What Radd Interactive does

Radd Interactive is a San Diego-based digital marketing agency founded in approximately 2009-2010 by Danny Shepherd and Bret Rosendahl, specializing in search engine optimization (SEO) and pay-per-click (PPC) advertising management. The firm serves small, mid-market, and enterprise clients across diverse verticals including eCommerce, B2B, industrial equipment, professional services, CBD, and consumer products. Core offerings span nine service lines: SEO, Paid Media (PPC across Google, Bing, Amazon, LinkedIn, Facebook, and Instagram), Link Acquisition, Amazon Marketing, Social Media Marketing, Video Production, Content Marketing and PR, Digital Marketing Recruiting, and Web Design and Development. The agency's central proprietary technology is RaddBOT, a custom SEO crawler that replicates how search engines interact with websites through multi-threaded crawling, algorithm parameter value estimation, anchor text matching, human emulation testing, and internal link distribution analysis. Radd Interactive holds Google Premier Partner and Bing Elite SMB Partner status, providing direct platform access and early beta feature visibility.

The company's business model is built on monthly recurring retainer subscriptions with seven publicly disclosed pricing tiers ranging from under $2,000 per month for entry-level clients to $100,000+ per month for enterprise engagements. Professional services such as Link Acquisition, Video Production, Content Marketing, and Web Design are billed as project-based engagements. Go-to-market is consultative and sales-led, combining direct phone consultation, website quote request forms, case-study-driven content marketing, and a 35,000+ subscriber weekly newsletter. Distribution leverage is enhanced through a portfolio of partner designations including Google Premier, Bing Elite SMB, LinkedIn Marketing Solutions, and BigCommerce Certified. The agency's content marketing footprint includes 151+ blog articles covering SEO, PPC, social media, and vertical-specific topics, serving as a top-of-funnel demand generation engine. Quantified client outcomes across 10 named case studies include 220% year-over-year traffic increases, 5,800% growth in first-page rankings, 3X organic revenue lifts, and 13X ROAS improvements.

In 2023, Radd Interactive rebranded to Intero Digital, repositioning as a full-service digital marketing agency spanning over 15 marketing channels including national SEO, branding, PR, and additional content services. Ownership remains concentrated with the founding principals and the firm operates privately with no disclosed venture capital or institutional investment. The firm employs 11-50 staff with approximately 30 named professionals across strategy, account management, SEO analysis, PPC analysis, and technical roles, and has accumulated industry recognition including Inc. Fastest Growing Company, Clutch Top 100 Company, DesignRush Top 100, UpCity Top Digital Agency, and San Diego Business Journal Best Places to Work.

Name

Radd Interactive

Legal name

Radd Interactive

Website

https://raddinteractive.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Radd Interactive is a San Diego-based digital marketing agency providing SEO, paid media, and integrated digital marketing services to SMB and enterprise clients across eCommerce, B2B, and industrial verticals, leveraging proprietary RaddBOT crawler technology and Google Premier Partner credentials.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Programmatic Display & Retargeting (DSP) (MPAAACAE)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Search engine optimization
• Paid media advertising
• Digital marketing agency
• Amazon marketing services
• Link building services

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. SEO Services: Search engine optimization services including on-page SEO, technical SEO, meta-data optimization, content customization, and curated internal links. Revenue generated through monthly retainer contracts with dedicated account managers.
2. Paid Media / PPC Management: Pay-per-click advertising campaigns across Google, Bing, Amazon, LinkedIn, Facebook, and Instagram. Services include campaign monitoring, data reporting, and optimization. Billed through managed service retainers.
3. Link Acquisition Services: Customized link acquisition strategies to grow site authority and bolster SEO strategy. Provides valuable links to strengthen domain authority.
4. Amazon Marketing Services: Advertising services on Amazon platform including sponsored brand ads, sponsored product listing ads, product display ads, and remarketing to optimize ACoS and drive sales.
5. Social Media Marketing: Full-service social media management including strategy, influencer marketing, content creation, profile maintenance, and customized reporting.
6. Video Production: Video marketing production including commercials, promotional videos, drone production, motion graphics, and social media video content.
7. Content Marketing and PR: Content creation services including earned media, guest posts, whitepapers, blog posts, case studies, infographics, newsletters, and drip campaigns.
8. Digital Marketing Recruiting: Recruitment services to help companies build digital marketing teams, sourcing talent for SEO, Amazon marketing, influencer marketing, social media, email marketing, video marketing, content marketing, and conversion rate optimization roles.
9. Web Design and Development: Website optimization, landing page creation, UI/UX optimization, responsive design, CMS integration and migration, e-commerce integration, and brand messaging services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Radd Interactive is a digital marketing agency that sells managed Search Engine Optimization, Pay-Per-Click/Paid Media, Amazon Marketing, Social Media Marketing, Link Acquisition, Content Marketing and PR, Video Production, Digital Marketing Recruiting, and Web Design and Development services to business clients on monthly retainer or project basis. Its service delivery is differentiated by RaddBOT, a proprietary crawler technology that audits sites the way search engines do to inform on-page, technical, and link strategy.

Product overview

Radd Interactive is a digital marketing agency offering integrated digital marketing solutions across multiple channels. The company provides a comprehensive suite of services including Search Engine Optimization (SEO), Paid Media advertising, Link Acquisition, Amazon Marketing, Social Media Marketing, Video Production, Content Marketing and PR, Digital Marketing Recruiting, and Web Design and Development. Central to their offerings is RaddBOT, a proprietary SEO technology that crawls and analyzes websites to replicate search engine behavior. The agency has evolved into Intero Digital, expanding their expertise across over 15 marketing channels while maintaining their core SEO and paid media services.

