Fride
- Company typePrivate
- Founded-
- HeadquartersRosengarten, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Fride does
Fride Bikemarkt GmbH is a Hamburg-based private company operating a two-sided marketplace for buying and selling new and used bicycles, accessories, and related gear in Germany. On the consumer side, the platform enables free peer-to-peer listings and browsing via a mobile application (iOS and Android) and a WordPress-based web platform hosted on Hetzner infrastructure, with the deliberate design choice that no account is required to list or browse. The product positions ease-of-use around a stated '1-minute' listing workflow, location-based discovery via Google Maps, and Instagram integration for social traffic, with PayPal recommended as the primary consumer payment rail under Käuferschutz.
On the commercial side, Fride sells a modular SaaS bundle to bicycle dealers comprising a white-label Eigener Online Shop, Shop & WWS Schnittstellen (ERP and inventory management integration interfaces), Online Marketing services, and Versand & Logistik support. Dealer access is gated by three subscription tiers — Basic at €49/month (up to 25 articles, 0% commission), Medium at €29/month (26–50 articles, 5% commission), and Premium at €0/month (unlimited articles, 4% commission) — each with a €99 one-time setup fee and a 14-day free trial. Dealers can also be reached indirectly through a commission-based Vertriebspartner (sales partner) channel. Payment processing for the dealer shop layer supports PayPal, Klarna, and Apple Pay. The company is privately held with Volker Schlicht as the named legal representative, and was referenced in a September 2023 deutsche-startups article as a recipient of DACH-region startup investment (investors and amount undisclosed).
Forward product development is signaled by a planned bicycle insurance (Fahrradversicherung) calculator and a 'coming-soon' online shop for Versandkartons (bicycle shipping boxes), pointing toward adjacent revenue lines in insurance brokerage and physical product commerce. The platform is German-language only with no disclosed international expansion, and no AI/ML capabilities are evidenced in the disclosed technology stack.
Fride firmographics
Firmographics- Name
- Fride
- Legal name
- fride Bikemarkt GmbH
- Website
- https://fride-bikemarkt.de
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Fride industry classification
Industry- Product category
- Bicycle Marketplace
- NAICS
- Used Merchandise Retailers (459510)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Used & Refurbished Bike Retail (CRAMAHAK), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Fride is headquartered
LocationHeadquarters
- HQ city
- Rosengarten
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fride business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D
Revenue model
- Dealer Subscription Packages: Three-tier subscription model for bicycle dealers: Basic (€49/month, up to 25 articles, 0% commission), Medium (€29/month, 26-50 articles, 5% commission), Premium (€0/month, unlimited articles, 4% commission). All tiers include a €99 one-time setup fee and 14-day free trial. Revenue is subscription-based with usage-based commission components.
- Commission Fees from Dealers: Transaction-based commission fees applied to dealer sales: 0% for Basic tier (€0-5,000 monthly revenue), 5% for Medium tier (€5,000-20,000 monthly revenue), and 4% for Premium tier (€20,000+ monthly revenue). Commission is calculated on actual monthly revenue and billed in the first 7 days of the following month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic package for small dealers with up to €5,000 monthly revenue |
| Subscription | Monthly | Medium package for mid-size dealers with €5,000-20,000 monthly revenue |
| Subscription | Monthly | Premium package for large dealers with €20,000+ monthly revenue |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Fride product offering
Product offeringCore offering
Fride operates an online marketplace where individual consumers can list and buy new and used bicycles, accessories, and related gear for free via a mobile app (iOS and Android) and web platform, without needing to create an account. For commercial bicycle dealers, Fride sells subscription-based solutions including a white-label online shop, ERP/inventory integration interfaces, online marketing services, and shipping/logistics support.
Product overview
Fride operates a two-sided platform centered on the fride Bikemarkt marketplace, which enables private users to buy and sell bicycles, accessories, and more for free. For commercial bicycle dealers, Fride offers a modular SaaS solution comprising an Eigener Online Shop (white-label webstore), Shop & WWS Schnittstellen (ERP/inventory system integration), Online Marketing services, and Versand & Logistik support. Dealers access these services through three subscription tiers: Basic (€49/month, up to 25 articles, 0% commission), Medium (€29/month, 26-50 articles, 5% commission), and Premium (€0/month, unlimited articles, 4% commission). Planned offerings include a bicycle insurance calculator and shipping boxes.
