Upland Hills Health

What Upland Hills Health does

Upland Hills Health is a 501(c)(3) non-profit community healthcare system headquartered in Dodgeville, Wisconsin, formed in 1974 from the merger of St. Joseph's Hospital and Dodgeville Hospital (originally Memorial Hospital of Iowa County, rebranded in 2001). Designated as a Critical Access Hospital and accredited by The Joint Commission, it operates a 25-bed main hospital campus with emergency department, surgical suites, and diagnostic imaging, supported by a network of seven family medicine clinics spanning Barneveld, Dodgeville, Highland, Mineral Point, Montfort, Mount Horeb, and Spring Green. The organization serves as the primary healthcare provider for southwest Wisconsin, covering all ages and stages of life from primary and preventive care through acute hospitalization, post-acute skilled nursing, hospice, and home-based services.

Its service portfolio spans emergency and urgent care, family medicine, women's health and obstetrics, orthopedics (with Mako robotic-arm assisted joint replacement), general surgery (including the region's only da Vinci robot-assisted surgery program as of 2025), podiatry, pain management, occupational health, behavioral health, palliative care, heart/lung/sleep services, dialysis (via Fresenius Kidney Care), 3D mammography, imaging and laboratory, a five-star-rated Nursing & Rehabilitation Center, five-star-rated hospice, home care, and Hometown Medical Equipment retail. Advanced clinical technology — da Vinci robotics, Mako robotics, HydroWorx 2000 aquatic therapy pool, 3D mammography with Affirm and Brevera biopsy systems, low-dose CT, and Virtual Implant Positioning for shoulder replacement — is deployed in a rural setting typically associated with urban tertiary centers.

The business model is a multi-line, fee-for-service community health system funded through hospital inpatient and outpatient billing, clinic professional fees, Medicare/Medicaid reimbursements (notably for hospice, home health, and skilled nursing), commercial insurance, VA benefits, self-pay (with a 44% uninsured discount and sliding fee scale), and medical equipment retail. Distribution is direct via the main hospital, seven clinic locations, urgent care hours, home-based services, and a Platteville medical equipment showroom. Specialty physician coverage is delivered primarily through an affiliation with SSM Health Dean Medical Group, and emergency department staffing is provided by Madison Emergency Physicians. Philanthropic fundraising flows through the affiliated Upland Hills Health Foundation, Inc.

Name

Upland Hills Health

Legal name

Upland Hills Health, Inc.

Website

https://uplandhillshealth.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Upland Hills Health is a non-profit community healthcare system in southwest Wisconsin operating a Critical Access Hospital, seven family medicine clinics, skilled nursing, hospice, home care, and medical equipment retail, serving residents of Dodgeville and surrounding rural communities across all ages.

Ownership category

akta.pro rank

Product category

Community Hospital & Healthcare Services

NAICS

Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

Hospital Outpatient Surgery Departments (HOPDs) (HLAFAIAC)

Keywords

• Community hospital services
• Primary care clinics
• Robotic-assisted surgery
• Home health hospice
• Skilled nursing care

Headquarters

HQ city

Dodgeville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hospital Services Revenue: Inpatient and outpatient hospital services including emergency care, surgeries, diagnostic imaging, laboratory services, and medical treatments
2. Clinic Services Revenue: Seven family medicine clinics providing primary care, specialty services, and urgent care
3. Nursing & Rehabilitation Center: Skilled nursing facility providing short-term rehabilitation and long-term care services
4. Hospice Care: End-of-life care services covered by Medicare, Medicaid, and private insurance
5. Home Care Services: In-home nursing and therapy services covered by insurance, Medicare, Medicaid, VA benefits, or private pay
6. Medical Equipment Sales/Rentals: Home medical equipment including walkers, wheelchairs, respiratory equipment, and patient aids with Medicare and insurance billing
7. Therapy Services: Physical, occupational, and speech therapy services including aquatic therapy

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Upland Hills Health is a non-profit community healthcare system operating a critical access hospital in Dodgeville, Wisconsin, and a network of seven family medicine clinics across southwest Wisconsin. It delivers a full continuum of care including emergency and urgent care, primary and specialty care, surgical services (including da Vinci robot-assisted and Mako robotic-arm procedures), imaging and lab, therapy and wellness, home care, hospice, a five-star skilled nursing and rehabilitation center, and home medical equipment sales.

