BookDoc
BookDoc is a Malaysian mobile health and wellness platform offering appointment booking, teleconsultation, fitness tracking, and corporate wellness programs. It serves individual consumers, employers, and healthcare providers via iOS/Android apps integrated with major health data ecosystems.
- Company typePrivate
- Founded2015
- HeadquartersSelangor, Malaysia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What BookDoc does
BookDoc is a Malaysia-based mobile health and wellness platform operating since 2015 under Health4U Solutions Sdn Bhd, with BookDoc Holdings Berhad serving as the parent holding company. The platform unifies healthcare appointment booking (Search & Book), teleconsultation via secure chat and video, and a suite of wellness features including Go Activ (activity tracking with rewards), Food Log (meal tracking with traffic-light ratings), Challenges (gamified virtual fitness competitions), Mind Health (mental wellness support with Befrienders integration), and Health Management (metrics dashboard). It is delivered through native iOS, Android, and Huawei AppGallery applications, with a dedicated web platform, healthcare provider portal (dr.bookdoc.com), and an e-commerce marketplace (shop.bookdoc.com) featuring 5,000+ wellness products.
The underlying technology architecture integrates with major health data ecosystems — Apple HealthKit, Google Fit, Samsung Health, Huawei Health, Garmin, Polar, Suunto, Amazfit, Coros, Xiaomi Zepp Life, Google Health, and Health Connect — enabling cross-platform activity and biometric data ingestion. The platform serves three primary customer segments: individual consumers via freemium and Premium/Premium+ subscriptions, corporates and government agencies through customized wellness programs and Employee Benefits digitization (with HRDC-claimable training in Malaysia), and healthcare providers (hospitals, clinics, doctors, dentists) through a paid marketplace listing model. Notable enterprise clients include Telekom Malaysia, CelcomDigi, RHB Bank, Khazanah Nasional, TNB, TopGlove, Heineken Malaysia, Pfizer, PETRONAS, Beiersdorf, Sun Life Malaysia, AstraZeneca, and Generali Malaysia.
Revenue is generated through five primary streams: Premium and Premium+ consumer subscriptions, corporate wellness contracts (multi-year, quote-based), marketplace commissions on 5,000+ products, teleconsultation and booking transaction fees, and healthcare provider listing fees. The company has won over 25 industry awards including Frost & Sullivan Innovation Excellence Awards (2016, 2018, 2019), IAIR Awards, ASEAN Business Awards (2020, 2021), the Malaysia Book of Records (2021), and the Huawei HMS App Innovation Contest, alongside partnerships with the Malaysian Ministry of Health (KKM) for vaccination delivery (1M+ doses administered at PWTC) and Perkeso (SOCSO) for national worker wellness programs.
BookDoc firmographics
Firmographics- Name
- BookDoc
- Legal name
- Health4U Solutions Sdn Bhd
- Website
- https://bookdoc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BookDoc is a Malaysian mobile health and wellness platform offering appointment booking, teleconsultation, fitness tracking, and corporate wellness programs. It serves individual consumers, employers, and healthcare providers via iOS/Android apps integrated with major health data ecosystems.
- Ownership category
- akta.pro rank
BookDoc industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Membership/Subscription Concierge Virtual Care (HLALAAAH)
- akta.pro secondary industries
- Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)
Keywords
Where BookDoc is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
BookDoc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Premium Subscription Programs: BookDoc offers Premium and Premium+ subscription tiers with enhanced features including coach feedback on food logs, personalised health coaching, and advanced wellness tools. Users pay recurring subscription fees for access to premium functionality.
- Marketplace Commission: The platform operates an online marketplace (shop.bookdoc.com) with 5,000+ products at discounted rates, likely earning commissions on transactions facilitated through the platform.
- Teleconsultation Fees: Healthcare providers pay fees for listing on the platform and patients may pay for teleconsultation services facilitated through the platform. The Terms of Use reference charges for medical services rendered by Healthcare Providers.
- Corporate Wellness Solutions: B2B revenue from corporate clients including Employee Benefits digitization, Health Talks, Health Screening & Vaccination programs, and wellness event organization for enterprise customers.
