Munising Memorial Hospital

What Munising Memorial Hospital does

Munising Memorial Hospital (MMH) is a nonprofit Critical Access Hospital located in Munising, Michigan, serving as the primary acute-care provider for Alger County in the rural Upper Peninsula. The facility operates 11 acute-care beds plus 2 dual-licensed swing beds and is staffed by more than 90 employees, making it one of the largest employers in the county. Its service portfolio spans 24/7 emergency care, urgent care, primary care, swing-bed/rehabilitation, laboratory and radiology, visiting specialty clinics (dermatology, podiatry), senior behavioral health (Senior Life Solutions), telemedicine, and — as of 2024 — a mobile health unit that extends care into outlying areas of the county.

MMH was originally opened in 1910 and reorganized as a 501(c)(3) nonprofit in 1947; the current replacement hospital building opened in 2008 alongside its Critical Access Hospital designation. The operating technology stack is built on standard third-party clinical and administrative platforms: Cerner for the electronic health record, PocketHealth for patient-facing imaging access, Doxy.me for virtual visits, and SimpleHPP for patient payments.

Revenue is generated almost entirely through patient-care services reimbursed under fee-for-service and Medicare/Medicaid programs. The Critical Access Hospital status enables cost-based Medicare reimbursement for inpatient and outpatient services, while the affiliated Rural Health Clinic designation supports enhanced Medicaid and Medicare rates for primary care. Swing-bed days provide a recurring Medicare revenue stream tied to post-acute and rehabilitation cases, and a sliding-fee financial assistance policy is offered to uninsured and underinsured patients. MMH does not publicly disclose financial results.

Name

Munising Memorial Hospital

Legal name

Munising Memorial Hospital Association

Website

https://munisingmemorial.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Munising Memorial Hospital is a nonprofit Critical Access Hospital in Michigan's Upper Peninsula, operating 11 acute and 2 swing beds and serving as the primary acute-care provider for rural Alger County through emergency, primary, swing-bed, specialty, telemedicine, and mobile health services.

Ownership category

akta.pro rank

Product category

Rural Hospital Services

NAICS

General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Rural healthcare services
• Emergency medical services
• Critical access hospital
• Outpatient rehabilitation
• Diagnostic imaging services

Headquarters

HQ city

Munising

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Core revenue from providing medical services including emergency care, inpatient care, outpatient clinics, laboratory, radiology, physical therapy, and specialty services. Billed to insurance, Medicare, Medicaid, or self-pay patients.
2. Swing Bed/Rehabilitation Services: Medicare covers up to 20 days in full and up to an additional 80 days with patient copay for qualified swing bed program participants. Average length of stay around 15 days.
3. Rural Health Clinic Services: Bay Care Medical Center operates as a Rural Health Clinic providing primary care services with enhanced Medicare/Medicaid reimbursement rates.
4. Financial Assistance Programs: Sliding fee scale based on Federal Poverty Guidelines for uninsured and underinsured patients. Free or reduced cost care provided based on individual financial assessments.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Munising Memorial Hospital operates as a Critical Access Hospital delivering integrated acute, emergency, outpatient, and rehabilitative healthcare services to residents of rural Alger County, Michigan. Core offerings include a 24/7 Emergency Department, walk-in Urgent Care, family medicine through a Rural Health Clinic (Bay Care Medical Center), Laboratory and Diagnostic Imaging, a Swing Bed short-term rehabilitation program, outpatient physical/speech/occupational therapy, specialty clinics (dermatology, podiatry), senior mental health services, satellite clinics in Grand Marais and Au Train, a Mobile Health Unit, and telemedicine virtual visits. The hospital is licensed for 11 acute care beds and 2 swing beds, generating revenue through fee-for-service billing to insurance, Medicare, Medicaid, and self-pay patients.

Product overview

Munising Memorial Hospital is a Critical Access Hospital providing a comprehensive range of healthcare services as a single integrated healthcare system. The hospital operates the core Emergency Department (24/7) and Urgent Care alongside multiple outpatient facilities including Bay Care Medical Center (Rural Health Clinic), Laboratory & Diagnostic Imaging, Swing Bed Program for short-term rehabilitation, Outpatient Rehabilitation (managed by UP Rehab Services), Specialty Clinic (dermatology, podiatry), and Senior Life Solutions mental health program. Satellite clinics extend care to Grand Marais and Au Train communities. Digital patient services include Cerner-powered Patient Portal, PocketHealth for imaging records, and Doxy.me-based Virtual Visits. The hospital also operates a Mobile Health Unit to bring services to remote communities throughout Alger County.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department 24/7 emergency medical care serving Alger County residents and visitors with highly trained advanced practice providers, registered nurses, and health professionals capable of assessing, treating, and stabilizing patients and arranging transfers when needed.
• Urgent Care Walk-in medical attention for non-emergency conditions including colds, flu, infections, sprains, moderate fever, rashes, small cuts, bladder infections, and sore throat. Open daily 9 a.m. to 7 p.m., 365 days per year, with the longest open hours of any urgent care in Alger County.
• Bay Care Medical Center Rural Health Clinic providing family medicine services including general office visits, yearly physicals, DOT physicals, immunizations, illness prevention, chronic illness management, skin lesion removal, and general orthopedics. Open Monday-Friday 7:30 a.m. to 5 p.m., with 18 exam rooms and 2 procedure rooms.
• Laboratory & Diagnostic Imaging Full-service laboratory testing (chemistry, hematology, coagulation, bacteriology, urinalysis, blood banks) and diagnostic imaging (general X-ray, fluoroscopy, CT, 3D/4D ultrasound, digital mammography, bone densitometry).
• Swing Bed Program Short-term rehabilitation program allowing patients recovering from surgery, illness, or injury to receive skilled nursing care and physical, occupational, and speech therapy in a hospital setting with average length of stay around 15 days and Medicare coverage up to 100 days.
• Outpatient Rehabilitation Physical, occupational, speech, hand, and aquatic therapy services managed by UP Rehab Services, including free injury screens, sports rehabilitation, orthopedic care, balance/vestibular rehabilitation, Parkinson's rehab, and dry needling.
• Senior Life Solutions Mental health program designed for seniors (typically 65+) dealing with depression, anxiety, grief, life changes, or other emotional concerns, including program director, therapist, and nurse support.
• Virtual Visits Telehealth appointments allowing patients to connect with providers remotely via video through the Doxy.me platform for qualified services.
• Mobile Health Unit 37-foot mobile clinic bringing wellness visits, routine doctor appointments, blood work, preventive screenings, EKGs, retinal scans, and physicals to underserved communities throughout the region.
• Grand Marais Clinic Monthly family medicine services provided at the Burt Township/Sandee Sibbald Medical Center in Grand Marais, MI, extending MMH's primary care reach.
• Au Train Clinic Monthly family medicine services provided at Au Train Township Hall, open every second Wednesday of the month 8:30 a.m. to 11:30 a.m.
• Specialty Clinic Specialty services including dermatology (skin cancer screening, Mohs surgery, cosmetic procedures) and podiatry (foot, ankle, and lower leg care).