Product overview

Upland Hills Health is a community healthcare system serving southwest Wisconsin for over 50 years. The organization operates as a network of integrated healthcare services centered around a critical access hospital in Dodgeville, with multiple clinic locations across the region. The portfolio includes hospital-based services (emergency care, surgery, imaging, laboratory), outpatient specialty services (orthopedics with Mako robotic surgery, heart/lung/sleep center, oncology), primary care through family medicine clinics, long-term care facilities (nursing and rehabilitation center), home-based services (home care, hospice), and wellness programs (therapy and wellness center with aquatic therapy). Services are delivered through affiliated organizations including SSM Health Dean Medical Group, with recent additions including da Vinci robot-assisted surgery and expanded operating room capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency & Urgent Care Emergency department staffed by board-certified emergency physicians from Madison Emergency Physicians, plus urgent care services at Dodgeville (weeknights 5pm-10pm, weekends/holidays 9am-10pm) and Mount Horeb (Mon-Fri 3pm-9pm, Sat-Sun 8am-4pm) for walk-in acute care needs.
• Family Medicine Primary care services for patients of all ages across seven clinic locations (Barneveld, Dodgeville, Highland, Mineral Point, Montfort, Mount Horeb, Spring Green) including well child care, sports physicals, yearly physicals, immunizations, preventive screenings, and referrals.
• Orthopedic Care & Surgery Comprehensive orthopedic services including spine surgery, sports medicine, joint replacement using Mako robotic-arm assisted technology, and rehabilitation, led in part by world-renowned spine surgeon Dr. Thomas Zdeblick.
• General Surgery Surgical services including da Vinci robotic surgery, breast surgery, foot and ankle surgery, ENT, ophthalmology, and orthopedic surgery for inpatients and outpatients.
• Women's Health Comprehensive gynecological and obstetrical services including annual exams, birth control, pregnancy care, fertility services, breast health, and surgical options, including a Birth Center for obstetrics.
• Imaging & Lab Services Comprehensive diagnostic imaging including MRI, CT scans, X-rays, PET scans, 3D mammography with low-dose CT (up to 40% lower radiation), stereotactic breast biopsy, and a full-service clinical laboratory.
• 3D Mammography & Breast Health 3D mammography screening using Affirm and Brevera Breast Biopsy Systems, providing early detection of breast cancer with stereotactic breast biopsies. Service achieved Certified Quality Breast Center status in 2024.
• Therapy & Wellness Center Physical therapy, occupational therapy, and speech therapy services including the HydroWorx 2000 aquatic therapy program (region's only pool with adjustable floor) and fitness programs.
• Podiatry Foot and ankle care including treatment for heel pain, bunions, fractures, plantar fasciitis, sports injuries, wound care, and surgical options.
• Pain Management Chronic pain management services focused on identifying root causes of pain and developing treatment plans to reduce or eliminate pain and increase daily function.
• Occupational Health Employer-focused health services including pre-employment screenings, drug testing, injury prevention, work injury treatment, ergonomic risk assessments, and return-to-work programs for local businesses.
• Nursing & Rehabilitation Center Five-star rated skilled nursing facility offering short-term rehabilitation and long-term care, featuring a neighborhood concept with four residential households, private and semi-private rooms.
• Hospice Five-star rated end-of-life care for patients in their homes, nursing homes, or assisted living facilities, serving Iowa County and portions of surrounding counties. Covered by Medicare, Medicaid, and private insurance.
• Home Care In-home nursing care and medical services for patients of all ages including skilled nursing, physical therapy, occupational therapy, speech therapy, and social worker services; covered by insurance, Medicare, Medicaid, VA benefits, or private pay.
• Hometown Medical Equipment Home medical equipment supplier with a Platteville showroom offering walkers, wheelchairs, hospital beds, respiratory equipment, CPAP/BiPAP, and bariatric equipment with Medicare and insurance billing and free local delivery.
• Heart, Lung & Sleep Center Cardiac and pulmonary rehabilitation, sleep disorder testing and treatment, Fit to Fight cancer empowerment program, and EECP therapy for chronic cardiovascular conditions.
• Dialysis Fresenius Kidney Care dialysis services located on Upland Hills Health campus, providing treatment for patients whose kidneys can no longer filter waste effectively.
• Diabetes Management & Nutrition Education American Diabetes Association accredited program offering diabetes education, glucose monitoring training, medication management, and nutrition counseling.
• Behavioral Health Mental health services including counseling and psychiatric care for patients of all ages.
• Palliative Care Supportive care for people living with chronic illness, focusing on relieving symptoms, pain, and stress to improve quality of life.
• Birth Center & Obstetrics Birthing unit staffed by a team of OB/GYNs providing comprehensive pregnancy and childbirth services.
• Aesthetician Services Cosmetic and aesthetic services provided by a licensed aesthetician.

Quantifiable outcome

• 3D mammography detects 41% more invasive breast cancers and reduces false positives by up to 40%
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

13 partnerships are on record, tiered primary, core and minor.

