The Employer Group

What The Employer Group does

The Employer Group (TEG) is a Verona, Wisconsin-based Professional Employer Organization (PEO) and human resources services firm founded in 1995 and owned since 2007 by Angie Heim, with Luke Anderson serving as President. The company delivers payroll processing, co-employment PEO services, benefits administration, and HR consulting to small and mid-size businesses across 28 U.S. states. Named clients span food and beverage (Culver's, Fish Tales), financial services and nonprofit (Forward Community Investments, WEA Member Benefits), legal (Murphy Desmond), technology (Aquafix), and business services (Cedar Direct, Professional Collectors), indicating broad SMB penetration with occasional mid-market accounts. Operations are anchored in the PrismHR cloud platform, which handles payroll processing, employee records, benefits administration, time-and-attendance, and self-service client and employee portals. The company supplements this core stack with an HR Assessment diagnostic and a content Knowledge Center exceeding 400 articles.

The product portfolio centers on three core offerings — PEO co-employment services, Payroll Services, and Human Resources Services — with benefits administration (health, dental, vision, 401(k), disability, life insurance, FSAs, PTO) bundled under the PEO model. The revenue model mixes transaction-based fees (per payroll run plus per-check billing), flexible HR engagements (project, hourly, or retainer), and itemized PEO invoicing per pay period. TEG's go-to-market is sales-led and emphasizes direct client relationships through dedicated payroll representatives and HR consultants rather than a call-center model, with content marketing and industry association credibility (NAPEO) supporting top-of-funnel demand generation.

TEG is a privately held, bootstrapped firm with no external funding, parent company, or institutional shareholders. The 25+ person team is dominated by FPC- and SHRM-CP-certified delivery staff with multi-year tenure. The business model is service-intensive and dependent on dedicated personnel rather than proprietary technology, which positions TEG as a regional SMB-focused services firm whose competitive differentiation rests on relationship quality, regulatory compliance credibility, and white-glove support rather than technology or scale advantages.

Name

The Employer Group

Legal name

The Employer Group, Inc.

Website

https://theemployergroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

The Employer Group is a Verona, Wisconsin-based Professional Employer Organization and HR services firm founded in 1995, providing payroll processing, co-employment, benefits administration, and HR consulting to small and mid-size businesses across 28 U.S. states.

Ownership category

akta.pro rank

Product category

Human Resources & Payroll Services (PEO)

NAICS

Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)

Keywords

• Professional employer organization
• Payroll processing services
• Human resources outsourcing
• Benefits administration
• HR consulting services

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Processing Services: Charged on a per payroll run basis with a per check fee structure. No additional charges for W-2 processing, delivery, or quarterly reports unlike competitors. Provides transparent pricing with unbundled bill approach.
2. Human Resources Services: Flexible billing options including project-based, hourly, or retainer arrangements for HR consulting, compliance support, employee handbook creation, and recruitment services.
3. PEO Model Services: Comprehensive co-employment services billed through itemized invoices per pay period. Includes payroll processing, benefits administration, HR management, and compliance functions under a single relationship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Employer Group is a registered Professional Employer Organization (PEO) that provides co-employment, payroll administration, and human resources services to small and mid-size businesses. Its service portfolio includes direct deposit payroll, tax withholding and filing, employee benefits (health, dental, vision, 401(k), workers' comp, disability, life, FSA), HR consulting, employee handbook creation, compliance support, recruiting, and training, delivered through dedicated client representatives and the PrismHR technology platform.

Product overview

The Employer Group is a payroll service and Professional Employer Organization (PEO) offering a suite of integrated HR solutions. The core offerings consist of PEO (co-employment) services, Payroll Services, and Human Resources Services. Benefits Administration and Management (covering health, dental, vision, 401(k), disability, life insurance, FSAs, and PTO) is delivered as a component of the PEO model. Time and Attendance System and HR Assessment are supporting sub-products. The company positions itself as 'The Human Resource Resource' and provides these services to small and midsize businesses, with clients able to pick individual services or engage under the comprehensive PEO model.

