Sturdy
Sturdy is a Los Angeles-based creative studio producing show design, 3D animation, and live-event visual production for world-class music artists (Bad Bunny, Drake, Kendrick Lamar, Linkin Park) and major brands (Adobe, RedBull, Formula 1).
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sturdy does
Sturdy is a Los Angeles-based creative house and digital studio, founded around 2018, that produces visual narratives — including show design, 3D animation, live event technology, experience design and production, content production, merch design, and branding — for world-class music artists and major brands. Its core technical offering combines narrative-driven creative direction with cinematic 3D content production and real-time live-event technologies (Notch, D3 programming, IMAG systems), enabling end-to-end delivery from concept through stage deployment and large-format screen rendering. Service lines span custom-built shows for concert residencies, world tours, festival performances, and album campaigns on the artist side, alongside brand activations, experiential booths, and product launches for enterprise clients such as Adobe, RedBull, Bacardi, Honda, Formula 1, and MTV.
The company operates as a bespoke professional-services studio on project-based pricing, acquiring work through reputation, portfolio, and direct outreach rather than public pricing or productized offerings. Its go-to-market is event-driven and portfolio-led, supported by Instagram, the website, and earned media in Variety, Billboard, and Rolling Stone. Revenue derives from project fees, production fees, and creative direction services, with two adjacent operating subsidiaries — STURDY.EXCHANGE (NFT curation and distribution, used for the Bacardi Music Liberates Music campaign) and STURDY.Oasis (experiential brand activation) — extending the core offering. Sturdy is privately held, has no disclosed funding rounds or institutional investors, and operates with 11–50 employees, delivering global projects (Puerto Rico residency, O2 Arena London shows, Coachella, Glastonbury, Miami GP) from a single Los Angeles base.
Sturdy firmographics
Firmographics- Name
- Sturdy
- Website
- https://sturdy.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sturdy is a Los Angeles-based creative studio producing show design, 3D animation, and live-event visual production for world-class music artists (Bad Bunny, Drake, Kendrick Lamar, Linkin Park) and major brands (Adobe, RedBull, Formula 1).
- Ownership category
- akta.pro rank
Sturdy industry classification
Industry- Product category
- Creative Production & Experiential Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)
- akta.pro secondary industries
- Decor Props & Themed Set Rentals (HSACAFAK), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Sturdy is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Sturdy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Creative Services & Production: Project-based creative services including show design, content production, and experiential design for artists and brands. Revenue is generated through project fees, production fees, and creative direction services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Sturdy product offering
Product offeringCore offering
Sturdy is a creative house and digital studio that produces visual narratives for world-class artists and brands, offering end-to-end creative direction, show design, 3D animation, live technology integration, experience design and production, content production, merch design, and branding. Its deliverables span concert residencies, world tours, festival performances, brand activations, and immersive experiential builds for clients such as Bad Bunny, Drake, Kendrick Lamar, Adobe, and Formula 1.
Product overview
Sturdy is a creative house and digital delve dedicated to creating and producing visual narratives meant to evoke feeling. The company operates as a unified creative production studio offering services including Creative Direction, Show Design, 3D Animation, Live Technology, Experience Design & Production, Content Production, Merch Design, and Branding. Their work spans disciplines unified by crafting unforgettable moments of connection for world-class artists and brands. The portfolio includes live concert visual production (Bad Bunny Puerto Rico Residency, Linkin Park tour), brand experiences (Adobe MAX, Formula 1 Premiere Viewing Lounge), album campaigns (6lack, Peso Pluma), and experiential activations. The company also operates a subsidiary platform called STURDY.EXCHANGE for NFT curation and digital distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Innovation and Experience Production
- STURDY.EXCHANGE
Quantifiable outcome
- 30-night Bad Bunny concert residency in San Juan, Puerto Rico
- +2 more outcomes
Companies that use Sturdy
Customer profileNamed customers25 records
Segments2 records
Ideal customer profiles2 records
Sturdy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sturdy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- STURDY.EXCHANGEcoreSibling company that handles NFT artist curation, production, and end-to-end delivery and distribution for NFT campaigns. Used for the Bacardi Music Liberates Music campaign.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Sturdy competitors and assessment
Company assessmentDirect peers
- Moment Factory: Montreal-based multimedia studio producing immersive experiences, show design, and content for live events, museums, and public spaces. Closest direct comparable to Sturdy in combining 3D animation, lighting design, and full show production under one roof.