Quantifiable outcome

• Swing bed average length of stay approximately 15 days
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• UP Rehab ServicescoreStrategic or Co-development Partner · 1 January 2008UP Rehab Services is headquartered in Marquette, MI and has been providing rehabilitation services since 2005. They are a rehabilitation leader across the Upper Peninsula in physical, occupational, speech, hand, and aquatic therapy. UP Rehab provides advanced, evidence-based rehab to nursing centers, outpatient clinics, and hospital partnerships in 9 counties and 2 states with more than 150 qualified therapists and rehab specialists. They manage the outpatient rehabilitation department at Munising Memorial Hospital, providing physical therapy, athletic training, and specialized rehabilitation programs.
• PocketHealth (PocketSix Technologies Inc.)supportingTechnology or IntegrationThird-party record storage platform providing secure online access to imaging records. Allows patients to instantly access imaging records anytime, share with physicians in full diagnostic quality, and permanently store records. Connected to 600+ hospitals and clinics.
• Diabetics Education Accreditation ProgramsupportingStrategic or Co-development PartnerEmergency Department partnered with Diabetics Education Accreditation Program, providing standardized diabetes education and management resources for patients.
• UP Health SystemsupportingStrategic or Co-development PartnerRegional healthcare system in Michigan's Upper Peninsula. Swing bed admissions can come from UP Health System as well as Munising Memorial Hospital itself, enabling continuity of care for patients requiring transfer or specialized services.
• Alger County Chamber of CommercecoreStrategic or Co-development PartnerJoint partnership conducting Community Health Needs Assessment every three years through review of health data, community healthcare and leaders focus group, and feedback from individuals in the community during forums and senior center meetings. This collaboration identifies and addresses area healthcare needs.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• UP Health System - Marquette: Regional referral health system serving Michigan's Upper Peninsula. MMH already coordinates swing-bed transfers and complex cases with UP Health System, making it the most direct large-system peer in the same geography.
• OSF St. Francis Hospital & Medical Group: OSF HealthCare rural hospital in Escanaba, MI serving the central Upper Peninsula. Comparable small-city acute care and outpatient services, but as part of a larger multi-state Catholic system.
• Marshfield Medical Center - Dickinson: Marshfield Clinic Health System hospital in Iron Mountain, MI. Comparable rural Upper Peninsula acute care facility but with the backing of a much larger integrated health system.

Direct peers

• Helen Newberry Joy Hospital: Critical Access Hospital in nearby Luce County, Michigan's Upper Peninsula. Operates a similar rural integrated model (ED, inpatient, swing bed, clinics) with comparable scale and CAH economics.
• Schoolcraft Memorial Hospital: Critical Access Hospital in Manistique, MI serving a rural Upper Peninsula county. Closely comparable in bed count, service mix, swing-bed program, and reliance on CAH cost-based reimbursement.
• Mackinac Straits Health System: Rural hospital system in St. Ignace, MI serving the eastern Upper Peninsula. Comparable CAH designation, small-bed footprint, and integrated outpatient services for a remote population.
• Aspirus Ironwood Hospital: Critical Access Hospital in the western Upper Peninsula, part of the Aspirus network. Comparable rural acute care and swing bed services for a remote, low-density catchment.
• Aspirus Keweenaw Hospital: Critical Access Hospital in Laurium, MI in the Keweenaw Peninsula. Closely comparable CAH economics, small-bed footprint, and rural integrated service delivery in the western Upper Peninsula.
• Baraga County Memorial Hospital: Small Critical Access Hospital in L'Anse, MI serving a similarly remote and sparsely populated Upper Peninsula county. Comparable scale, service mix, and CAH-dependent economics.

Regional players

• MyMichigan Medical Center Sault: Rural hospital in Sault Ste. Marie serving Michigan's eastern Upper Peninsula. Comparable small-scale acute care and outpatient services in a remote geography, though it sits outside MMH's primary Alger County catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Munising Memorial Hospital