Name

Agency Matrix

Legal name

Zywave, Inc.

Website

https://agencymatrix.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance Agency Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Application Maintenance & Support (AMS) (BPAEAFAC)

Keywords

• Insurance agency management
• Policy lifecycle management
• Comparative rating engine
• Insurance lead generation
• Agency commission tracking

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licenses: SaaS subscription model for Agency Matrix and related Zywave products. Pricing is quote-based, typically structured per seat or per agency with annual billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Agency Matrix is a cloud-based Agency Management System (AMS) that allows independent insurance agencies to manage clients, policy and plan data, commissions, and accounting in a single unified platform. It supports the full insurance workflow from pre-sales activities and client servicing through renewals and end-to-end policy lifecycle management. The product is positioned as part of Zywave's broader Sales Cloud ecosystem and integrates with comparative raters, CRM systems, and carrier portals.

Product overview

Agency Matrix by Zywave is offered as part of Zywave's broader insurance technology platform suite. Zywave operates as a multi-product SaaS platform providing insurance agencies, brokers, carriers, and MGAs with integrated solutions across the entire insurance distribution lifecycle. The core product portfolio includes Agency Matrix (agency management system for client/policy/commission management), Zywave Websites (insurance agency website design), miEdge (lead generation and prospecting), Marketing Automation (campaign planning and outreach), Content Cloud (content management with 8,000+ resources), P&C OneSource (250,000+ commercial P&C reference items), TurboRater (personal lines comparative rater), and BrokerageBuilder (RFP management). These products integrate through shared APIs, CRM connections (Salesforce, Microsoft Dynamics), and unified data layers to enable seamless workflows from prospecting through policy servicing and renewals. Zywave Apex serves as the AI platform layer, connecting agentic AI capabilities (Producer Agent, Advisor Agent) to the product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Agency Matrix: A product offering within Zywave's insurance technology solutions portfolio.

Products and services

• Agency Matrix Agency Management System (AMS) that manages clients, policy and plan data, commissions, and accounting in one unified system for independent insurance agencies. Supports pre-sales, servicing, renewals, and full policy lifecycle management.
• Zywave Websites Insurance agency website design, development, and hosting with SSL-secured hosting, responsive design, SEO optimization, content editing tools, and integrations with comparative raters.
• miEdge Lead generation and prospecting platform combining data from 40+ sources into verified profiles on 4M+ employers and 85M households, with apps, analytics, data portal, and API access.
• Marketing Automation Marketing automation platform for insurance agents and brokers to plan campaigns, schedule outreach, and deliver targeted messages to clients and prospects with insurance-specific content sharing.
• Content Cloud Content management system providing 8,000+ curated resources across commercial lines, employee benefits, and personal insurance, with customization, multi-channel delivery, and AI-assisted recommendations.
• P&C OneSource Commercial P&C content library of 250,000+ reference items from ISO, IRMI, Rough Notes, AM Best, and NFIP for commercial P&C producers to research coverage questions and validate recommendations.
• TurboRater Personal lines comparative rater enabling quoting of personal line coverage from multiple carriers quickly and accurately in one place with real-time quoting and data pre-fill.
• BrokerageBuilder Streamlines the request for proposal (RFP) process to eliminate time-consuming renewals, bridging with other platforms via API for centralized data and analytics.
• Partner Platform Simplifies management of large, complex commercial accounts and supports pre-sales, servicing, renewals, and policy lifecycle management for complex client relationships.
• Client Cloud Self-service portal giving clients access to on-demand resources and tools that generate required reports and forms for ACA, FMLA, OSHA, and more.
• ClarionDoor Modern rating-quote-bind workflows designed for connected carriers and brokers, delivering new insurance coverage using low-code standalone rating across multiple lines.
• Loss Insight Portfolio risk analysis platform providing over 1 million verified loss events to model risk, set limits, and launch products without blind spots.
• Commercial Analytics Comprehensive data and analytics for benchmarking, risk analysis, and market intelligence across commercial insurance.
• ModMaster Workers' compensation modification analysis tool for cost reduction and strengthening client retention strategies.
• Cyber Quoting Cyber insurance quoting solution providing best price and coverage combinations with transparent quote comparing carriers, premiums, and coverages side-by-side.
• Enterprise Quoting Scalable API-first portal consolidating the entire carrier panel and all lines of business into a single interface for accelerated growth.
• Benefits CPQ Integrated end-to-end CPQ experience for employee benefits quoting and renewals.
• MGA Hub Provides bindable options for Excess & Surplus (E&S) coverage in a single view, supporting commercial GL and property quoting from multiple carriers.
• Zywave Apex AI platform for insurance distribution delivering agentic systems of action that grow the front office through Apex MCP, Producer Agent, and Advisor Agent capabilities.
• Client Engagement Suite Centralized client engagement portal connecting consumers to content, compliance resources, and insurance solutions across risk management, cyber, benefits, learning management, and more.

