Powell Relocation Group

What Powell Relocation Group does

Powell Relocation Group is a second-generation, family-owned full-service moving and relocation company headquartered in Grand Rapids, Michigan, founded in 1962 when Bill Powell converted a 7UP delivery truck into a moving service. The company operates three U.S. bases (Grand Rapids, MI; Houston, TX; and Kenova, WV via the Walker Transfer-Powell, LLC partnership) and serves individual residential customers, corporate HR/relocation departments, commercial clients, and logistics customers with residential moving, long-distance moving, international moving, corporate relocation, commercial moving and warehousing, and supply chain logistics services. Under CEO Chris Wing (since January 2019), the business runs as a leading Atlas Van Lines agent (since 1986), giving it access to 600 North American locations and agents in 140+ countries.

Powell's service delivery relies on a mix of owned fleet, dedicated move coordinators, client services managers for corporate accounts, and Atlas network resources for long-distance and international capacity. Proprietary technology is limited but functional: a smartphone-based Video Walk-Through Survey for remote quoting, a bar-coded warehouse inventory management system with web portal access, and a transportation auditing and reporting system for corporate move management. The company additionally offers differentiated service features such as a Self-Haul model where the same driver manages origin-to-destination, and a Clean Cargo Program using bed bug detection dogs. There is no public API, no AI/ML capability disclosed, and no software platform offering.

The revenue model is transaction-based (per-move billing) across five service streams: residential, corporate, commercial/warehousing, logistics, and international. Pricing is quote-based, not publicly disclosed, and varies by distance, volume, and service scope, with options for full, partial, or customer-packed service. GTM is sales-led with enterprise field sales for corporate accounts, inside sales via phone and web quote requests for residential, and Atlas network referrals for extended reach. Marketing is concentrated on the company website (powellmoving.com) as the primary lead-generation hub, supported by LinkedIn, Facebook, and Instagram, plus the Atlas network referral channel. The company holds ATA ProMover, BBB A+, multiple Atlas quality awards (20 consecutive years of the Top Quality Award and 13 consecutive years of the Platinum Award as of 2019), and the Walker Transfer-Powell, LLC entity is WBENC-certified.

Name

Powell Relocation Group

Legal name

Powell Relocation Group

Website

https://powellmoving.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Powell Relocation Group is a second-generation, family-owned full-service moving and relocation company founded in 1962, serving residential, corporate, commercial, and logistics customers from bases in Grand Rapids, Houston, and Kenova under the Atlas Van Lines network.

Ownership category

akta.pro rank

Product category

Moving and Relocation Services

NAICS

Used Household and Office Goods Moving (484210), Used Household and Office Goods Moving (48421)

SIC

Transportation Services (4700), Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Household Goods Move Management (Vendor Coordination) (HSAKAJAE)

akta.pro secondary industries

Local Loading/Unloading with Company Truck (In-Town Transport) (HSAKAAAJ), International Relocation Management (End-to-End) (HSAKACAE), Relocation Policy & Program Design (HSAKAJAA)

Keywords

• Residential moving services
• Corporate relocation management
• Commercial moving services
• Long distance moving
• International relocation services

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Moving Services: Full-service and customized moving services for individual residential customers including packing, loading, transportation, unloading, and unpacking. Revenue is generated on a per-move transaction basis with pricing based on distance, volume, and services selected.
2. Corporate Relocation Services: Employee relocation services for corporate clients, including domestic and international moves, move management, and lump-sum relocation programs. Revenue is generated through negotiated corporate contracts and per-move billing under company relocation policies.
3. Commercial Moving and Warehousing: Office moving, warehousing, distribution, and FF&E final mile delivery services for commercial clients. Services include short- and long-term commercial warehousing with bar-code managed storage and temperature-controlled space.
4. Logistics and Transportation Services: Supply chain management services including truckload and LTL shipments, final-mile white glove delivery, retail store fixture delivery, FF&E hotel and restaurant delivery, and high-value medical equipment transport.
5. International Moving Services: International household goods transportation with air, ocean, and intermodal transport options. Services include customs clearance assistance, international coordination, and door-to-door delivery worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Powell Relocation Group is a family-owned moving and relocation services company that provides residential, commercial, and corporate moving services across the United States and internationally. The company delivers local, long-distance, and international household goods transportation, office and commercial relocations, warehousing, distribution, and logistics through its own fleet and personnel, supplemented by the Atlas Van Lines agent network. Core activities include packing, loading, transportation, unloading, unpacking, storage, and corporate employee relocation program management.

