Charleston Beverage Company

What Charleston Beverage Company does

Charleston Beverage Company, operating as Charleston Mix, is a privately held craft cocktail mixer manufacturer founded in 2009 in Charleston, South Carolina by Ryan Eleuteri. The company develops and markets all-natural Bloody Mary and Margarita mixers built around a Lowcountry-inspired ingredient philosophy — using habanero mash instead of horseradish as the signature heat source, along with apple cider vinegar, Worcestershire sauce, sea salt, marjoram, and whole peppercorn — and a clean-label formulation free of MSG, gluten, and high-fructose corn syrup. Its core product line comprises Bold & Spicy (flagship beef-base Bloody Mary mix) and Fresh & Veggie (carrot-juice-base vegetarian variant) sold in bottles and 8oz cans, plus a 2024-launched Margarita Mix line in Classic and Spicy variants using real lime juice, agave, cane sugar, and orange juice at 90 calories per serving.

The business operates a hybrid wholesale and direct-to-consumer go-to-market model. Wholesale revenue flows through three national broadline distributors (US Foods, KeHE, UNFI) and roughly ten statewide regional partners covering AL, CA, CO, FL, LA, NC, NJ, SC, TN, and TX, reaching retailers, restaurants, and bars. Consumer revenue is captured through the company's own 3dcart-hosted e-commerce storefront and an Amazon store, with smaller independent retailers able to purchase through the Faire marketplace. The company is privately held, reports 1–10 employees, has not disclosed institutional funding, and has accumulated multiple industry awards (NYISC, LAISC, Garden & Gun) alongside Nielsen-recognized category leadership as the #1 selling craft Bloody Mary mix in the U.S.

Charleston Mix's value proposition centers on premium positioning against mass-produced mixers: bold flavor from natural ingredients, two distinct Bloody Mary flavor profiles, clean-label credentials, and brand storytelling tied to Charleston/Southern heritage. The company is led by founder/owner Ryan Eleuteri and CEO Jeff Crowley, with mixology co-founders Boris Van Dyck and Jackson Holland of IceBox Consulting credited as recipe collaborators. Distribution currently spans twelve U.S. states concentrated in the Southeast and Midwest with selective Western and Mid-Atlantic expansion, and the recent Margarita Mix launch signals a category-extension strategy to broaden the addressable cocktail occasion beyond Bloody Mary.

Name

Charleston Beverage Company

Legal name

Charleston Beverage Company, LLC

Website

https://charlestonmix.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Charleston Beverage Company (d/b/a Charleston Mix) is a Charleston, South Carolina craft cocktail mixer manufacturer selling all-natural Bloody Mary and Margarita mixers via national and regional distributors, retailers, restaurants, and direct-to-consumer channels across the U.S.

Ownership category

akta.pro rank

Product category

Craft Cocktail Mixers

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Craft cocktail mixers
• Bloody mary mix
• Margarita mix
• All-natural beverages
• Premium bar mixers

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales — Bloody Mary Mix: Charleston Mix generates revenue through the sale of its Bloody Mary mix products. Two core flavors: Bold & Spicy (flagship, beef base) and Fresh & Veggie (vegetable/carrot base). Products are sold in bottles and 8oz cans. Revenue is derived from wholesale distribution to retailers and restaurants, direct e-commerce sales, and Amazon sales.
2. Product Sales — Margarita Mix: Charleston Mix launched an all-natural Margarita Mix in 2024 in Classic and Spicy varieties. Sold through the same wholesale and e-commerce channels as the Bloody Mary line.
3. Wholesale / B2B Sales: The company sells wholesale to retail stores, restaurants, and bars through a network of national and regional distribution partners. Wholesale inquiries are directed to [email protected].

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Charleston Beverage Company manufactures and sells Charleston Mix, a portfolio of premium, all-natural craft cocktail mixers. Its core line is Bloody Mary Mix offered in Bold & Spicy (flagship, habanero and beef base) and Fresh & Veggie (carrot juice, vegetarian) variants, sold in bottles and 8oz cans. The company expanded in 2023–2024 with an all-natural Margarita Mix in Classic and Spicy variants. Products are sold wholesale to retailers, restaurants, and bars, and directly to consumers via Amazon and the company's own e-commerce store.

Product overview

Charleston Beverage Company (d/b/a Charleston Mix) offers a portfolio of premium, all-natural cocktail mixers. The core product line centers on Bloody Mary Mixes available in two distinct flavor variants — Bold & Spicy (flagship with habanero and beef base) and Fresh & Veggie (vegetarian-friendly with carrot juice base) — sold in both bottle and 8oz can formats. The company expanded its portfolio in 2024 with a complete Margarita Mix line (Classic and Spicy variants), bringing the total to five distinct mixer products. All products are characterized by all-natural, gluten-free, MSG-free ingredients with no high-fructose corn syrup, positioning the brand in the premium craft mixer segment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bold & Spicy Bloody Mary Mix Flagship Bloody Mary mix featuring a unique blend of habanero mash, apple-cider vinegar, Worcestershire sauce, and spices, delivering bold heat with complex flavor native to Lowcountry pantry ingredients. Targeted at consumers, restaurants, and bars.
• Fresh & Veggie Bloody Mary Mix Vegetarian-friendly Bloody Mary mix with a carrot juice blend base instead of beef base, offering milder heat and a fresh, vegetable-forward taste profile for consumers and on-premise accounts.
• Bold & Spicy 8oz Can Convenient 8oz canned format of the Bold & Spicy Bloody Mary Mix for single-serve or on-the-go consumption, sold through retail and foodservice channels.
• Classic Margarita Mix All-natural Classic Margarita Mix with clean, limited ingredients featuring real lime juice, agave, cane sugar, and real orange juice; crisp and refreshing at 90 calories per serving, targeted at consumers and hospitality venues.
• Spicy Margarita Mix Spicy variant of the Classic Margarita Mix featuring all-natural ingredients with added heat alongside agave and citrus balance, for consumers and on-premise accounts seeking a spicier cocktail option.

