Toaster

What Toaster does

Toaster is an international creative agency founded in 2010 by ex-Google creatives and headquartered in London, with regional operations in San Francisco and India (INSEA). The firm specializes in product marketing for technology brands, operating across three core service lines: Product Marketing (campaigns, social content, localization, always-on communications), Branding & Positioning (research, strategy, messaging, identity systems), and Interactive & Experiential (websites, AI-powered experiences, product innovation, event activations, emerging tech).

The agency's commercial model is professional services revenue generated through project-based and team-based engagements functioning as an extension of client in-house marketing teams. Pricing is custom and project-based with no standardized tiers disclosed. Toaster maintains a roster of enterprise technology clients including Google, Netflix, YouTube, Samsung, Verily, Tinder, Flexport, Snapchat, Gemini, Jio, Swiggy, and Myntra, alongside newer additions such as EON, Multiverse, Robinhood, Primasun, and Matrix42.

Technical capability is delivered through three channels: branded services (AI Studio, leveraging Veo3, ElevenLabs, MidJourney, Luma AI, and Gemini for generative AI content production), proprietary digital products such as the Google Data GIF Maker and Dippy's Naturenauts web app, and technology partnerships (Flam for mixed reality, BitStudio for interactive experiences, Aardman Animations for character-led storytelling). The firm has received industry recognition including Cannes Lions, MMA Smarties, D&AD Pencils, and Addys, and operates as Toaster Limited, a private limited company registered in England and Wales with no external funding disclosed.

Name

Toaster

Legal name

Toaster Limited

Website

https://toaster.co

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Toaster is an international creative agency founded in 2010 that delivers product marketing, branding, and interactive experience services to leading technology brands including Google, Netflix, YouTube, and Samsung across EMEA, INSEA, and US markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services Revenue: Toaster generates revenue through project-based and team-based agency engagements, providing product marketing, branding, and interactive experience services to technology clients. Engagements are tailored to client needs, functioning as an extension of in-house marketing teams.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Toaster is an international creative agency providing product marketing, branding and positioning, and interactive & experiential services to leading technology brands. The agency delivers product and brand campaigns, social and content marketing, localisation, always-on communications support, brand development, websites and web apps, AI-powered experiences, and event activations across EMEA, INSEA, and US markets.

Product overview

Toaster is an international creative agency specializing in product marketing, offering three core service areas: Product Marketing (campaigns, social content, localisation), Branding & Positioning (research, strategy, messaging, design, identity), and Interactive & Experiential (websites, AI-powered experiences, product innovation, emerging tech). The agency also operates AI Studio for generative AI content creation. Their portfolio includes proprietary digital products like the Google Data GIF Maker and Dippy's Naturenauts web app, alongside campaign-driven mixed reality experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Marketing
• Branding & Positioning
• Interactive & Experiential

Quantifiable outcome

• 2.7M impressions, 175K downloads, and 291 app opens for Netflix's first-ever in-app events
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• BitStudiominorStrategic or Co-development Partner · 1 January 2020Collaborated with BitStudio to create the YouTube FanFest 2020 virtual party interactive dancing experience, combining Toaster's creative direction with BitStudio's technical implementation.
• Aardman AnimationsminorStrategic or Co-development PartnerPartnered with Aardman Animations (studio responsible for Wallace & Gromit, Shaun the Sheep) to produce the Legends Family Adventure animated mini-series for Google's Be Internet Legends program, combining Toaster's creative vision with Aardman's production expertise.
• UCLAcoreStrategic or Co-development PartnerCollaborated with UCLA researchers alongside YouTube to translate complex developmental insights into a 50-page guide empowering video creators to share responsible content for teen viewers.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• R/GA: R/GA is a global creative and innovation agency focused on technology and digital product experiences, working with major tech brands across brand, product and interactive — directly comparable to Toaster's product marketing and interactive experiential services.
• Huge: Huge is a digital agency that combines strategy, creative and technology to build brand experiences and products for enterprise clients — closely matching Toaster's mix of product marketing, branding and interactive work.
• Anomaly: Anomaly is a creative agency with a model designed to partner with brands as an embedded team across product marketing and advertising — directly aligned with Toaster's retained-agency, extension-of-in-house-team positioning.
• Droga5 (part of Accenture Song): Droga5 is an award-winning creative agency known for innovative, technology-driven campaigns for major brands; a strong comparable on creative output, brand campaigns and tech client roster.
• 72andSunny: 72andSunny is a creative agency that builds culturally driven brand work for tech and consumer clients — directly comparable to Toaster on the intersection of creativity, culture and technology.
• B-Reel: B-Reel is a creative technology studio building interactive and experiential work for leading tech and entertainment brands — closely comparable to Toaster's Interactive & Experiential practice and emerging-tech focus.
• ustwo (now ustwo studios): ustwo is a digital product and creative studio that designs and builds apps, products and brand experiences for tech clients — comparable on the product-meets-marketing and AI/emerging tech axis.
• Mother Design / Mother London: Mother is an independent creative agency network known for culturally impactful brand campaigns for major tech and consumer clients — comparable on creative reputation, award-winning output and indie positioning.

Broad incumbents

• MediaMonks (S4 Capital): MediaMonks is a large global content, data and digital production network serving many of the same enterprise tech clients as Toaster; broader portfolio but overlapping capabilities in digital experiences and content production.
• Wieden+Kennedy: Wieden+Kennedy is a long-established independent creative agency known for iconic tech brand work (Nike, Google, etc.); relevant comparable on tech-client creative pedigree and award-winning brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/toasterco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toaster