RedPeg Marketing
RedPeg Marketing is an independent experiential marketing agency that designs and executes brand activations, music partnerships, and event campaigns for enterprise clients including GEICO, Marriott Bonvoy, Meta, and Capital One across North America.
- Company typePrivate
- Founded1995
- HeadquartersAlexandria, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What RedPeg Marketing does
RedPeg Marketing is an independent, founder-led experiential marketing agency headquartered in Alexandria, Virginia, founded in 1995. The firm designs and executes brand experiences across strategy, creative, digital, data analytics, and on-site production for enterprise clients in hospitality, financial services, insurance, gaming, beverage, food, telecommunications, tourism, and nonprofit sectors. Notable long-tenured engagements include a 20-year Experiential Agency of Record relationship with GEICO (2004-2024) and a flagship global partnership with Marriott Bonvoy spanning Taylor Swift | The Eras Tour property takeovers, the Snow League multimedia activation, and loyalty program experiences. Additional blue-chip clients include Meta, Capital One, Santander, Fannie Mae, In N Out Burger, Yuengling, Bandai Namco (Pac-Man), Ubisoft (Assassin's Creed), DISH Network, Lavazza, and WhistlePig.
The agency's service portfolio spans experiential marketing campaigns, music brand collaborations, VIP fan experiences, corporate event production, digital and social campaigns, and sponsorship consulting. The firm operates through specialized internal teams labeled Strategy Superheroes, Creative Swiss Army Knives, Digital Pioneers (leveraging AI, AR, and VR), Data Geeks, and Flawless Executors. Technology assets include a custom proprietary reporting dashboard built for GEICO campaign optimization and AI-driven photo experiences deployed for tourism activations. RedPeg United, a joint venture with Back9 Marketing launched ahead of the 2026 FIFA World Cup, extends the firm's footprint into North American soccer fan activations.
RedPeg generates revenue through professional services contracts, project-based campaign fees, and ongoing agency retainers under a B2B go-to-market model targeting enterprise brand marketers. Distribution relies on direct enterprise sales, long-standing AOR relationships, and a portfolio-driven reputation pipeline. The firm is privately held with no disclosed institutional investors, parent company, or holding company ownership; Brad Nierenberg serves as CEO and Founder. The company emphasizes its fierce independence as a competitive differentiator versus holding-company-owned agency networks.
RedPeg Marketing firmographics
Firmographics- Name
- RedPeg Marketing
- Legal name
- RedPeg Marketing
- Website
- https://redpeg.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedPeg Marketing is an independent experiential marketing agency that designs and executes brand activations, music partnerships, and event campaigns for enterprise clients including GEICO, Marriott Bonvoy, Meta, and Capital One across North America.
- Ownership category
- akta.pro rank
RedPeg Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (54189)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)
- akta.pro secondary industries
- Marketing Transformation & Change Management (MPAAAFAO), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where RedPeg Marketing is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RedPeg Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Experiential Marketing Services: Full-service experiential marketing agency providing strategy, creative, digital, data analytics, and event execution services to enterprise clients. Revenue generated through professional services contracts, campaign fees, and ongoing agency retainers.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
RedPeg Marketing product offering
Product offeringCore offering
RedPeg Marketing is an independent experiential marketing agency that designs and produces transformational brand experiences for enterprise clients, including event activations, sponsorships, music-artist collaborations, mobile tours, immersive installations, and digital/social campaigns. The agency delivers end-to-end capabilities spanning strategy, creative, digital, data analytics, and on-site production, with specialized offerings such as RedPeg United for soccer fan activations and VIP fan experience hospitality.
Product overview
RedPeg Marketing is an independent experiential marketing agency that operates as a unified service offering rather than a software platform. The agency provides a comprehensive suite of integrated marketing services organized around experiential campaigns, music brand collaborations, and RedPeg United (soccer/fan activation). Core capabilities span strategy, creative execution, digital campaigns, data analytics, and flawless on-site production. Services are delivered through specialized teams including Strategy Superheroes, Creative Swiss Army Knives, Digital Pioneers, Data Geeks, and Flawless Executors. Notable offerings include VIP fan experiences, sponsorship activation, corporate event production, and music-artist brand partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- RedPeg United: A specialized team partnership with Back9 Marketing focused on connecting brands with soccer fans in North America, particularly around major events like the 2026 FIFA World Cup.
Products and services
- Experiential Marketing Campaigns Design and execution of transformational brand experiences that create memorable human moments for enterprise clients, including event production, activation planning, and consumer engagement strategy.