Quantifiable outcome

• Achieved #1 position as the nation's top selling craft Bloody Mary mix per Nielsen data
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core, regional, flagship and minor.

• US FoodscoreChannel Partner/ Reseller/ DistributorNational broadline foodservice distributor serving restaurants, hospitality, and healthcare. US Foods carries Charleston Mix as part of its beverage offering, enabling wide foodservice distribution across their network.
• KeHE DistributorscoreChannel Partner/ Reseller/ DistributorNational natural and organic specialty distributor. KeHE carries Charleston Mix, aligning the brand with the natural/organic retail channel.
• UNFIcoreChannel Partner/ Reseller/ DistributorNational specialty and conventional food distributor. UNFI distributes Charleston Mix across its broad retail and foodservice network.
• United Johnson BrothersregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Alabama, covering retail and foodservice accounts within the state.
• Brown Bag BeverageregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for California, covering retail and foodservice accounts within the state.
• Johnson Bros / Maverick of ColoradoregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Colorado, covering retail and foodservice accounts within the state.
• BreakThru Beverage FloridaregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Florida, covering retail and foodservice accounts within the state.
• Artisan Fine WinesregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Louisiana, covering retail and foodservice accounts within the state.
• Empire DistributorsregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for North Carolina, covering retail and foodservice accounts within the state.
• Remarkable LiquidsregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for New Jersey, covering retail and foodservice accounts within the state.
• BreakThru Beverage South CarolinaregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for South Carolina, covering retail and foodservice accounts within the home state.
• Best BrandsregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Tennessee, covering retail and foodservice accounts within the state.
• Tennessee CrownregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Tennessee, covering retail and foodservice accounts within the state.
• Johnson Bros / Maverick of TexasregionalChannel Partner/ Reseller/ DistributorStatewide distribution partner for Texas, covering retail and foodservice accounts within the state.
• FairecoreChannel Partner/ Reseller/ DistributorOnline marketplace platform enabling independent retailers to purchase Charleston Mix directly through Faire's wholesale marketplace (faire.com/direct/charlestonmix).
• IceBox Consulting (Boris Van Dyck and Jackson Holland)flagshipStrategic or Co-development PartnerCharleston Mix founders Ryan Eleuteri collaborated with hospitality industry veterans Boris Van Dyck and Jackson Holland, co-owners of IceBox Consulting, who brought mixology experience from some of Charleston's most celebrated bars. Together they tested hundreds of ingredients and flavor profiles before landing on the winning Bold & Spicy combination.
• Obviouslee MarketingminorGTM or Marketing PartnerPR and marketing agency ([email protected]) serving as the company's media contact for press inquiries.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Master of Mixes: Master of Mixes is an established broadline cocktail mixer brand (Bloody Mary, Margarita, Daiquiri and more) owned by Phillips, competing with Charleston Mix at scale across retail and on-premise channels.
• Tabasco (McIlhenny Company): McIlhenny's Tabasco brand includes Bloody Mary mix and is an established incumbent; it competes directly with Charleston Mix in Bloody Mary mix while leveraging far greater distribution scale and brand recognition.
• Finest Call: Finest Call is a large-scale producer of premium cocktail mixers for both retail and foodservice channels, competing head-to-head with Charleston Mix especially in on-premise Bloody Mary and Margarita sales.
• Jose Cuervo Margarita Mix: Jose Cuervo's margarita mix is a mass-market incumbent in the same Margarita Mix category Charleston Mix entered in 2024, with vastly larger distribution and brand awareness.

Emerging players

• Q Mixers: Q Mixers is a fast-growing premium mixer brand focused on tonic and sparkling varieties, sharing Charleston Mix's clean-label, premium craft positioning in the cocktail mixer category though with a different flavor focus.
• Tait Farm Foods: Tait Farm is a small-batch producer of cocktail mixers and shrubs with a regional/craft footprint similar to Charleston Mix, addressing the same home-mixology consumer with natural ingredients.

Direct peers

• Zing Zang: Zing Zang is a leading premium Bloody Mary mix brand competing in the same craft/premium cocktail mixer category as Charleston Mix, with national distribution through both retail and foodservice channels.
• Stirrings: Stirrings produces a portfolio of premium cocktail mixers (Margarita, Bloody Mary, Mojito) targeting the same at-home consumer occasion as Charleston Mix with a similar all-natural ingredient story.
• Powell & Mahoney: Powell & Mahoney crafts premium Bloody Mary and Margarita mixes with all-natural ingredients, directly overlapping Charleston Mix's product portfolio and premium positioning in craft cocktail mixers.
• McClure's: McClure's produces a craft Bloody Mary mix alongside its core pickle product line, sharing Charleston Mix's premium, small-batch positioning and natural-ingredient ethos in the craft mixer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfeL984XeHU-v2F3n4s_3Tg
• Facebookfacebook.com/CharlestonMix
• Instagraminstagram.com/charlestonmix
• Xx.com/charlestonmix

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charleston Beverage Company