Greystone

What Greystone does

Greystone Interactive, LLC (doing business as Greystone.Net) is a private, Atlanta-based healthcare marketing consulting and digital strategy firm founded in 1996 by John A. Eudes. The company serves U.S. hospitals and health systems, with a stated client base exceeding 300 organizations that includes academic medical centers such as Johns Hopkins Medicine, Stanford University Medical Center, Duke University Health System, and Northwestern Memorial Hospital. The firm specializes in strategy development, web/digital governance, vendor selection, contact center optimization, and benchmarking/analytics for healthcare CMOs and digital leaders.

The company's core proprietary technology is gSight, a digital experience analytics platform that deploys secure, real-time, PHI/PII-free surveys on healthcare websites and apps to capture voice-of-customer feedback, with an add-on module for mobile apps, an organizational intranet survey, and a verbatim analysis/reporting package. gSight is co-developed and operated in partnership with Klein and Partners, and its proprietary benchmarking library holds nearly 400,000 healthcare consumer survey responses, providing healthcare-specific comparative insights. The firm also owns and operates the annual Healthcare Internet Conference (HCIC), the GreyMatters blog and e-newsletter, BSP webinars, the John A. Eudes Vision & Excellence Award, and a Higher Logic-powered Engage membership community platform.

Greystone operates a hybrid revenue model combining (i) professional services consulting fees on project-based and retainer engagements with healthcare executives, (ii) gSight subscription/recurring revenue, (iii) annual conference sponsorships, exhibitor fees, and attendee registration across multiple HCIC tiers, and (iv) recurring Greystone Connect vendor partnership revenue from newsletter placements, sponsored webinars ($2,500-$5,500 tiers), industry survey sponsorships ($10,000), and whitepaper/eBook promotions ($1,500-$5,000). Distribution is sales-led and direct, executed primarily through relationship-based consulting engagements, the HCIC conference funnel, and self-serve access to the global gSight portal; the firm is positioned as a thought leader via content marketing rather than digital advertising. The legal entity is Greystone Interactive, LLC, domiciled in Georgia, with headcount of 1-10 employees.

Name

Greystone

Legal name

Greystone Interactive, LLC

Website

https://greystone.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Greystone (Greystone.Net) is a private Atlanta-based healthcare marketing consulting firm founded in 1996, serving 300+ U.S. hospitals and health systems with strategic digital planning, contact center consulting, and the gSight voice-of-customer analytics platform, anchored by its annual HCIC conference and Greystone Connect vendor partnership program.

Ownership category

akta.pro rank

Product category

Healthcare Digital Marketing Consulting

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Healthcare digital marketing
• Marketing consulting services
• Digital experience analytics
• Healthcare web strategy
• Call center consulting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Greystone.Net provides strategic consulting services to healthcare organizations, including digital strategic planning, website assessments, digital infrastructure planning, vendor selection, and call center consulting. Revenue is generated through professional consulting engagements, retainers, and project-based fees.
2. gSight Subscription: gSight is a product subscription/survey service that allows healthcare organizations to gather voice-of-customer feedback on their digital platforms. Organizations pay to access the platform, benchmarking data, dashboards, and reporting tools.
3. Greystone Connect Vendor Partnerships: Vendor partnership program including newsletter article/banner placements, webinar sponsorships (Basic, Exclusive, Call Center tiers), industry survey sponsorships, and whitepaper/eBook promotions. Provides marketing exposure to Greystone's 4,000+ healthcare provider contacts.
4. HCIC Conference: Annual Healthcare Internet Conference generating revenue through conference sponsorships, exhibitor fees, and attendee registration across multiple sponsorship tiers (Diamond, Platinum, Gold, Silver, Bronze, Patron).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Greystone.Net provides strategic consulting, planning, and digital marketing advisory services to hospitals and health systems, including digital strategic planning, website assessments, vendor selection, and call center consulting. The company also operates gSight, a digital experience analytics platform that gathers real-time voice-of-the-customer feedback on healthcare websites and apps, and hosts the annual HCIC (Healthcare Internet Conference).

Product overview

Greystone.Net offers a portfolio of healthcare marketing consulting and digital strategy services, centered around its flagship product gSight—a digital experience analytics platform that provides real-time website user feedback surveys for healthcare organizations. The company also provides strategic consulting services including digital planning, website assessments, infrastructure planning, and vendor selection, complemented by educational programs such as the annual HCIC conference, BSP webinars, and the GreyMatters blog. Greystone Connect provides a vendor partnership program for companies seeking to reach healthcare digital leaders.

Differentiator

Problem solved

Functional benefit

Brands

• gSight: A digital experience analytics platform providing secure surveys to assess digital experience on healthcare websites or apps through real-time feedback, gathering voice-of-the-customer data with nearly 400,000 survey responses in its database.
• Greystone Connect
• HCIC

Products and services

• gSight Digital Experience Analytics Platform

Quantifiable outcome

• 300+ hospitals and health systems served as clients
• +3 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Klein and PartnerscoreStrategic or Co-development PartnerGreystone.Net partners with Klein and Partners for the gSight product. gSight is co-developed and operated in partnership with Klein and Partners, combining Greystone's healthcare marketing expertise with Klein and Partners' survey and analytics capabilities to deliver voice-of-customer insights to healthcare organizations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Klein and Partners: Co-developer and operator of the gSight product; a healthcare-focused digital experience analytics and research firm. Directly comparable because of its healthcare-specific benchmarking, website survey capabilities, and shared go-to-market with Greystone.
• Geonetric: Healthcare-specific digital agency offering website design, SEO, content, and digital strategy to hospitals and health systems. Directly comparable because of its shared hospital/health system buyer, digital strategy consulting model, and similar domain specialization.
• Healthcare Success: Healthcare marketing agency providing digital strategy, patient acquisition, and analytics services to hospitals, health systems, and physician groups. Directly comparable as a healthcare-exclusive digital marketing consulting and analytics peer.
• Cardinal Digital Marketing: Healthcare-focused digital marketing agency offering paid media, SEO, analytics, and web strategy for hospitals and health systems. Comparable as a direct competitor in healthcare MarTech consulting and digital experience services.
• Smith & Jones: Healthcare-exclusive marketing agency offering brand strategy, digital, and integrated campaign services to hospitals and health systems. Directly comparable as a hospital-focused marketing strategy peer serving the same buyer.
• True North Custom: Healthcare marketing and content agency providing strategy, content, and digital services to hospital systems. Comparable as a healthcare-exclusive marketing services peer with overlapping digital and content offerings.

Broad incumbents

• Scorpion: Larger digital marketing and technology company with a significant healthcare vertical practice, offering websites, MarTech, and AI-driven marketing services. Comparable as a broader incumbent pursuing the same hospital/health system buyer with overlapping digital marketing capabilities.

Emerging players

• Activate Health: Boutique healthcare marketing and communications agency serving health plans, hospitals, and provider organizations. Comparable as a healthcare-specialist marketing services peer with overlap in digital strategy and content execution.
• Wax Custom Communications: Healthcare-focused marketing and advertising agency offering brand, digital, and creative services to hospitals and health systems. Comparable as a healthcare-specialist marketing services peer with overlapping client base and offerings.

Others

• HIMSS (Healthcare Information and Management Systems Society): Global healthcare technology association operating large-scale events, communities, and thought leadership targeting healthcare IT and digital leaders. Comparable as a community and event-driven ecosystem player whose conferences (HIMSS Global) overlap with HCIC's audience and content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Greystone
• YouTubeyoutube.com/user/greystonenet
• Facebookfacebook.com/Greystone.Net
• LinkedInlinkedin.com/groups/4632644
• Instagraminstagram.com/greystonehcic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greystone