Miller Brooks
Miller Brooks is a privately held, 40-year-old full-service marketing communications agency in Indianapolis serving enterprise B2B and B2C brands across home, construction, science/tech, education, and consumer verticals with integrated strategy, creative, media, PR, and analytics services delivered under its proprietary MB-IQ platform.
- Company typePrivate
- Founded1984
- HeadquartersZionsville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Miller Brooks firmographics
Firmographics- Name
- Miller Brooks
- Legal name
- Miller Brooks Inc.
- Website
- https://millerbrooks.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Miller Brooks is a privately held, 40-year-old full-service marketing communications agency in Indianapolis serving enterprise B2B and B2C brands across home, construction, science/tech, education, and consumer verticals with integrated strategy, creative, media, PR, and analytics services delivered under its proprietary MB-IQ platform.
- Ownership category
- akta.pro rank
Miller Brooks industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Data Analytics & Business Intelligence Services (BPAHALAC)
Keywords
Where Miller Brooks is headquartered
LocationHeadquarters
- HQ city
- Zionsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Miller Brooks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Marketing Communications Services: Full-service marketing agency providing integrated services including brand strategy, advertising, digital marketing, public relations, media planning, and creative development. Revenue is generated through project-based fees, retainers, and ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Miller Brooks product offering
Product offeringCore offering
Miller Brooks is a full-service marketing communications agency providing integrated services including brand strategy, advertising, digital marketing, public relations, social media, media planning, creative development, and analytics. The agency leverages its proprietary MB**IQ** intelligence platform to deliver data-driven insights paired with strategic and creative capabilities to enterprise brands across home & lifestyle, built environment, science & tech, education, and consumer products sectors. Revenue is generated through project-based fees, retainers, and ongoing client engagements.
Product overview
Miller Brooks is a full-service marketing communications agency that offers a unified platform of strategic and creative services rather than discrete software products. The core offering is organized around MB**IQ**, their proprietary data-driven intelligence platform, supported by integrated service modules covering Brand Development (brand definition, architecture, identity, positioning), Marketing & Communications Strategy & Planning (content strategy, media plan mapping), Paid/Earned/Owned Media Execution (digital assets, sales enablement, advertising, PR, social, SEO), Product & Service Launches (concepting, strategy, execution, analytics), Audience Targeting (persona development, targeting), Brand & Industry Research (discovery audits, voice of customer, competitive research), and Analytics & Reporting (brand health, share of voice, dashboards). The agency also operates The Dive, a content/blog platform featuring thought leadership on marketing topics. Their work is showcased through campaign case studies for clients across home & lifestyle, built environment, science & tech, education, and consumer products sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- MB**IQ** Miller Brooks' proprietary data-driven intelligence platform combining crew insights with data-driven tools that inform marketing activities, including brand health reporting, share of voice reporting, brand dashboards, and campaign performance reporting.
- Brand Development
- Marketing & Communications Strategy & Planning
- Paid, Earned & Owned Media Execution
- Products and Services Launches
- Audience Targeting
- Brand & Industry Research
- Analytics & Reporting
- The Dive
Quantifiable outcome
- 80% increase in Facebook likes and 13,500+ YouTube subscribers for Festool campaign
- +2 more outcomes
Companies that use Miller Brooks
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles1 record
Miller Brooks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Miller Brooks partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ICOM NetworkcoreMiller Brooks is a member of ICOM, a global network of like-minded marketing firms and advertising agencies. This membership provides the agency and its clients access to best practices, local expertise, and services from 80 independent enterprises across 60 countries. The relationship is mutually beneficial, enabling Miller Brooks to serve global clients while maintaining its autonomy and nimble local operations.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Miller Brooks competitors and assessment
Company assessmentDirect peers
- Bailey Lauerman: Omaha-based independent full-service marketing agency of comparable size, serving enterprise B2B and consumer brands with integrated strategy, creative, and digital services. Closest peer by scale, geography (Midwest), and service breadth.
- The Martin Agency: Independent Richmond, VA-based creative agency known for full-service brand building and integrated campaigns for major enterprise clients. Comparable in independence, integrated service model, and brand-led positioning.
- Mother: Independent creative agency offering full-service advertising, brand strategy, and integrated communications. Comparable in independent ownership model and full-service creative positioning.
- Barkley: Independent Kansas City-based full-service agency serving consumer and enterprise clients across brand, advertising, and digital. Comparable in independent ownership, integrated offering, and Midwest operating base.
- Droga5: Independent creative-led agency (now part of Accenture Song) delivering full-service advertising and integrated brand work for enterprise clients. Comparable integrated creative and strategy orientation.
- Wieden+Kennedy: Portland-based independent creative agency serving global enterprise brands with full-service advertising and brand work. Comparable in independent ownership and creative-led integrated offering, though larger scale.
- Anomaly: Independent full-service agency with integrated advertising, brand strategy, and digital capabilities for enterprise clients. Comparable independent structure and integrated service breadth.
- R/GA: Full-service digital and creative agency with strong analytics and brand experience capabilities serving enterprise clients. Comparable integrated service offering across strategy, creative, and technology-enabled marketing.
Broad incumbents
- Omnicom Group: Global holding company encompassing major advertising, PR, and digital agencies. Represents the scaled, full-portfolio competitive set against which Miller Brooks competes for enterprise clients.
- Publicis Groupe: Global advertising holding company with Leo Burnett (CEO's former employer). Competes for the same enterprise marketing budgets through scale, multi-disciplinary offerings, and global reach that Miller Brooks cannot match independently.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Miller Brooks social profiles
Digital presenceMiller Brooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Miller Brooks leadership team
Management profileNumber of profiles
Profiles3 records
Miller Brooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Miller Brooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Miller Brooks
What does Miller Brooks do?
Miller Brooks is a full-service marketing communications agency providing integrated services including brand strategy, advertising, digital marketing, public relations, social media, media planning, creative development, and analytics. The agency leverages its proprietary MB**IQ** intelligence platform to deliver data-driven insights paired with strategic and creative capabilities to enterprise brands across home & lifestyle, built environment, science & tech, education, and consumer products sectors. Revenue is generated through project-based fees, retainers, and ongoing client engagements.
Is Miller Brooks a public or private company?
Miller Brooks is a private company. It is classified as management employee owned and is currently operating.
When was Miller Brooks founded?
Miller Brooks was founded in 1984. It employs 11 to 50 people.
Where is Miller Brooks based?
Miller Brooks is headquartered in Zionsville, United States, in the North America region.
How does Miller Brooks make money?
One revenue line is on record: marketing Communications Services.
Who are Miller Brooks's main competitors?
Direct peers on record are Bailey Lauerman, The Martin Agency, Mother, Barkley, Droga5, Wieden+Kennedy, Anomaly and R/GA. Broad incumbents are Omnicom Group and Publicis Groupe.
Does Miller Brooks have an API?
No public API is recorded for Miller Brooks.
What industry is Miller Brooks in?
Miller Brooks's product category is Marketing Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 541810 and its SIC code is 7330.