Tourmedica.pl

What Tourmedica.pl does

Kliniki.pl Sp. z o.o. (formerly Tourmedica.pl) is a Poland-based digital healthcare marketplace founded in 2012 and headquartered in Łódź, connecting individual patients seeking private medical treatments with clinics and specialists across all major Polish cities. The platform, accessible at kliniki.pl, enables free consumer-side search and self-serve appointment booking across a broad procedure catalog spanning aesthetic medicine, plastic surgery, dentistry, diagnostics, rehabilitation, obesity treatment, ophthalmology, gynecology, urology, orthopedics, laryngology, regenerative medicine, and dermatology. On the supply side, medical clinics pay for premium listing packages and enhanced visibility; on the demand side, patients access the service at no charge, supported by a freemium model with optional medical installment financing ('zdrowe raty'). The company is a privately held Polish Sp. z o.o. with 101–250 employees and no disclosed parent or external investors beyond a single Experior Venture Fund-led round in 2015.

The underlying technology is a web-based search-and-booking portal with procedure- and city-specific SEO landing pages (e.g., treatments × eight major Polish metros), plus integrated content modules including the Wiedza o zdrowiu knowledge portal, physician-led webinars, a recurring health podcast (Rozmowy o zdrowiu), health reports, and an annual offline conference (Z sensem o zdrowiu). Distribution is entirely self-serve (PLG) for patients and a marketplace listing channel for clinics, with go-to-market anchored on organic content marketing and SEO rather than paid acquisition. The revenue model combines recurring subscription packages for clinic listings with potential transactional facilitation fees on booked procedures, while patient-facing access remains free; pricing detail is partially disclosed via a 'Cennik pakietów' page. Platform coverage is domestic-only (Poland), and there are no published AI/ML features, mobile apps, public APIs, or SDKs.

Name

Tourmedica.pl

Legal name

Kliniki.pl Sp. z o.o.

Website

https://tourmedica.pl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Kliniki.pl (formerly Tourmedica.pl) is a Poland-based healthcare marketplace that lets patients discover private clinics and specialists and self-serve book appointments, while clinics pay for premium listing packages across aesthetics, dentistry, diagnostics, surgery, and rehabilitation.

Ownership category

akta.pro rank

Product category

Healthcare Marketplace

akta.pro primary industry

Specialist Referral & Appointment Booking Platforms (HLALALAB)

Keywords

• Medical appointment booking
• Healthcare marketplace
• Clinic directory
• Doctor search platform
• Aesthetic medicine booking

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Clinic listing packages: Medical clinics and healthcare facilities pay for premium placement and enhanced listing visibility on the platform, generating recurring or one-time package revenue.
2. Transaction facilitation / referral: The platform connects patients with clinics and facilitates appointment bookings, potentially earning referral fees or take rates on booked procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Kliniki.pl (operating under Tourmedica.pl) is a Polish online marketplace that connects patients with medical clinics, doctors, and healthcare facilities. The platform enables patients to search and book appointments across a wide range of specialties including aesthetic medicine, plastic surgery, dentistry, diagnostics, rehabilitation, and more. Revenue is generated through paid listing packages purchased by clinics and healthcare providers for visibility and patient leads.

Product overview

Kliniki.pl is a comprehensive healthcare clinic and doctor search platform that enables users to find clinics and book appointments across Poland. The platform serves as a unified ecosystem combining a medical procedures directory, doctor specialist search, health knowledge content (articles, webinars, podcasts, and reports), and a clinic management portal for healthcare facilities. The core platform integrates all these components to provide end-to-end patient journey support from discovery through appointment booking.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• BookDoc: Malaysia-based healthcare appointment booking and wellness marketplace operating across Southeast Asia. Directly comparable marketplace model for booking medical appointments and accessing healthcare services, though focused on a different geographic region than Kliniki.pl's Polish footprint.

Direct peers

• ZnanyLekarz.pl: Polish medical appointment booking marketplace and doctor directory, owned by Docplanner Group. Operates an overlapping two-sided marketplace connecting Polish patients with private healthcare providers, making it the most directly comparable competitor in Kliniki.pl's home market.
• Doctoralia: International doctor appointment booking and patient-review marketplace operating in Spain, Latin America, and other markets under Docplanner Group. Closely comparable marketplace model connecting patients with specialists across categories, with similar clinic listing and patient acquisition mechanics.

Others

• Medicover: Major Polish private healthcare operator with its own clinics, diagnostic centers, and patient-facing digital services across Poland. Functions primarily as a clinic-side partner that may list on Kliniki.pl rather than a direct marketplace competitor, but competes for the same end patient demand.
• LUX MED: Largest Polish private healthcare chain (part of Bupa), operating clinics, hospitals, and diagnostic centers with its own patient booking infrastructure. Functions as a potential clinic-side partner on Kliniki.pl's marketplace while also competing for the same pool of private healthcare consumers in Poland.

Broad incumbents

• Docplanner: Polish-founded international healthtech platform operating Doctoralia, ZnanyLekarz, and other doctor-booking brands across multiple countries. While broader geographically, it operates the same core marketplace model (clinic SaaS + patient booking) and serves as both competitor and category benchmark for Kliniki.pl.
• Zocdoc: US-based online doctor appointment booking marketplace connecting patients with physicians across specialties. Operates a directly analogous two-sided marketplace model — patient-side free booking, provider-side subscription — at meaningful scale and serves as a reference category leader for appointment-booking platforms.
• Practo: India-based digital healthcare platform offering doctor appointment booking, clinic software, and patient-facing health services across multiple markets. Comparable marketplace-plus-SaaS business model with clinic listing and patient transaction revenue, though operating at significantly larger scale across geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tourmedicapl
• Facebookfacebook.com/tourmedicapl
• LinkedInlinkedin.com/company/tourmedica.pl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourmedica.pl