What RedEye International does

RedEye International (legal entity: Red Eye International Ltd.) is a UK-headquartered B2C marketing automation and customer data platform (CDP) provider, founded in 1997 in Crewe and operating from Crewe and Guildford offices. The company's flagship platform, Contour, consolidates customer data from transactional, behavioural, and engagement sources into a Single Customer View and enables personalised multi-channel campaign execution across email, SMS, web push, mobile app push, social/search/display retargeting via Google Ads, Meta Ads and Criteo, direct mail, and website personalisation — all orchestrated from a single multi-channel workflow builder. An AI Predictive Analytics module ships with 8 out-of-the-box models for behaviours such as prospect conversion, predicted churn, and predicted VIPs, while the Customer Intelligence Liveboard (powered by ThoughtSpot) provides natural-language-query reporting with AI-generated trend and pattern summaries. The company is purpose-built for B2C verticals with dedicated go-to-markets for ecommerce/retail (including a native Shopify integration), travel/hotels/transport (15+ years of specialisation), sports clubs and associations (in partnership with Sport:80), automotive dealerships (Dealerweb), non-profits, museums, and higher education.

The business runs on a SaaS subscription model with quote-based pricing disclosed only after guided tours and demos. Its go-to-market is sales-led with enterprise field sales, inside sales for guided platform tours, and dedicated Customer Success and Onboarding Project Management teams conducting weekly account check-ins. Revenue is not publicly disclosed. In August 2024, Spotler Group acquired RedEye, making it a subsidiary within Spotler's European marketing technology portfolio. Named customers span retail (Allbeauty, MandM Direct, Fragrance Direct, Hayloft, Haven Holidays, Get The Label, Magnet Trade, Penhaligon's), travel and hospitality (Travelodge, Sky TV, Elegant Resorts), building materials (Travis Perkins), F&B (Papa John's), manufacturing (Magnet Trade Kitchens), and sports (England Lacrosse), with reported client outcomes including 38% average first-year revenue uplift, 305% ROI at Hayloft, 518.7% reactivation revenue uplift at Allbeauty, and 54% churn reduction at Travis Perkins.

Name

RedEye International

Legal name

Red Eye International Ltd.

Website

https://redeye.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

RedEye International is a UK-based B2C marketing automation and customer data platform (Contour) founded in 1997, serving ecommerce, travel, sports, automotive, non-profit, museum, and education clients with multi-channel campaign orchestration and AI-driven predictive analytics, now part of Spotler Group.

Ownership category

akta.pro rank

Product category

Marketing Automation Platform

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Marketing automation platform
• Customer data platform
• Email marketing software
• SMS marketing tools
• Predictive analytics

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Marketing Automation Platform Subscription: Subscription-based access to RedEye's marketing automation and customer data platform with features including email, SMS, push notifications, predictive analytics, and multi-channel campaign management

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

RedEye sells Contour, a B2C marketing automation and customer data platform that unifies customer data into a single customer view and orchestrates personalised multi-channel campaigns (email, SMS, web push, app push, social/search/display retargeting, direct mail and on-site personalisation). AI predictive analytics, a natural-language Customer Intelligence Liveboard and dedicated onboarding and customer success services are bundled around the core platform for mid-market and enterprise B2C brands in retail, travel, sports, automotive, non-profit, museum and education verticals.

Product overview

RedEye International offers Contour, a B2C Marketing Automation Platform and Customer Data Platform (CDP) that unifies customer data and enables personalized multi-channel marketing campaigns. The platform consists of a core unified platform with integrated modules including Customer Data/Single Customer View for data consolidation, Marketing Automation/Campaign Workflow Builder for cross-channel campaign orchestration, Email Marketing with drag-and-drop builder, SMS Marketing with native functionality, AI Predictive Analytics/Predictive Modeller for behavior prediction, Customer Intelligence/Liveboard for AI-driven reporting, Web and Mobile Push Notifications, Social/Search/Display Retargeting, Website Personalisation, and Direct Mail integration. The platform is recognized as the UK's longest established marketing automation platform (founded in 1997) and is ISO 27001 certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Contour (B2C Marketing Automation & Customer Data Platform) RedEye's flagship B2C Marketing Automation & Customer Data Platform that unifies customer data into a Single Customer View and enables personalised multi-channel marketing campaigns across email, SMS, web push, app push, social/search/display retargeting, direct mail and on-site personalisation for mid-market and enterprise B2C brands.
• Customer Intelligence Customer Intelligence is a pre-built intelligent reporting Liveboard, powered by ThoughtSpot, that allows non-technical users to create complex customer analysis and dashboards via natural language queries and surfaces AI-generated summaries of trends and patterns in customer data for B2C marketing teams.