- Music Brand Collaborations Fan-first experiences connecting top-tier music artists with brands, including VIP fan experiences, artist partnerships, and concert-integrated brand activations.
- RedPeg United Soccer and Fan Activation Service Specialized team connecting brands with soccer fans through sponsorship consulting, fan activations, hospitality, and interactive experiences, leveraging expertise in MLS, FIFA, CONCACAF, and US National Team properties.
- Corporate Events and Experiential Production Full-scale event production including venue procurement, experience fabrication, on-site installation, live event production, mobile tours, and staffing for brand and nonprofit clients.
- Digital and Social Campaigns Digital strategy, social content creation, digital advertising, website development, and social listening services supporting brand activation campaigns.
- VIP Fan Experiences and Hospitality Exclusive hospitality programming handling digital platforms, ticketing, credentialing, talent access, meet-and-greets, and bespoke fan moments tied to artist and sports activations.
- Sponsorship Consulting Strategy consulting for navigating the North American soccer ecosystem, advising on brand partnerships and property integrations across MLS, FIFA, CONCACAF, and US National Team assets.
Quantifiable outcome
- 12B+ impressions generated for GEICO over 20-year partnership
- +5 more outcomes
Companies that use RedPeg Marketing
Customer profileNamed customers19 records
Ideal customer profiles2 records
RedPeg Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RedPeg Marketing partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered flagship, core and major.
- Taylor Swift / Taylor Swift | The Eras TourflagshipMarriott Bonvoy + Taylor Swift partnership enabling loyalty members to redeem points for premium accommodations, concert tickets, concierge services, and localized experiences. Property takeovers with lobby branding, friendship bracelet stations, and branded afternoon tea. Global cultural relevance campaign.
- Back9 MarketingcoreJoint venture partnership creating RedPeg United, combining RedPeg's experiential expertise with Back9's deep soccer sponsorship and fan culture expertise. Purpose-built to connect brands with soccer fans in advance of 2026 World Cup across US, Canada, and Mexico.
- Marriott BonvoyflagshipLongstanding hospitality partner for experiential activations including Taylor Swift partnership, Snow League with Shaun White, and ongoing loyalty program activations across global properties.
- MetamajorBrand partnership and experiential activations collaboration.
- In N Out BurgermajorFood & beverage brand partnership and experiential activations.
- Capital OnemajorFinancial services brand partnership and experiential activations.
- SantandermajorBanking brand partnership and experiential activations.
- YuenglingmajorBeverage brand partnership including FLIGHT launch with Imagine Dragons partnership, creating VIP experiences, sweepstakes, and co-branded packaging.
- Bandai Namco (Pac-Man)majorGaming partner for Pac-Man Chomp Champs launch with immersive arcade and drone show at NYC Comic Con.
- Obsidian EntertainmentmajorGaming brand partnership and experiential activations.
- Fannie MaemajorFinancial services brand partnership and experiential activations.
- Big Brothers Big Sisters of AmericacoreNonprofit partnership for The Big Draft mentor recruitment campaign in partnership with NFL.
- NFLflagshipNFL Inspire Change initiative partnership for Big Draft campaign. NFL-backed digital-first campaign with player-driven storytelling featuring Nate Burleson and Lavonte David. Launched during Super Bowl weekend.
- Ubisoft (Assassin's Creed)coreGaming activation transforming San Diego streets into Victorian England for Assassin's Creed Syndicate launch at Comic-Con, featuring Leap of Faith and obstacle course.
- NBCUniversal / PeacockmajorBroadcast partnership for Marriott Bonvoy Snow League activation delivering high-impact TV-visible branding and custom broadcast integrations.
- DISH NetworkcoreSponsorship and hospitality activation for Luke Bryan Farm Tour reaching rural audiences. DISH branded backyard experiences, karaoke, and custom content.
- WhistlePigcoreMobile Sugar Shack experience for PiggyBack Bourbon and Rye launch, featuring immersive tailgate and tasting sessions.
- LavazzacoreK-Cups launch campaign with celebrity partnerships including Martha Stewart, surprise coffee drops via drones and Vespas, custom Lavazza truck tour.
- Country Music Association (CMA)corePartnership for traveling museum mobile experience bringing CMA Awards to fans across the country for GEICO.
- GEICOflagship20-year Experiential Agency of Record (2004-2024) executing over 10 campaigns annually. Led creative development and production across sports, music, gaming, and lifestyle activations.
- Shaun White / The Snow LeaguemajorMultimedia partnership fusing elite hospitality with world-class competition. Exclusive travel packages, athlete access, and broadcast integrations across NBC & Peacock.
