What Yego does

Yego Innovision Ltd. is a Rwanda-based smart urban mobility company operating the YEGOMOTO motorcycle ride-hailing service in Kigali. The company is a subsidiary of Singapore-headquartered Kommlabs Pte. Ltd. and is positioned to contribute to Rwanda's Vision 2020 objective of building world-class cities through technology-driven mobility solutions. Yego's core proposition is the elimination of pre-ride fare negotiation — a structural friction in Rwanda's informal moto-taxi market — by equipping motorcycles with proprietary, cloud-connected IoT meters that automatically calculate fares based on distance travelled and time taken.

The company's technology stack is a cloud-based IoT platform in which every YEGOMOTO Meter is linked to a centralized monitoring and management system, providing navigation, automatic fare computation, and digital/contactless payment processing. Cashless payment is enabled through integrations with MTN Mobile Money, MTN Tap Pay cards, and proprietary YEGOMOTO Ride-Tap-Pay cards. Additional product surface includes a Google Play passenger app for ride calling, pre-booking, digital receipts (E-bill Registration), and a planned Butler Service for food, grocery, salon/spa, and on-demand professional service delivery.

Yego's business model is direct-to-consumer and transaction-based: passengers flag down drivers identified by red branded helmets, ride to their destination, and pay the meter-displayed fare. The company employs 51–100 staff, currently operates only in Kigali, and has publicly stated intent to expand to other African countries following the Rwanda launch. No funding rounds, revenue figures, or customer logos are disclosed in the available data.

Name

Yego

Legal name

Yego Innovision Ltd.

Website

https://yego.sg

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Yego Innovision Ltd. operates YEGOMOTO, a smart motorcycle ride-hailing service in Kigali, Rwanda, using cloud-connected IoT meters to automate fare calculation and enable cashless payments via MTN Mobile Money for daily urban commuters.

Ownership category

akta.pro rank

Product category

Motorcycle Ride-Hailing / Urban Mobility

NAICS

Taxi and Ridesharing Services (485310)

akta.pro primary industry

On-Demand Private Ride-Hailing (Solo Rides) (THADADAA)

akta.pro secondary industry

Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)

Keywords

• Motorcycle ride-hailing
• Smart urban mobility
• IoT taxi meters
• Cashless transit payments
• On-demand delivery services

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ride Fares: Passengers pay fares calculated automatically according to distance travelled. Fares are displayed on the YEGOMOTO Meter at the end of each trip. Additional waiting charges may apply. This is a transaction-based, usage-driven revenue model where pricing is determined by actual distance and time taken.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Yego operates YEGOMOTO, a motorcycle ride-hailing service in Kigali, Rwanda, where passengers flag down drivers who use proprietary IoT-enabled meters to automatically calculate fares based on distance travelled and time. The platform supports cashless payments via MTN Mobile Money, MTN Tap Pay, and proprietary Ride-Tap-Pay cards, and is set to expand into a broader delivery platform offering food, grocery, and on-demand professional services.

Product overview

YEGOMOTO is a smart urban mobility platform offering motorcycle ride-hailing services through IoT-enabled vehicles. The core product consists of the YEGOMOTO service with proprietary IoT meters installed on motorcycles that automatically calculate fares based on distance and time, eliminating the need for fare negotiation. The platform is built on cloud-based IoT infrastructure connecting all meters to a centralized monitoring system. Additional offerings include the Butler Service for delivery of food, groceries, and professional services; a Passenger App for ride booking and management; and E-bill Registration for digital receipts. Payment options include MTN Mobile Money, MTN Tap Pay cards, and proprietary YEGOMOTO Ride-Tap-Pay cards.

Differentiator

Problem solved

Functional benefit

Products and services

• YEGOMOTO A motorcycle ride-hailing service in which passengers flag down drivers identified by bright red YEGOMOTO helmets, board, and pay the fare displayed on the proprietary IoT-enabled YEGOMOTO Meter at the end of the trip. Fares are calculated automatically based on distance travelled and time taken, eliminating fare haggling and route-change negotiations. Built for individual commuters and visitors in Kigali needing quick, transparent, cashless urban transport.
• Butler Service An on-demand delivery service integrated into the YEGOMOTO platform that delivers food, groceries, salon and spa services, packages, and professional services such as plumbers and electricians to a customer's doorstep. Built for Kigali residents who want goods and services brought to them via the same YEGOMOTO driver ecosystem.
• YEGOMOTO Passenger App A mobile application distributed via Google Play that lets passengers call a YEGOMOTO driver, pre-book rides, access the Butler Service offerings, and register for E-bill receipts via email. Built for individual passengers in Kigali as the digital booking layer on top of the YEGOMOTO service.

Quantifiable outcome

• Saves time by eliminating pre-ride fare negotiation
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MTN Mobile MoneycoreTechnology or IntegrationPayment integration partner enabling cashless payments for YEGOMOTO rides. Passengers can pay using MTN Mobile Money, expanding payment options beyond cash.
• MTN (Telecom)coreTechnology or IntegrationProvider of MTN Tap Pay cards and integration with MTN Mobile Money for contactless, cashless payment processing on YEGOMOTO rides.
• Kommlabs Pte. Ltd., SingaporecoreOthersParent company of Yego Innovision Ltd. Kommlabs is a Singapore-based company providing smart urban mobility technology and solutions. Yego Innovision Ltd., Rwanda operates as a subsidiary implementing these solutions in Rwanda.

Scale indicators1 record

Expansion highlights5 records

Others

• Swvl: Egypt-born mass-transit and intracity mobility platform that acquired SafeBoda in 2022. Comparable as a peer in the African smart-mobility ecosystem and as a precedent exit/acquirer of motorcycle ride-hailing players similar to Yego.

Broad incumbents

• inDrive: Global ride-hailing platform with strong presence across emerging markets including Africa, known for its negotiation-based fare model. Comparable to Yego as a competing ride-hailing app in similar emerging-market urban contexts, though with a different pricing philosophy.
• Uber: Global ride-hailing platform operating in multiple African cities (including Kigali via UberX and moto pilots in some markets). Comparable as a broad incumbent in the same urban ride-hailing category, though Uber does not currently run the IoT-metered moto model that Yego uses.
• Bolt: Global ride-hailing and micromobility platform active across Africa (including East Africa). Comparable as a broad incumbent offering overlapping mobility services in the same geographies; though Bolt does not operate IoT-metered motorcycles, it competes for the same urban commuter wallet.

Direct peers

• MAX: Nigeria-based motorcycle ride-hailing and delivery platform (formerly MAX.ng) operating a tech-enabled moto-hailing service with driver onboarding, financing, and safety features. Highly comparable to Yego on vehicle type (motorcycle), tech-enabled onboarding, and emerging-market urban commuter target.
• ORide (OPay): OPay's motorcycle ride-hailing service in Nigeria, bundling moto rides with mobile money and other fintech services. Highly comparable to Yego on moto-hailing plus integrated mobile-money payments (analogous to Yego's MTN Mobile Money integration).
• SafeBoda: Ugandan motorcycle ride-hailing and delivery platform offering safe, helmeted moto rides with trained drivers and cashless payments — directly comparable to Yego's YEGOMOTO on product (moto-hailing with safety/cashless), geography (East Africa), and target customer (urban daily commuters).
• Gokada: Nigerian motorcycle ride-hailing and last-mile delivery company that pivoted toward delivery post-regulatory changes. Directly comparable to Yego on motorcycle platform model, African market, and delivery adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/yego-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yego