Scoolio

Name

Scoolio

Legal name

Scoolio GmbH

Website

https://scoolio.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Mobile Education Apps

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Advertising (7310)

akta.pro primary industry

General Homework Help (Multi-Subject) (EDANADAA)

akta.pro secondary industries

Homework Help & Study Supervision (Non-Tutoring) (HSAAAHAB), Tutoring & Homework Help Marketplaces (On-Demand) (EDAFAIAG)

Keywords

• Student mobile app
• School planner software
• Homework AI assistant
• Youth marketing network
• Apprenticeship recruiting platform

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium Premium Subscription (scoolio Premium): Core app features are free. scoolio Premium (advertising-free experience, unlimited AI homework queries, full homework AI with image scanning) is sold as a subscription via In-App Purchase through Apple App Store and Google Play. Contracts are with the respective App Store provider (Apple Distribution International / Google Commerce Ltd.).
2. Youth Marketing & Recruitment Advertising: Companies pay to advertise Ausbildungsstellen (apprenticeship vacancies), company profiles, and branded content (scoolio Ads, scoolio Jobcards, scoolio Shows) within the app and across Scoolio's networks. Pricing is based on ad placement packages with 12-month contracts auto-renewing annually.
3. Print & Digital Advertising Production: Scoolio offers full-service production of print and digital advertising content for companies targeting youth (youth marketing blog, recruiting videos).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Scoolio operates a mobile-first student community app for German-speaking secondary-school students, combining a digital school planner (timetable, grades, homework), an AI homework assistant, peer chat and groups, cloud file storage, and a career-orientation module covering 700+ apprenticeships. It runs a parallel B2B closed advertising network and employer portal so companies can place targeted Ausbildungsstellen (apprenticeship) and youth-marketing advertising (scoolio Ads, Jobcards, Shows) to the 2M+ student user base.

Product overview

Scoolio is a student community platform in Germany offering a suite of products for students (organizing school life) and companies (reaching young talent). The core offering is the scoolio App — a unified student organizer that combines timetable management, grade tracking, homework planning with AI assistance (Hausaufgaben-KI), chat/social community, cloud document storage, and career orientation features. The portfolio includes two mobile apps (the ad-supported scoolio App and the ad-free scoolio Pro App), a web platform (scoolio Web) for desktop access, and a company portal (scoolio for Companies) with advertising products (scoolio Ads, scoolio Jobcards, scoolio Shows) and the Azubi Trendreport. The platform serves over 2 million students and connects them with companies offering apprenticeships and study opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• scoolio Pro App: Ad-free version of the student app with premium features including unlimited AI homework help, photo scanning for homework solutions, and full access to homework history
• scoolio Ads
• scoolio Jobcards
• scoolio Shows

Products and services

• scoolio App The main mobile app (iOS, Android, HUAWEI) for secondary-school students to organize school life: timetable management, grade tracking, homework planning, AI homework help, peer chat, group messaging, cloud storage, and career orientation covering 700+ apprenticeships and degree programs.
• scoolio Pro App A separate, ad-free premium version of the scoolio student organizer app with the school planner, grade tracking, and homework features stored locally on the device, sold as a standalone app subscription via Apple App Store and Google Play.
• scoolio Web Browser-based companion to the scoolio mobile app, giving students access to scoolio chat and the scoolio Cloud (Boxen) document management on a computer.
• scoolio for Companies Self-service B2B employer portal (unternehmen.scoolio.de) where companies register, configure campaigns, and place targeted apprenticeship (Ausbildungsstellen) and study-program advertising into the scoolio in-app closed ad network on 12-month auto-renewing contracts.
• scoolio Ads Targeted advertising product for companies to reach German students with apprenticeship and study opportunity advertisements placed within the scoolio app's proprietary closed ad network.
• scoolio Jobcards Interactive, gamified job-presentation format for companies to showcase apprenticeship and entry-level opportunities to scoolio's 2M+ student audience.
• scoolio Shows End-to-end recruiting video production service for companies, with finished videos distributed inside the scoolio app so students can engage with employer and career content.
• scoolio Print- und Digitalwerbung (Print & Digital Advertising Production) Full-service production of print and digital advertising materials for companies wanting to run youth-marketing or apprenticeship-recruitment campaigns through Scoolio's networks.
• Azubi Trendreport (Apprenticeship Trend Report) Annual research report on apprenticeship trends and Gen Z behaviors in Germany, gated behind a request form and used as a lead-generation product for Scoolio's employer audiences.

