DMA
DMA is a privately held healthcare revenue cycle management company that prints, mails, and electronically delivers patient statements and processes patient payments for U.S. healthcare providers, medical billing companies, and strategic partners from its Alpharetta, Georgia facility.
- Company typePrivate
- Founded1975
- HeadquartersAlpharetta, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What DMA does
DMA (Data Media Associates, LLC) is a privately held, founder-controlled healthcare revenue cycle management company founded in 1975 by Bob Murphy and headquartered in Alpharetta, Georgia. It provides patient statement delivery, integrated payment processing, and value-added RCM services to hospital-based specialty groups, physician practices (heavily skewed toward radiology based on named customer logos), regional medical billing companies, and strategic partners including software vendors and clearinghouses. Its core platform centers on DatamailSM proprietary software that accepts any file type for seamless practice-management-system integration, complemented by registered-trademark products ePayItOnline (web/mobile bill pay), OnlinePassport (real-time client web portal), and eSkipTrace (patient locator). All printing, mailing, support, and ancillary operations are delivered from a single company-owned facility under HIPAA and Type II SOC2 compliance.
The company monetizes through transaction-fee revenue on statement printing/mailing (paper and electronic), payment processing across multiple channels (online via ePayItOnline, mobile via QR codes and the Papaya App, IVR phone, mail-in check, recurring payments, and interest-free payment plans via HonorCare), and managed-services fees on value-added capabilities such as paper claims (HCFA) submission, IVR inbound/outbound calling, and skip-trace. Pricing is quote-based on volume and service scope under multi-year contracts. The go-to-market combines direct enterprise sales through a national sales manager with an indirect channel through medical billing companies and software/clearinghouse strategic partners who embed or resell DMA services. Differentiators cited include 40+ years of healthcare-specific expertise, sub-24-hour turnaround, full transparency on fees, USPS address-validation certifications (NCOALink, DVP, SuiteLink, LACSLink, CASS), and a client-first service culture evidenced by long-tenured customer testimonials.
DMA firmographics
Firmographics- Name
- DMA
- Legal name
- Data Media Associates, LLC
- Website
- https://dma.us
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DMA is a privately held healthcare revenue cycle management company that prints, mails, and electronically delivers patient statements and processes patient payments for U.S. healthcare providers, medical billing companies, and strategic partners from its Alpharetta, Georgia facility.
- Ownership category
- akta.pro rank
DMA industry classification
Industry- Product category
- Healthcare Revenue Cycle Management Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Telephone Call Centers (56142), Business Support Services (5614)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Patient Financial Engagement (Estimates, Billing Presentment, Payments) (HLACAEAI)
- akta.pro secondary industries
- Healthcare Billing & Patient Payments Presentment (FSAMAJAH), Insurance Claims Intake & FNOL Support (BPAAAFAA), Claims Intake, FNOL & Adjudication Support Centers (BPAAAAAH)
Keywords
Where DMA is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Patient Statement Delivery Solutions: DMA generates revenue through fees for printing and mailing patient statements, both traditional paper and electronic delivery formats. Services include pre-collect letters, mammogram/notification letters, and marketing communications.
- Payment Processing Solutions: Revenue generated from integrated payment solutions including ePayItOnline, mobile payments, IVR phone payments, and recurring payment processing. Also includes fees for payment plan facilitation through HonorCare partnership.
- Value-Added Services: Additional revenue streams from paper claims filing (HCFAs), IVR outbound/inbound calling services, patient locator solutions (eSkipTrace), and web portal access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on volume and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DMA product offering
Product offeringCore offering
DMA provides end-to-end patient statement and payment solutions for healthcare providers, medical billing companies, and strategic software partners. The company prints and mails patient statements in paper and electronic formats, processes patient payments through online (ePayItOnline), mobile, IVR phone, check, recurring, and payment-plan channels, and operates value-added services including an OnlinePassport web portal, paper claims submission, IVR inbound/outbound calling, and eSkipTrace patient location services. All work is delivered from DMA's single HIPAA- and SOC 2 Type II-compliant facility in Alpharetta, Georgia, with sub-24-hour turnaround.
Product overview
DMA is a healthcare revenue cycle management company offering a unified platform of patient statement, payment, and value-added solutions. The core product portfolio centers on Statement & Letter Delivery Solutions (supporting print, electronic, and hybrid delivery modes) integrated with Payment Solutions (ePayItOnline for online/mobile payments, IVR phone payments, check processing, recurring payments, and HonorCare payment plans). Value-added services include the OnlinePassport Web Portal for real-time file access, Paper Claims/HCFA submission, IVR inbound/outbound calling, and e-SkipTrace patient locator. The architecture is modular—clients can select individual services (statement delivery alone, payment processing alone) or bundle multiple solutions into an integrated revenue cycle management ecosystem. All services are designed for healthcare providers, medical billing companies, and strategic partners.
Differentiator
Problem solved
Functional benefit
Brands
- ePayItOnline: Online bill pay service allowing patients to make payments via desktop, tablet, or smartphone
- Papaya App
- HonorCare
- OnlinePassport
- e-SkipTrace
- Datamail
Products and services
- Statement and Letter Delivery Solutions Comprehensive patient statement and letter delivery service supporting both print and electronic statement formats, including patient statements, pre-collect letters, mammogram/notification letters, and marketing communications for healthcare providers and billing companies.