Product overview

Powell Relocation Group is a second-generation family-owned moving and relocation services company offering a comprehensive portfolio of services under a unified brand. The core offering consists of residential moving, commercial moving, corporate relocation, long-distance moving, local moving, international moving, storage, logistics, and warehousing. These services are delivered through the company's own fleet and personnel from bases in Grand Rapids, MI and Houston, TX, in partnership with Walker Transfer-Powell in West Virginia, all operating under the Atlas Van Lines network. Notable add-on services include packing, specialty items handling, and a Video Walk Through technology feature for remote quote estimation. The company positions itself as a full-service provider rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Moving Full-service residential moving services including packing, loading, transportation, unloading, and unpacking for homeowners and renters moving locally or long-distance. Targets individual families and households.
• Commercial Moving Commercial moving services including office relocations, warehouse operations, distribution, and FF&E final mile delivery for businesses of all sizes. Designed for companies needing to relocate offices or commercial operations.
• Corporate Relocation Employee relocation services for corporations including domestic and international moves, lump sum relocation programs, move management, and dedicated client services managers. Targets HR departments and corporate relocation managers at companies with employee mobility programs.
• Long Distance Moving Interstate and coast-to-coast moving services utilizing the Atlas Van Lines network, with self-pack/self-haul model where the same professional driver manages the entire move from origin to destination.
• Local Moving Local moving services within Michigan and Texas regions, with professional drivers and background-checked crews using modern equipment for intrastate and metro-area relocations.
• Storage Household goods storage with climate-controlled facilities, fire protection, and electronic security, plus storage-in-transit options during moves.
• International Moving International relocation services including document handling, customs clearance, air and sea transportation, and door-to-door delivery worldwide through the Atlas network of agents in 140+ countries.
• Logistics Supply chain management services including transport logistics, final mile white glove delivery, retail store fixtures, FF&E hotel and restaurant delivery, and high-value medical equipment transport.
• Warehousing Commercial warehousing for store fixtures, commercial furniture, restaurant equipment, electronics, and records storage with bar-coded inventory management and web portal tracking.
• Distribution Time-sensitive delivery services including inside placement and lite installation, utilizing Atlas Logistics network with access to millions of square feet of warehouse space globally.
• Office Movers Professional office relocation services with experienced estimators, planners, and coordinators handling projects of various sizes for businesses needing to relocate office operations.
• FF&E Final Mile Delivery White-glove FF&E (Furniture, Fixtures & Equipment) final mile delivery with inside placement and lite installation services for hotels, restaurants, hospitals, and retail operations.
• Packing Services Full packing and unpacking, partial packing services, with free packing supplies and instructions when available. Available as part of move packages or as a standalone add-on.
• Specialty Items Moving Specialized moving services for major appliances, gym equipment, pool tables, antiques, pianos, fine art, automobiles, gun safes, hot tubs, and other items requiring special handling.

Quantifiable outcome

• 20 consecutive years of Atlas Top Quality Award (the Oscar of the moving industry)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Walker Transfer-Powell, LLCcoreStrategic or Co-development Partner · 1 May 2015In May 2015, Karen Wing and Chris Wing of Powell Relocation Group purchased long-time moving company Walker Transfer, creating Walker Transfer-Powell, LLC with Karen acquiring majority ownership. The company was subsequently certified by the WBENC (the largest certifier of women-owned businesses in the U.S.) and is one of only 19 woman-owned moving companies certified by the WBENC. The combined resources increase moving capacity with more trucks, drivers, and storage space. Both companies are long-time Atlas agents operating seamlessly together.
• Atlas Van LinescoreTechnology or IntegrationPowell has been a leading Atlas Van Lines agent since 1986. Atlas Van Lines is the 2nd largest household goods mover in the U.S. and the largest in Canada, with 600 locations in North America and agents in 140+ countries. Atlas owns and operates an independent international forwarding company. Atlas pioneered background-checked crews. Powell participates in the annual Atlas Forum (industry's first national conference for relocation professionals) and Atlas publishes the annual Corporate Relocation Survey and Moving Migration Patterns report.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bekins Van Lines: Major U.S. household goods carrier and parent of Wheaton World Wide Moving. Comparable to Atlas as a van line network, offering residential, corporate, and international moving services that compete for the same customer base as Powell.
• Mayflower Transit: Major U.S. household goods van line and another Atlas competitor with nationwide agent network. Provides residential, corporate relocation, and international moving services — directly comparable to Powell's full-service offering from a network-based perspective.
• United Van Lines: One of the largest household goods carriers in North America and direct Atlas competitor in the van line network space. Offers comparable residential, corporate, and international relocation services through its own agent network, serving the same Fortune 500 corporate relocation market as Powell.
• North American Van Lines: Major nationwide van line operator with comparable corporate relocation, international, and residential moving services. Competes directly with Powell for corporate accounts and offers similar agent-based service delivery model.
• Atlas Van Lines: National van line and parent network of which Powell is a leading agent since 1986. Atlas is the 2nd largest household goods mover in the U.S. and largest in Canada, with 600+ locations — comparable to Powell in service categories (residential, corporate, international) but operates as a network operator rather than a single branded mover.
• Sirva Worldwide Relocation & Moving: Global relocation management company providing corporate relocation services, move management, and household goods transportation. Directly comparable to Powell's corporate relocation offering and competes for the same enterprise accounts through proprietary move management technology.

Direct peers

• Two Men and a Truck: Large multi-unit franchise moving company specializing in local residential and small commercial moves. Comparable to Powell in residential moving services and customer-facing brand approach, though more franchise-driven and less focused on corporate/enterprise accounts.
• Wheaton World Wide Moving: Bekins-affiliated national van line agent network with comparable corporate relocation, international, and residential moving services. Competes directly with Powell in the corporate relocation market with similar quality award reputation.
• Crown Relocations: International relocation specialist offering comparable corporate relocation, international household goods moving, and destination services. Competes with Powell's international division for global corporate accounts and Fortune 500 relocation programs.
• Gentle Giant Moving Company: Premium regional moving company with strong quality reputation, comparable to Powell in commercial moving, residential services, and specialized item handling. Differentiated similar way through awards and service quality but operates in Northeast markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PowellRelocation
• LinkedInlinkedin.com/company/powell-relocation-group
• Instagraminstagram.com/powellrelocation
• Xx.com/powellrelocati1

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powell Relocation Group