Blackbean Marketing

What Blackbean Marketing does

BlackBean Marketing Ltd. is a privately held, full-service B2B industrial marketing agency founded in 2016 and headquartered in Kelowna, British Columbia. The firm is built around a four-person core leadership team and serves manufacturing, chemical, mining, and energy sector clients across North America with a vertically specialized service portfolio covering B2B digital marketing (SEO, paid search, content marketing, trade show/experiential), custom web design and development, market research (buyer personas, competitive analysis, go-to-market research), and branding. Its technology foundation is conventional marketing tooling — Stripe for transactional checkout, Matomo for open-source web analytics, and standard web development stacks — with no proprietary platform or AI/ML capabilities disclosed.

The company's business model combines one-time project fees with recurring monthly retainers. Web development projects are quoted at $20,000 to $100,000+ depending on complexity, with optional $200/month maintenance. Branding ranges from $5,000 (refresh) to $35,000 (full brand suite). Monthly marketing retainers run $5,000-$15,000. A productized strategy tier (Starter $6,900, Premium $9,900, Elite $19,900) is sold via Stripe checkout as fixed-scope engagements of 4-8 weeks. Add-on services include fractional CMO arrangements and dedicated strategist access at the Elite tier.

Go-to-market is consultation-led and direct: a free 30-minute consultation is the primary entry point, with engagement delivered through website contact forms and direct outreach to leadership. BlackBean operates dedicated sub-brands per vertical (Mining Marketing, Chemical Marketing, Manufacturing Marketing, Energy Marketing) and produces gated proprietary research reports on the digital marketing practices of the top 50 companies in mining, equipment, and chemicals, used as both lead magnets and thought leadership. In February 2025 the company was acquired by SitePartners, a larger industrial marketing agency with offices in Vancouver, Calgary, and Toronto; former CEO Laura Norup-Boyer transitioned to VP of Client Success at SitePartners.

Name

Blackbean Marketing

Legal name

BlackBean Marketing Ltd.

Website

https://blackbeanmarketing.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

BlackBean Marketing is a Kelowna, Canada-based B2B industrial marketing agency founded in 2016, serving manufacturing, chemical, mining, and energy companies with SEO, web development, branding, market research, and tiered strategy packages. Acquired by SitePartners in February 2025.

Ownership category

akta.pro rank

Product category

B2B Industrial Marketing Services

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• B2B industrial marketing
• Manufacturing digital marketing
• Website development services
• Market research consulting
• Brand strategy services

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategy Project Packages: Three-tiered strategy engagement model: Starter ($6,900 over 8 weeks), Premium ($9,900 over 6 weeks), and Elite ($19,900 over 4 weeks). Each tier builds upon the previous with additional services including competitive analysis, market research, strategic workshops, and dedicated strategist access.
2. Web Development: Website design and development projects ranging from $20,000 for straightforward sites to $40,000-$100,000+ for complex, feature-rich websites. Ongoing maintenance at approximately $200/month. Projects typically take 3-6 months for 5-20 page websites.
3. Marketing Retainers: Monthly retainer engagements for ongoing marketing services including SEO, content marketing, search advertising, and marketing automation. Retainers range from $5,000 to $15,000 per month depending on scope.
4. Branding Services: Brand strategy and development projects. Brand refresh starting at $5,000, full brand suite with tagline and guidelines up to $35,000. Timeline ranges from 2 months for refresh to 8 months for comprehensive brand build.
5. Market Research: Open-source market research services including buyer persona development, competitive landscape analysis, purchasing journey analysis, and go-to-market research. Delivered as standalone projects or integrated with strategy engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blackbean Marketing is a full-service B2B industrial marketing agency that delivers brand strategy, SEO, web design and development, market research, and fractional CMO services to manufacturing, chemical, mining, and energy companies. Engagements are delivered through fixed-price strategy packages, custom web development projects, and monthly marketing retainers.

