Apteco Limited
Apteco Limited is a UK-based private software company (founded 1987) that sells the Apteco Orbit marketing intelligence platform — combining customer analytics, audience targeting, and campaign automation — primarily to charities and non-profits through an international partner network across six countries.
- Company typePrivate
- Founded1987
- HeadquartersWarwick, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Apteco Limited does
Apteco Limited is a privately held UK-headquartered (Warwick) marketing intelligence software company founded in 1987, operating across six countries (UK, Germany, Australia, Benelux, Canada, and New Zealand) with wholly-owned subsidiaries. The company's core product is Apteco Orbit, a modular marketing platform that unifies customer data, provides analytics through the proprietary FastStats technology (protected by US Patent 7,200,607), enables audience targeting and segmentation, and activates multi-channel campaigns via the PeopleStage automation engine. The portfolio also includes an Apteco Customer Data Platform for identity resolution, Apteco Email for transactional and campaign messaging, Instant Insights dashboards tailored for charities, and Orin, a generative AI assistant launched in January 2026 that runs on Azure OpenAI Service and is embedded across the Orbit platform.
Apteco monetizes primarily through monthly software licence subscriptions sold in modular bundles (analytics bundles starting at £231/month and campaign bundles starting at £161/month), with usage-based email pricing at £1.58 per 1,000 sends layered on top. The go-to-market is predominantly channel-partner led through an international accredited partner network, anchored by a 24-year premium partnership with Euler (formerly Qbase); direct sales motion supports the channel via free trials (30-day general, 14-day Salesforce-specific), demos, and consultation requests. The customer base is concentrated in the charity and non-profit vertical — including WWF UK, Mind, NSPCC, RNLI, Centrepoint, Plan International, Macmillan, and Breast Cancer Now — with additional exposure to retail, B2B, financial services, travel, and government (Department of Health and Social Care). The company is founder-controlled under Managing Director James Alty, has not raised external funding, and maintains 11-50 employees.
Apteco Limited firmographics
Firmographics- Name
- Apteco Limited
- Legal name
- Apteco Ltd
- Website
- https://apteco.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Apteco Limited is a UK-based private software company (founded 1987) that sells the Apteco Orbit marketing intelligence platform — combining customer analytics, audience targeting, and campaign automation — primarily to charities and non-profits through an international partner network across six countries.
- Ownership category
- akta.pro rank
Apteco Limited industry classification
Industry- Product category
- Marketing Analytics and Audience Activation Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Batch ETL/ELT Platforms (HDAEACAA)
Keywords
Where Apteco Limited is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Apteco Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Licences (Subscription): Apteco generates revenue primarily through software licences sold as monthly or annual subscriptions. Pricing is structured in analytics bundles (Selector, Analyser, Predictor) starting at £231/month and optional campaign bundles (Broadcaster, Campaigner, Orchestrator) starting at £161/month. Local pricing is available for different regions.
- Apteco Email (Per-send): Additional revenue from email marketing services at £1.58 per 1,000 monthly sends, seamlessly integrated with the platform for creating and delivering responsive personalised emails.
- Partner Services: Revenue flows through the partner channel where approved resellers and partners licence Apteco software on behalf of end customers. Partners provide implementation, hosting, training, and consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Selector bundle - Basic audience selection |
| Subscription | Monthly | Analyser bundle - Visualisation and analysis |
| Subscription | Monthly | Predictor bundle - Advanced analytics and AI |
| Subscription | Monthly | Broadcaster bundle - Basic campaign execution |
| Subscription | Monthly | Campaigner bundle - Multi-step journeys |
| Subscription | Monthly | Orchestrator bundle - Enterprise campaigns |
| Usage-based | Pay-as-you-go | Apteco Email add-on |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels9 records
Apteco Limited product offering
Product offeringCore offering
Apteco develops and licenses Apteco Orbit, a connected marketing platform that unifies customer data, applies analytics and audience targeting, and activates multi-channel marketing campaigns. The platform is composed of Apteco FastStats for data exploration and visualisation, Apteco PeopleStage for multi-channel campaign automation, the Apteco Customer Data Platform for unified customer profiles and identity resolution, Apteco email for email marketing, and Apteco AI (Orin) for generative AI assistance. Customers subscribe on a monthly or annual basis, with optional usage-based pricing on email sends.