Differentiator
Problem solved
Functional benefit
Products and services
- fride Bikemarkt marketplace
Companies that use Fride
Customer profileSegments3 records
Ideal customer profiles2 records
Fride technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Fride partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fride competitors and assessment
Company assessmentOthers
- Shopify: Global e-commerce SaaS platform that bicycle dealers can use to build independent online shops. Comparable to Fride's dealer SaaS offering as the broader competitive benchmark for white-label e-commerce infrastructure, though Shopify is horizontal and vastly more mature.
- JTL-Software: German provider of e-commerce and ERP (Warenwirtschaft) software, including JTL Shop and JTL Wawi, widely used by German SMB retailers including bicycle dealers. Comparable as the incumbent German WWS/online shop stack that Fride's Shop & WWS integration interfaces must integrate with.
Broad incumbents
- eBay Kleinanzeigen: Germany's dominant C2C classifieds platform for second-hand goods including bicycles and accessories. Direct overlap with Fride's consumer marketplace in product category and geography, but operates at massive scale across all categories rather than focusing on cycling.
- Bike-Discount: German online bicycle and accessories retailer offering discounted new bikes and gear. Comparable as an established German cycling e-commerce player, though it focuses on first-party sales rather than marketplace facilitation.
- Quoka: German classifieds platform for second-hand goods including a notable bicycle category. Comparable to Fride in geographic focus and C2C marketplace model, though operates as a generalist rather than bicycle specialist.
- Bike24: Large European online bike and cycling accessories retailer headquartered in Germany. Comparable to Fride on the dealer/retailer side as a benchmark for what a mature bicycle e-commerce operation looks like, though Bike24 sells new rather than used inventory.
- Fahrrad.de: German online specialty retailer for bicycles and accessories with significant new and used inventory. Comparable as a vertical e-commerce player in the German bicycle market, though primarily operates as a first-party retailer rather than a marketplace.
- Hood.de: German general marketplace for used goods, including a strong bicycle category. Comparable to Fride in its no-fee consumer marketplace model and Germany-only focus, but competes across many verticals rather than specializing in cycling.
Regional players
- BikeExchange: Global bike marketplace connecting consumers, retailers, and brands, originally Australian and expanding into Europe. Comparable as a specialized bicycle marketplace with dealer SaaS components, though primary geographic focus differs from Fride's Germany-only presence.
Direct peers
- Rebike: German used e-bike marketplace that buys, refurbishes, and resells electric bicycles directly to consumers. Closely comparable to Fride in geography, category (used bicycles), and B2C marketplace model, though Rebike owns inventory rather than facilitating peer-to-peer listings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Fride social profiles
Digital presenceFride compliance and trust
Trust signalCompliance1 record
Fride financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fride leadership team
Management profileNumber of profiles
Profiles1 record
Fride funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fride
What does Fride do?
Fride operates an online marketplace where individual consumers can list and buy new and used bicycles, accessories, and related gear for free via a mobile app (iOS and Android) and web platform, without needing to create an account. For commercial bicycle dealers, Fride sells subscription-based solutions including a white-label online shop, ERP/inventory integration interfaces, online marketing services, and shipping/logistics support.
Is Fride a public or private company?
Fride is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fride founded?
Fride was founded in -1.
Where is Fride based?
Fride is headquartered in Rosengarten, Germany, in the Europe region.
How does Fride make money?
Two revenue lines are on record. Dealer Subscription Packages are the primary driver. The others are commission Fees from Dealers.
Who are Fride's main competitors?
Others on record are Shopify and JTL-Software. Broad incumbents are eBay Kleinanzeigen, Bike-Discount, Quoka, Bike24, Fahrrad.de and Hood.de. BikeExchange is listed as a regional player. Rebike is listed as a direct peer.
Does Fride have an API?
No public API is recorded for Fride.
What industry is Fride in?
Fride's product category is Bicycle Marketplace. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAK, Used & Refurbished Bike Retail. Its NAICS code is 459510.