Quantifiable outcome

• 38% average revenue increase in first year for clients
• +5 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Spotler GroupcoreOthers · 6 August 2024Spotler Group acquired RedEye in August 2024, marking a significant milestone in RedEye's journey. This acquisition provides opportunity to create even more innovative marketing solutions as part of the Spotler Group portfolio.
• InfobipcoreTechnology or IntegrationSMS services supplier located at 35–38 New Bridge Street, London, EC4V 6BW. Infobip provides the SMS channel capabilities within RedEye's platform.
• ThoughtSpotcoreTechnology or IntegrationUK / EMEA Headquarters at 1 Angel Court, 1st Floor North, London EC2R 7HJ. ThoughtSpot provides reporting technology and AI-enabled analytics within RedEye's platform.
• O2 (Telefónica UK Limited)coreTechnology or IntegrationSMS services supplier at 260 Bath Road, Slough, Berkshire, SL1 4DX. O2 provides mobile operator SMS services integrated with RedEye's platform.
• Amazon Web Services EMEAcoreTechnology or IntegrationCloud computing services supplier at 1 Principal Place, Worship Street, London, EC2A 2FA. AWS provides the cloud infrastructure underlying RedEye's platform.
• ValiditycoreTechnology or IntegrationData verification services and deliverability tool supplier at The Charter Building, Uxbridge, UB8 1JG. Validity provides email deliverability and data quality tools integrated with RedEye's platform.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dotdigital: UK-headquartered B2C marketing automation platform serving mid-market ecommerce and retail with email, SMS, and CDP capabilities. Closest direct competitor to RedEye on geography, customer segment, and product surface.
• Klaviyo: US-based B2C marketing automation and CDP platform focused on ecommerce brands, with deep Shopify integration and multi-channel orchestration. Direct competitor on product and target customer; benchmarks RedEye on the global ecommerce martech stage.
• Iterable: Multi-channel B2C marketing automation platform (email, SMS, push, in-app) with AI-driven optimization, serving mid-market and enterprise consumer brands. Directly comparable product and customer profile to RedEye's Contour platform.
• Emarsys (SAP): Enterprise B2C marketing platform with AI-driven personalization and omnichannel orchestration, owned by SAP. Competes with RedEye for retail and travel brands needing CDP plus campaign automation.
• Sailthru (Marigold Engage): Retail-focused email and personalization platform within Marigold Engage. Directly comparable to RedEye on retail customer base and personalization-led campaign execution.
• Brevo: European-headquartered marketing platform combining email, SMS, CRM, and automation for SMB and mid-market B2C brands. Comparable on product surface and on competing for the same European customer base.

Regional players

• Actito: Belgium-based B2C marketing automation and CDP platform serving retailers and brands across Benelux and wider Europe. Comparable vertically focused multi-channel platform, though primarily competing in continental Europe rather than the UK.
• SALESmanago: European (Polish) CDP and marketing automation platform with strong retail/ecommerce focus. Comparable on product offering and vertical orientation, but competes primarily in Central and Eastern Europe.

Broad incumbents

• HubSpot Marketing Hub: Broad marketing automation and CRM suite with email, workflows, and AI features serving SMB through enterprise. Competes with RedEye for marketing-led growth teams in retail and travel, but as part of a much wider portfolio.
• Salesforce Marketing Cloud: Enterprise marketing platform within the broader Salesforce CRM ecosystem, offering email, SMS, journey builder, and AI personalization. Competes for enterprise retail/travel accounts with a much larger footprint and budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBZVBW1RRKt61T31RGz7Zeg
• LinkedInlinkedin.com/company/redeye
• Xx.com/RedEyeUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedEye International