Southwest Health Center

What Southwest Health Center does

Southwest Health Center, Inc. is a non-profit regional healthcare system headquartered in Platteville, Wisconsin, serving residents of southwest Wisconsin and adjacent communities. Its clinical operations are anchored by a single hospital campus at 1400 Eastside Road in Platteville, supplemented by four outreach clinics in Cuba City, Darlington, Kieler, and Lancaster, plus four Eye Center optical locations. The system provides acute, primary, specialty, emergency, surgical, obstetric, orthopedic, behavioral, and rehabilitative care across roughly thirty service lines, including the only all-fellowship-trained orthopedic surgery team in the tri-state area, a 24/7 Emergency Department and EMS, a Birth Center that delivered 214 babies in 2024, and a recently launched Vein Clinic. The supporting technology platform consists of the Oracle Health CommunityWorks Ambulatory EHR (launching April 13, 2026 across all Southwest Medical Group clinics), the Epic-based MyChart patient portal hosted by SSM Health, the Persona Pay online billing portal, and Press Ganey experience measurement tooling.

Revenue mechanics are primarily fee-for-service and insurance-billed clinical care (commercial, Medicare, Medicaid), supplemented by self-pay aesthetics (Botox, Dysport, Xeomin, Juvederm; $5-$15 per unit / $360-$375 per syringe), optical retail (eyeglasses, sunglasses, contact lenses), a $25 WIAA sports physical partnership (with proceeds donated to the athlete's school), and philanthropic giving channeled through the Southwest Health Foundation and Employees That Care (ETC) employee payroll giving program. The system is community-governed via a Board of Directors, with operating geographies limited to Wisconsin and no parent company, private equity sponsor, or public listing. The organization is in an active capital expansion cycle, with a fifth major construction initiative in five years underway through 2028.

Name

Southwest Health Center

Legal name

Southwest Health, Inc.

Website

https://southwesthealth.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Southwest Health Center is a non-profit regional health system in southwest Wisconsin anchored by a Platteville hospital and four outreach clinics, providing acute, primary, specialty, emergency, and surgical care to local residents across roughly thirty service lines.

Ownership category

akta.pro rank

Product category

Community Hospital and Outpatient Healthcare Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Community hospital services
• Outpatient specialty care
• Orthopedic surgery
• Primary care clinics
• Women's health services

Headquarters

HQ city

Platteville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Acute Care Hospital Services: Revenue from inpatient and acute care services including medical/surgical care, emergency and urgent care, orthopedics, podiatry, ENT, colorectal surgery, OB/GYN, Birth Center, cancer care, Eye Center, and family medical clinic services across the Platteville hospital campus.
2. Outpatient Specialty & Diagnostic Services: Fee-for-service revenue from outpatient services including infusion and cancer care, laboratory, obstetrics/gynecology, Orthopedic Institute, outpatient pharmacy, rehab services, behavioral services, audiology, cardiology, ENT, dermatology, interventional pain, and general/colorectal/breast/vein surgery across the multi-site clinic network.
3. Eye Center Optical Retail: Retail revenue from sale of eyeglasses and sunglasses at Platteville, Darlington, Lancaster, and McGregor Plaza Eye Centers, supported by optician services, warranties, and promotional pricing such as back-to-school 50% off second-pair offers.
4. Aesthetics Services: Self-pay aesthetic service revenue from Botox, Dysport, Xeomin, and Juvederm filler injectables performed in the Aesthetics clinic; pricing is per-unit ($5-$15) and per-syringe ($360-$375), with free consultations and a $50 booking deposit.
5. Insurance Billing & Patient Self-Pay: Revenue collected from commercial insurance, Medicare, and Medicaid billing for covered services plus direct patient self-pay (including prompt-pay discounts within 120 days of first statement) and payment plans managed through Patient Financial Services.
6. Philanthropy and Foundation Giving: Non-operating donations revenue supporting capital projects and programs, sourced from individuals, corporate sponsors, the annual Foundation Golf Outing, the Employees That Care (ETC) employee payroll giving program (over $90,000 raised), and community sponsorships. Southwest Health's EIN is 39-1370626.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels11 records

Core offering

Southwest Health Center is a not-for-profit regional healthcare system that delivers acute, primary, specialty, emergency, obstetric, orthopedic, behavioral, rehabilitative, and outpatient pharmacy care across a hospital campus in Platteville and outreach clinics in Cuba City, Darlington, Kieler, and Lancaster, Wisconsin. Its core service portfolio includes the Orthopedic Institute, Eye Center, Birth Center, Family Medicine Clinics, Vein Clinic, Aesthetics, Cardiology, Behavioral Health, Rehab Services, and an outpatient pharmacy, supported by a new Oracle Health CommunityWorks Ambulatory EHR, the MyChart patient portal, and Persona Pay online billing.

Product overview

Southwest Health Center is a non-profit regional healthcare system, not a single software product. Its offerings are best understood as a portfolio of clinical services and patient-facing tools organized around a core hospital and clinic network anchored in Platteville, Wisconsin. The core platform is its clinical operations — anchored by the new Oracle Health CommunityWorks Ambulatory EHR (launching April 13 across all Southwest Medical Group clinics) — and its patient engagement portal, MyChart (Epic, via SSM Health), which lets patients access records, message providers, and pay bills. Layered on top are specialty service lines including the Orthopedic Institute, Eye Center, Birth Center, Family Medicine Clinics, Cardiology, the new Vein Clinic, Behavioral Health Services, Aesthetics, Rehab Services, and the outpatient Pharmacy, plus community programs such as the Pre-diabetes Workshop Series and Pre-Teen Mental Health Support Group. Supporting tooling includes the Persona Pay online bill-pay portal, the Baby Gallery, online appointment scheduling, and the Southwest Health Foundation giving platform with its Employees That Care (ETC) program.

Differentiator

Problem solved

Functional benefit

Brands

• Southwest Health Foundation: Philanthropic arm of Southwest Health, established in 1999, that funds construction, equipment, scholarships, sponsorships, and the Employees That Care (ETC) program through community donations.
• The EDGE
• Southwest Medical Group
• Southwest Health Orthopedic Institute
• Eye Center at Southwest Health

Products and services

• MyChart Patient Portal Secure web and mobile patient portal (iOS/Android) that lets patients view their electronic health record, lab results, and appointments, request prescription renewals, message their provider, and pay bills via Visa or Mastercard.
• Persona Pay Online Bill Pay Online patient billing portal that lets patients view digital statements, change statement preferences, chat/text with Patient Financial Counselors, and pay balances via credit/debit card.
• Oracle Health CommunityWorks Ambulatory EHR Ambulatory electronic health record system being deployed across all Southwest Medical Group clinics, creating a unified patient record with systemwide real-time access to clinical information, workflows, and patient engagement tools.
• Southwest Health Hospital Non-profit regional hospital on the Platteville campus providing medical/surgical care, emergency and urgent care, the Orthopedic Institute, Podiatry, ENT, colorectal surgery, OB/GYN, Birth Center, specialty care, cancer care, Eye Center, family medicine, EMS, and an outpatient pharmacy.
• Orthopedic Institute Region's only all-fellowship-trained orthopedic surgery team offering the latest surgical techniques, custom knee replacements, minimally invasive arthroscopic surgeries, sports medicine, complete rehab services, and athletic training for area schools; supported by CT, MRI, The EDGE sports performance program, and certified athletic trainers.
• Eye Center Comprehensive optometry and ophthalmology services at four locations (Platteville, Darlington, Lancaster, McGregor Plaza) including contact lenses, ocular disease, pre/post-operative care, cataracts, glaucoma, and oculoplastic surgery, plus retail sale of eyeglasses and sunglasses.
• Birth Center Inpatient obstetric unit providing labor and delivery, postpartum care, and related childbirth preparation and newborn feeding classes.
• Family Medicine Clinics Primary care offered at four locations (Platteville, Cuba City, Darlington, Kieler) with same-day and walk-in hours, plus allergy testing, DOT physicals, and WIAA sports physicals.
• Vein Clinic New clinic led by Dr. Ekaterina Fedorova offering advanced diagnosis and minimally invasive treatment for chronic venous insufficiency and varicose veins, including VenaSeal closure, Radiofrequency Ablation, Varithena microfoam therapy, Microphlebectomy, and Sclerotherapy.
• Aesthetics Service FDA-approved injectable aesthetic treatments including Botox, Dysport, Xeomin neurotoxins and Juvederm fillers, offered by Martha Levy, DNP, ARNP, with free personalized consultations.
• Cardiology Cardiology services provided by Dr. Eugene Kaji and Brooke Shannon, PA-C, for heart and cardiovascular concerns, with or without referral.
• Behavioral Health Services Outpatient psychotherapy, psychiatry, and mental health services including individual and family therapy for anxiety, mood disorders, adjustment, grief, trauma, and loss, plus a summer pre-teen mental health support group.
• Outpatient Pharmacy Outpatient pharmacy offering curbside pickup and free delivery of prescriptions.
• Rehab Services Physical, occupational, speech, massage, cardiac, and pulmonary rehabilitation, including the Return to Sports program after ACL surgery.
• Cancer Care and Infusion Services Outpatient infusion and cancer care services provided at the Platteville campus, including oncology infusion and related specialty care.
• Southwest Health Foundation / Giving Program Foundation accepting online donations since 1999, supported by the Employees That Care (ETC) program, an annual golf outing, scholarships for healthcare students, and sponsorships/donations to community organizations.