Differentiator

Problem solved

Functional benefit

Brands

• RaddBOT: Proprietary SEO technology that replicates and observes how search engines react to website updates. RaddBOT enables the company to analyze content, code, metadata, links, and various elements to discover areas for search engine algorithm improvement.

Products and services

• Search Engine Optimization (SEO) On-page and technical SEO services including keyword research, meta-data optimization, content customization, curated internal links, and data reporting, delivered as a tailored SEO campaign for business clients.
• Paid Media / PPC Management Pay-per-click advertising campaign management across Google, Bing, Amazon, LinkedIn, Facebook, and Instagram, including ad management, campaign monitoring, and data reporting.
• Link Acquisition Customized link acquisition strategies to grow site authority and bolster SEO through valuable, relevant links that improve domain authority.
• Amazon Marketing Amazon advertising services including sponsored brand ads, sponsored product listing ads, product display ads, keyword bidding, ASIN targeting, and remarketing to optimize ACoS and drive sales.
• Video Production Online video marketing production services including commercial production, drone production, social media video content, and motion graphics for business clients.
• Content Marketing and PR Content creation and PR services including earned media, guest posts, whitepapers, blog posts, case studies, infographics, newsletters, and drip campaigns for business clients.
• Digital Marketing Recruiting Recruitment services to help companies build digital marketing teams, sourcing talent for SEO, Amazon marketing, influencer marketing, social media, email marketing, video marketing, content marketing, and conversion rate optimization roles.
• Web Design and Development Website creation and optimization services including landing page creation, UI/UX optimization, responsive design, CMS integration and migration, e-commerce integration, and brand messaging for business clients.
• Social Media Marketing Full-service social media marketing including customized strategy, consistent posting, profile maintenance, customized reporting, review monitoring, and influencer marketing for business clients.
• RaddBOT (Proprietary SEO Technology) Proprietary SEO crawler technology that analyzes content, code, meta-data, links, internal link distribution, algorithm parameter values, and cached pages to discover optimization opportunities; the technology underpins Radd Interactive's SEO service delivery rather than being sold as a standalone product.

Quantifiable outcome

• 220% increase in YOY traffic for CBD brand (Medterra)
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• GoogleflagshipTechnology or IntegrationRadd Interactive is a Google Premier Partner with direct access to their own Google team of representatives for high-level issues and strategy. Benefits include first access to new betas and features, exclusive trainings and workshops at Google campuses, and case study recognition from Google's internal team. Being a Premier Partner provides unmatched record of success across Google's Ad platforms.
• Bing / Microsoft AdvertisingcoreTechnology or IntegrationRadd Interactive holds Bing Elite SMB Partner status, indicating high-level certification and expertise in Microsoft/Bing advertising platform management.
• LinkedIn Marketing SolutionscoreTechnology or IntegrationRadd Interactive is a LinkedIn Marketing Solutions Partner, enabling them to provide paid media marketing services for B2B and professional audiences across LinkedIn's platform.
• Amazon AdvertisingcoreTechnology or IntegrationRadd Interactive offers Amazon Marketing Services including sponsored brand ads, sponsored product listing ads, product display ads, and remarketing to help brands optimize their ACoS and drive more sales on the world's largest online retail platform.
• Facebook/Meta AdvertisingcoreTechnology or IntegrationRadd Interactive provides Facebook and Instagram marketing services, helping clients find ideal customers from among Facebook and Instagram's nearly two billion active users through paid advertising campaigns.
• Intero DigitalflagshipStrategic or Co-development PartnerRadd Interactive has evolved into Intero Digital, a full-service, results-driven digital marketing agency. Intero Digital represents the next-level integrated digital marketing agency offering the same stellar service and results under a new expanded brand. The evolution now spans over 15 different marketing channels including San Diego SEO, National SEO, SEM, Branding, PR, Link Acquisition, Amazon Marketing, and more.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, PPC, and web design with proprietary technology (MarketingCloudFX). Closely comparable in service mix, target SMB-to-enterprise segments, and tech-enabled agency positioning.
• Ignite Visibility: San Diego-based digital marketing agency offering SEO, paid media, social media, and email marketing services. Direct competitor with similar service breadth and mid-market focus.
• HigherVisibility: SEO and digital marketing agency recognized by industry publications with comparable service offerings including SEO, PPC, and web design for SMB and mid-market clients.
• Straight North: Digital marketing agency providing SEO, PPC, and web development services to B2B and eCommerce clients with similar agency model and Google Partner credentials.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design with a similar SMB-to-enterprise service model and multi-channel approach.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and social media with a tech-driven approach. Comparable in Google Premier Partner positioning and paid-media focus.
• Coalition Technologies: SEO and web design agency serving eCommerce clients with performance-driven SEO and PPC services. Directly comparable in eCommerce vertical expertise and SEO-centric delivery.
• OuterBox: Digital marketing agency focused on eCommerce SEO, PPC, and web development. Comparable in eCommerce client base and integrated SEO + paid media delivery model.
• Victorious: SEO-focused digital marketing agency providing technical SEO, content, and link building services. Comparable in pure-play SEO positioning and proprietary tooling emphasis.

Others

• Intero Digital: The successor entity to Radd Interactive — a full-service digital marketing agency spanning 15+ channels. Included as it represents the company's evolved brand identity and expanded service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/interodigital
• Facebookfacebook.com/raddinteractive
• LinkedInlinkedin.com/company/radd-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radd Interactive