Orders2me

What Orders2me does

Orders2me is a Brooklyn-based, privately-held software company founded in 2013 that provides a cloud-based direct online ordering platform for small and mid-sized restaurants across the United States. The company's product suite comprises an online ordering system that integrates into restaurant-owned websites, custom web design services, a self-ordering kiosk solution introduced in March 2025, and pre-built integrations with major restaurant POS systems including Micros RES 3700, Micros Simphony, Clover, Square, Toast, Lightspeed K Series, and Aldelo. The platform handles menu management, order routing to kitchen displays, PCI-compliant payment processing with next-day funding, curbside pickup, delivery management, multilingual support, and customer retention tools such as email marketing and loyalty programs.

The company serves quick-serve, fast-casual, specialty cuisine (pizza, Mediterranean, Kosher, Asian, Latin, bagel), and multi-location restaurant operators, with a stated footprint of more than 500 restaurant clients. It distributes predominantly through direct online sales via its website and self-serve demos (Pizza, Salads, Breakfast, Fast Food, Market, Liquor, Hotels), supported by a POS reseller/partner program. Orders2me is led by co-founders Henry Nahum and Rafi Cohen (Co-Founder/CTO), with a team of 11-50 employees, and operates under the alternative brand URL orders2.me.

Orders2me's business model is a flat-rate monthly subscription positioned under $3 per day with no per-order commissions, contracts, or percentage-of-revenue fees, contrasting with third-party delivery/ordering aggregators that typically retain 15-30% per order. The pricing is publicly disclosed, the company has no disclosed outside funding or parent company, and its revenue is not publicly reported. Customer acquisition relies on content marketing (blog), organic social (Facebook, Twitter/X, LinkedIn, Instagram, TikTok), SEO, and partner/reseller referrals rather than paid performance marketing at scale.

Name

Orders2me

Legal name

Orders2me

Website

https://orders2.me

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Orders2me is a Brooklyn-based private software company founded in 2013 that provides SMB restaurants across the United States with a cloud-based direct online ordering system, custom website design, self-ordering kiosks, and POS integrations on a flat-rate monthly subscription under $3 per day with no per-order commissions.

Ownership category

akta.pro rank

Product category

Restaurant Online Ordering Software

NAICS

Special Food Services (7223)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM), Mobile Ordering, POS & Campus Dining Technology (EDALADAN), Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ)

Keywords

• Restaurant online ordering
• POS integration
• Self-ordering kiosks
• Restaurant website design
• Direct ordering platform

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Subscription (Flat Rate): Orders2me uses a simplified monthly subscription model with flat-rate pricing. Unlike third-party ordering platforms that charge per-order commissions (typically 15-30%), Orders2me charges a fixed monthly fee starting under $3 per day. The subscription includes online ordering, websites, POS integrations, and marketing tools with no percentage taken on orders generated.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Orders2me provides a cloud-based direct online ordering platform for restaurants, including an online ordering system embedded in restaurant websites, self-ordering kiosks, custom website design services, and integrations with leading restaurant POS systems (Micros, Clover, Square, Toast, Lightspeed). The platform processes payments, transfers funds directly to the restaurant, and provides customer retention tools such as email marketing and loyalty programs, sold on a flat-rate monthly subscription with no per-order commissions.

Product overview

Orders2me provides a unified restaurant technology platform centered on direct online ordering and self-ordering kiosks. The core offerings include an Online Ordering System that integrates directly into restaurant websites, Order Kiosks for in-store self-service ordering, Web Design services for custom restaurant websites, and POS Integrations connecting these products with major restaurant point-of-sale systems (Micros RES 3700, Micros Simphony, Clover, Square, Toast, Lightspeed K Series). The platform operates on a flat-rate subscription model with no per-order fees or commissions, positioning itself as an alternative to third-party ordering portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Ordering System

Quantifiable outcome

• 25% increase in average order size
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• Micros RES 3700coreTechnology or IntegrationOrders2me's self-ordering kiosk and online ordering system integrates with Micros RES 3700 POS, enabling orders to flow directly from the kiosk or online system to the kitchen display system, eliminating manual entry and reducing errors.
• Micros SimphonycoreTechnology or IntegrationIntegration with Micros Simphony cloud-based POS solution for enhanced omnichannel restaurant operations, allowing seamless order synchronization.
• ClovercoreTechnology or IntegrationIntegration with Clover POS system used by small to mid-sized restaurants, enabling flexible ordering capabilities through the Orders2me platform.
• SquarecoreTechnology or IntegrationIntegration with Square POS popular among fast-casual restaurants, providing simple and easy online ordering capabilities.
• ToastcoreTechnology or IntegrationIntegration with Toast POS designed specifically for the restaurant industry with advanced reporting, enabling robust online ordering and kiosk solutions.
• Lightspeed K SeriescoreTechnology or IntegrationIntegration with Lightspeed K Series cloud-based POS system, perfect for quick-service and full-service restaurants seeking comprehensive ordering solutions.
• Aldelo POSsecondaryTechnology or IntegrationOnline ordering integration with Aldelo POS system as documented on the Orders2me website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• ChowNow: ChowNow is a direct competitor offering commission-free online ordering to independent restaurants with flat-rate pricing — nearly identical value proposition and target customer (independent SMB restaurants). It's the closest comparable to Orders2me's no-per-order-fee positioning.
• Olo: Olo is a pure-play restaurant online ordering SaaS serving chains and large operators through direct integrations. Comparable in product (online ordering, kiosk, POS integration) though Olo skews enterprise / larger chain accounts while Orders2me is SMB-focused.
• Menufy: Menufy provides online ordering for independent restaurants on a subscription basis, including commission-free direct ordering and POS integrations. Highly comparable in SMB target segment, pricing approach, and feature set.
• GloriaFood: GloriaFood offers free / low-cost online ordering and table reservations for restaurants, targeting SMB operators with similar flat-rate or freemium economics. Directly comparable in customer base and product overlap.
• Bbot: Bbot provides online ordering and contactless solutions (kiosks, mobile, QR) for restaurants and hospitality. Comparable in omnichannel ordering stack and SMB/chain customer profile, overlapping significantly with Orders2me's kiosk and online ordering lines.

Broad incumbents

• Toast: Toast is a broad restaurant technology platform including POS, online ordering, kiosks, marketing, payroll, and delivery. Toast overlaps directly with Orders2me in online ordering and kiosks, but as a larger, broader incumbent with deeper resources and integrated POS.
• Square Online (Block): Square Online Ordering is built into Block's payments/POS stack and targets the same SMB restaurant customers with simple, low-cost ordering solutions. Overlaps in SMB positioning, integrations (already a partner of Orders2me), and ease-of-use messaging.

Emerging players

• Cuboh: Cuboh integrates third-party delivery orders (DoorDash, Uber Eats) into restaurant POS systems. Adjacent but related — Cuboh works on the aggregator side while Orders2me works on the direct-ordering side, both targeting restaurant operations simplification.
• Otter (by DoorDash): Otter provides order management for restaurants consolidating online orders, delivery, and menus. Adjacent tooling with overlapping SMB restaurant buyers; competes for the same restaurant-operations wallet share.

Others

• CAKE (by Sysco): CAKE (formerly Bypass) by Sysco is a restaurant POS and online ordering solution. Comparable in restaurant POS + ordering space and SMB target market; useful as a peer reference for pricing and feature breadth, even though not a direct SMB-only competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Orders2me
• Facebookfacebook.com/Orders2me
• LinkedInlinkedin.com/company/5206542
• Instagraminstagram.com/orders2me
• TikToktiktok.com/@orders2me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orders2me