SitePartners
SitePartners (branded as 'Site') is a full-service Canadian marketing agency exclusively serving the industrial sector, delivering strategy, branding, video production, digital, communications, and recruitment services to construction, manufacturing, equipment, and government clients across six Canadian offices.
- Company typePrivate
- Founded2021
- HeadquartersSurrey, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SitePartners does
SitePartners (now marketed as 'Site') is a full-service marketing, branding, advertising, video production, digital, and communications agency headquartered in Abbotsford, BC. Founded by Andrew Hansen, a five-year former employee of Ledcor, the firm exclusively serves the Canadian industrial sector, including construction, equipment and manufacturing, resources, transportation, and public sector clients such as the BC Government, Metro Vancouver, BC Wildfire Service, Finning, Ledcor, EllisDon, Acciona, Clark Builders, Procore, and Peterbilt Pacific. The agency operates from six Canadian offices (Abbotsford HQ, Victoria, Kelowna, Calgary, Toronto, plus satellite presence) and runs an integrated ecosystem of sub-brands including SiteMedia (B2B industrial media formed by the November 2025 merger of SiteNews with Actual Media Inc., 6 publications, 25+ events), SiteTalent (recruitment solutions launched February 2025), SitePursuits (proposal and pursuit support via partnership with Red Team Strategy, launched June 2025), SiteStudio (10,000+ sqft industrial video and podcast production facility), SiteSummit (annual industry conference), The Creative Department (podcast), SiteNews, SiteSwag (merchandise), and SiteLager (a beer collaboration with Field House Brewing).
Revenue is generated primarily through project-based and retainer professional services fees for strategy, branding, advertising, communications, and digital work, supplemented by unit-priced production services at SiteStudio ($2,500/day full studio, $5,500/day total package, $250/hour lounge) and event sponsorship through SiteSummit. Go-to-market relies on enterprise field sales targeting industrial sector buyers, event-driven demand generation via SiteSummit (320+ attendees in 2025), and a community-led content strategy through SiteMedia publications, The Creative Department podcast, and social channels that generated 17M+ impressions in 2025. The company self-describes as Canada's #1 industrial-specialized agency and was ranked #12 Fastest Growing Agency by Adweek, has appeared on The Globe and Mail's Report on Business Canada Top Growing Companies list for four consecutive years (through 2024), and placed #4 on Business in Vancouver's Top 100 Fastest-Growing Companies of 2025. Team size grew from 40+ in 2024 to 75+ in 2025, with roughly 30 new hires that year across the Abbotsford, Victoria, Calgary, Kelowna, and Toronto offices.
SitePartners firmographics
Firmographics- Name
- SitePartners
- Legal name
- Site Partners
- Website
- https://sitepartners.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SitePartners (branded as 'Site') is a full-service Canadian marketing agency exclusively serving the industrial sector, delivering strategy, branding, video production, digital, communications, and recruitment services to construction, manufacturing, equipment, and government clients across six Canadian offices.
- Ownership category
- akta.pro rank
Where SitePartners is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
SitePartners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing and Creative Services: Full-service agency fees including strategy, branding, advertising, digital marketing, and communications services. Revenue generated through project-based work, retainers, and ongoing client relationships. The company serves as the definitive marketing, branding, advertising, video production, digital, and communications partner for the industrial sector.
- Production Services: Video and photo production services including commercial production, content creation, photography, and studio rentals. SiteStudio offers tiered pricing: Full Studio ($2,500/day), Total Package ($5,500/day), and Lounge ($250/hour).
- Recruitment and Talent Services: SiteTalent provides specialized recruitment and talent solutions for industrial sector employers, including talent strategy, development, recruitment services, employer branding, and employee experience.
- Pursuit Support Services: SitePursuits partnership provides proposal development and pursuit support to help industrial clients win more work through evaluator-focused proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Studio - Full studio and podcast access with comprehensive Aputure Wall Lighting |
| Unit Pricing | Pay-as-you-go | Total Package - Comprehensive studio package with equipment and staff assistance |
| Unit Pricing | Pay-as-you-go | The Lounge - Elevated green-room/lounge experience |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
SitePartners product offering
Product offeringCore offering
SitePartners is a full-service marketing, communications, branding, and media agency built exclusively for the industrial sector, serving construction, infrastructure, forestry, manufacturing, mining, transportation, and resources clients with an integrated offering that spans strategy, creative, media planning/buying, digital, public relations, video production, RFP/pursuit support, recruitment marketing, and branded merchandise. The firm operates a proprietary 25,000 sq ft SiteStudio production facility with off-road access to active industrial job sites and offers bundled sub-brand services (SiteMedia, SiteNews, SiteSummit, SiteSwag, SiteLager, SitePursuits, SiteTalent) that allow industrial clients to procure all marketing-related capabilities from a single specialized vendor.
