JJJ Floor Covering

What JJJ Floor Covering does

JJJ Floor Covering, Inc. is a private, family-owned commercial flooring contractor founded in 1964 by Joe Gutierrez and headquartered in Pico Rivera, California. The company designs, furnishes, and installs commercial flooring products across eleven categories including commercial carpet, rubber, resilient (VCT, LVT, sheet vinyl, linoleum), hard surface, laminate, concrete moisture control systems, area rugs, floor mats, underlayments, adhesives, and accessories sourced from major manufacturers such as Mohawk, Interface, Bentley Prince Street, Karastan, Milliken, and Patcraft. Its service offering covers the full project lifecycle from specification and design through demolition, subfloor preparation, in-house union installation, warehousing, moisture remediation, and recycling. Operations are supported by a 30,000 sq. ft. bonded warehouse in Pico Rivera that enables material staging and rapid mobilization.

The business serves institutional and enterprise clients across four primary verticals: K-12 and higher education (LAUSD, Santa Ana USD, UC system), healthcare (Kaiser Permanente, DaVita), corporate offices and tenant improvements, and state and federal government facilities including GSA contracts, the US Army, JPL, and Boeing. Revenue is generated through project-based, quote-based commercial contracts won primarily via direct sales led by a Director of Business Development and a bench of three Sales/Project Managers. The company holds seven overlapping diversity certifications (MBE, WBE, WOSB, SBE, CBE, LSBE, SDB) that grant preferred access to set-aside institutional procurement, and is a member of the Starnet Flooring Network. Ownership rests with the founder's widow Maria Gutierrez (Owner/COO) following the founder's death, with Jim Jeffries, a 25-year company veteran, serving as CEO and President.

Name

JJJ Floor Covering

Legal name

JJJ Floor Covering, Inc.

Website

https://jjjfloorcovering.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

JJJ Floor Covering is a private, family-owned commercial flooring contractor founded in 1964, serving California institutional clients in education, healthcare, corporate, and government sectors with design, furnish, and install services backed by union labor and a 30,000 sq. ft. bonded warehouse.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (238330)

SIC

Construction - Special Trade Contractors (1700), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Commercial flooring installation
• Design furnish install
• Project management flooring
• Concrete moisture remediation
• Resilient flooring products

Headquarters

HQ city

Pico Rivera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Commercial Flooring Installation Services: Project-based revenue from designing, furnishing, and installing specialty commercial flooring products. Services include project management, in-house installation, specification & design, demolition & floor prep, warehousing, and moisture remediation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JJJ Floor Covering is a full-service commercial flooring contractor that designs, furnishes, and installs specialty commercial flooring products for institutional clients across California. The company supplies a broad portfolio of flooring products (commercial carpet, rubber, resilient, hard surface, laminate, underlayments, moisture control, area rugs, floor mats, and accessories) sourced from major manufacturers, and delivers end-to-end project execution including specification, demolition and floor preparation, moisture remediation, warehousing, installation with union-affiliated in-house labor, and recycling/environmental design.

