Schoolcraft Memorial Hospital

What Schoolcraft Memorial Hospital does

Schoolcraft Memorial Hospital (SMH) is a nonprofit Critical Access Hospital founded in 1948 and headquartered in Manistique, Michigan, serving Schoolcraft County and the broader Upper Peninsula. It operates a 24/7 emergency department and an integrated network of five access points: the main inpatient campus, Manistique Rural Health Clinic, Naubinway Rural Health Clinic (W11650 US Highway 2), RediCare Walk-In/Same-Day Clinic, and a Behavioral Health Clinic at 101 Walnut Street, supplemented by HomeCare & Hospice services. The hospital employs 251-500 staff including 50+ providers across primary care, ER, surgery, cardiology, gastroenterology, orthopedics, ENT, urology, nephrology, rheumatology, oncology, sleep medicine, wound care, rehabilitation, and senior services.

The clinical technology stack combines Cerner HealtheLife for the patient portal and EMR, Phreesia for digital intake (SMH PRECHECK), ChartSpan for chronic care management, and Press Ganey for patient satisfaction measurement. Specialty clinical tools include WATS3D AI-powered esophageal cell detection, MiVu Mucosal Integrity Testing (only the second deployment in Michigan), LUCAS mechanical CPR devices, GE Carestation 750 anesthesia delivery, hyperbaric oxygen wound care, and a full diagnostic imaging suite (X-ray, CT, MRI, ultrasound, mammography, nuclear medicine). A $12.8 million building expansion completed in 2021-2022 added a private-bay Infusion Center supporting chemotherapy, transfusions, antibiotic infusion, hydration, and intramuscular injections.

The revenue model is fee-for-service healthcare delivery billed to insurance, Medicare, Medicaid, and self-pay patients across inpatient, outpatient, specialty, walk-in, behavioral health, home health, and hospice service lines, with payer-network coverage expanded through a Blue Cross Blue Shield of Michigan in-network agreement for infusion services effective January 2025. Specialty service lines are increasingly delivered through visiting-specialist partnerships (e.g., Green Bay Oncology, Upper Peninsula Imaging for Pluvicto therapy). The organization is governed by a Board of Trustees with no parent company or private equity ownership, and received a 5-Star rating from the National Rural Rating System for Q4 2025 alongside the 2021 SHPBest Superior Performer Patient Satisfaction Award.

Name

Schoolcraft Memorial Hospital

Legal name

Schoolcraft Memorial Hospital

Website

https://scmh.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Schoolcraft Memorial Hospital is a nonprofit Critical Access Hospital in Manistique, Michigan, serving Schoolcraft County and Michigan's Upper Peninsula through a 24/7 ER, five clinic locations, home health and hospice, and specialty services including oncology, surgery, and behavioral health.

Ownership category

akta.pro rank

Product category

Rural Hospital and Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

Keywords

• Rural healthcare services
• Critical access hospital
• Emergency medical services
• Primary care clinics
• Specialty healthcare services

Headquarters

HQ city

Manistique

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Healthcare Services: Revenue generated from providing medical services to patients including inpatient care, outpatient services, emergency care, specialty services, and diagnostic procedures. Services billed to insurance, Medicare, Medicaid, and self-pay patients.
2. Rural Health Clinic Services: Primary care and walk-in clinic services through Rural Health Clinic locations in Manistique and Naubinway
3. Specialty Clinic Services: Various specialty services including cardiology, orthopedics, surgery, urology, wound care, and behavioral health
4. HomeCare and Hospice: Home-based healthcare and hospice services
5. Community Benefits Programs: Charity care ($361,000 in 2012), uncollectable debts ($891,000 in 2012), Medicaid services ($1,721,501 cost in 2012), community health education ($14,000), and community health screenings ($63,000+)

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Schoolcraft Memorial Hospital is a non-profit Critical Access Hospital providing inpatient, outpatient, emergency, surgical, primary care, and specialty healthcare services to residents of Schoolcraft County and Michigan's Upper Peninsula. It operates multiple care sites (main hospital, Rural Health Clinic, Naubinway Rural Health Clinic, RediCare Walk-In Clinic, Behavioral Health Clinic) plus HomeCare & Hospice, supported by advanced diagnostics, a patient portal, and chronic care management programs.

Product overview

Schoolcraft Memorial Hospital operates as a Critical Access Hospital providing a comprehensive range of inpatient and outpatient healthcare services through multiple facilities including the main hospital campus, Rural Health Clinic, Naubinway Rural Health Clinic, RediCare Walk-In Clinic, and Behavioral Health Clinic. The hospital offers primary care through family medicine providers, emergency services available 24/7, surgical services, medical imaging, laboratory, rehabilitation therapy, homecare and hospice, and swing bed/transitional care. Specialty services are delivered through visiting specialists in cardiology, gastroenterology, orthopedics, ENT, urology, nephrology, rheumatology, oncology, and sleep medicine. Patient engagement is supported through a Cerner HealtheLife patient portal enabling virtual visits, lab results access, and secure messaging, as well as a Chronic Care Management program through ChartSpan for patients with multiple chronic conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Rural Health Clinic: Primary care and family medicine services at the main hospital location in Manistique, MI
• RediCare
• Behavioral Health Clinic
• Naubinway Rural Health Clinic
• HomeCare & Hospice
• Community Connect