Product overview
SitePartners operates as a full-service marketing, branding, advertising, video production, digital, and communications agency exclusively serving Canada's industrial sector. The company has expanded into a multi-brand ecosystem including Site (core agency), SiteMedia (B2B industrial media through merger with Actual Media), SiteTalent (recruitment solutions), SitePursuits (proposal support), SiteStudio (10,000 sqft production studio), SiteNews (digital publication), SiteSummit (annual conference), SiteSwag (merchandise), SiteLager (beer collaboration), and The Creative Department (podcast). This branded house architecture positions Site as a comprehensive modern growth partner for industrial brands.
Differentiator
Problem solved
Functional benefit
Brands
- SiteNews: Digital-first publication focused on Canada's construction and industrial sectors, providing news and insights for industry professionals.
- SiteTalent
- SitePursuits
- SiteMedia Group
- SiteStudio
- SiteLager
- SiteSwag
- The Creative Department
- SiteSummit
Products and services
- Site (SitePartners) — Full-service industrial marketing agency End-to-end B2B marketing, communications, branding, and media services for industrial clients, integrating strategy, creative, media planning/buying, digital, public relations, video production, RFP/pursuit support, recruitment marketing, and branded merchandise under one specialist vendor relationship.
- SiteMedia — Branding, creative, media & communications services The integrated creative and media agency arm of SitePartners, providing branding, advertising, media planning and buying, digital marketing, public relations, and communications strategy exclusively to industrial-sector clients across Canada.
- SiteStudio — Industrial video & content production facility A purpose-built industrial production facility offering documentary-style video, photography, and audio capture for industrial clients, with proprietary off-road access to active job sites and equipment that traditional studios cannot replicate.
- SitePursuits — RFP & proposal/pursuit marketing services Specialized RFP/proposal/pursuit marketing service for industrial firms competing for major contracts, providing proposal strategy, design, writing, and production support to help clients win high-value pursuits.
- SiteTalent — Recruitment & employer branding marketing Specialized recruitment-marketing and employer-branding service for industrial employers, helping them attract skilled trades and industrial workforce through targeted campaigns, content, and employer-brand creative.
- SiteNews — Industrial-sector news platform An owned news and content platform covering the Canadian industrial sector, providing news, analysis, and editorial coverage of construction, infrastructure, forestry, manufacturing, mining, transportation, and resources.
- SiteSummit — Industrial marketing conference / industry event An industry conference and event series for industrial marketing professionals, providing networking, education, and thought-leadership programming specific to the industrial sector.
- SiteSwag — Branded merchandise & corporate gifting A branded merchandise, corporate gifting, and kitting service for industrial clients, handling sourcing, customization, and fulfillment of branded swag, apparel, and promotional goods.
- SiteLager — Online education platform for industrial marketing An online educational platform delivering courses, training, and learning content focused on marketing specifically within the industrial sector.
- The Creative Department — Industrial-marketing podcast A podcast series covering industrial marketing, branding, creativity, and communications topics, functioning as thought leadership and audience-building content within the SitePartners ecosystem.
Quantifiable outcome
- 17M+ social impressions and 900,000 engagements generated for clients in 2025
- +5 more outcomes
Companies that use SitePartners
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles1 record
SitePartners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SitePartners partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, minor and core.
- Actual Media Inc.flagshipLandmark merger creating SiteMedia Group - Canada's leading B2B industrial media company. Combines SiteNews with Actual Media's two decades of editorial excellence. New entity has 6 publications, 25+ events, nearly 30 media team members, and unparalleled executive audience reach. Andrew Hansen serves as CEO of SiteMedia, Todd Latham as Chairman.
- Field House Brewing Co.minorSiteLager collaboration creating a Mexican-style lager with lime as a celebration beer for the industrial sector. Represents community building and brand affinity rather than core business development.
- EllisDonflagshipPresenting sponsor of SiteSummit 2025 with 320+ construction industry leaders. Confirmed as presenting sponsor for SiteSummit 2026 in Toronto. Major enterprise construction company relationship.
- TimescapesminorPinnacle sponsor of SiteSummit 2025 conference for construction industry leaders.
- Cooper Equipment RentalsminorPinnacle sponsor of SiteSummit 2025 conference for construction industry leaders.
- Kindred ConstructionminorBase camp sponsor of SiteSummit 2025 conference.
- BM Group of CompaniesminorBase camp sponsor of SiteSummit 2025 conference.
- Orion ConstructionminorBase camp sponsor of SiteSummit 2025 conference.
- Red Team StrategycorePartnership between Site and Red Team Strategy to create SitePursuits, addressing the challenge of winning work in the industrial sector through evaluator-focused proposals and pursuit support.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
SitePartners competitors and assessment
Company assessmentDirect peers
- Bader Rutter: Long-standing US B2B marketing agency with deep agri-industrial, healthcare, and industrial manufacturing clients. Most direct structural peer: vertically-specialized, full-service, content-driven, and serving a comparable enterprise industrial buyer base.
- Stein IAS: Global B2B creative agency with deep industrial and technology client roster (e.g., BASF, GE, Honeywell). Comparable in B2B creative leadership, content production, and complex multi-stakeholder industrial campaigns.
- MERGE: B2B marketing and technology services firm with health, financial services, and industrial verticals. Comparable full-service model combining strategy, creative, content, and media with vertical specialization.
- Godfrey: US B2B marketing and advertising agency focused on industrial, technology, and manufacturing clients. Closely comparable in its industrial vertical focus, integrated creative/production offering, and enterprise field-sales GTM.
- Definition6: US B2B integrated marketing and media agency delivering strategy, creative, content, and media services. Comparable in full-service delivery to enterprise B2B clients with a focus on measurable outcomes.
- 9thWonder: Independent full-service B2B agency with industrial, consumer, and technology clients. Comparable in offering integrated strategy, creative, media, and production under one roof for B2B enterprise buyers.
- Hughes Stuart: Mid-sized B2B agency with a strong industrial manufacturing and construction-services practice. Similar in targeting industrial enterprise buyers with integrated strategy, content, and digital capabilities.
Regional players
- Cossette: Largest Canadian-owned full-service marketing and communications agency. Comparable as a major Canadian full-service competitor serving enterprise clients, though with a much broader vertical mix and agency-of-record positioning.
- Rethink: Top-tier Canadian independent creative agency with strong brand and digital work. Comparable as a Canada-headquartered, independent, award-winning creative shop, though not industrial-specialized.
Broad incumbents
- gyro: Large global B2B agency network with significant industrial and manufacturing vertical presence. Overlaps with SitePartners on B2B industrial strategy and creative but operates at much broader scale and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SitePartners social profiles
Digital presenceSitePartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
SitePartners leadership team
Management profileNumber of profiles
Profiles4 records
SitePartners subsidiaries and ownership
Company hierarchySubsidiaries7 records
SitePartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SitePartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SitePartners
What does SitePartners do?
SitePartners is a full-service marketing, communications, branding, and media agency built exclusively for the industrial sector, serving construction, infrastructure, forestry, manufacturing, mining, transportation, and resources clients with an integrated offering that spans strategy, creative, media planning/buying, digital, public relations, video production, RFP/pursuit support, recruitment marketing, and branded merchandise. The firm operates a proprietary 25,000 sq ft SiteStudio production facility with off-road access to active industrial job sites and offers bundled sub-brand services (SiteMedia, SiteNews, SiteSummit, SiteSwag, SiteLager, SitePursuits, SiteTalent) that allow industrial clients to procure all marketing-related capabilities from a single specialized vendor.
Is SitePartners a public or private company?
SitePartners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SitePartners founded?
SitePartners was founded in 2021. It employs 11 to 50 people.
Where is SitePartners based?
SitePartners is headquartered in Surrey, Canada, in the North America region.
How does SitePartners make money?
Four revenue lines are on record. Marketing and Creative Services are the primary driver. The others are production Services, recruitment and Talent Services and pursuit Support Services.
Who are SitePartners's main competitors?
Direct peers on record are Bader Rutter, Stein IAS, MERGE, Godfrey, Definition6, 9thWonder and Hughes Stuart. Regional players are Cossette and Rethink. gyro is listed as a broad incumbent.
Does SitePartners have an API?
No public API is recorded for SitePartners.