Z-Wave Europe

What Z-Wave Europe does

Z-Wave Europe GmbH is a privately held German Value Added Distributor founded in 2008 in Chemnitz, Saxony, that pioneered importing Z-Wave products into Europe. The company distributes more than 2,400 SKUs across 40+ manufacturers and 700+ brands in the smart home category, with a portfolio spanning smart home gateways (Aeotec Smart Home Hub, Homey Pro, FIBARO Home Center, Aeotec Z-Stick), sensors (door/window, motion, multi-sensor, smoke, water leak, weather stations such as POPP Z-Weather), lighting controls, heating thermostats (MCO Home), and access/security devices (Danalock V3, POPP Solar Outdoor Siren 2, Aeotec Cam 360).

The underlying distribution model combines an e-commerce storefront at shop.zwave.eu with technical value-added services: pre-configured SmartThings Edge Driver collections, public CE Declarations of Conformity, and documented compatibility matrices for major hubs including SmartThings, Homey, FIBARO Home Center, and homee. The company sells dual-protocol (Z-Wave Plus/S2 and Zigbee) devices across consumer and installer audiences; B2B customers have access to drop shipment fulfillment, B2B pricing, and XML-based catalog upload.

Revenue is generated primarily through per-unit hardware sales, with products priced between roughly €15 and €700+, including VAT. Customer segments are split between residential smart home enthusiasts and B2B resellers/installers, with a smaller commercial security installer segment. The company operates from a Chemnitz headquarters and operations support address plus a Vienna regional office and a Hohenstein-Ernstthal warehouse (operated by sister-entity Pixxass – Revolte Campus GmbH & Co. KG), shipping across the EU and worldwide. Marketing uses content (blog), organic social, newsletter, and SmartThings-community positioning. Two General Managers (Sebastian Reichel, Dr. Axel Jansen) run the entity, which is privately owned with no disclosed VC/PE backing and has received EU/Saxony EFRE co-financing for digitization.

Name

Z-Wave Europe

Legal name

Z-Wave Europe GmbH

Website

https://zwave.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Z-Wave Europe GmbH, founded 2008 in Chemnitz, is a privately held Value Added Distributor selling 2,400+ Z-Wave and Zigbee smart home products from 40+ manufacturers across Europe via its shop.zwave.eu e-commerce platform, serving both residential enthusiasts and B2B resellers with drop shipment and SmartThings integration support.

Ownership category

akta.pro rank

Product category

Smart Home Distribution

NAICS

Electronics and Appliance Retailers (4492)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Smart Home, IoT & Home Security Distribution (CRAOACAF)

Keywords

• Smart home distribution
• Z-Wave devices
• Zigbee products
• Home automation hardware
• Wireless sensor systems

Headquarters

HQ city

Hohenstein-ernstthal

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Z-Wave Europe generates revenue primarily through the sale of smart home hardware products including controllers, sensors, lighting controls, heating systems, and security devices. They act as a value-added distributor offering over 2,400 products from over 40 manufacturers and 700 brands. Products are sold through their e-commerce platform with pricing ranging from €15-700+ per item depending on complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Z-Wave Europe is a Value Added Distributor of Z-Wave and Zigbee wireless smart home automation products, offering more than 2,400 SKUs from over 700 brands and 40 manufacturers through its shop.zwave.eu e-commerce platform and a B2B drop-shipment network. The company also delivers technical integration assets including a SmartThings Edge Driver Collection, documented CE Declaration of Conformity, and dedicated reseller support for system integrators and professional installers across Europe.

Product overview

Z-Wave Europe is the leading European Value Added Distributor for Smart Home products, pioneering Z-Wave product imports to Europe in 2008. The company operates primarily as a multi-brand e-commerce platform offering more than 2,400 products from over 700 brands and manufacturers. Its core product offerings span Z-Wave and Zigbee wireless technologies for smart home automation. The product portfolio includes smart home controllers/gateways (such as Aeotec Smart Home Hub, Homey Pro, FIBARO Home Center, and Aeotec Z-Stick USB adapters), comprehensive sensor categories (door/window, motion, multi-sensors, smoke, water leak, weather stations like POPP Z-Weather, rain sensors like POPP Z-Rain), lighting control solutions (dimmers, RGBW controllers, smart bulbs), heating and climate control thermostats (MCO Home), access control devices (Danalock V3, Danapad), and security products (POPP Solar Outdoor Siren 2, Aeotec Cam 360). The platform integrates with major smart home ecosystems including Samsung SmartThings, homee, FIBARO Home Center, and Homey. Products support multiple protocols (Z-Wave, Z-Wave Plus, Z-Wave S2, Zigbee, Wi-Fi, Bluetooth) and are certified with CE, WEEE, and Z-Wave Alliance standards. Additional services include drop shipment capabilities for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Aeotec Z-Stick Gen5+ Z-Wave USB Adapter USB stick Z-Wave adapter that turns a host computer or compatible hub into a Z-Wave network controller for use by DIY smart home integrators and B2B system integrators.
• Danalock Danapad V3 Wireless Access Keypad Wireless keypad accessory for the Danalock V3 smart door lock, allowing PIN-based entry alongside Bluetooth and Z-Wave Plus connectivity for residential access control users.
• MCO Home Electrical Heating Thermostat (Z-Wave) Z-Wave mains-powered thermostat with touch panel and weekly programming schedule for controlling wall-mounted electric heaters as part of a smart home climate automation setup.
• POPP Z-Weather Smart Weather Station Battery-powered Z-Wave outdoor weather station measuring temperature, humidity, barometric pressure, dew point, and brightness, for homeowners and integrators building Z-Wave climate and weather automation.
• POPP Z-Rain Smart Rain Sensor Battery-powered Z-Wave Plus rain sensor that reports rainfall status to a smart home gateway for weather-triggered automation in residential Z-Wave installations.
• POPP Solar Outdoor Siren 2 Solar-powered and weatherproof Z-Wave outdoor siren serving as a wireless alarm/notification device for Z-Wave-based smart home and security systems.
• Aeotec Cam 360 Wi-Fi Camera Pan-tilt Wi-Fi indoor security camera from Aeotec, designed to integrate with Samsung SmartThings for residential and small-business monitoring deployments.
• Danalock Smart Door Lock V3 (Z-Wave Plus) Bluetooth and Z-Wave Plus retrofit motorised door lock that retrofits onto an existing cylinder lock, providing app, PIN, and home-automation-based access control for residential smart home users.
• POPP Smart Outdoor Plug (Z-Wave Plus On/Off Switch) Z-Wave Plus outdoor smart plug providing remote on/off switching of garden lighting and other outdoor electrical loads within a Z-Wave home automation network.
• Drop Shipment Fulfillment Service for B2B Resellers B2B logistics service from the Hohenstein-Ernstthal warehouse that ships ordered hardware directly to the reseller's end customer, enabling resellers and installers to fulfill orders without holding their own inventory.

Quantifiable outcome

• 2,400+ compatible smart home products available through single source
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and standard.

• Samsung SmartThingscoreTechnology or Integration · 1 January 2008Z-Wave Europe operates as a certified 'Works with SmartThings' distributor, offering a curated collection of SmartThings-compatible devices. They maintain an Edge Driver Collection specifically for SmartThings Hub integration, providing pre-configured drivers for seamless device connectivity. This partnership enables Z-Wave Europe to offer devices like Aeotec Smart Home Hub, sensors, and controllers that work natively with the SmartThings ecosystem.
• AeoteccoreTechnology or IntegrationAeotec is a key manufacturer partner whose products are prominently featured and recommended throughout Z-Wave Europe's platform. Products include Smart Home Hub, Z-Stick USB adapters, MultiSensors, Cameras, and Range Extenders. Aeotec's 'Works with SmartThings' certified devices are central to Z-Wave Europe's recommended solutions.
• POPPcoreTechnology or IntegrationPOPP is a key manufacturer providing solar-powered weather stations (Z-Weather), smart outdoor plugs, rain sensors, and outdoor sirens. POPP devices are integrated with Z-Wave Europe-recommended hubs and featured in smart home use cases.
• FIBAROcoreTechnology or IntegrationFIBARO is a premium manufacturer partner offering a wide range of smart home devices including Home Center controllers, door/window sensors, dimmers, RGBW controllers, smoke sensors, flood sensors, and wall plugs. FIBARO products are prominently featured in product listings and compatibility matrices.
• HomeycoreTechnology or IntegrationHomey is a manufacturer partner providing smart home hubs that support Z-Wave, Zigbee, and Wi-Fi protocols. Homey Pro and Homey Bridge are recommended as hub solutions for Z-Wave Europe's distributed devices.
• Danalock (Poly-Control / Danalock ApS)majorTechnology or IntegrationDanalock provides smart door locks and access control solutions including Danalock V3 and Danapad keypad. These products enable keyless entry and are integrated with Z-Wave Europe's smart home ecosystem for comprehensive access control applications.
• frient (兴旺)majorTechnology or Integrationfrient offers smart home devices including smoke alarms, air quality sensors, keypads, and sirens compatible with Zigbee. Products are distributed through Z-Wave Europe's platform and integrated with recommended hub systems.
• MCO HomemajorTechnology or IntegrationMCO Home manufactures thermostats and climate control devices including electrical heating thermostats and water heating thermostats with humidity sensors. These Z-Wave Plus devices are distributed and featured on Z-Wave Europe's platform.
• PhiliomajorTechnology or IntegrationPhilio provides multi-sensors (door/window, temperature, brightness, motion), outdoor motion sensors, outdoor sirens, and smart keypads. Philio products are distributed through Z-Wave Europe's catalog with full compatibility information for various controllers.
• HEIMANstandardTechnology or IntegrationHEIMAN manufactures smoke sensors and sirens in both Z-Wave and Zigbee variants. Products are available through Z-Wave Europe's online catalog.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Distrelec: European B2B electronics distributor serving installers, industrial buyers and resellers. Comparable as a European multi-brand electronics and IoT distributor that shares overlap in automation components, sensors and B2B drop-ship buyers.
• ELV / eQ-3: German electronics distributor and HomeMatic/Homematic IP smart home platform owner with proprietary brand distribution. Directly comparable as a German electronics distributor selling smart home products, with the added twist of also competing on the home automation protocol side (Homematic IP).
• tink (smart home retailer, DE): German smart home focused retailer/distributor operated within the Z-Wave Europe ecosystem (also linked to Pixel Assist/Revolte Campus operations). Closely comparable as a Germany-based multi-brand smart home retailer with overlapping SKU categories and installer clientele.
• Reichelt Elektronik: German broad-line electronics distributor and online retailer (B2B and B2C) shipping across Europe. Comparable as a Germany-headquartered electronics distributor with a large proprietary e-commerce shop and overlapping components, sensors and smart home categories.

Emerging players

• Loxone: Austrian-based smart home platform manufacturer with direct distribution and installer partner program across Europe. Comparable as a Europe-headquartered smart home vendor selling through installer/integrator channels, partially overlapping with Z-Wave Europe at the installer level.
• Shelly (Allterco): Bulgarian-origin Wi-Fi/Matter smart home device manufacturer that distributes both direct and through European partners such as Z-Wave Europe. Comparable as one of Z-Wave Europe's distributed brands that increasingly sells through its own channels, signaling the disintermediation risk Z-Wave Europe faces.

Broad incumbents

• Conrad Electronic: One of Europe's largest broad-line electronics and smart home distributors/retailers operating across B2B and B2C channels. Comparable as a multi-brand European electronics distributor with overlapping smart home/sensor categories, although Conrad spans a far wider product portfolio than Z-Wave Europe's smart home focus.
• Farnell / element14: Global electronics distributor with a strong European presence serving industrial, education and hobbyist customers. Overlaps with Z-Wave Europe in automation, sensor and connectivity categories, although with a broader industrial and maker footprint.

Regional players

• Domify / Smartlife (NL smart home distributor): Dutch smart home focused distributor and integrator serving Benelux installers and resellers. Comparable as a Europe-based, smart-home specialized multi-brand distributor sharing the same target buyer (installers and resellers) and competing for the same B2B drop-ship demand.
• Voelkner (now part of Reichelt): German multi-brand electronics retailer/distributor formerly operated as a separate entity. Comparable as a Europe-serving consumer electronics e-commerce distributor with overlapping automation/sensor categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZWaveinEurope
• Facebookfacebook.com/ZWaveinEurope
• LinkedInlinkedin.com/company/zwave-europe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z-Wave Europe