Product overview
Apteco Limited offers a modular marketing intelligence and activation platform centered on Apteco Orbit, which unifies customer analytics, audience targeting, and campaign automation capabilities. The product portfolio includes FastStats (data exploration and visualization), PeopleStage (multi-channel campaign automation), and the Customer Data Platform (CDP) for data unification. Apteco email provides integrated email marketing functionality, while Apteco AI (Orin) delivers generative AI assistance. Pricing follows a tiered bundle model with three analytics bundles (Selector, Analyser, Predictor starting at £231/month) and three optional campaign bundles (Broadcaster, Campaigner, Orchestrator starting at £161/month). Additional services include Instant Insights for charities and flexible email pricing at £1.58 per 1,000 sends.
Differentiator
Problem solved
Functional benefit
Brands
- Apteco Orbit: Fully connected marketing platform to personalise messaging and activate audiences
- Apteco FastStats
- Apteco PeopleStage
- Apteco Marketing Suite
- CloudStage
Products and services
- Apteco Orbit A fully connected marketing platform that unifies customer data, provides analytics and audience targeting, and enables multi-channel campaign activation. Acts as the central layer connecting FastStats analytics, PeopleStage campaign automation, and Apteco email into a single interface for marketers.
- Apteco FastStats Data exploration, analysis, and visualisation tool providing interactive dashboards, drill-down capabilities, and audience selection. Powers the analytics layer of Apteco Orbit with proprietary FastStats technology enabling customer segmentation and behavioural analysis.
- Apteco PeopleStage Multi-channel campaign automation platform for creating, managing, and automating event-driven personalised marketing communications across email, social, messaging, and offline channels. Enables complex multi-stage customer journeys with real-time response tracking.
- Apteco Customer Data Platform (CDP) Cloud-based customer data unification platform providing unified customer profiles, automated identity resolution, first-party data integration, and data activation capabilities. Persistent data store ensures customer data is accessible for personalised multi-channel campaigns.
- Apteco email Integrated email marketing platform with drag-and-drop email editor, responsive templates, personalisation capabilities, automated journey functionality, and conditional blocks. Seamlessly connects audience selection in Orbit to email campaign delivery and response tracking.
- Apteco AI (Orin) Generative AI assistant embedded across Apteco Orbit providing knowledge guidance, data navigation, and solution building capabilities. Uses Azure OpenAI Service with dedicated infrastructure to minimise hallucinations and ensure response accuracy.
- Apteco Instant Insights Fast, privacy-safe interactive dashboard solution specifically designed for charities to identify fundraising opportunities. Provides simplified analytics access without requiring enterprise-level technical resources.
Quantifiable outcome
- 35% increase in membership renewal requests processed
- +5 more outcomes
Companies that use Apteco Limited
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles2 records
Apteco Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature8 records
Apteco Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered premium and core.
- Euler (formerly Qbase)premiumEuler (formerly Qbase) is Apteco's Premium Partner with a 24-year relationship since 2002. Based in Warrington, UK and Plantation, Florida, USA, Euler provides DataOps, analytics, segmentation, and machine learning services. Winner of Apteco Partner of the Year in 2017, 2018, 2020, 2021, 2023, 2024, and 2025. Euler has helped clients improve revenues by 53% from single campaigns and boost email open rates by 46%.
- SalesforcecoreSalesforce is integrated with Apteco Orbit platform. Users can connect their Salesforce Sales Cloud data to Apteco for a complimentary 14-day trial. The integration uses Salesforce API to access Accounts, Contacts, Orders, Contracts, Order Items, Leads, Opportunities, and Opportunity Line Items data.
- Amazon Web Services (AWS)coreAWS provides cloud infrastructure and monitoring for Apteco Cloud services. Customer data uploaded for trial and production work is processed within AWS Network EU Regions. Transfer between UK and EU is conducted under adequacy agreements.
- Mailjet SAAS LtdcoreMailjet provides email and data capture form services integrated into Apteco software. Processes end user client and contact data including recipient email addresses, content personalisation data, and form fill data. Location of processing: Rackspace (AWS) Germany.
- Sinch UK LtdcoreSinch provides SMS services integrated into Apteco software. Processes end user client and contact data including recipient mobile numbers and content personalisation data.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Apteco Limited competitors and assessment
Company assessmentDirect peers
- BlueVenn: UK-based Customer Data Platform vendor of comparable size and mid-market focus. Targets similar B2B and non-profit segments with unified customer profiles, segmentation, and omni-channel campaign activation — directly overlapping Apteco Orbit's positioning.