- Healthcare Provider Listing Fees: Doctors, dentists, hospitals, clinics and other healthcare providers pay to list their services on the BookDoc platform to gain patient bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic tier with core booking and wellness tracking features |
| Subscription | Annual | Premium subscription with enhanced coaching and wellness features |
| Subscription | Annual | Premium+ with full feature access |
| Other | Multi-year contract | Corporate wellness programs customized to employer needs |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
BookDoc product offering
Product offeringCore offering
BookDoc operates an integrated mobile health and wellness platform that enables users to search and book healthcare appointments with doctors and providers, conduct teleconsultations, track wellness activities (steps, food, challenges, mind health), and access an online health marketplace. The platform also delivers B2B corporate wellness programmes and digitized employee benefits for organizations, insurers, and healthcare providers across Malaysia.
Product overview
BookDoc is a unified mobile health and wellness platform offered as a single integrated application with multiple functional modules. The core platform centers on Search & Book (appointment scheduling with healthcare providers) and Teleconsult (virtual consultations), supplemented by wellness features including Go Activ (fitness tracking with rewards), Food Log (meal tracking with traffic-light ratings), Challenges (virtual fitness competitions), Health Management (metrics dashboard), and Mind Health (mental wellness support). Premium tiers (BookDoc Premium and Premium+) unlock enhanced coaching and rewards. The corporate suite includes Employee Benefits digitization and Corporate Wellness Programmes. A Marketplace enables access to 5,000+ wellness products. Key integrations connect with Apple Health, Google Fit, Samsung Health, Huawei Health, Garmin, Polar, Suunto, Amazfit, Coros, Xiaomi Zepp Life, Google Health, and Health Connect for unified fitness data synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- BookDoc Premium: Premium subscription program offering enhanced wellness features and rewards.
- BookDoc Premium+
- Go Activ
- Activ@Work
Products and services
- BookDoc Mobile App
Quantifiable outcome
- Reached 1 million vaccination doses at PWTC vaccination center
- +2 more outcomes
Companies that use BookDoc
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
BookDoc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature11 records
BookDoc partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- CelcomDigicoreCelcomDigi partners with BookDoc in launching Digital Healthcare Bundle - telecommunications and digital health service bundle.
- Pfizer MalaysiacoreBookDoc and Pfizer partnered to launch 'Mental Health for All' Digital Campaign - major mental health awareness initiative. Also partnered to combat migraine and conducted Pfizer Healthcare Fintech Alliance Innovation Challenge.
- Li NingminorPartnership with Li Ning (sports brand) for wellness and fitness engagement initiatives.
- MANSA (Malaysian National Audiology Association)minorBookDoc and MANSA signed MoU to increase awareness of hearing problems - wellness initiative addressing auditory health.
- Sun Life MalaysiacorePartnership with Sun Life Malaysia to promote healthy lifestyle with SunActiv App - a collaborative wellness initiative combining insurance and digital health engagement.
- Leading Healthcare Publisher (Indonesia)minorPartnership with leading healthcare publisher following Indonesian market expansion discussions.
- Singapore Cancer SocietycoreBookDoc Battles Cancer with Singapore Cancer Society - corporate social responsibility initiative combining health awareness with platform engagement.
- KKM (Kementerian Kesihatan Malaysia / Ministry of Health Malaysia)coreGovernment partnership for healthcare initiatives including vaccination programs (reached 1 million doses at PWTC).
- Perkeso (SOCSO)corePerkeso partnership for Activ@Work Challenge - virtual fitness challenge program for Malaysian workers with 97 companies participating.
- Institut Jantung Negara (IJN)coreHealthcare provider partner for cardiac care services on BookDoc platform.
- Subang Jaya Medical Centre (SJMC)coreHealthcare provider partner for hospital services on BookDoc platform.
- Town Health GroupcoreHealthcare provider network partner for medical services.
- Tun Hussein Onn National Eye HospitalcoreHealthcare provider partner for ophthalmology services.
- Q & M Dental GroupcoreDental healthcare provider partner.
- Quality HealthcarecoreHealthcare provider network partner.
- Unity DenticarecoreDental healthcare provider partner.
- GrabminorStrategic partner for super app integration and wellness initiatives.
- Berjaya Hotels & ResortsminorStrategic partner for hospitality and wellness travel experiences.
- Swiss Garden HotelminorStrategic partner for hospitality and wellness staycation programs.
- TripAdvisorminorTravel platform partner for wellness tourism integration.
- NKF (National Kidney Foundation)minorInstitutional partner for kidney health awareness and patient support.