- Artechouse: Digital art and immersive experience operator that commissions and produces technology-driven installations. Comparable to Sturdy in merging 3D content, lighting, and spatial design for memorable visitor experiences.
- Leviathan: Chicago-based creative studio specializing in brand experiences, immersive installations, and large-scale visual content. Closely comparable to Sturdy across experiential design, brand activation, and real-time content for live environments.
- TeamLab: Interdisciplinary art collective producing digital immersive installations and live experiences. Comparable to Sturdy in pushing visual innovation for cultural and brand environments, though with a stronger art-installation orientation than concert touring.
- Observatory: LA-based creative agency and design studio producing content and experiences for entertainment, sports, and brand clients. Comparable to Sturdy in serving entertainment industry clients with multidisciplinary creative work.
- MAS Event Design: Experiential event design and production firm producing immersive corporate and brand events. Comparable to Sturdy in combining scenic fabrication, lighting, and content for large-scale brand activations such as Adobe MAX–style booths.
- VT Pro Design: Creative studio specializing in video and visual content design for concerts, tours, and live events. Directly comparable to Sturdy in show design and LED-screen content production for touring artists.
- Stratos Creative: Show design and content production studio for live music, festivals, and brand events. Directly comparable to Sturdy in delivering stage design and creative direction for touring artists and major festivals.
Emerging players
- Fake Love (anxious to make): NYC-based experiential design studio producing immersive brand experiences and installations. Comparable to Sturdy in fusing narrative, technology, and spatial design, though with stronger brand and less music-industry focus.
- Meow Wolf: Immersive art and entertainment company creating large-scale interactive installations. Comparable to Sturdy in building narrative-driven immersive experiences, though Meow Wolf focuses on permanent attractions rather than touring/concert work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sturdy social profiles
Digital presenceSturdy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sturdy leadership team
Management profileNumber of profiles
Profiles3 records
Sturdy subsidiaries and ownership
Company hierarchySubsidiaries2 records
Sturdy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sturdy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sturdy
What does Sturdy do?
Sturdy is a creative house and digital studio that produces visual narratives for world-class artists and brands, offering end-to-end creative direction, show design, 3D animation, live technology integration, experience design and production, content production, merch design, and branding. Its deliverables span concert residencies, world tours, festival performances, brand activations, and immersive experiential builds for clients such as Bad Bunny, Drake, Kendrick Lamar, Adobe, and Formula 1.
Is Sturdy a public or private company?
Sturdy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sturdy founded?
Sturdy was founded in 2018. It employs 11 to 50 people.
Where is Sturdy based?
Sturdy is headquartered in Los Angeles, United States, in the North America region.
How does Sturdy make money?
One revenue line is on record: creative Services & Production.
Who are Sturdy's main competitors?
Direct peers on record are Moment Factory, Artechouse, Leviathan, TeamLab, Observatory, MAS Event Design, VT Pro Design and Stratos Creative. Emerging players are Fake Love (anxious to make) and Meow Wolf.
Does Sturdy have an API?
No public API is recorded for Sturdy.
What industry is Sturdy in?
Sturdy's product category is Creative Production & Experiential Design Services. Its primary akta.pro industry code is MPAGAKAG, Scenic Fabrication & Set/Stage Carpentry, with a secondary code of HSACAFAK, Decor Props & Themed Set Rentals. Its NAICS code is 54141.