What Footprints Floors does

Footprints Floors (legal entity: Branches Company, LLC) is a U.S. residential flooring services franchise headquartered in Englewood, Colorado. Founded in 2008 by Bryan Park in Denver, the company operates a mobile-only service model in which estimators, project managers, and installation crews travel to customer homes; it has no showrooms and carries no significant inventory. The franchise program launched in 2013, and the network has since scaled to 150+ territories across 40 states, making it one of the larger U.S. residential flooring franchise systems by geographic reach.

The company installs and restores hardwood, laminate, luxury vinyl plank (LVP), tile, stone, carpet, backsplashes, stairs, and heated flooring, with restoration and refinishing services positioned as a core capability. Underlying technology is craft- and labor-driven rather than software-driven; the only digital surface referenced is a Room Visualizer tool that previews material options in a customer's space. Material supply is differentiated through an exclusive partnership with Revel Woods and a co-marketing arrangement with LOBA Home for floor-maintenance products. A sister sub-brand, Footprints Bath & Tile, extends the mobile service model into bathroom and tile remodeling.

Revenue is generated primarily through per-project installation and restoration fees billed on a quote basis, with customer financing facilitated via Synchrony at select locations. The franchise system captures upfront franchise fees and ongoing royalties from its 150+ independently owned and operated territories. Customers are residential homeowners, acquired through local SEO, paid search, social media, home-services marketplaces (HomeAdvisor, Thumbtack, Porch), referrals, and home shows. The company is privately held by founder Bryan Park with no disclosed institutional ownership.

Name

Footprints Floors

Legal name

Branches Company, LLC

Website

https://footprintsfloors.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Footprints Floors is a U.S. residential flooring franchise that installs and restores hardwood, vinyl, tile, laminate, stone, stairs, and backsplashes via a mobile-only service model, operating 150+ territories across 40 states.

Ownership category

akta.pro rank

Product category

Residential Flooring Installation Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Hardwood Floor Installation (HSAPAGAA)

akta.pro secondary industries

Carpet Repair, Stretching & Patchwork (HSAGAFAI), Basement Flooring Installation (LVP, Tile, Carpet, Epoxy) (HSAPACAD)

Keywords

• Residential flooring installation
• Hardwood floor refinishing
• Mobile flooring services
• Flooring franchise network
• Floor restoration services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Flooring Installation Services: One-time installation services for hardwood, laminate, vinyl, tile, stone, and carpet flooring. Revenue is generated per project based on scope of work, materials, and labor.
2. Floor Restoration & Refinishing: Restoration and refinishing services to restore existing floors to original condition. Includes sanding, staining, and sealing of hardwood floors.
3. Financing Services: Partnership with Synchrony to offer financing options for customers, enabling them to pay over time for flooring projects. The company facilitates financing applications but earns revenue through project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Footprints Floors provides residential flooring installation and restoration services across hardwood, laminate, luxury vinyl plank (LVP), tile, stone, backsplash, stair, and heated flooring, delivered through a mobile, no-showroom franchise model with free in-home estimates. The company also offers floor refinishing, a Room Visualizer digital tool, and customer financing through Synchrony, operating across 150+ franchise territories in 40 states.

Product overview

Footprints Floors is a home services company operating a mobile business model (franchise-based) that provides flooring installation and restoration services. The core offering is flooring installation across multiple material types (hardwood, laminate, vinyl/LVP, tile, stone) plus restoration and refinishing services, with complementary offerings including stair flooring, heated flooring, backsplash installation, and a Room Visualizer digital tool. The company has expanded into bathroom remodeling through its Footprints Bath & Tile sub-brand. Financing options are available through Synchrony partnership. The company also operates First Fruits, a community service initiative focused on families, youth, and adoption support.

Differentiator

Problem solved

Functional benefit

Brands

• Footprints Bath and Tile: A sister company of Footprints Floors offering bathroom and tile remodeling services.
• First Fruits
• Footprints Restore
• Revel Woods

Products and services

• Hardwood Flooring Installation Professional installation of solid and engineered hardwood flooring for residential homeowners, delivered via in-home estimates and on-site service by licensed, NWFA-certified installers. Hardwood is positioned as a durable, long-lasting flooring option that can be fully restored to original condition after years of wear.
• Laminate Flooring Installation Installation of laminate flooring for residential customers seeking the look of hardwood at a lower cost. Materials can be supplied by the customer or sourced through Footprints Floors' vendor network.
• LVP & Vinyl Flooring Installation Installation of luxury vinyl plank (LVP) and vinyl flooring for residential homes. LVP is positioned as a popular, affordable alternative to hardwood or stone with a high-quality aesthetic.
• Tile Installation Installation of tile for residential floors, walls, showers, bathrooms, backsplashes, and mudrooms. Includes floor tile, bathroom tile, shower tile, and mudroom tile work, performed by NTCA-aligned installers.
• Stone Flooring Installation Installation of natural stone flooring for residential kitchens, entryways, living rooms, dining rooms, and bedrooms.
• Backsplash & Wall Tile Installation Installation of backsplash and wall tile for kitchens, bathrooms, fireplace surrounds, and mudrooms as part of the company's residential tile service line.
• Stair Flooring Installation Installation and replacement of stair flooring using wood, laminate, or LVP materials for residential staircases.
• Heated Flooring Installation Installation of radiant heated flooring systems for residential customers, including electric radiant heating (for smaller spaces like bathrooms or kitchens) and hydronic radiant heating (for larger areas or whole-home heating).
• Flooring Restoration & Refinishing Restoration and refinishing services that return scratched, worn, or unsightly floors to original condition, including hardwood sanding, staining, and sealing performed by NWFA-certified Sander craftsmen.
• Homeowner Financing for Flooring Projects Financing option for residential customers that lets them pay for flooring installation projects over time through monthly payments, with instant credit decisions via Synchrony. Available at select Footprints Floors locations.
• Footprints Bath & Tile Remodeling Bathroom and tile remodeling services offered through the Footprints Bath & Tile sister brand, providing complementary residential remodeling alongside the flooring business.

