R-cubed

What R-cubed does

R-cubed is an independent UK data consultancy founded in 2006 and headquartered in Brighton. The firm provides professional services focused on CRM, customer analytics, and marketing technology implementation for client-side marketers at enterprise brands. Its client base spans travel and hospitality (P&O Ferries, Virgin Atlantic, TUI, Flight Centre, Destinology, Travel Republic), retail and apparel (Lands' End, Costa), financial services and insurance (Ageas, Furness Building Society), media (FT.com), nonprofit (Oxfam), beverages (Diageo), leisure (Tenpin), and events and sports (Goodwood, The Jockey Club, Racing TV). The company was founded by Jon Epstein, formerly marketing director at American Express, CitiBank and Coca-Cola Schweppes, and remains privately held with no disclosed institutional funding.

The firm's core technology stack centres on Apteco's FastStats and PeopleStage platforms, supplemented by integrations with Snowflake, Tableau, Exponea, BloomReach, Emarsys, DotDigital, Celebrus and other marketing systems. R-cubed has developed two proprietary methodologies: Attrifusion™, a multi-channel attribution approach combining digital and offline data at the individual customer level, and the Engagement Hub, a real-time personalisation and customer data integration platform. Additional proprietary assets include the Single Customer View build methodology and the Refocus benchmarking assessment. The firm holds ISO 27001 certification.

R-cubed operates a quote-based, project-based professional services model with bespoke engagements. Demand generation relies on case studies, the firm-hosted ENLIGHTEN Summit and ENLIGHTEN Brighton events, content marketing (white papers, blog, statistical significance calculator), LinkedIn presence, and partner referrals. The firm is a long-standing Apteco Premium Partner and 2024 Best Use of Apteco Award winner (with Goodwood), and was named Apteco Star Partner for 2025.

Name

R-cubed

Legal name

RCUBED LIMITED

Website

https://r-cubed.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

R-cubed is a Brighton-based independent data consultancy serving enterprise client-side marketers with CRM, customer analytics, Single Customer View builds, attribution, and real-time personalisation services, built around Apteco's FastStats and PeopleStage platforms.

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Data-driven marketing
• Customer segmentation
• Marketing attribution
• Single customer view
• Marketing automation

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services / Consulting: R-cubed generates revenue through bespoke consulting engagements delivering data-driven marketing services including customer segmentation, Single Customer View builds, marketing attribution, real-time personalisation, and marketing automation. Engagements are structured as projects with outcomes focused on improving client marketing performance and ROI. Pricing is quote-based and not publicly disclosed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

R-cubed is an independent data consultancy that delivers 'Data Enlightenment' through a portfolio of marketing data services. The firm builds Single Customer Views, segments customer databases, runs multi-channel marketing attribution, deploys real-time personalization, and implements marketing automation, primarily using Apteco FastStats and PeopleStage platforms. They also offer proprietary methodologies including Attrifusion (multi-touch attribution) and the Engagement Hub (real-time personalization solution) for enterprise brands.