- ePayItOnline Bill Payment Online bill pay service enabling patients to view balances and make payments via computer or mobile device, with real-time processing, recurring payments, payment-plan support, and balance inquiries.
- Mobile Pay Mobile payment solution using QR codes embedded on patient statements that link patients directly to the ePayItOnline payment site for electronic bill payment, with Papaya App support for photo-initiated payments.
- Pay By Phone (IVR) Interactive voice response service allowing patients to check balances, make payments by credit card or check, and set up automated installment plans via telephone 24/7.
- Pay By Check Traditional check payment solution featuring printed patient statements with detachable remittance stubs and reply envelopes for patients who prefer to mail their payments.
- OnlinePassport Web Portal Real-time web portal providing healthcare clients with secure access to upload, review, and confirm files; edit patient information; view statements; track file status; and integrate directly with practice management systems.
- Enhanced eDelivery Digital statement delivery solution providing HIPAA-compliant electronic statement distribution using a dynamic hybrid rotation of text and paper correspondence, reaching patients via mobile, tablet, and computer.
Quantifiable outcome
- 24-hour turnaround from client to patient delivery
- +2 more outcomes
Companies that use DMA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
DMA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
DMA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HonorCarecoreDMA partners with HonorCare to offer interest-free medical payment plans directly from patient statements. The online application takes less than 5 minutes and qualifying is not credit score driven, making payment plans accessible and affordable to patients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DMA competitors and assessment
Company assessmentDirect peers
- CarePayment: CarePayment provides patient financing and 0% APR payment plans for healthcare providers, directly comparable to DMA's HonorCare-integrated interest-free payment plan offering.
- Rectangle Health: Rectangle Health delivers healthcare payment processing and patient engagement tools (including Text-to-Pay and online bill pay) that overlap directly with DMA's multi-channel payment offerings.
- Salucro Healthcare Solutions: Salucro is a healthcare-exclusive patient billing and payment platform offering online, mobile, IVR, and point-of-service payments, positioning it as a niche direct competitor to DMA's payment stack.
- HealthPay24: HealthPay24 provides patient payment processing, billing, and engagement tools for hospitals and health systems, closely matching DMA's payment solutions and patient statement workflows.
- RevSpring: RevSpring is a direct competitor offering patient statements, billing, and payment solutions for healthcare providers, with overlapping print, electronic, and digital payment channels that closely mirror DMA's core suite.
Broad incumbents
- ZirMed (Waystar): ZirMed, now part of Waystar, historically offered patient statements, billing, and payment solutions directly comparable to DMA's product set, now embedded in a broader RCM suite.
- Waystar: Waystar is a large healthcare revenue cycle platform (now incorporating VisitPay and Patientco) that competes with DMA across patient billing, statements, and digital payments, but serves a much broader RCM portfolio.
- PatientPop (Tebra): Tebra (formerly PatientPop/Kareo) operates a broader practice growth and patient engagement platform that includes patient communications and payment tools, competing with DMA at the smaller practice end of the market.
- InstaMed (JPMorgan): InstaMed, a JPMorgan company, is a healthcare payments network that processes patient payments and payer transactions, competing with DMA's payment processing capabilities from inside a much larger financial infrastructure footprint.
Emerging players
- PatientBond: PatientBond focuses on patient engagement, communications, and payments using psychographic segmentation, an emerging approach that partially overlaps with DMA's statement and patient outreach workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DMA social profiles
Digital presenceDMA compliance and trust
Trust signalCompliance2 records
DMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DMA leadership team
Management profileNumber of profiles
Profiles7 records
DMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DMA
What does DMA do?
DMA provides end-to-end patient statement and payment solutions for healthcare providers, medical billing companies, and strategic software partners. The company prints and mails patient statements in paper and electronic formats, processes patient payments through online (ePayItOnline), mobile, IVR phone, check, recurring, and payment-plan channels, and operates value-added services including an OnlinePassport web portal, paper claims submission, IVR inbound/outbound calling, and eSkipTrace patient location services. All work is delivered from DMA's single HIPAA- and SOC 2 Type II-compliant facility in Alpharetta, Georgia, with sub-24-hour turnaround.
Is DMA a public or private company?
DMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DMA founded?
DMA was founded in 1975. It employs 101 to 250 people.
Where is DMA based?
DMA is headquartered in Alpharetta, United States, in the North America region.
How does DMA make money?
Three revenue lines are on record. Patient Statement Delivery Solutions are the primary driver. The others are payment Processing Solutions and value-Added Services.
Who are DMA's main competitors?
Direct peers on record are CarePayment, Rectangle Health, Salucro Healthcare Solutions, HealthPay24 and RevSpring. Broad incumbents are ZirMed (Waystar), Waystar, PatientPop (Tebra) and InstaMed (JPMorgan). PatientBond is listed as an emerging player.
Does DMA have an API?
No public API is recorded for DMA.
What industry is DMA in?
DMA's product category is Healthcare Revenue Cycle Management Services. Its primary akta.pro industry code is HLACAEAI, Patient Financial Engagement (Estimates, Billing Presentment, Payments), with a secondary code of FSAMAJAH, Healthcare Billing & Patient Payments Presentment. Its NAICS code is 522320 and its SIC code is 6324.