The Employer Group
The Employer Group is a Verona, Wisconsin-based Professional Employer Organization and HR services firm founded in 1995, providing payroll processing, co-employment, benefits administration, and HR consulting to small and mid-size businesses across 28 U.S. states.
- Company typePrivate
- Founded1995
- HeadquartersVerona, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Employer Group does
The Employer Group (TEG) is a Verona, Wisconsin-based Professional Employer Organization (PEO) and human resources services firm founded in 1995 and owned since 2007 by Angie Heim, with Luke Anderson serving as President. The company delivers payroll processing, co-employment PEO services, benefits administration, and HR consulting to small and mid-size businesses across 28 U.S. states. Named clients span food and beverage (Culver's, Fish Tales), financial services and nonprofit (Forward Community Investments, WEA Member Benefits), legal (Murphy Desmond), technology (Aquafix), and business services (Cedar Direct, Professional Collectors), indicating broad SMB penetration with occasional mid-market accounts. Operations are anchored in the PrismHR cloud platform, which handles payroll processing, employee records, benefits administration, time-and-attendance, and self-service client and employee portals. The company supplements this core stack with an HR Assessment diagnostic and a content Knowledge Center exceeding 400 articles.
The product portfolio centers on three core offerings — PEO co-employment services, Payroll Services, and Human Resources Services — with benefits administration (health, dental, vision, 401(k), disability, life insurance, FSAs, PTO) bundled under the PEO model. The revenue model mixes transaction-based fees (per payroll run plus per-check billing), flexible HR engagements (project, hourly, or retainer), and itemized PEO invoicing per pay period. TEG's go-to-market is sales-led and emphasizes direct client relationships through dedicated payroll representatives and HR consultants rather than a call-center model, with content marketing and industry association credibility (NAPEO) supporting top-of-funnel demand generation.
TEG is a privately held, bootstrapped firm with no external funding, parent company, or institutional shareholders. The 25+ person team is dominated by FPC- and SHRM-CP-certified delivery staff with multi-year tenure. The business model is service-intensive and dependent on dedicated personnel rather than proprietary technology, which positions TEG as a regional SMB-focused services firm whose competitive differentiation rests on relationship quality, regulatory compliance credibility, and white-glove support rather than technology or scale advantages.
The Employer Group firmographics
Firmographics- Name
- The Employer Group
- Legal name
- The Employer Group, Inc.
- Website
- https://theemployergroup.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Employer Group is a Verona, Wisconsin-based Professional Employer Organization and HR services firm founded in 1995, providing payroll processing, co-employment, benefits administration, and HR consulting to small and mid-size businesses across 28 U.S. states.
- Ownership category
- akta.pro rank
The Employer Group industry classification
Industry- Product category
- Human Resources & Payroll Services (PEO)
- NAICS
- Professional Employer Organizations (56133)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)
- akta.pro secondary industries
- Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE), Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
Keywords
Where The Employer Group is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Employer Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Payroll Processing Services: Charged on a per payroll run basis with a per check fee structure. No additional charges for W-2 processing, delivery, or quarterly reports unlike competitors. Provides transparent pricing with unbundled bill approach.
- Human Resources Services: Flexible billing options including project-based, hourly, or retainer arrangements for HR consulting, compliance support, employee handbook creation, and recruitment services.
- PEO Model Services: Comprehensive co-employment services billed through itemized invoices per pay period. Includes payroll processing, benefits administration, HR management, and compliance functions under a single relationship.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Payroll Processing - Flat fee per payroll run plus per check fee |
| Hybrid | Pay-as-you-go | HR Services - Project, hourly, or retainer billing |
| Subscription | Pay-as-you-go | PEO Services - Itemized invoicing per pay period |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
The Employer Group product offering
Product offeringCore offering
The Employer Group is a registered Professional Employer Organization (PEO) that provides co-employment, payroll administration, and human resources services to small and mid-size businesses. Its service portfolio includes direct deposit payroll, tax withholding and filing, employee benefits (health, dental, vision, 401(k), workers' comp, disability, life, FSA), HR consulting, employee handbook creation, compliance support, recruiting, and training, delivered through dedicated client representatives and the PrismHR technology platform.
Product overview
The Employer Group is a payroll service and Professional Employer Organization (PEO) offering a suite of integrated HR solutions. The core offerings consist of PEO (co-employment) services, Payroll Services, and Human Resources Services. Benefits Administration and Management (covering health, dental, vision, 401(k), disability, life insurance, FSAs, and PTO) is delivered as a component of the PEO model. Time and Attendance System and HR Assessment are supporting sub-products. The company positions itself as 'The Human Resource Resource' and provides these services to small and midsize businesses, with clients able to pick individual services or engage under the comprehensive PEO model.
Differentiator
Problem solved
Functional benefit
Products and services
- PEO (Professional Employer Organization) Services A co-employment service where The Employer Group shares employer responsibilities with client businesses, providing integrated payroll, human resources, and benefits administration so business owners can focus on operations. Offered to companies seeking comprehensive HR outsourcing.
- Payroll Services End-to-end payroll administration including direct deposit setup, federal/state/local tax withholding and remittance, customized payroll reports, W-2/quarterly/annual tax form preparation, new hire reporting, and online pay statement access. Available as a standalone service or as part of the PEO bundle.
