Haeck Design

What Haeck Design does

Haeck Design is a privately held, founder-led digital design studio headquartered at 710 N. Person Street, Raleigh, NC. Established in 1999, the firm operates with a core team of three — Matthew Haeck (founder, Lead Designer and Full Stack Web Developer), Jenn Curtis (Project Manager and Client Management), and Natalie Berkman (Client Management and Branding) — and delivers a full-service creative offering spanning web development, graphic design, branding and identity, logo design, photography, print design, merchandise design, SEO campaigns, and website maintenance to small business clients across the United States, with a reported operating geography that includes the Southeast and selected engagements in VA, GA, NV, and NY. Revenue is generated almost entirely through custom-quoted project engagements on a 33/33/33 progress-payment basis, Net 15 invoicing, with payments processed via PayPal; SEO and maintenance contracts provide a partial managed-services layer.

The studio's technical stack is anchored on open-source content management systems — WordPress, Joomla, Drupal, CodeIgniter, and Ghost — with development tooling (MAMP, Git, Grunt, Gulp) and CSS frameworks (Bootstrap, Foundation, UIKit). In parallel with client services, the firm has built and released open-source downloadable products: the Avedon WordPress Theme (Bootstrap-based, with built-in social media APIs and over 50,000 cumulative downloads) and the Triangle Ghost Theme (UIKit-based, with 1,000+ downloads and 5-star reviews), each available as a white-label template. Additional service formalizations include eCommerce website design (with SSL installation and conversion-focused navigation), responsive web design, CMS deployment, website redesign, and SEO campaigns tracked via Google Analytics and Moz.

The go-to-market motion is direct sales-led: prospective clients submit project requests through a web form on haeckdesign.com and receive custom quotes valid for 30 days, with nationwide remote delivery from the Raleigh studio. Outreach is supplemented by a content-marketing engine comprising a design blog, a free design resources library (themes, mockups, tutorials, wallpapers), Pinterest presence, and a periodic Mailchimp newsletter. The firm is privately financed, with no disclosed external funding, institutional investors, parent company, or subsidiary structures.

Name

Haeck Design

Legal name

Haeck Design

Website

https://haeckdesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Haeck Design is a privately held Raleigh, NC digital design studio offering web development, graphic design, branding, logo, print, photography, and merchandise services to small businesses across the United States via custom project-based engagements.

Ownership category

akta.pro rank

Product category

Digital Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC), Packaging & Product Brand Design (BPAFAEAG), Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Web development services
• Graphic design services
• Brand identity design
• Logo design services
• Small business marketing

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Development Services: Custom website development, responsive web design, CMS deployment, eCommerce website design. Project-based pricing with 33% advance, 33% mid-project, 33% completion structure.
2. Graphic Design Services: Advertising creation, press packages, image creation, EPKs, Photoshop services. One-time project fees.
3. Branding & Identity Services: Brand creation, corporate identity solutions, marketing strategy consulting. Brand development project fees.
4. Logo Design Services: Vector and raster logo design, logo refinement/redesign, icon/stamp design, identity packages.
5. Photography Services: Photo editing, location photography, product photography, photo compilation/conversion services.
6. Print Design Services: Promotional flyers, business cards, stationery, billboard/signage, magazine/book design, menu design.
7. Merchandise Design: Product packaging, sticker design, t-shirt design, custom coasters.
8. SEO Campaign Services: Organic SEO with cohesive approach tracking social presence, link statistics, local tailoring, site performance. Monthly or weekly time allotment.
9. Website Maintenance: Ongoing server, CMS, plugin, website, and widget monitoring and upgrades. Security patching.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Haeck Design is a full-service digital design studio offering custom website development (responsive design, CMS deployment, SEO, eCommerce), graphic design (advertising, press kits), logo design (vector/raster), branding and identity, print design, merchandise packaging, and photography services. The studio also develops and distributes downloadable white-label themes including the Avedon WordPress theme and Triangle Ghost theme.

Product overview

Haeck Design is a full-service digital design studio offering a comprehensive portfolio of design services. The core offering spans web development services (responsive web design, CMS deployment, SEO campaigns, eCommerce design) and graphic design services (advertising, press packages, EPKs), supported by branding and identity services. The studio also develops and releases downloadable theme products, including the Triangle Ghost Theme (built on UIKit) and the Avedon WordPress Theme (built on Bootstrap), both available as white-label products. Additional offerings include logo design (vector and raster), print design services, merchandise design, and photography services. The studio operates primarily serving small businesses nationwide from their Raleigh, NC location.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services

Quantifiable outcome

• Avedon WordPress Theme - 50,000+ downloads
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rule29: Design agency offering branding, web design, print, and content services. Comparable cross-discipline creative studio model serving SMB and mid-market clients.
• Forge Apollo: Boutique web design and development studio offering branding, web design, and digital strategy. Similar in scale and SMB focus to Haeck Design.
• Lounge Lizard: Boutique digital agency specializing in web design, branding, and digital marketing for SMB and enterprise clients. Operates with a similar full-service, project-based model and cross-discipline team.
• Big Drop Inc: Digital design and development agency offering web design, branding, and digital marketing. Comparable full-service creative studio serving SMBs and growth-stage companies.
• TheeDigital: Full-service digital marketing agency providing web design, SEO, branding, and creative services to SMBs. Closely comparable in service mix, target segment, and project-based delivery.
• New Media Campaigns: Full-service digital agency offering web design, development, SEO, and branding for SMBs and mid-market clients. Comparable in service breadth and SMB-centric positioning to Haeck Design.
• Oyova: Digital agency providing web design, development, SEO, and creative services. Similar boutique positioning and SMB-focused service portfolio.

Broad incumbents

• WebFX: Established full-service digital marketing agency with deep SEO, web design, and content capabilities. Overlaps significantly with Haeck's service portfolio but operates at substantially larger scale.
• SmartSites: Larger full-service digital marketing agency offering web design, SEO, and branding. Comparable service categories but operates at greater scale with broader SMB client base.
• Brafton: Content marketing and design agency offering content creation, branding, and digital strategy. Adjacent in creative services and SMB-to-mid-market target customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgitlab.com/HaeckDesign
• Pinterestpinterest.com/haeckdesign
• Xx.com/HaeckDesign
• Facebookfacebook.com/haeckdesign
• LinkedInlinkedin.com/company/haeck-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haeck Design