Quantifiable outcome

• Over 2 million German students actively using the platform for school organization and career exploration
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• DKMS (Deutsche Knochenmarkspenderdatei)minorStrategic or Co-development Partner · 1 January 2023Scoolio partnered with DKMS in 2023 to support blood cancer awareness and bone marrow donor registration among the student community.
• OpenAI (OpenAI OpCo, LLC)coreTechnology or IntegrationOpenAI provides the text completion API powering scoolio's AI Homework Help (Hausaufgaben-KI) feature. Scoolio routes student homework questions through OpenAI's secured API endpoint. Questions are processed independently without conversation context and are not stored long-term by Scoolio. Content moderation is handled via OpenAI's safety interface. Data processing agreements and Standard Contractual Clauses are in place given OpenAI is US-based.
• Google (Cloud Platform / Firebase)coreTechnology or IntegrationGoogle Cloud (GCP) powers scoolio's chat infrastructure and Firebase provides authentication, crash reporting (Crashlytics), analytics (Google Analytics for Firebase), dynamic links, remote configuration, and in-app messaging. Data is stored in GCP's Europe-west3 (Germany) and Europe-west1 (Belgium) regions. Multi-region replication ensures failover. Data processing agreements are in place.
• Microsoft (Azure Cognitive Services)coreTechnology or IntegrationAzure Cognitive Services (Microsoft Ireland Operations Limited) is used as an image analysis tool to scan and moderate user-uploaded profile pictures, group images, and documents. Images are checked for inappropriate content (nudity, racism, violence) and flagged or rejected if they violate community guidelines. Server location is Ireland (within EU).
• Hetzner Online GmbHcoreTechnology or IntegrationHetzner Online GmbH provides web hosting services for scoolio's infrastructure. This is the primary hosting provider for the company's servers.
• FuturePlanminorOthersFuturePlan is referenced as a partner on the scoolio website navigation, suggesting a content or referral partnership in the career/education space.
• Meta Platforms (Facebook / Instagram)minorGTM or Marketing PartnerScoolio maintains social media profiles on Facebook and Instagram. Meta is joint controller for the scoolio Facebook Page under a Page Controller Addendum. Data privacy settings and ad preferences can be managed through Meta's platform.
• TikTok (TikTok Technology Limited / musical.ly Inc.)minorGTM or Marketing PartnerScoolio maintains a presence on TikTok for youth marketing and student engagement. TikTok processes data in the US; Standard Contractual Clauses apply.
• Apple App Store / Apple Distribution International Ltd.coreChannel Partner/ Reseller/ DistributorApple App Store serves as the distribution channel for the scoolio iOS app and handles in-app purchase payments for scoolio Premium subscriptions. Apple Distribution International Ltd. is the contractual counterparty for Premium subscription purchases made on iOS.
• Google Play / Google Commerce LimitedcoreChannel Partner/ Reseller/ DistributorGoogle Play serves as the distribution channel for the scoolio Android app and handles in-app purchase payments for scoolio Premium subscriptions. Google Commerce Limited is the contractual counterparty for Premium subscription purchases made on Google Play.
• HUAWEI AppGalleryminorChannel Partner/ Reseller/ DistributorHUAWEI AppGallery serves as an additional distribution channel for the scoolio Android app on Huawei devices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Quizlet: Global study tools platform with flashcards, practice tests, and AI-powered learning features. Comparable student demographic and freemium model, with broader geographic reach and larger user base.
• GoStudent: Vienna-headquartered online tutoring platform with strong DACH presence and significant VC backing. Larger and more established than scoolio, focused on 1:1 live tutoring rather than self-service apps.
• Google Classroom: Free Google education platform for school organization, assignment management, and teacher-student communication. Threatens scoolio's school planner positioning with free, bundled distribution via Google Workspace for Education.
• Microsoft Teams for Education: Microsoft's education collaboration platform providing chat, assignments, and school organization. Major incumbent threat with bundled distribution to schools and global reach.

Direct peers

• Bettermarks: German adaptive math learning platform for students with subscription monetization. Comparable German K-12 student target audience and freemium/subscription business model.
• Sofatutor: German online tutoring and video learning platform for students grades 1-13. Overlapping target market with German school subjects and similar freemium/subscription monetization.
• Brainly: Global homework help marketplace where students ask questions and get answers from peers and experts. Directly competes with scoolio's homework help and community functionality, though with broader international reach.
• SchoolFox: Austrian/German school communication platform connecting teachers, parents, and students. Overlapping K-12 school audience in DACH with complementary messaging and organizational features.
• Simpleclub: German learning platform with video-based explanations for students across math, science, and other subjects. Comparable student audience and freemium model targeting German secondary school students.
• Knowunity: German student learning community app offering study materials, homework help, and peer sharing. Direct competitor in the German student app space with overlapping school organization and learning content features.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/scoolioapp
• Instagraminstagram.com/scoolio_app
• TikToktiktok.com/@scoolio_app

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoolio