What Klein & Partners does

Klein & Partners is a privately held, Chicago-based brand consulting and market research firm founded in 2004 that exclusively serves the healthcare industry. The firm provides insights and consulting products to hospitals, health systems, and other healthcare organizations covering brand equity measurement, reputation management, mergers and acquisitions support, service line decision-making, website experience evaluation, and advertising effectiveness.

The company operates a portfolio of proprietary, healthcare-specific research tools: BRANDengine℠ delivers a single brand equity score comparable to competitors, with breakdowns into acquisition and retention dimensions; BRANDengine Live℠ adds real-time consumer feedback through one-on-one conversations and online brand monitoring; brandMD℠ surveys physicians to prioritize actions that maximize physician commitment; gSight℠ measures website and app customer experience and tracks redesign impact; and the ADvice Collection provides ad testing and recall impact research. The recently introduced All Source Data Hub integrates the firm's proprietary data with client-supplied and third-party data. Underpinning these tools is the annual National Consumer Insights Study (NCIS) series, produced in partnership with Aha Media, providing longitudinal healthcare consumer behavior data.

Klein & Partners monetizes through two streams: customized professional services engagements (brand strategy, brand equity measurement, and performance marketing consulting) and subscription-based recurring access to its research platforms. Pricing is quote-based and undisclosed; engagements are structured as multi-year contracts. The firm sells directly to enterprise healthcare clients — primarily marketing, brand, and executive leadership at hospitals and health systems — through sales-led direct engagement, supported by thought leadership (NCIS publications, podcasts, webinars, resource library) and industry events participation such as SHSMD Connections. Owner-operator Toni Klein is the publicly listed contact, and the firm operates from a single Chicago headquarters with no disclosed expansion geographies.

Name

Klein & Partners

Website

https://kleinandpartners.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Klein & Partners is a privately held, healthcare-exclusive brand consulting and market research firm founded in 2004 and headquartered in Chicago. It sells proprietary brand equity, physician commitment, website experience, and ad testing tools alongside custom consulting engagements to hospitals and health systems under multi-year contracts.

Ownership category

akta.pro rank

Product category

Healthcare Brand Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Brand & Portfolio Strategy Consulting (MPAAAFAB)

Keywords

• Healthcare brand consulting
• Brand equity measurement
• Healthcare market research
• Brand strategy consulting
• Advertising effectiveness research

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Consulting Services: Professional consulting engagements providing brand strategy, brand equity measurement, and performance marketing guidance to healthcare organizations.
2. Research Products and Tools: Subscription-based access to proprietary research platforms including BRANDengine℠, brandMD℠, gSight℠, and ad testing tools that provide ongoing brand measurement and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Klein & Partners provides brand consulting and proprietary market research products exclusively to healthcare organizations. The firm delivers performance marketing and brand consulting engagements that help hospitals and health systems measure brand equity, evaluate website and advertising effectiveness, and make informed decisions about service lines, reputation management, and mergers and acquisitions.

Product overview

Klein & Partners offers a portfolio of brand equity measurement and market research products exclusively for the healthcare industry. The core offerings include BRANDengine℠ for overall brand equity measurement, BRANDengine Live℠ for real-time consumer feedback, brandMD℠ for physician commitment surveys, gSight℠ for website experience evaluation, and Ad Testing and Recall Impact Research tools for advertising effectiveness. The company also provides the All Source Data Hub for integrated data aggregation. These products work together to help healthcare clients optimize their brand's voice through insights-driven consulting and performance marketing.

Differentiator

Problem solved

Functional benefit

Brands

• BRANDengine℠: Brand equity measurement tool providing a single brand equity number that reveals overall brand strength compared to competitors.
• BRANDengine Live℠
• brandMD℠
• gSight℠
• ADvice Collection
• All Source Data Hub

Products and services

• BRANDengine℠

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Aha MediacoreStrategic or Co-development PartnerKlein & Partners collaborates with Aha Media on the National Consumer Insights Study (NCIS) series. Together they conduct research on healthcare consumer behavior, including studies on the impact of AI on healthcare search. The partnership combines Klein & Partners' brand measurement expertise with Aha Media's healthcare content and digital marketing knowledge to produce actionable industry insights.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gallup: Global analytics and advisory firm with healthcare research and engagement measurement offerings; comparable as a large-scale brand and consumer research provider serving healthcare organizations.
• J.D. Power: Established consumer research and brand measurement firm with a healthcare practice serving payers, providers, and pharmaceutical clients; comparable as a large-scale brand equity measurement provider with healthcare specialization.
• Huron Consulting Group: Large professional services firm with a dedicated healthcare practice spanning strategy, operations, and digital transformation; comparable as a healthcare-focused consultancy competing for health system marketing and brand strategy budgets.

Direct peers

• NRC Health: Healthcare consumer and physician insights firm offering brand, loyalty, and experience measurement to hospitals and health systems; directly comparable product overlap with BRANDengine™ and brandMD™.
• Geonetric: Healthcare digital marketing agency offering research-driven brand strategy, website experience, and content services to health systems; comparable as a healthcare-only marketing partner addressing brand and digital experience.
• Reputation.com: Reputation and brand experience management platform with a dedicated healthcare vertical serving hospitals and physician groups; comparable as a healthcare-focused brand and digital experience measurement vendor.
• Press Ganey: Largest healthcare-dedicated patient experience and brand measurement firm; directly comparable as a healthcare-exclusive research and consulting company serving hospitals and health systems on brand, reputation, and experience measurement.
• AbbeVision: Healthcare-dedicated market research firm providing patient experience, brand, and physician research to hospitals and health systems; closely comparable as a boutique healthcare-only research and brand measurement peer.
• BVK: Full-service healthcare marketing agency with research and brand measurement capabilities; comparable as a healthcare-only marketing services firm offering brand strategy, research, and creative services to health systems.

Emerging players

• Simon-Kucher & Partners: Global consulting firm with a growing healthcare marketing and brand strategy practice; comparable as an increasingly healthcare-focused consultancy competing for brand and marketing strategy engagements with health systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klein & Partners