NIMB
Nimb is a US-based smart wearables company that sells the Nimb Smart Ring, a jewelry-form-factor wearable primarily for women that delivers health tracking, phone notifications, and discreet personal-safety alerts to designated contacts in emergencies via direct-to-consumer channels.
- Company typePrivate
- Founded2014
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
NIMB firmographics
Firmographics- Name
- NIMB
- Legal name
- Nimb
- Website
- https://nimb.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nimb is a US-based smart wearables company that sells the Nimb Smart Ring, a jewelry-form-factor wearable primarily for women that delivers health tracking, phone notifications, and discreet personal-safety alerts to designated contacts in emergencies via direct-to-consumer channels.
- Ownership category
- akta.pro rank
NIMB industry classification
Industry- Product category
- Smart Wearables
- NAICS
- Jewelry Retailers (458310), Current-Carrying Wiring Device Manufacturing (335931), Ophthalmic Goods Manufacturing (339115)
- SIC
- Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Smart Rings (CRACAIAC)
- akta.pro secondary industries
- Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Engagement Rings (CRAKACAA), Smartwatches & Connected Wearables (CRAKADAC)
Keywords
Where NIMB is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Markets served
NIMB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Smart jewelry hardware sales: Revenue generated through one-time sales of wearable smart jewelry products such as smart rings that combine fashion design with health tracking, notification, and safety alert features. Industry context notes that high pricing is a market-wide characteristic, suggesting premium unit pricing on hardware.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
NIMB product offering
Product offeringCore offering
NIMB designs and sells a smart wearable ring (the Nimb Smart Ring) that blends fashion-forward jewelry aesthetics with functional wearable technology, including health tracking, push notifications from connected devices, and discreet safety alerts for emergencies. The product is aimed at individual consumers—particularly women—who want functional wearable features delivered through an aesthetic jewelry piece rather than a traditional fitness band or conspicuous safety device.
Differentiator
Problem solved
Functional benefit
Products and services
- Nimb Smart Ring A wearable smart ring developed by NIMB that blends jewelry aesthetics with functional wearable technology features, including health tracking, push notifications from connected devices, and discreet safety alerts for health emergencies. It is aimed at individual consumers—particularly women—who want functional wearable features delivered through a piece of jewelry rather than a utilitarian fitness band or conspicuous safety device.
Quantifiable outcome
- Industry-cited market challenges: high pricing, limited consumer awareness, and battery life limitations remain barriers for the smart jewelry category
Companies that use NIMB
Customer profileSegments3 records
Ideal customer profiles3 records
NIMB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NIMB partnerships and signals
Strategic signalScale indicators3 records
NIMB competitors and assessment
Company assessmentDirect peers
- Ringly: A smart jewelry maker known for connected rings and bracelets that deliver notifications. Directly comparable to Nimb as a DTC smart-jewelry brand targeting fashion-conscious women with notification and alert functionality.
- Misfit (now Fossil Group): Developed hybrid smart jewelry and activity-tracking wearables before being acquired by Fossil. Comparable to Nimb as a fashion-forward wearable jewelry player combining health tracking with jewelry aesthetics.
- Bellabeat: Sells smart jewelry (Leaf, Ivy) targeted at women's health and wellness tracking. Closely comparable to Nimb on women's health-tracking jewelry positioning and DTC business model.
- Oura: Sells a premium smart ring focused on health, sleep, and readiness tracking. Comparable to Nimb as a ring-form-factor smart wearable with health tracking at the center of its value proposition.
- Motiv: Produced a minimalist smart ring for fitness and sleep tracking. Directly comparable to Nimb as a smart ring competing in the same ring-form-factor health-tracking niche.
Broad incumbents
- Apple: Produces Apple Watch, a mainstream smartwatch with health tracking and emergency SOS features. Cited alongside Nimb as a key smart-jewelry/wearable player; competes indirectly via overlapping functionality.
- Fitbit (Google): Major wearable fitness and health-tracking brand cited alongside Nimb as a key player in wearable technology for jewelry. Represents broad incumbent competition in the health-tracking wearables category.
- Swarovski: Luxury crystal and jewelry brand that has explored connected jewelry collaborations. Comparable to Nimb as a smart-jewelry player with strong fashion/jewelry credentials and consumer brand reach.
- Garmin: Established wearables manufacturer with health, fitness, and safety-tracking devices. Comparable to Nimb as a broader incumbent in the wearables category with overlapping health and safety tracking functionality.
Emerging players
- McLear (PayWear): Smart ring company offering contactless payment and connectivity features. Comparable to Nimb as an emerging smart ring player exploring alternative functional features (payments, notifications) in jewelry form factors.
Market position
Customer concentration
NIMB social profiles
Digital presenceNIMB financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIMB leadership team
Management profileNumber of profiles
NIMB funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIMB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIMB
What does NIMB do?
NIMB designs and sells a smart wearable ring (the Nimb Smart Ring) that blends fashion-forward jewelry aesthetics with functional wearable technology, including health tracking, push notifications from connected devices, and discreet safety alerts for emergencies. The product is aimed at individual consumers—particularly women—who want functional wearable features delivered through an aesthetic jewelry piece rather than a traditional fitness band or conspicuous safety device.
Is NIMB a public or private company?
NIMB is a private company. It is classified as unknown and is currently operating.
When was NIMB founded?
NIMB was founded in 2014. It employs 11 to 50 people.
Where is NIMB based?
NIMB is headquartered in Los Altos, United States, in the North America region.
How does NIMB make money?
One revenue line is on record: smart jewelry hardware sales.
Who are NIMB's main competitors?
Direct peers on record are Ringly, Misfit (now Fossil Group), Bellabeat, Oura and Motiv. Broad incumbents are Apple, Fitbit (Google), Swarovski and Garmin. McLear (PayWear) is listed as an emerging player.
Does NIMB have an API?
No public API is recorded for NIMB.
What industry is NIMB in?
NIMB's product category is Smart Wearables. Its primary akta.pro industry code is CRACAIAC, Smart Rings, with a secondary code of CRAKAAAI, Personalized Fine Jewelry (Nameplates/Initials/Engraved). Its NAICS code is 458310 and its SIC code is 3910.