Product overview

R-cubed is an independent data consultancy delivering 'Data Enlightenment' through a portfolio of marketing technology services. Their core offering centers on FastStats and PeopleStage (Apteco platform) for customer data analysis, segmentation, and marketing automation. Key services include Customer Segmentation, Single Customer View (SCV), Marketing Attribution (including proprietary Attrifusion™ methodology), Real-time Marketing for website personalization, Marketing Automation, Joined-up Marketing, and Analysis & Measurement. They also offer proprietary solutions like the Engagement Hub and benchmarking tools like Refocus Assessment. Their services connect through the Single Customer View as the foundational data layer, powering segmentation, personalization, attribution, and automation across channels including email, SMS, direct mail, web, and social media.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Segmentation Service that identifies and categorises customers based on behaviour, value, and characteristics to enable targeted marketing strategies for enterprise brands.
• Analysis & Measurement Data analysis and performance measurement service that helps enterprise clients understand their business drivers and customer behaviour patterns through real data insight.
• Single Customer View (SCV) Service that consolidates all customer data from online and offline touchpoints into one unified view to power segmentation, marketing strategy, and automated campaigns.
• Marketing Automation Implementation of automated multi-channel marketing communications triggered by customer behaviour, covering email, SMS, direct mail, website, and social media channels.
• Marketing Attribution Multi-channel marketing attribution service tracking the complete customer journey by combining digital with offline data at an individual customer level.
• Joined-up Marketing Service that delivers consistent cross-channel marketing strategy connecting online and offline customer experiences with real-time personalisation for superior results.
• Real-time Marketing Service delivering website personalisation and real-time triggered communications using live customer data to tailor web experiences and messages at the right moment.
• FastStats & PeopleStage Implementation Implementation and optimisation service for Apteco's FastStats data analytics and PeopleStage marketing automation platforms, covering segmentation, real-time personalisation, and campaign execution.
• Attrifusion Proprietary multi-channel marketing attribution methodology that combines digital and offline data at an individual customer level to provide a complete, unbiased picture of channel performance.
• Engagement Hub Bespoke real-time marketing and personalisation solution that brings together all customer data from across a business to empower informed customer conversations across call centres, websites, and marketing campaigns.
• Refocus Assessment Benchmarking service that assesses companies on six key data essentials to determine their level of Data Enlightenment and identify improvement areas.
• Meet Your Super Customers Customer analysis service providing a complete picture of customers and their current and future value to identify high-value and growth opportunities.

Quantifiable outcome

• P&O Ferries: measured the true incremental impact of multi-channel direct marketing across all channels
• +8 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• AptecocoreTechnology or IntegrationApteco is R-cubed's primary technology partner. R-cubed is a leading provider and expert in Apteco FastStats and PeopleStage, having worked with these tools since 2006. The partnership has been recognised with multiple awards: Best Use of Apteco Award 2024 (with Goodwood), Apteco Premium Partner status, and Apteco Star Partner Award 2025. R-cubed uses Apteco's platform to deliver customer segmentation, real-time personalisation, and multi-channel campaign automation for clients.
• Fresh EggminorStrategic or Co-development PartnerR-cubed partnered with Fresh Egg to co-present at the ENLIGHTEN 2025 Summit on the topic of 'Intelligent Digital Experiences'. Fresh Egg specialises in optimising online customer experiences, while R-cubed brings customer data and personalisation capabilities to the conversation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jaywing: UK data analytics and marketing consultancy offering attribution, customer modelling and data science services directly comparable to R-cubed's analytical workstreams.
• Optimove: Customer marketing platform focused on segmentation, retention and journey orchestration — comparable to R-cubed's marketing automation, segmentation and joined-up marketing services.
• RedEye: UK email, martech and CDP services company; directly overlaps with R-cubed on single customer view, segmentation, and marketing automation for mid-market UK brands.
• BlueVenn: UK-based CDP and customer data platform consultancy with overlapping service offerings in segmentation, single customer view and marketing automation for mid-market brands.

Emerging players

• Boxever (Sitecore): Customer data and personalisation platform with strong travel-sector DNA; comparable to R-cubed's travel industry work with P&O Ferries, TUI, Virgin Atlantic and Flight Centre.

Broad incumbents

• Dunnhumby: Customer data science specialist with deep retail and loyalty experience (e.g. Tesco Clubcard) — directly comparable to R-cubed's work for Costa Coffee Club and Lands' End.
• Acxiom (IPG): Large identity, data and audience solutions provider with CRM data, enrichment and analytics offerings that overlap with R-cubed's customer data and personalisation practice.
• Merkle (dentsu): Large data-driven marketing services firm offering CRM, customer analytics, identity and personalisation to enterprise brands globally; overlaps with R-cubed on data, attribution and personalisation workstreams.

Regional players

• Fresh Egg: UK digital marketing agency specialising in CX, SEO and analytics — an existing R-cubed event co-presenter; offers overlapping analytics and personalisation services to similar UK enterprise clients.
• Advantage Group: UK customer engagement and CRM services firm offering CRM strategy, data and marketing automation capabilities comparable to R-cubed's Apteco-centric service stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/r-cubed-ltd
• Xx.com/mr_r_bot

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R-cubed