tattoo-themed cruise experience. Silent disco, brewery tours, tattoo competitions organized. 12 participants got commemorative 'G' tattoos in Fraktur font.
- Medellín Tattoo Convention (Colombia)Convention organized by Spider. Jenn Lee organized trips with Tatu Baby and other artists. Convention held at Plaza Mayor with media coverage including Q'hubo Medellin newspaper cover. Partnership continues for sending artists to the convention.
- Alchemy Tattoo Convention (Conthey, Switzerland)coreAnnual convention since 1995 organized by Monique Roh-Roduit. Jenn Lee coordinated travel for multiple artists including James Vaughn and Mark Longnecker. Convention features 140 tattoo artists with family-friendly atmosphere and tattoo competitions. James Vaughn won Tattoo of the Day.
- Great British Tattoo Show (London, UK)coreConvention hosted by Skin Deep magazine organized by Sion. Jenn Lee managed artist presence at the show held at Alexandra Palace. Approximately 300 tattoo artists attended with entertainment including fire breathers and fashion shows.
- Cezanne Tattoo Show (Aix-En-Provence, France)coreAnnual tattoo convention partnership in South of France. Jenn Lee Group sends clients (tattoo artists) annually to this convention. Tatu Baby and Reese Hilburn were featured artists. Convention organized by Pitou with media coverage including Inked Magazine France photoshoot.
- Mandinga Tattoo Convention (Buenos Aires, Argentina)coreInternational convention in Palermo Soho area. Coordinated first international trip for tattoo artists including Reese Hilburn, Clint Cummings, Steven Tefft, and Gentle Jay. Artists had massive fan base from Ink Master and Tattoo Nightmares Miami TV shows. Jenn Lee sends artists to this convention regularly.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Jenn Lee competitors and assessment
Company assessmentBroad incumbents
- Wieden+Kennedy: Independent global creative advertising agency offering full-service campaign strategy, design, and digital marketing — same end market (SMB-to-enterprise brand marketing) as Jenn Lee, but at vastly greater scale and geographic footprint.
- Edelman: Global communications and PR firm providing brand strategy, public relations, and influencer programming. Directly comparable to Jenn Lee's PR and management services line, and a natural competitor for corporate retainer clients.
- 72andSunny: Independent creative advertising agency known for brand strategy, campaign development, and experiential activations. Comparable service portfolio to Jenn Lee's marketing/strategic planning and digital marketing lines, at larger scale.
- Endeavor: Global entertainment, sports, and talent representation company (parent of WME). Directly comparable to Jenn Lee's artist management and global event booking business, with overlapping creator representation and event services.
Direct peers
- Creative Artists Agency (CAA): Premier global talent and artist management agency representing athletes, entertainers, and creators. The most direct peer to Jenn Lee's tattoo-artist management and global event booking vertical, though at far larger scale.
- United Talent Agency (UTA): Major talent agency representing artists, influencers, and creators across entertainment verticals. Directly comparable to Jenn Lee's artist management, sponsorship, and global booking services.
- Viral Nation: Influencer marketing and talent management agency serving brands and creators. Closely aligned with Jenn Lee's combined digital marketing + influencer management offering, particularly for SMB and mid-market clients.
- Sparks: Experiential marketing agency specializing in brand activations, events, and live experiences. Direct peer for Jenn Lee's global event booking, convention management, and experiential work for talent and brands.
- MKG: Experiential creative agency offering brand activations, events, and influencer programming. Closely comparable to Jenn Lee's global event bookings and convention-driven experiential work, especially for entertainment and lifestyle brands.
Emerging players
- IZEA: Influencer marketing technology platform connecting brands with creators through software and managed services. Comparable to Jenn Lee's influencer/talent management plus digital marketing mix, but platform-based rather than service-based.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Jenn Lee social profiles
Digital presenceJenn Lee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jenn Lee leadership team
Management profileNumber of profiles
Profiles1 record
Jenn Lee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Jenn Lee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jenn Lee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jenn Lee
What does Jenn Lee do?
Jenn Lee Group is a full-service boutique advertising agency founded in 2003 that delivers marketing, design, digital marketing, public relations, and strategic planning services to businesses. The firm also manages the careers of tattoo artists and influencers, booking them for international conventions and providing sponsorship, media training, licensing, and merchandise development. Additionally, the company operates appie, a gig economy platform connecting high school and college students with hourly work opportunities.
Is Jenn Lee a public or private company?
Jenn Lee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jenn Lee founded?
Jenn Lee was founded in 2003. It employs 11 to 50 people.
Where is Jenn Lee based?
Jenn Lee is headquartered in Fort Lauderdale, United States, in the North America region.
How does Jenn Lee make money?
Four revenue lines are on record. Marketing Services are the primary driver. The others are talent Management & PR, global Event Bookings and appie Platform.
Who are Jenn Lee's main competitors?
Broad incumbents on record are Wieden+Kennedy, Edelman, 72andSunny and Endeavor. Direct peers are Creative Artists Agency (CAA), United Talent Agency (UTA), Viral Nation, Sparks and MKG. IZEA is listed as an emerging player.
Does Jenn Lee have an API?
No public API is recorded for Jenn Lee.
What industry is Jenn Lee in?
Jenn Lee's product category is Advertising and Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 541810 and its SIC code is 7311.