Quantifiable outcome

• 35% average increase in lead counts for miEdge users
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationNative CRM integration with Salesforce allowing miEdge intelligence to be surfaced directly within Salesforce workflows. No separate logins or data transfers required.
• Microsoft DynamicscoreTechnology or IntegrationNative CRM integration with Microsoft Dynamics enabling miEdge data to flow directly into Dynamics workflows.
• Insurance Carriers (1,000+ connections)coreTechnology or IntegrationLive carrier connections across personal, commercial, and benefits lines enabling quoting, rating, and policy workflows through Agency Matrix and related products.
• Comparative RaterscoreTechnology or IntegrationIntegration with comparative raters enabling seamless data flow between agency websites and rating platforms.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vertafore: Vertafore is one of the largest providers of insurance agency management systems (AMS), comparative rating, and carrier connectivity software. It directly competes with Agency Matrix for the same independent agency and brokerage customers with overlapping AMS, quoting, and content products.
• Applied Systems: Applied Systems is a leading insurance agency management platform (Applied Epic, Applied TAM) serving independent agencies and brokerages. It is the most direct competitor to Agency Matrix in the AMS category and offers overlapping policy administration, accounting, and carrier connectivity.
• EZLynx (Roper Technologies): EZLynx provides comparative rating and agency management software for personal and commercial lines, owned by Roper Technologies. It competes head-to-head with Zywave's TurboRater and AMS offerings for the same agency and brokerage customers.
• HawkSoft: HawkSoft is an insurance agency management system focused on independent agencies, providing policy, accounting, and client management functionality. It competes directly with Agency Matrix in the AMS category, particularly in the small-to-mid agency segment.

Emerging players

• NowCerts: NowCerts is a cloud-based insurance AMS and comparative rater focused on independent agencies with modern API-first architecture. It is an emerging direct competitor to Agency Matrix, particularly attractive to agencies seeking newer-generation cloud platforms.

Broad incumbents

• Guidewire Software: Guidewire is a leading insurance industry platform provider for Property & Casualty carriers, with PolicyCenter, BillingCenter, and ClaimCenter suites. While carrier-focused rather than agency-focused, it sits in the same insurance software category and competes for IT budget at the carrier-distribution interface.
• Duck Creek Technologies: Duck Creek provides a cloud-based core insurance platform spanning policy, billing, and claims for P&C insurers. It is a broad insurance technology incumbent that competes with parts of the Zywave stack, particularly where carriers and MGAs intersect with distribution technology.
• Majesco: Majesco is a cloud-based insurance software platform serving P&C and L&A insurers with policy, billing, and analytics products. It competes indirectly with parts of the Zywave suite where carrier-side technology overlaps with distribution workflows.
• Salesforce (Insurance Cloud / Financial Services): Salesforce is a broad enterprise CRM platform with financial services and insurance industry clouds, including native integrations with Zywave's miEdge. As a platform incumbent it competes for the CRM, marketing automation, and engagement layers that overlap with Agency Matrix and the broader Zywave stack.
• HubSpot: HubSpot is a broad marketing automation and CRM platform with growing presence in insurance and financial services. It competes indirectly with Zywave's marketing automation and content products for the same agency marketing budgets, though it lacks insurance-specific workflows.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agencymatrix
• Facebookfacebook.com/AgencyMatrix

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Matrix