- Human Resources Services Outsourced HR support including new employee recruiting and onboarding, employee/supervisor training, customized forms, HR best practices guidance on FMLA, wage-and-hour, and fair employment laws, ACA/COBRA consulting, employee handbook creation, and compensation analysis.
- Benefits Administration and Management Comprehensive benefits administration covering health insurance, vision insurance, dental insurance, workers' compensation insurance, 401(k) retirement plans, long-term disability insurance, flexible spending accounts, group term life insurance, and PTO management, accessed by clients via the PEO model.
- Time and Attendance System Software to track and manage employee punches, time cards, time-off requests, and accruals, integrated with payroll processing.
- HR Assessment Analysis of a company's HR practice strengths and weaknesses to identify issues and accelerate organizational development.
Quantifiable outcome
- Small businesses that work with a PEO grow 7-9% faster
- +3 more outcomes
Companies that use The Employer Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
The Employer Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Employer Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- PrismHRcorePrismHR is used as the technology platform for processing payroll and managing employee data, benefits information, and payroll records. TEG uses PrismHR's services to process payroll and certain benefits information, with employee data transmitted securely through encrypted forms.
- NAPEO (National Association of Professional Employer Organizations)minorProfessional association for PEO industry. TEG references NAPEO statistics about PEO benefits (7-9% faster growth, 10-14% lower turnover, 50% less likely to fail) and directs prospects to NAPEO for more PEO information.
- Madison MagazineminorLocal publication that has awarded TEG the 'Best Places to Work' award six times (2015, 2017, 2022, 2023, 2025, 2026).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Employer Group competitors and assessment
Company assessmentDirect peers
- TriNet: National PEO providing co-employment HR, payroll, and benefits administration to SMBs across the U.S. Closely comparable to TEG in target customer (small and mid-size businesses), core PEO service bundle, and reliance on dedicated service teams.
- Justworks: Technology-forward PEO serving SMBs with payroll, benefits, HR, and compliance. Comparable to TEG in serving small and mid-size businesses with co-employment services, but differentiated by a proprietary platform versus TEG's PrismHR-based stack.
- Vensure Employer Services: PEO and HR outsourcing provider offering payroll, benefits, and risk management to SMBs across multiple states. Directly comparable service bundle and SMB focus; aggressive acquirer of regional PEOs like TEG.
- G&A Partners: PEO providing HR, payroll, benefits, and risk management to small and mid-size businesses, with a regional operating model similar to TEG. Closely comparable in customer profile and service mix.
- Sequoia One: PEO offering payroll, benefits, HR, and compliance to SMBs. Comparable in target market and co-employment service design; similar mid-market positioning to TEG.
- FrankCrum: PEO and staffing provider offering payroll, HR, benefits, and workers' comp administration to small and mid-size businesses. Comparable service bundle and SMB target; similar long-tenured, relationship-driven positioning.
- ExtensisHR: PEO delivering HR, payroll, benefits, and risk management to SMBs. Comparable co-employment model and SMB target customer; similar size and stage to TEG.
Broad incumbents
- Insperity: Large publicly-traded PEO offering workforce solutions including HR, payroll, benefits, and insurance to SMBs. Comparable PEO service model but materially larger scale, broader geographic coverage, and deeper benefits purchasing power than TEG.
- Paychex: National payroll and HR solutions provider serving SMBs with payroll, benefits, and PEO (Paychex PEO) offerings. Comparable in payroll and benefits services, but broader portfolio and significantly larger scale than TEG.
- ADP TotalSource: PEO division of ADP providing co-employment HR, payroll, benefits, and compliance for SMBs. Closely comparable PEO model; represents a national-scale incumbent against which TEG competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Employer Group social profiles
Digital presenceThe Employer Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Employer Group leadership team
Management profileNumber of profiles
Profiles7 records
The Employer Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Employer Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Employer Group
What does The Employer Group do?
The Employer Group is a registered Professional Employer Organization (PEO) that provides co-employment, payroll administration, and human resources services to small and mid-size businesses. Its service portfolio includes direct deposit payroll, tax withholding and filing, employee benefits (health, dental, vision, 401(k), workers' comp, disability, life, FSA), HR consulting, employee handbook creation, compliance support, recruiting, and training, delivered through dedicated client representatives and the PrismHR technology platform.
Is The Employer Group a public or private company?
The Employer Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Employer Group founded?
The Employer Group was founded in 1995. It employs 11 to 50 people.
Where is The Employer Group based?
The Employer Group is headquartered in Verona, United States, in the North America region.
How does The Employer Group make money?
Three revenue lines are on record. Payroll Processing Services are the primary driver. The others are human Resources Services and PEO Model Services.
Who are The Employer Group's main competitors?
Direct peers on record are TriNet, Justworks, Vensure Employer Services, G&A Partners, Sequoia One, FrankCrum and ExtensisHR. Broad incumbents are Insperity, Paychex and ADP TotalSource.
Does The Employer Group have an API?
No public API is recorded for The Employer Group.
What industry is The Employer Group in?
The Employer Group's product category is Human Resources & Payroll Services (PEO). Its primary akta.pro industry code is BPACAHAB, Professional Employer Organization (PEO) / Co-Employment Services, with a secondary code of BPACAHAL, Onboarding, Offboarding & Employee Lifecycle Administration. Its NAICS code is 56133 and its SIC code is 7361.