What Trippus does

Trippus Event Solutions AB is a Sweden-based SaaS provider of event management software, founded around 1999 and headquartered in Uppsala. The company operates a cloud-based platform that supports the full lifecycle of in-person, digital, and hybrid events, covering invitation and registration, payment processing, event websites and attendee-facing apps, on-site check-in with print-on-demand name badges, lead scanning for exhibitors, surveys, and post-event analytics. The platform is multilingual (Swedish, English, Danish, Norwegian, German, Italian) and serves customers primarily in Scandinavia, with expanded presence in Germany and Italy. Trippus self-describes as Scandinavia's leading event platform and reports processing over 11 million participants across hundreds of events daily over a 25-year operating history.

The company's product portfolio centers on the Trippus Event System, supplemented by the Eventus AI assistant (launched 2025) for content generation and event-setup automation, the Trippus Event App, an Exhibitor Portal, Lead Scanning tooling, Matchmaking, and Trippus Triad for administrative management. Revenue is generated through tiered monthly subscriptions (Event at €250/month, Pro via sales contact), one-time per-event licenses (Solo at €950), custom multi-year contracts, and optional professional services covering full event project management and on-site support. Trippus sells both directly via demo-led enterprise sales and through self-service channels, with a white-label arrangement with Svenska Möten extending reach in the Swedish meetings market.

The company employs approximately 40 staff across offices in Uppsala, Göteborg, Oslo, and Milan, and is privately held with no external funding rounds disclosed. Named customers span insurance (Afa Försäkring), exhibition management (Meetx, Live Expo), foodservice distribution (Martin & Servera), wealth management (Söderberg & Partners), national sports federations (SvFF, Riksidrottsförbundet), energy (ONS), running retail (Brooks), golf (Österåkers Golfklubb), and congress/event organizers (Umeå Congress, Altitude Meetings, Top of Heart). Trippus is PCI DSS 4.0.1 validated, GDPR compliant, and operates on an ISO 27001-certified hosting partner with data stored in Sweden, supporting its positioning with European enterprise and public-sector buyers.

Name

Trippus

Legal name

Trippus Event Solutions AB

Website

https://trippus.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Trippus Event Solutions AB is a Sweden-based SaaS provider of cloud-based event management software for in-person, digital, and hybrid events, serving enterprise and organizational customers across Scandinavia and parts of Europe with registration, payment, check-in, and analytics tools.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management software
• Event registration platform
• Conference management system
• Hybrid event solutions
• Exhibition management software

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Licenses (Subscription): Monthly or annual subscription plans (Event, Pro tiers) providing access to the full event platform including registrations, event apps, check-in, reporting, and integrations. Billed monthly with annual commitment options.
2. One-time Event Fees: Per-event pricing for single events (Solo plan and custom 'Other events' packages) with one-time fees covering specific event needs without ongoing subscription commitment.
3. Professional Services / Project Management: Optional add-on services where Trippus project managers handle full event setup in the platform and provide on-site support during events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Trippus is a cloud-based event management SaaS platform that helps organizations create, manage, and grow professional events across in-person, digital, and hybrid formats. The platform covers the full event lifecycle including invitations, registration, payment processing, event websites, on-site check-in with name badge printing, event apps, matchmaking, lead scanning for exhibitors, and post-event surveys and analytics. An AI assistant called Eventus automates event content generation and administrative setup tasks.

Product overview

Trippus is a comprehensive event management platform offering a unified system for organizing events across the full lifecycle. The core platform includes Eventus (AI assistant for content generation and automation), the Trippus Event App (attendee-facing web application), the Exhibitor Portal (for managing exhibitors and collecting leads), Trippus Triad (administrative portal), and specialized features including Lead Scanning, Print on Demand, and Matchmaking. The platform supports physical, digital, and hybrid events across event formats including conferences, exhibitions, corporate events, and training courses.

Differentiator

Problem solved

Functional benefit

Brands

• Eventus: AI assistant that allows users to create professional events quickly. From invitation to booking confirmation, it generates content and populates events at lightning speed.

Products and services

• Trippus Event System

Quantifiable outcome

• 13,000 participants from 192 countries served on a single hybrid event platform (World Water Week 2025)
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• Svenska MötencoreStrategic or Co-development Partner · 16 March 2026Svenska Möten and Trippus deepened their partnership in March 2026 to launch a new digital meeting administration service. The collaboration integrates Trippus' event platform with Svenska Möten's network of meeting facilities, enabling combined booking and participant management in a single digital workflow. Svenska Möten's CEO Michael Schüller stated the partnership provides customers with a smoother, more seamless, and complete meeting flow. Trippus Founder Martin Klöfver highlighted AI-powered automation of content creation and administrative processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cvent: The dominant global event management platform for corporate meetings, conferences and trade shows, covering registration, venue sourcing, mobile apps, and on-site solutions. Directly comparable to Trippus across nearly every core capability in the platform.
• Eventbrite: Publicly listed event marketplace and ticketing platform with registration, payment, and event-page functionality that overlaps strongly with Trippus' Event and Solo tiers, particularly for organisers of ticketed and consumer-adjacent events.
• Bizzabo: B2B 'Event Experience' platform offering registration, mobile event apps, lead retrieval, on-site solutions and analytics for corporate events and conferences. Competes head-on with Trippus' Pro tier feature set and hybrid event capabilities.
• Swapcard: Event and association engagement platform with strong registration, networking/matchmaking and mobile-app functionality — directly comparable to Trippus' Matchmaking, event app and lead scanning features, particularly in European association events.
• Whova: Event management platform widely used by professional conferences for registration, agenda, mobile app, networking and community features, with strong adoption among non-profit and association events. Directly comparable to Trippus' all-in-one platform approach.
• Aventri: Enterprise event management software for corporate meetings and events, with registration, mobile app, check-in and reporting modules that closely mirror Trippus' platform structure.
• Swoogo: Event management platform focused on registration, agenda building and on-site logistics for corporate events; comparable in scope and target customer to Trippus' Event and Pro tiers.
• RingCentral Events (formerly Hopin): Hybrid and virtual event platform spun out of Hopin and acquired by RingCentral, providing registration, live streaming and engagement tools — directly overlapping Trippus' digital and hybrid event offerings.
• EventsCase: Spanish-headquartered all-in-one event management platform used across Europe for conferences and trade shows; competitively overlaps Trippus in registration, app, check-in and analytics, and is one of the closest European-headquartered direct peers.

Regional players

• Evenium: French-headquartered event platform serving corporate conferences and meetings across French-speaking Europe with registration, mobile app and engagement tools; comparable in product scope but not in primary geography to Trippus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/trippusfb
• LinkedInlinkedin.com/company/trippus-event-solutions
• Instagraminstagram.com/trippuseventsolutions
• Xx.com/trippusevent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trippus