What Robert Elliott Custom Homes does

Robert Elliott Custom Homes is a privately held, founder-owned custom luxury home builder headquartered in Dallas, Texas. The company designs and constructs bespoke single-family residences for high-net-worth individuals in premier Dallas neighborhoods including Highland Park, University Park, Preston Hollow, and Lake Highlands, with project reach extending to Las Vegas, NV and Freestone County, TX. Core operations cover site selection, architectural design across multiple styles (mid-century, Spanish-inspired, traditional, modern), construction, and finish-out, supported by an in-house interior design lead.

The business is structured around two revenue streams: one-time custom home construction commissions and lot/move-in ready home sales within company-developed communities. Three branded communities anchor the development pipeline — White Rock Bluffs (34 homes), Havenwood Heights (36 homes at 2,200–3,000 sq ft), and the recently launched Freestone Lake & Golf (a 5,000-acre lakefront and golf development between Dallas and Houston). Pricing is project-specific and quote-based, with homes ranging from approximately 5,345 to 11,500+ sq ft in size.

Distribution is direct-to-consumer via the founder (Robert Elliott), a named sales lead (Ty Vaughn), the company website, and dedicated community sales offices. Marketing relies on visual galleries, SEO-optimized neighborhood landing pages, blog content, and earned media coverage including consecutive D Magazine Best Home Builder awards from 2012 through 2024. The company operates with 11–50 employees, suggesting heavy reliance on subcontracted trades for construction execution.

Name

Robert Elliott Custom Homes

Legal name

Robert Elliott Custom Homes

Website

https://robertelliotthomes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Robert Elliott Custom Homes is a Dallas-based, founder-owned custom luxury home builder designing and constructing bespoke residences for high-net-worth clients in premier Dallas neighborhoods, with additional projects in Las Vegas and a branded community-development pipeline.

Ownership category

akta.pro rank

Product category

Luxury Residential Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117), Residential Remodelers (236118), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home building
• Luxury residential construction
• Architectural design services
• Home interior design
• Real estate development

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Construction: One-time custom home building services where clients commission Robert Elliott Custom Homes to design and build bespoke luxury residences. Revenue is generated per project based on home size, specifications, and materials selected. The process includes site selection, architectural design, construction, and finish-out.
2. Lot and Community Home Sales: Sale of lots and move-in ready homes in company-developed communities including White Rock Bluffs (34 homes) and Havenwood Heights (36 homes). These are pre-designed or spec homes sold directly to buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Robert Elliott Custom Homes is a Dallas-based custom luxury home builder that designs and constructs bespoke residences in premier neighborhoods including Highland Park, University Park, Preston Hollow, and Lake Highlands. The company also develops and sells lots and homes within master-planned communities such as White Rock Bluffs, Havenwood Heights, and Freestone Lake & Golf, and provides integrated interior design services to personalize each project.

Product overview

Robert Elliott Custom Homes is a custom luxury home builder serving the Dallas, Texas metropolitan area. The company offers a unified custom home building service that encompasses site selection, architectural design, construction, and finish-out. Their portfolio includes specific communities such as Freestone Lake & Golf, White Rock Bluffs, and Havenwood Heights, alongside featured completed projects like Colgate, Villanova, Caruth Blvd, and Lakewood. They also offer available homes and lots for sale in University Park, Highland Park, and Preston Hollow neighborhoods.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Luxury Home Building Full-service custom luxury home building service for individual homeowners in premier Dallas neighborhoods including University Park, Highland Park, Preston Hollow, and Lake Highlands. Each home is designed to client specifications with a four-milestone building process (Pre-Construction, Construction Start, Interior Construction, Finish Out).
• Interior Design Services In-house interior design service provided during custom home construction, helping clients select colors, textures, materials, and finishes to express personal style in the finished home.
• White Rock Bluffs Community Master-planned luxury home community in Lake Highlands near White Rock Lake, consisting of 34 limited collection homes sold to individual buyers.
• Havenwood Heights Community Master-planned Lake Highlands community featuring 36 custom homes ranging from 2,200 to 3,000 square feet, located near White Rock Lake and community greenspace, sold to individual buyers.
• Freestone Lake & Golf Community Luxury lakefront and golf community situated on 5,000 acres between Dallas and Houston around one of East Texas' largest privately owned lakes, offering waterfront homes and recreational amenities to individual buyers.

Quantifiable outcome

• Multiple D Magazine Best Home Builder awards from 2012-2024

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• M/I Homes: National homebuilder with significant Dallas-Fort Worth operations offering move-up and luxury product that competes in adjacent pricing tiers.
• Taylor Morrison: National homebuilder with significant Dallas presence and a luxury/custom division that competes for the same high-end buyers in select Dallas subdivisions.
• Toll Brothers: Large national luxury homebuilder with significant Dallas-Fort Worth operations, including custom and luxury product lines that overlap with Robert Elliott's custom luxury offering.
• Drees Homes: National custom homebuilder with a 'Drees Custom Homes' line that builds fully custom luxury residences in select markets, including Texas.
• David Weekley Homes: Large private Texas-based homebuilder with a Design Choice program offering semi-custom options, operating across Dallas-Fort Worth and surrounding markets.
• Perry Homes: Texas-focused homebuilder with broad portfolio from entry-level through luxury, operating in Dallas and across the state with custom and design-center capabilities.

Direct peers

• Pillar Custom Homes: Dallas-area luxury custom home builder with comparable design-build capabilities, multi-year construction cycles, and a focus on premier neighborhoods.
• Sherry Hodgkiss Custom Homes: Dallas-based luxury custom home builder serving the same Highland Park, University Park, and Preston Hollow neighborhoods with full custom design-build services, competing head-to-head for the same high-net-worth buyers.
• Hufford Custom Homes: Texas custom home builder specializing in luxury single-family residences with a similar sales-led, design-integrated model targeting affluent buyers.
• Tilson Home Corporation: Texas-based custom and on-your-lot home builder with deep Texas operations, similar project-by-project model, and exposure to Texas luxury and move-up buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CustomRobert
• Facebookfacebook.com/RobertElliott
• LinkedInlinkedin.com/company/robert-elliott-custom-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Elliott Custom Homes