- Saudi TourismcoreCultural immersion activations at Concacaf Gold Cup featuring Arabic coffee experience, AI photo activations, and Dream Destination sweepstakes.
- FIFAmajorPartnership property for RedPeg United soccer activations, including FIFA Club World Cup.
- MLS (Major League Soccer)majorPartnership property for RedPeg United soccer activations.
- CONCACAFmajorPartnership property including Gold Cup activations.
- US National Team (USNT)majorPartnership property for RedPeg United soccer activations.
- MGM National HarborcoreVenue partnership for Chance for Life charity poker event, full-scale venue takeover.
- Imagine DragonscoreVIP fan experiences and tour integration for Yuengling FLIGHT launch.
- Luke BryancoreVIP fan experiences and tour integration for DISH sponsorship and Yuengling campaigns.
- John LegendcoreVIP fan experiences and hospitality for artist-brand collaborations.
- Matt Hilley (Managing Director, RedPeg United)coreManaging Director of RedPeg United joint venture. 30 years experience in immersive experiences, VIP hospitality, and large-scale brand activations.
Scale indicators26 records
Recent moves6 records
Expansion highlights6 records
RedPeg Marketing competitors and assessment
Company assessmentBroad incumbents
- Jack Morton Worldwide: Interpublic-owned global brand experience agency with deep experiential, sponsorship, and event capabilities. A scaled incumbent competitor to RedPeg across enterprise experiential RFPs.
- George P. Johnson Experience Marketing: Large, established experiential agency with global event production capabilities. Competes with RedPeg on multi-market experiential programs but operates at much greater scale as a broad incumbent.
- The Marketing Arm: Omnicom-owned agency delivering sports, entertainment, and experiential marketing. Comparable to RedPeg on enterprise experiential work but operates as part of a broader holding-company network.
Direct peers
- Momentum Worldwide: IPG-owned experiential marketing agency delivering brand experiences, sponsorships, and shopper marketing. Competes head-to-head with RedPeg on enterprise AOR experiential work, but at significantly larger scale.
- GMR Marketing: Independent experiential and sponsorship marketing agency serving major sports leagues and consumer brands. Closely comparable to RedPeg in services mix, client profile, and independent agency positioning.
- MKG: Independent experiential marketing agency focused on brand experiences, live events, and consumer engagement. Comparable to RedPeg in services mix, agency size, and independent positioning.
- Wasserman: Sports, music, and entertainment marketing agency with deep sponsorship consulting and brand activation capabilities. Competes with RedPeg in sports-driven experiential and music brand partnerships.
- Sparks: Global experiential marketing agency delivering brand experiences, sponsorship activation, and event production for enterprise clients — directly overlapping RedPeg's core offering across sports, music, and consumer verticals.
- Octagon: Sports and entertainment marketing agency delivering sponsorship consulting, athlete marketing, and experiential activations. Overlaps directly with RedPeg's sports/sponsorship and music partnership work.
- Mosaic Group: North American experiential marketing agency focused on shopper marketing, events, and sponsorship activation. Comparable to RedPeg across consumer-brand experiential, with particular overlap in sampling and field activation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RedPeg Marketing social profiles
Digital presenceRedPeg Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedPeg Marketing leadership team
Management profileNumber of profiles
Profiles8 records
RedPeg Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedPeg Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedPeg Marketing
What does RedPeg Marketing do?
RedPeg Marketing is an independent experiential marketing agency that designs and produces transformational brand experiences for enterprise clients, including event activations, sponsorships, music-artist collaborations, mobile tours, immersive installations, and digital/social campaigns. The agency delivers end-to-end capabilities spanning strategy, creative, digital, data analytics, and on-site production, with specialized offerings such as RedPeg United for soccer fan activations and VIP fan experience hospitality.
Is RedPeg Marketing a public or private company?
RedPeg Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedPeg Marketing founded?
RedPeg Marketing was founded in 1995. It employs 101 to 250 people.
Where is RedPeg Marketing based?
RedPeg Marketing is headquartered in Alexandria, United States, in the North America region.
How does RedPeg Marketing make money?
One revenue line is on record: experiential Marketing Services.
Who are RedPeg Marketing's main competitors?
Broad incumbents on record are Jack Morton Worldwide, George P. Johnson Experience Marketing and The Marketing Arm. Direct peers are Momentum Worldwide, GMR Marketing, MKG, Wasserman, Sparks, Octagon and Mosaic Group.
Does RedPeg Marketing have an API?
No public API is recorded for RedPeg Marketing.
What industry is RedPeg Marketing in?
RedPeg Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAJAE, Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes), with a secondary code of MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 541810 and its SIC code is 7311.