Product overview

JJJ Floor Covering is a full-service commercial flooring contractor serving California since 1964. The company offers a comprehensive portfolio of flooring products organized across 11 product categories: Commercial Carpet, Rubber Flooring, Resilient Flooring (including linoleum, sheet vinyl, VCT, and luxury vinyl tile), Hard Surfaces, Laminate Flooring, Flooring Underlayments & Adhesives, Concrete Moisture Control, Area Rugs, Floor Mats, Flooring Supplies, and Other Products. They maintain relationships with major manufacturers including Mohawk, Bentley Prince Street, Bigelow Commercial, Karastan Contract, Lees, Interface Floor, and others. Their service offering complements their product portfolio with in-house installation, project management, specification & design, demolition & floor prep, and warehousing using union-affiliated labor. The company operates a 30,000 sq. ft. bonded warehouse space and serves end-use markets including Education (K-12, colleges, universities), Hospitals and Healthcare, Corporate, State, Federal G.S.A. Facilities, and Tenant Improvement office spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Flooring Installation Services End-to-end installation services for commercial flooring projects, including project management, specification and design, demolition and subfloor preparation, lift system, moisture remediation, warehousing, recycling, and product sample handling for institutional clients in California.
• Commercial Carpet Commercial-grade carpet products from manufacturers including Bentley Prince Street, Bigelow Commercial, Mohawk Commercial, Karastan Contract, Lees, Interface, Patcraft, Milliken, and JJ Commercial, supplied and installed for institutional facilities.
• Rubber Flooring Rubber flooring products including Burke Mercer Endure Rubber Flooring and Eco Surface/Regupol America options for commercial applications.
• Resilient Flooring Resilient flooring products including linoleum, sheet vinyl, vinyl composition tile (VCT), luxury vinyl tile, and solid vinyl tile from manufacturers such as American Biltrite and Estrie for commercial facilities.
• Hard Surfaces Hard surface flooring products for commercial applications, supplied and installed by JJJ Floor Covering.
• Laminate Flooring Laminate flooring products for commercial applications, supplied and installed by JJJ Floor Covering.
• Flooring Underlayments & Adhesives Flooring underlayments and adhesives to support proper installation of various commercial flooring types.
• Concrete Moisture Control Concrete moisture control products and remediation services to address moisture issues in concrete subfloors prior to flooring installation.
• Area Rugs Area rugs for commercial spaces, supplied through the company.
• Floor Mats Floor mats for commercial entryways and high-traffic areas.
• Flooring Supplies General flooring supplies and accessories for commercial installation projects.

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Starnet FlooringcoreChannel Partner/ Reseller/ DistributorJJJ Floor Covering is a Starnet member, a commercial flooring industry network providing access to national account programs, training, peer networking, and referral opportunities within the commercial flooring contractor community.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Spectra Contract Flooring: National commercial flooring contractor offering design, furnish, and installation services to corporate, healthcare, and institutional clients — directly comparable to JJJ's full-service DFI model but at national scale.
• R.D. Weis Companies: Multi-region commercial flooring contractor specializing in design-assist and installation for institutional and corporate clients; similar end markets and turnkey service model as JJJ.
• H.J. Martin and Son: Privately held commercial flooring and specialty contractor serving healthcare, education, retail, and corporate clients across the Midwest and beyond — directly comparable full-service commercial flooring contractor.
• CDA Specialists: Starnet-affiliated commercial flooring contractor providing specification, project management, and installation for healthcare, education, and corporate clients — comparable service offering and customer base to JJJ.

Broad incumbents

• Shaw Industries Group: Largest U.S. carpet and flooring manufacturer (Berkshire Hathaway subsidiary) supplying many of the same product lines JJJ distributes and installs; shapes the supplier landscape and competitive dynamics JJJ operates within.
• Mohawk Industries: Global flooring manufacturer offering commercial carpet, resilient, and hard-surface products that JJJ supplies and installs; a key upstream supplier and broader competitive force in the commercial flooring value chain.
• Interface: Global modular carpet and resilient flooring manufacturer with a strong commercial sustainability focus; comparable supplier-side relationship with JJJ and overlapping end markets in healthcare, education, and corporate.
• Tarkett: Global flooring manufacturer offering commercial carpet, resilient, and rubber flooring products that JJJ specifies and installs; a major upstream supplier with overlapping institutional end markets.
• Mannington Mills: U.S.-based commercial and residential flooring manufacturer producing commercial carpet, resilient, and hard-surface products — a relevant product supplier to JJJ and a broader incumbent in commercial flooring.

Others

• Starnet Flooring Cooperative: Commercial flooring contractor network and buying group of which JJJ is a member; provides JJJ with cooperative purchasing, national-account programs, training, and peer referrals, and is therefore a strategically enabling peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/JJJFloorCovering
• LinkedInlinkedin.com/company/jjj-floor-covering-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JJJ Floor Covering