Quantifiable outcome

• 4.9/5.0 average rating with 9,894+ reviews across Google, Angi, Yelp, and other platforms

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LOBA (Loba Home)coreTechnology or IntegrationStrategic partnership with LOBA to offer their LOBA Home floor maintenance product line to customers. Footprints Floors provides 20% off LOBA products for first-time customers who have installation done by the company. LOBA focuses on developing products for finishing, cleaning, and maintaining indoor and outdoor wood and composite surfaces.
• Revel WoodscoreTechnology or IntegrationExclusive partnership providing hundreds of high-quality flooring options, including specialty products only available through Footprints Floors. The Revel Woods platform allows customers to browse and select flooring materials that can then be installed by Footprints Floors contractors.
• SynchronycoreOthersPartnership with Synchrony to provide financing options for flooring installation projects. Customers can apply for financing and receive instant credit decisions, enabling them to pay over time rather than all at once. Financing is available at select locations.
• National Wood Flooring Association (NWFA)coreOthersMembership and active participation in NWFA, including Board of Directors representation (Bryan Park). The company holds multiple NWFA certifications including Sales Advisor, Installer, and Sander badges. NWFA is a nonprofit trade association representing all segments of the hardwood flooring industry.
• National Tile Contractors Association (NTCA)minorOthersIndustry membership in NTCA, indicating commitment to tile installation standards and professional development in the tile contracting sector.
• First Fruits (Corporate Initiative)minorOthersCompany's own charitable initiative focused on cultivating hope within families through holistic family care, youth education, and adoption facilitation. Partners with organizations including Open Door Ministries, Hope's Promise, King's Purse, and Joyful Light Youth Theater.

Scale indicators6 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• N-Hance Wood Refinishing: Franchise network specializing in hardwood floor refinishing and cabinet refinishing using proprietary processes. Directly comparable on the wood flooring refinishing service line that Footprints Floors offers under its Footprints Restore sub-brand.
• Floor Coverings International: National mobile flooring franchise that brings samples to customers' homes for installation of hardwood, carpet, tile, LVP, and other flooring. Closely comparable business model, target customer (residential homeowners), and franchise structure to Footprints Floors.
• Mr. Sandless: Mobile franchise specializing in sandless hardwood floor refinishing for residential customers. Overlaps directly with Footprints Floors' hardwood refinishing service line and shares the in-home service delivery model.

Emerging players

• Stanley Steemer: Large home services franchise specializing in carpet cleaning, tile and grout cleaning, and hardwood floor cleaning. Targets the same residential homeowner base and shares the franchise service-delivery model, with adjacent rather than directly competing service offerings.
• Re-Bath: National bathroom remodeling franchise offering full bath renovations including tile, flooring, and shower work. Directly comparable to Footprints Floors' Footprints Bath & Tile sister brand on target customer, franchise structure, and adjacent service offering.

Broad incumbents

• Home Depot Installation Services: Largest home improvement retailer in the U.S. with a national flooring installation services program that connects customers with independent installers. Competes with Footprints Floors for the same residential installation projects, leveraging massive brand and traffic advantages.
• LL Flooring (formerly Lumber Liquidators): National specialty flooring retailer selling hardwood, laminate, vinyl, and tile with affiliated installation services. Operates a retail-plus-installation model that competes with Footprints Floors for residential flooring buyers, though with showroom overhead Footprints avoids.

Others

• Neighborly (Home Franchise Brands): Umbrella franchise platform that owns and operates multiple home service franchise brands (Molly Maid, Mr. Rooter, Aire Serv, etc.). Comparable as a multi-brand home services franchise operator with potential roll-up adjacency to Footprints Floors.
• Authority Brands: Multi-brand home services franchise platform owned by Apax Partners, encompassing brands like The Cleaning Authority, Benjamin Franklin Plumbing, and Mosquito Joe. Comparable as a franchise platform with adjacent home services focus and a relevant comp for M&A or roll-up scenarios.
• SERVPRO: Largest property damage restoration and cleaning franchise network in the U.S. Operates an analogous franchise service-delivery model targeting residential and commercial customers, providing franchise-system benchmarks even though service lines differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/footprints_floors
• Xx.com/FloorsMesa
• Facebookfacebook.com/footprintsfloorsllc
• LinkedInlinkedin.com/company/footprints-floors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Footprints Floors