Product overview

BlackBean Marketing is a full-service B2B industrial marketing agency offering a coordinated suite of services organized around four core pillars: B2B Digital Marketing (SEO, search advertising, content marketing, trade show/experiential marketing), Web Design and Development, Market Research (buyer personas, competitive analysis, go-to-market research), and Branding. The agency also offers structured engagement packages (Starter at $6,900/8 weeks, Premium at $9,900/6 weeks, Elite at $19,900/4 weeks) that provide escalating levels of strategic marketing support, from foundational advice through to dedicated strategist access and leadership presentations. Its go-to-market approach is delivered through specialized industry sub-brands covering Mining, Chemical, Manufacturing, and Energy sectors, each tailored to the unique challenges of industrial businesses. Add-on services include fractional CMO access and monthly marketing retainers ($5,000–$15,000). The agency also produces proprietary gated research reports (Mining Industry Secrets, Equipment Industry Marketing Secrets, State of Chemical Marketing) as thought-leadership and lead-generation assets.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Digital Marketing Services A coordinated suite of digital marketing services including B2B SEO, search engine marketing (paid advertising), content marketing, and trade show/experiential marketing. Targeted at industrial manufacturers, chemical companies, mining firms, and energy businesses to increase visibility, generate higher-quality leads, and maximize marketing ROI.
• Web Design and Development Custom website design and development services for B2B industrial companies, including lead-generating landing pages, full website builds, UX optimization, and ongoing website maintenance. Typical project timelines are 3-6 months with project costs ranging from $20,000 to over $100,000 depending on complexity.
• Market Research Market research services including buyer persona development, customer satisfaction research, purchasing journey analysis, brand and messaging testing, marketing channel research, competitive landscape analysis, and go-to-market research for entering new markets. Delivered as standalone projects or integrated with strategy engagements.
• Branding Brand strategy and identity services for industrial businesses, including logo design, tagline creation, brand guidelines, and messaging strategy. Branding projects range from $5,000 (refresh) to $35,000 (full brand suite). Timelines range from 2 months to 8 months.
• Fractional CMO Services Strategic marketing leadership provided on a fractional basis, where a senior marketing strategist acts as a dedicated marketing executive for clients, including open access to the principal for top-tier engagements.
• Manufacturing Marketing B2B digital marketing services specifically for manufacturing companies, including web design, targeted content marketing, branding, messaging, and trade show support.
• Chemical Marketing Specialized B2B marketing services for the chemical industry, including lead generation, web development, and content marketing tailored for chemical manufacturers and distributors, including coatings, surfactants, and specialty chemicals.
• Mining Marketing Specialized marketing services for mining companies, covering investor marketing, brand marketing, positioning, and messaging. Targeted at companies ranging from exploration to production in diamonds, gold, and minerals sectors.
• Energy Marketing B2B marketing services for oil & gas and energy companies, including trade show support, web design, targeted content marketing, and branding to address negative industry perceptions and hiring/market expansion challenges.

Quantifiable outcome

• ROI ranging from 1:5 to 7.5x on marketing investments
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Weidert Group: Industrial inbound marketing agency serving manufacturers and engineered-systems companies. Directly comparable in vertical specialization (industrial/B2B), HubSpot-led methodology, and tiered retainer offerings.
• Heinz Marketing: B2B marketing agency serving industrial, technology, and manufacturing clients with sales enablement, content, and demand generation services. Comparable in B2B demand-gen focus and mid-market industrial buyer profile.
• SitePartners: Industrial marketing agency based in Vancouver, Calgary, and Toronto that acquired BlackBean in February 2025. Operates in the same industrial B2B verticals (manufacturing, construction, industrial services) with overlapping services including web development, SEO, and content marketing.
• GORILLA 76: Boutique industrial B2B marketing agency specializing in inbound marketing, web design, and branding for manufacturers and industrial technology firms. Closely comparable in target verticals, service mix, and account-based engagement model.
• Industrial Strength Marketing: Boutique B2B marketing agency focused on industrial manufacturers and distributors with services spanning web design, SEO, content, and trade show support. Highly comparable in vertical focus, project pricing, and target buyer profile.
• Hinge Marketing: B2B marketing agency specialized in professional services and industrial sectors, with research-driven positioning and branding offerings. Comparable in its vertical depth, research-led thought leadership, and senior-led engagement model.
• Lean Labs: Boutique B2B marketing agency focused on mid-market and industrial clients with services spanning brand strategy, web development, and demand generation. Comparable in boutique positioning, B2B focus, and tiered project offerings.

Broad incumbents

• SmartBug Media: Larger full-service inbound and B2B marketing agency offering web development, branding, and content at greater scale than BlackBean. Comparable in core service stack but operates across broader verticals rather than specializing in industrial.

Emerging players

• Stratics Networks: Canadian B2B marketing agency serving industrial and technology clients with digital marketing, web development, and content services. Comparable in geography (Canada-based), B2B industrial focus, and boutique scale.
• Clariant Creative: Boutique B2B creative agency specializing in industrial and manufacturing marketing with branding, web, and content services. Comparable in vertical specialization and small-team senior-led delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blackbean-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackbean Marketing