• SSM HealthprimaryStrategic or Co-development PartnerSSM Health is a major health system affiliation. SSM Health Dean Medical Group provides specialty physicians at Upland Hills Health, including cardiology, oncology, dermatology, ENT, neurology, and other specialties. Upland Hills Health is affiliated with SSM Health's network in Wisconsin.
• Madison Emergency PhysicianscoreTechnology or IntegrationEmergency department staffed by emergency medicine board-certified physicians from Madison Emergency Physicians, the same physicians who staff ERs at SSM Health in Madison, Sun Prairie, Janesville, and other healthcare organizations across southern Wisconsin.
• Fresenius Kidney CarecoreTechnology or IntegrationFresenius Kidney Care provides dialysis services on the Upland Hills Health campus at their Dodgeville location, offering safe, comfortable, and compassionate treatment for kidney patients.
• Orthopedic & Spine Centers of WisconsincoreStrategic or Co-development PartnerOrthopedic & Spine Centers of Wisconsin are now in-network with Dean Health Plan at Upland Hills Health, expanding orthopedic and spine care access for patients.
• Radiological Society of Wisconsin Health Care (RWHC)minorOthersUpland Hills Health is affiliated with RWHC for radiological services and healthcare networking.
• Wisconsin Hospital Association (WHA)minorOthersUpland Hills Health is affiliated with WHA for hospital industry representation and advocacy.
• The Joint CommissioncoreOthersUpland Hills Health is accredited by The Joint Commission, which signifies commitment to quality care and constant improvement. This is a standard healthcare accreditation required for Medicare participation.
• Community Connections Free ClinicminorStrategic or Co-development PartnerCollaboration with Community Connections Free Clinic for community health needs assessment and implementation planning, along with Iowa County Health Department and Aging and Disability Resource Center of Southwest Wisconsin.
• Iowa County Health DepartmentminorStrategic or Co-development PartnerCollaborated on Community Health Needs Assessment and implementation plan along with other community health organizations.
• Aging and Disability Resource Center of Southwest WisconsinminorStrategic or Co-development PartnerCollaborated on Community Health Needs Assessment and implementation plan for southwest Wisconsin communities.
• Southwest CAP, Inc.minorStrategic or Co-development PartnerCommunity Action Partnership organization that collaborated on community health needs assessment.
• Fifth Season CooperativeminorOthersLocal food cooperative from which Upland Hills Health purchases fresh, local produce and food items for cafeteria meals, supporting local agriculture.
• Local VendorsminorOthersLocal vendors for cafeteria include Bering Bounty LLC, Farmer Hon's Cheese, Marr's Valley View Farms, Sun Garden Greenhouse, Bryson's Distribution (Dairy), Quality Bakery, and Gold Star Coffee - supporting local businesses.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• SSM Health: Large Catholic health system operating across Wisconsin and the broader Midwest. SSM Health is Upland Hills' primary strategic affiliate — SSM Health Dean Medical Group places specialty physicians (cardiology, oncology, dermatology, ENT, neurology) at Upland Hills' campus, making it both a partner and a comparable community-integrated delivery model.
• Marshfield Clinic Health System: Large Wisconsin-based integrated health system with a flagship hospital and extensive clinic network, including critical access locations. Provides a broader-scale benchmark for the same regional Wisconsin integrated-delivery model Upland Hills operates.
• LifePoint Health: National for-profit operator of community hospitals, critical access hospitals, and rural health systems. Provides a broader industry benchmark for the operating model Upland Hills uses — multi-site rural community care — though at a national rather than regional scale.

Direct peers

• Southwest Health: Wisconsin-based non-profit health system serving Grant County and surrounding areas with a critical access hospital, clinics, and specialty services. Direct geographic and structural peer to Upland Hills in rural southwest Wisconsin.
• Crossing Rivers Health: Critical access hospital in Prairie du Chien, Wisconsin, serving Crawford and surrounding counties with hospital, clinic, and outpatient services. Closely comparable in CAH designation, rural Wisconsin location, and integrated service offering.
• ThedaCare: Non-profit community health system serving northeast and central Wisconsin with multiple hospitals (including critical access), primary care clinics, and specialty services. Closely comparable in scale, geography, and integrated community-care structure to Upland Hills.
• Gundersen Health System: Non-profit, physician-led regional health system headquartered in La Crosse, WI, serving western Wisconsin, northeastern Iowa, and southeastern Minnesota. Comparable multi-site rural/regional system with hospital, primary care clinics, and specialty outreach similar to Upland Hills' model.
• Reedsburg Area Medical Center: Independent, non-profit critical access hospital serving Sauk County, Wisconsin, with primary and specialty care. Same CAH operating model, similar bed scale, and similar rural Wisconsin market context as Upland Hills.
• Beloit Health System: Independent, non-profit community health system in southern Wisconsin offering hospital, primary care, and specialty services across multiple sites. Comparable as a non-academic, non-system-affiliated community health system serving a similar Wisconsin demographic.
• Aspirus Health: Wisconsin-headquartered non-profit health system that operates a network of critical access hospitals, clinics, and home health across northern and central Wisconsin. Directly comparable to Upland Hills as a regional, multi-site rural system with hospital, primary care, and post-acute services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UplandHillsHealthHospital

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upland Hills Health