Solve

What Solve does

Solve, operated by Norada Corporation, is a B2B CRM software company headquartered in Calgary, Canada with operational presence in both Canada and the United States. Founded in 2002, the company has operated profitably for nearly twenty years without external venture or private equity funding, serving thousands of teams across industries with its horizontal SMB-focused platform. Its primary product, Solve Client Manager, is delivered as a cloud-based service running on Amazon Web Services (AWS US East), with native iOS and Android mobile applications and a self-serve web app. A legacy product, Solve CRM, remains available for existing customers.

The platform is built on a single-record architecture in which people, companies, work, and support views operate on the same underlying data, eliminating syncing and duplicate entry. Core technical components include workflow automation, role-based field-level security (supporting HIPAA, SOX, and GDPR postures), 256-bit TLS in transit and AES-256 encryption at rest, REST API with XML/JSON support, webhook infrastructure with HMAC-SHA256 signing, and an MCP server for AI agent integration. Deep native integrations with Google Workspace — Gmail, Calendar, Sheets, and Drive — are the central differentiator, with the Solve for Gmail add-on auto-installing on Workspace domains and earning a 4.8/5.0 rating on the Google Workspace Marketplace. Complementary integrations span Xero, Zendesk, Mailchimp, Constant Contact, FreshBooks, and Zapier.

Solve's business model is straightforward subscription SaaS priced at $39 per user per month for teams of four or more, with a 14-day free trial requiring no credit card. Go-to-market is a hybrid of product-led growth (web self-serve, Google and Microsoft SSO, free expert consultations) and inside sales (phone at 800-430-1798, email at [email protected]). The customer base is horizontally distributed across small and mid-sized service businesses, field service teams, and sales teams, with no disclosed named logos or enterprise anchor accounts. Compliance posture includes GDPR and CCPA adherence, with EU Model Clauses governing international data transfers.

Name

Solve

Legal name

Norada Corporation

Website

https://solve360.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Solve (Norada Corporation) is a profitable, bootstrapped SMB CRM software company offering a cloud-based client management platform with deep Google Workspace integration. It serves thousands of small and mid-sized service, field, and sales teams at $39 per user per month via a self-serve plus inside-sales go-to-market motion.

Ownership category

akta.pro rank

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription SaaS (Per User): Monthly per-user subscription at $39/user/month with full web and iOS apps included. No hidden tiers. Teams of four or more. 14-day free trial with no credit card required. Annual billing may be available. No freemium tier. Account Holders authorize automatic recurring charges via stored payment method.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Solve provides a cloud-based B2B CRM platform (Solve Client Manager, with Solve CRM maintained for legacy customers) that unifies contacts, companies, tasks, projects, follow-ups, tickets, email, and time tracking on a single record for small and mid-sized teams. The service is sold as SaaS at $39 per user per month for teams of four or more, delivered via web and native mobile apps on AWS, with deep Google Workspace integrations, role-based field security for regulated workflows, and an MCP server enabling AI agents to query CRM data through natural language.

Product overview

Solve by Norada Corporation is a B2B CRM platform consisting of two products: Solve Client Manager (primary offering) and Solve CRM (original platform for existing customers). The core product is available via web app (web.solve360.com), iOS mobile app, and Android mobile app. Key add-on modules include Workflows automation, Email Linking, Dashboard with reporting, Time Tracking, Tickets and Support Tracking, Hand-offs for task management, Geo Mapping and Territories, and Data Security Controls. Google Workspace integrations include Calendar, Gmail, Gmail Add-on, and Sheets for reporting. Solve also offers an API with webhook support and an MCP Server for AI Agents enabling natural language CRM interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Solve Client Manager: The company's newer CRM platform designed for teams to manage client relationships, work tracking, and scheduling. Features include workflow automation, Google Workspace integrations, and mobile apps.
• Solve CRM