Differentiator

Problem solved

Functional benefit

Products and services

• PEO (Professional Employer Organization) Services A co-employment service where The Employer Group shares employer responsibilities with client businesses, providing integrated payroll, human resources, and benefits administration so business owners can focus on operations. Offered to companies seeking comprehensive HR outsourcing.
• Payroll Services End-to-end payroll administration including direct deposit setup, federal/state/local tax withholding and remittance, customized payroll reports, W-2/quarterly/annual tax form preparation, new hire reporting, and online pay statement access. Available as a standalone service or as part of the PEO bundle.
• Human Resources Services Outsourced HR support including new employee recruiting and onboarding, employee/supervisor training, customized forms, HR best practices guidance on FMLA, wage-and-hour, and fair employment laws, ACA/COBRA consulting, employee handbook creation, and compensation analysis.
• Benefits Administration and Management Comprehensive benefits administration covering health insurance, vision insurance, dental insurance, workers' compensation insurance, 401(k) retirement plans, long-term disability insurance, flexible spending accounts, group term life insurance, and PTO management, accessed by clients via the PEO model.
• Time and Attendance System Software to track and manage employee punches, time cards, time-off requests, and accruals, integrated with payroll processing.
• HR Assessment Analysis of a company's HR practice strengths and weaknesses to identify issues and accelerate organizational development.

Quantifiable outcome

• Small businesses that work with a PEO grow 7-9% faster
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PrismHRcoreTechnology or IntegrationPrismHR is used as the technology platform for processing payroll and managing employee data, benefits information, and payroll records. TEG uses PrismHR's services to process payroll and certain benefits information, with employee data transmitted securely through encrypted forms.
• NAPEO (National Association of Professional Employer Organizations)minorOthersProfessional association for PEO industry. TEG references NAPEO statistics about PEO benefits (7-9% faster growth, 10-14% lower turnover, 50% less likely to fail) and directs prospects to NAPEO for more PEO information.
• Madison MagazineminorOthersLocal publication that has awarded TEG the 'Best Places to Work' award six times (2015, 2017, 2022, 2023, 2025, 2026).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TriNet: National PEO providing co-employment HR, payroll, and benefits administration to SMBs across the U.S. Closely comparable to TEG in target customer (small and mid-size businesses), core PEO service bundle, and reliance on dedicated service teams.
• Justworks: Technology-forward PEO serving SMBs with payroll, benefits, HR, and compliance. Comparable to TEG in serving small and mid-size businesses with co-employment services, but differentiated by a proprietary platform versus TEG's PrismHR-based stack.
• Vensure Employer Services: PEO and HR outsourcing provider offering payroll, benefits, and risk management to SMBs across multiple states. Directly comparable service bundle and SMB focus; aggressive acquirer of regional PEOs like TEG.
• G&A Partners: PEO providing HR, payroll, benefits, and risk management to small and mid-size businesses, with a regional operating model similar to TEG. Closely comparable in customer profile and service mix.
• Sequoia One: PEO offering payroll, benefits, HR, and compliance to SMBs. Comparable in target market and co-employment service design; similar mid-market positioning to TEG.
• FrankCrum: PEO and staffing provider offering payroll, HR, benefits, and workers' comp administration to small and mid-size businesses. Comparable service bundle and SMB target; similar long-tenured, relationship-driven positioning.
• ExtensisHR: PEO delivering HR, payroll, benefits, and risk management to SMBs. Comparable co-employment model and SMB target customer; similar size and stage to TEG.

Broad incumbents

• Insperity: Large publicly-traded PEO offering workforce solutions including HR, payroll, benefits, and insurance to SMBs. Comparable PEO service model but materially larger scale, broader geographic coverage, and deeper benefits purchasing power than TEG.
• Paychex: National payroll and HR solutions provider serving SMBs with payroll, benefits, and PEO (Paychex PEO) offerings. Comparable in payroll and benefits services, but broader portfolio and significantly larger scale than TEG.
• ADP TotalSource: PEO division of ADP providing co-employment HR, payroll, benefits, and compliance for SMBs. Closely comparable PEO model; represents a national-scale incumbent against which TEG competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheEmployerGroup
• LinkedInlinkedin.com/company/theemployergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Employer Group