- FCNMAM (Federation of Chinese Physicians & Acupuncturists Associations Malaysia)minorInstitutional partner for traditional Chinese medicine and acupuncture services.
- AstraZenecaminorPharmaceutical partner for health programs including GERDQ assessment for digestive health.
- Colgate-PalmoliveminorBrand partnership for oral health awareness campaigns including Colgate Total Charcoal product promotion.
- Minister of Tourism and Culture MalaysiaminorGovernment partnership for wellness tourism initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BookDoc competitors and assessment
Company assessmentRegional players
- Practo: India-based healthcare platform offering appointment booking, teleconsultations, and digital health records. Comparable as a healthcare marketplace and telemedicine platform, though serving primarily the Indian market.
- Alodokter: Indonesia's largest digital health platform offering teleconsultations, appointment booking, and health content. Comparable platform model but focused primarily on the Indonesian market rather than Malaysia.
- Halodoc: Indonesia-based integrated health platform offering teleconsultations, online pharmacy, and home lab services. Comparable as a multi-vertical telemedicine platform, though geographically focused on Indonesia.
Direct peers
- Speedoc: Malaysia- and Singapore-based on-demand healthcare platform offering house-call doctors, teleconsultations, and ambulance services. Directly comparable as a Malaysian competitor with overlapping B2C telehealth and home-care functionality.
- MyDoc: Singapore-based digital health platform offering teleconsultations, corporate wellness, and integrated employee benefits. Comparable to BookDoc's B2B employer wellness motion and virtual primary care offerings.
- Doctor Anywhere: Singapore-headquartered telehealth and wellness platform offering teleconsultations, appointment booking, marketplace, and chronic care across Southeast Asia. Directly comparable to BookDoc as a multi-vertical digital health platform with both B2C and B2B wellness offerings.
- DoctorOnCall: Malaysia-based telehealth and online pharmacy platform offering video consultations, e-prescriptions, and digital health content. Directly competes with BookDoc in Malaysian teleconsult and digital health services.
Broad incumbents
- Zocdoc: US-based healthcare appointment booking marketplace connecting patients with providers. Comparable to BookDoc's Search & Book functionality as a healthcare provider marketplace, but in a much larger US market.
- Teladoc Health: Global telehealth incumbent offering virtual care, chronic disease management, and enterprise health solutions. Comparable as a comprehensive telehealth provider with corporate wellness offerings, but operating at vastly larger scale globally.
Emerging players
- HealthifyMe: AI-powered health and wellness coaching platform with food logging, activity tracking, and expert coaching. Comparable to BookDoc's Go Activ, Food Log, and Health Coach modules with a similar subscription-plus-coaching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
BookDoc social profiles
Digital presenceBookDoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookDoc leadership team
Management profileNumber of profiles
BookDoc funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookDoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookDoc
What does BookDoc do?
BookDoc operates an integrated mobile health and wellness platform that enables users to search and book healthcare appointments with doctors and providers, conduct teleconsultations, track wellness activities (steps, food, challenges, mind health), and access an online health marketplace. The platform also delivers B2B corporate wellness programmes and digitized employee benefits for organizations, insurers, and healthcare providers across Malaysia.
Is BookDoc a public or private company?
BookDoc is a private company. It is classified as venture growth investor backed and is currently operating.
When was BookDoc founded?
BookDoc was founded in 2015. It employs 51 to 100 people.
Where is BookDoc based?
BookDoc is headquartered in Selangor, Malaysia, in the Asia region.
How does BookDoc make money?
Five revenue lines are on record. Premium Subscription Programs are the primary driver. The others are marketplace Commission, teleconsultation Fees, corporate Wellness Solutions and healthcare Provider Listing Fees.
Who are BookDoc's main competitors?
Regional players on record are Practo, Alodokter and Halodoc. Direct peers are Speedoc, MyDoc, Doctor Anywhere and DoctorOnCall. Broad incumbents are Zocdoc and Teladoc Health. HealthifyMe is listed as an emerging player.
Does BookDoc have an API?
No public API is recorded for BookDoc.
What industry is BookDoc in?
BookDoc's product category is Digital Health Platform. Its primary akta.pro industry code is HLALAAAH, Membership/Subscription Concierge Virtual Care, with a secondary code of HLALADAD, Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN). Its NAICS code is 54169 and its SIC code is 8000.