Products and services

• Solve Client Manager Primary CRM platform sold by Solve, providing a single source of truth that unifies contacts, companies, tasks, projects, follow-ups, tickets, email, and time tracking on one record, with workflow automation and Google Workspace integrations. Sold as subscription SaaS at $39 per user per month for teams of four or more.
• Solve CRM Original Solve CRM platform maintained for existing customers, providing customer tracking, scheduling, and work management functionality comparable to Solve Client Manager.
• Solve API REST API product enabling programmatic add, edit, delete, and reporting operations against Solve CRM data using API token authentication over XML, JSON, or form-encoded formats, with batching up to 100 requests and a 15,000 call/24-hour rate limit. Sold as part of the Solve subscription for developer and enterprise integrations.
• MCP Server for AI Agents Model Context Protocol server offering OAuth2-authenticated natural language access to Solve CRM data, enabling AI assistants (Claude Desktop, ChatGPT Desktop, or MCP-compatible clients) to query, search, manipulate, and analyze contacts, companies, tickets, activities, calendar, time tracking, deals, and follow-ups. Sold as part of the Solve subscription.
• Solve Webhooks Real-time event notification system pushing HTTP POST payloads (XML, JSON, or form-encoded) with HMAC-SHA256 security headers when Solve360 events occur, including items.create, items.update, items.delete, and activities lifecycle events, with up to 4 retries on failure. Sold as part of the Solve subscription.

Quantifiable outcome

• Reduces manual task assignment and follow-up coordination through automated workflow sequences
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core infrastructure and core integration.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationSolve runs on the Amazon Web Services (AWS) cloud-computing platform, primarily from AWS US East (Northern Virginia). AWS data centers are certified for ISO 27001, PCI-DSS Level 1, and SOC 1 / SSAE-16. AWS provides the underlying compute, storage, and network infrastructure for the Solve CRM service.
• Google (Workspace)core integrationTechnology or IntegrationDeep Google Workspace integrations including: Gmail email linking and Gmail Add-on, Google Calendar integration with 'Find a Time' scheduling, Google Sheets integration via Solve Report Builder, and Google Drive file linking. Google sign-in (SSO) also available. Solve uses OAuth2 to access Google user data. Data is used only to enable visible product features; no advertising use.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HubSpot: HubSpot is the dominant horizontal SMB CRM with free + tiered SaaS pricing, deep Google/Microsoft integrations, and a broad marketing/sales/service suite — the closest large-scale analog to Solve's SMB targeting and PLG/sales-led hybrid motion.
• Pipedrive: Pipedrive is a sales-focused SMB CRM used by tens of thousands of small teams with per-seat SaaS pricing; directly comparable in target customer (SMB sales teams), pricing model, and self-serve onboarding philosophy.
• Copper: Copper is a SMB CRM purpose-built on Google Workspace (Gmail, Calendar, Drive, Sheets) targeting teams of 5–50 — the single most head-to-head peer to Solve given the shared Google-first positioning and horizontal SMB/field-service use cases.
• Freshsales (Freshworks): Freshsales is the SMB/mid-market CRM arm of Freshworks with AI-assisted sales, ticket/handoff workflows, and Google Workspace support — overlapping Solve on customer service/sales features and SMB self-serve motion.
• Zoho CRM: Zoho CRM offers low-cost per-user SaaS CRM with broad feature breadth (sales, service, workflows, Google integrations) targeted at SMBs and price-sensitive teams — closely comparable to Solve's horizontal feature set and pricing architecture.
• Insightly: Insightly is a SMB CRM with built-in pipeline, project, and workflow automation plus Google Workspace integrations — a directly comparable horizontal SMB CRM with similar pricing tiering and target segments.
• Nimble: Nimble is a small-team CRM with deep Google Contacts/Gmail integration and social contact enrichment — directly comparable to Solve's Google-Workspace-centric, SMB-relationship-focused positioning.

Emerging players

• monday Sales CRM: monday.com extends its work-OS into a sales CRM aimed at SMB/mid-market teams with customizable workflows and Google integrations — comparable on the project-management-meets-CRM side of Solve's product (Workflows, Hand-offs, Geo Mapping).
• Attio: Attio is a newer AI-native relationship CRM for startups/SMBs with flexible data model and Google integrations — comparable to Solve as a modern, smaller-headcount competitor in the relationship-CRM category.

Broad incumbents

• Salesforce (Essentials / Starter): Salesforce's Essentials and Starter Suite packages target small businesses with per-user SaaS CRM including ticketing, workflows, and Google Workspace integrations — a broad incumbent offering overlap with Solve's full stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solve360

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solve