Products and services

• Rural Health Clinic (Manistique)

Quantifiable outcome

• 5-Star Rating for Q4 2025 from National Rural Rating System (NRRS)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Green Bay Oncology (GBO)coreStrategic or Co-development Partner · 1 May 2026Collaboration for nuclear medicine service line offering Pluvicto therapy for advanced prostate cancer treatment. First in Michigan's Upper Peninsula to offer targeted radiopharmaceutical treatment. Green Bay Oncology provides oncology expertise while SMH provides facility and local care.
• Upper Peninsula Imaging (UPI)coreStrategic or Co-development Partner · 1 May 2026Partner in nuclear medicine service line for Pluvicto therapy. UPI provides imaging expertise as part of the comprehensive cancer care team offering advanced prostate cancer treatment in the Upper Peninsula.
• First Baptist ChurchminorStrategic or Co-development Partner · 1 January 2026Partnership for healthy cooking class program. SMH partners with First Baptist Church to offer a 6-week cooking class series focused on preparing simple, nutritious meals with practical healthy living tips.
• Blue Cross Blue Shield of MichigancoreChannel Partner/ Reseller/ Distributor · 1 January 2025Partnership allowing Blue Cross Blue Shield insurance members to receive infusion treatments at in-network rates at SMH. Enhances access to critical infusion services as SMH is now a registered site of care for Blue Cross members.
• PhreesiacoreTechnology or Integration · 1 April 2024Partnership to streamline patient access through digital check-in experience. Trial phase includes Rural Health Clinic with plans to expand to other outpatient departments. New check-in process called SMH PRECHECK.
• Schoolcraft County Resource Fair PartnersminorStrategic or Co-development Partner · 1 January 2024Collaboration with 16+ organizations including Good Neighbor Services, Habitat for Humanity, Head Start, Hiawatha Behavioral Health, LMAS District Health Department, Michigan DHHS, and others for community resource fair.
• Chart SpancoreTechnology or Integration · 1 January 2023Partnership to offer Chronic Care Management (CCM) services providing 24/7 access to care team, personalized care plans, medication management, appointment scheduling, and transportation assistance.
• Yooper FitnessminorStrategic or Co-development Partner · 1 January 2022Partnership for Silver Sneakers Flex senior fitness classes. SMH, Yooper Fitness, and Manistique Senior Citizens Center partnered to bring senior fitness programs to the community.
• Manistique Senior Citizens CenterminorStrategic or Co-development Partner · 1 January 2022Partnership for Silver Sneakers Flex senior fitness classes and senior wellness programs.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• War Memorial Hospital: Hospital in Sault Ste. Marie, Michigan, serving the eastern UP. Comparable as a regional hospital with multi-clinic ambulatory services, home health, and behavioral health, overlapping with SMH's product mix.
• Aspirus Iron River Hospital: Critical Access Hospital in Iron River, Michigan, part of the Aspirus network. Comparable rural Michigan CAH offering primary care, specialty clinics, swing-bed, and home health services.
• Mackinac Straits Health System: Rural health system based in St. Ignace, Michigan, serving the eastern Upper Peninsula. Comparable CAH model with similar primary care, specialty, and emergency service mix for a rural catchment area adjacent to SMH's geography.
• Helen Newberry Joy Hospital: Critical Access Hospital in Newberry, Michigan (Luce County), serving the eastern Upper Peninsula. Directly comparable to SMH as a fellow CAH with multi-clinic footprint, comparable bed size, and similar rural Michigan demographic exposure.
• Aspirus Ontonagon Hospital: Critical Access Hospital in Ontonagon, Michigan, western Upper Peninsula. Comparable small rural CAH with similar demographic and service profile to SMH.
• Munising Memorial Hospital: CAH in Munising, Michigan (Alger County), Upper Peninsula. Closely comparable as a small rural Michigan critical access hospital providing primary care, ER, and visiting specialty services to a small population base.
• Baraga County Memorial Hospital: CAH in L'Anse, Michigan (Baraga County), western Upper Peninsula. Directly comparable as a small rural critical access hospital with limited specialty services and a similar small-population catchment.

Broad incumbents

• McLaren Northern Michigan: Regional referral hospital in Petoskey, Michigan. Competes with SMH for tertiary referrals from the eastern Upper Peninsula; comparable in providing primary and specialty services but operates at substantially larger scale.

Regional players

• UP Health System - Portage: Hospital in Hancock, Michigan, part of the Duke LifePoint UP Health System. Regional competitor and potential referral partner; offers a broader service portfolio than SMH but operates in the same Upper Peninsula geography.
• Dickinson County Healthcare System: Community hospital system in Iron Mountain, Michigan, serving the southern Upper Peninsula. Regional peer with comparable rural service mix but slightly larger scale and broader specialty coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schoolcraftmemorial
• LinkedInlinkedin.com/company/schoolcraft-memorial-hospital

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoolcraft Memorial Hospital