Quantifiable outcome

• 214 babies welcomed at the Birth Center in 2024
• +4 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• Oracle HealthflagshipTechnology or Integration · 13 April 2026Strategic technology partnership launching the Oracle Health CommunityWorks Ambulatory electronic health record system on April 13, 2026 across all Southwest Medical Group clinics, consolidating clinical information, workflows, and patient engagement tools into a single platform with systemwide real-time access. Oracle Health experts will be on site at all locations during the transition.
• SSM Health (MyChart platform)coreTechnology or IntegrationSouthwest Health uses SSM Health's MyChart platform (mychart.ssmhc.com) for patient portal access including secure electronic health records, provider messaging, lab results, appointment management, prescription renewals, and online bill payment via Visa or Mastercard. Patients connect by selecting Wisconsin/SSM Health in the MyChart app.
• Persona PaycoreTechnology or IntegrationOnline patient billing portal powering Southwest Health's online bill payment, digital statement delivery, statement preference management, and chat/text access to Patient Financial Counselors Mon-Fri 8:00 AM-4:30 PM.
• Press GaneycoreTechnology or IntegrationPress Ganey partnership enables Southwest Health to measure and benchmark patient, physician, and employee experience, providing the data underlying the Guardian of Excellence and Human Experience awards the system has received annually.
• Radiology Associates of the Fox ValleyminorOthersProfessional radiology reading services partner; patients receiving radiology services may receive a separate bill from Radiology Associates of the Fox Valley for reading of scans or x-rays.
• New Horizon AcademycoreStrategic or Co-development PartnerChildcare partnership in which Southwest Health has partnered with New Horizon Academy to provide a safe, comfortable, and accessible place for childcare on or near the Southwest Health campus.
• American Heart AssociationcoreGTM or Marketing PartnerSouthwest Health hosts American Heart Association CPR classes and earned Triple Recognition (Gold Plus Hypertension, Gold Cholesterol, Participation Diabetes) from the AHA for outpatient program achievement in following evidence-based care guidelines.
• Reach Out and Read National CenterminorGTM or Marketing PartnerSouthwest Health's Platteville and Cuba City clinics achieved Purple Clinic status from Reach Out and Read by meeting all 14 Site Quality Classification metrics for building better brains through shared book reading with families.
• Wisconsin Interscholastic Athletic Association (WIAA)coreGTM or Marketing PartnerWIAA Sport Physical Clinic partnership in which Southwest Health hosts $25 sports physicals in Platteville, Cuba City, Kieler, and Darlington during June and August, with the fee donated back to the athlete's school.
• Rural Wisconsin Health CooperativeminorGTM or Marketing PartnerSouthwest Health was recognized with the Quarles & Brady-Rural Wisconsin Health Cooperative Community Engagement Award for an initiative led by its Radiology Department to enable UWP Forensics Investigation students to scan and research the remains of deceased individuals from open cases under the County Medical Examiner's Office.
• University of Wisconsin-Platteville (Forensics Investigation program)minorStrategic or Co-development PartnerCollaboration in which Southwest Health's Radiology Department, the County Medical Examiner's Office, and UWP professors allow Forensics Investigation students to use Southwest Health technology to scan and research the remains of deceased individuals from open cases.
• StellarBlue.aiminorOthersWeb Design & Development vendor credited in the southwesthealth.org footer; built and maintains Southwest Health's website.
• Wisconsin Hospital Association (WHA Checkpoint)minorOthersWisconsin price and quality transparency partnerships: Southwest Health participates in wipricepoint.org (inpatient/outpatient pricing) and checkpoint.wha.org (quality reporting) for public reporting.