- Treasure Data: Enterprise Customer Data Platform with audience activation, identity resolution, and AI features. Comparable functional overlap with Apteco's CDP/FastStats/PeopleStage stack, though Treasure Data targets larger enterprises via a cloud-native architecture.
- Segment (Twilio): Customer Data Platform providing unified profiles, audience building, and downstream activation — directly overlapping Apteco's CDP and Orbit audience-targeting capabilities. Targets digital-native and B2B customers across a similar mid-market to enterprise band.
- Optimove: Customer-led marketing platform combining CDP, segmentation, predictive analytics, and multi-channel orchestration. Overlaps with Apteco's PeopleStage, FastStats analytics, and Orin AI capabilities, with stronger specialisation in retail and gaming verticals.
- RedEye: UK-headquartered marketing automation and analytics provider focused on email, customer insight, and segmentation. Closely comparable to Apteco in geography, scale, mid-market orientation, and use cases in B2C and not-for-profit customer bases.
Broad incumbents
- Salesforce Marketing Cloud: Salesforce is both an Apteco integration partner (Salesforce Sales Cloud data connection) and a broad incumbent offering CDP, email, journey orchestration, and AI capabilities. Overlaps with Apteco across CDP, audience targeting, and campaign automation but at significantly larger enterprise scale.
- Adobe Experience Platform / Real-Time CDP: Adobe's enterprise platform delivers customer data unification, segmentation, and cross-channel activation that overlap directly with Apteco's Orbit platform. Operates as a broader portfolio across analytics, content, and personalisation at much greater scale.
- Oracle Unity Customer Data Platform: Oracle Unity is an enterprise CDP offering identity resolution, audience segmentation, and real-time activation — a direct functional analogue to Apteco's CDP and FastStats combination, delivered within Oracle's broader CX/ERP portfolio.
- SAS Customer Intelligence 360: SAS provides advanced analytics, customer journey orchestration, and real-time decisioning that overlap with Apteco's FastStats analytics and PeopleStage campaign capabilities. Targets regulated industries including financial services where Apteco also plays.
Emerging players
- Pitney Bowes Spectrum (Data & Analytics): Mid-market data quality, location intelligence, and customer data management offering with comparable segmentation and analytics functionality to FastStats. Overlaps with Apteco on customer data unification but is broader in geodata and mailing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apteco Limited social profiles
Digital presenceApteco Limited compliance and trust
Trust signalCompliance1 record
Apteco Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apteco Limited leadership team
Management profileNumber of profiles
Profiles2 records
Apteco Limited subsidiaries and ownership
Company hierarchySubsidiaries3 records
Apteco Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apteco Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apteco Limited
What does Apteco Limited do?
Apteco develops and licenses Apteco Orbit, a connected marketing platform that unifies customer data, applies analytics and audience targeting, and activates multi-channel marketing campaigns. The platform is composed of Apteco FastStats for data exploration and visualisation, Apteco PeopleStage for multi-channel campaign automation, the Apteco Customer Data Platform for unified customer profiles and identity resolution, Apteco email for email marketing, and Apteco AI (Orin) for generative AI assistance. Customers subscribe on a monthly or annual basis, with optional usage-based pricing on email sends.
Is Apteco Limited a public or private company?
Apteco Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apteco Limited founded?
Apteco Limited was founded in 1987. It employs 11 to 50 people.
Where is Apteco Limited based?
Apteco Limited is headquartered in Warwick, United Kingdom, in the Europe region.
How does Apteco Limited make money?
Three revenue lines are on record. Software Licences (Subscription) is the primary driver. The others are apteco Email (Per-send) and partner Services.
Who are Apteco Limited's main competitors?
Direct peers on record are BlueVenn, Treasure Data, Segment (Twilio), Optimove and RedEye. Broad incumbents are Salesforce Marketing Cloud, Adobe Experience Platform / Real-Time CDP, Oracle Unity Customer Data Platform and SAS Customer Intelligence 360. Pitney Bowes Spectrum (Data & Analytics) is listed as an emerging player.
Does Apteco Limited have an API?
No public API is recorded for Apteco Limited.
What industry is Apteco Limited in?
Apteco Limited's product category is Marketing Analytics and Audience Activation Software. Its primary akta.pro industry code is HDAEACAA, Batch ETL/ELT Platforms. Its NAICS code is 5132 and its SIC code is 7372.