Scale indicators9 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Marshfield Clinic Health System: Wisconsin-based non-profit integrated health system with a large regional clinic network anchored by a tertiary hospital. Directly comparable as a multi-site community/Midwest non-profit provider delivering primary care, specialty care, and acute care across rural and small-city markets.
• ThedaCare: Non-profit community health system serving northeast and central Wisconsin with multiple hospitals, clinics, and specialty services. Comparable in non-profit community-governed structure and rural/regional footprint, though larger in scale and service breadth.
• Crossing Rivers Health: Small non-profit community hospital and clinic system serving southwest Wisconsin (Prairie du Chien area). Highly comparable in scale, mission, and rural Wisconsin geography to Southwest Health.
• Aspirus Health: Non-profit rural/regional health system serving Wisconsin and Upper Michigan with multiple community hospitals and clinics. Highly comparable in mission, scale, geographic mix, and service line breadth to Southwest Health.
• Upland Hills Health: Small non-profit community hospital and clinic network serving southwest Wisconsin (Dodgeville, Mineral Point area). Closest peer in scale and rural Wisconsin geography to Southwest Health.
• Gundersen Health System: Regional non-profit health system headquartered in La Crosse, Wisconsin, serving southwest Wisconsin, southeast Minnesota, and northeast Iowa. Directly comparable as a community-governed, multi-site rural/regional provider with comparable service mix including primary care, specialty care, orthopedics, and obstetrics across small communities.

Broad incumbents

• UnityPoint Health: Large non-profit integrated health system serving Iowa, Illinois, and Wisconsin with hospitals, clinics, and home care. Comparable in non-profit community-health mission and multi-site rural/regional delivery, but substantially larger and operating in different primary geographies.
• Mayo Clinic Health System: Network of community hospitals and clinics operated by Mayo Clinic across the Midwest, including locations in Wisconsin. Comparable as a multi-site community health delivery brand, though Mayo's brand, scale, and specialty depth far exceed Southwest Health's.
• SSM Health: Large Catholic non-profit health system with a strong Wisconsin footprint (including the SSM Health MyChart platform that Southwest Health uses). Comparable as a regional acute-care and clinic network operating across Wisconsin and the broader Midwest, though substantially larger in scale.

Regional players

• Bellin Health: Non-profit community health system based in Green Bay, Wisconsin, serving northeast Wisconsin and Upper Michigan. Comparable as a community-governed multi-site provider, though its primary geography does not overlap with southwest Wisconsin.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SouthwestHealth
• Facebookfacebook.com/southwesthealth
• LinkedInlinkedin.com/company/southwest-health-center
• Instagraminstagram.com/southwest_health
• Xx.com/SouthwestHealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Health Center