Something Silver

What Something Silver does

Something Silver is a privately held jewelry retailer founded in 1994 and headquartered in Seattle, Washington. The company sells sterling silver, gold-filled, and vermeil jewelry through three channels: a flagship retail store at University Village in Seattle, a direct-to-consumer e-commerce storefront at somethingsilver.com, and a wholesale program distributing to independent retailers across the western United States. The product portfolio spans earrings, necklaces, bracelets, rings, chains, anklets, charms, body jewelry, and kids' and men's lines, organized under the Something Silver label and sub-brands Stoned Love and Rock Candy. The company also operates Spark & Sparkle, an appointment-based permanent jewelry service that fuses custom-fit pieces directly to customers, and offers jewelry care accessories and gift cards alongside core merchandise.

The underlying technology stack is conventional retail infrastructure: Cumulus Retail powers the e-commerce platform, MagicZoom enables product imaging, USPS integration handles shipping, and Constant Contact manages email marketing. Something Silver markets primarily through organic social channels (Facebook, Instagram), email newsletters, and website content focused on jewelry care and birthstone education. The customer base is a long tail of individual consumers — women and men seeking distinctive jewelry, gift shoppers, and experience seekers — supplemented by a small network of independent boutique retailers and lifestyle stores acting as wholesale partners. The company ships only within the United States, including APO, FPO, and US protectorates, and accepts no international orders.

Name

Something Silver

Legal name

Something Silver

Website

https://somethingsilver.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Something Silver is a Seattle-based jewelry retailer founded in 1994 that sells sterling silver, gold-filled, and vermeil jewelry through its University Village store, e-commerce site, and a wholesale network serving independent retailers across the western United States.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI), Colored Gemstone Jewelry (CRAKAAAB), Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

Keywords

• Sterling silver jewelry
• Fine jewelry retail
• Permanent jewelry service
• Designer jewelry collections
• Jewelry wholesale distribution

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Jewelry Sales: Direct sales of sterling silver jewelry, gold-filled jewelry, and vermeil pieces through e-commerce website and physical retail store. Includes own-brand designer collections and curated national/international designer pieces.
2. Wholesale Distribution: Wholesale sales of jewelry merchandise to independent retail stores across the western United States. Requires resale license and store information for account setup.
3. Gift Cards: Physical and e-gift cards sold in denominations from $25 to $500. Valid for use both online and in physical store locations.
4. Jewelry Care Products: Sale of proprietary jewelry care products including polishing cloths ($8) and liquid jewelry cleaner ($12).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Something Silver is a jewelry retailer that designs, sources, and sells sterling silver, 14k gold-filled, and 14k vermeil jewelry through its own e-commerce storefront and a single Seattle retail store, while also distributing its merchandise wholesale to independent retailers. Its assortment includes its own Something Silver brand plus curated designer sub-brands Stoned Love and Rock Candy, spanning earrings, necklaces, bracelets, rings, chains, anklets, charms, body jewelry, and birthstone collections, complemented by the in-store Spark & Sparkle permanent jewelry service, jewelry care products, and gift cards.

Product overview

Something Silver is a jewelry retail company operating both a physical store in Seattle's University Village and an e-commerce platform (somethingsilver.com). The company offers its own branded jewelry (Something Silver) alongside designer sub-brands including Stoned Love (natural gemstone gold pieces) and Rock Candy (luxury faceted gemstone jewelry). The product portfolio spans earrings, necklaces, bracelets, rings, chains, anklets, charms, and body jewelry across categories including personalized, birthstone, mens, and kids. The company provides jewelry care accessories (polishing cloths, liquid cleaners), gift cards (physical and e-gift cards from $25-$500), and operates a Spark & Sparkle permanent jewelry service that offers custom-fitted, welded jewelry in sterling silver, gold-filled, and solid 14k gold with charm personalization options. Something Silver has been in operation since 1994 and showcases over 50 designer collections.

Differentiator

Problem solved

Functional benefit

Brands

• Something Silver (own brand): Affordable opulence jewelry line using .925 sterling silver, 14 karat gold fill, and 14 karat vermeil. Hand made, toxin-free and hypoallergenic pieces for self expression.
• Stoned Love
• Rock Candy

Products and services

• Something Silver (own-brand jewelry line) The company's own jewelry brand offering curated affordable luxury pieces in .925 sterling silver, 14k gold fill, and 14k vermeil — hand-made, toxin-free, and hypoallergenic — spanning dainty chains to chunky rings for women and men seeking unique style.
• Stoned Love Sub-brand jewelry line celebrating natural gemstones in uniquely designed gold pieces, designed to add vibrancy and be styled either minimally or maximally.
• Rock Candy Sub-brand jewelry line featuring faceted gemstones such as amethyst, blue topaz, and garnets in classic and trendy designs with attention to detail.
• Spark & Sparkle Permanent Jewelry Appointment-based in-store service offering custom-fit permanent jewelry where metal is welded directly to the customer without clasps. Available in .925 sterling silver, 14k gold-filled, or solid 14k yellow gold, with materials that are nickel-free, lead-free, hypoallergenic, and antimicrobial. Associates are trained to fuse metal without touching the skin and Charm Bar personalization options are offered.
• Something Silver Polishing Cloth 10-inch soft polishing cloth designed for removing tarnish and restoring shine on sterling silver pieces (not for plated surfaces, 24k gold, pearls, or soft/porous stones). Priced at $8.
• Something Silver Liquid Jewelry Cleaner Ammonia-free liquid jewelry cleaner in a 5.5-ounce jar for intensive cleaning and tarnish removal on sterling silver jewelry (not for pearls, emeralds, coral, opal, turquoise, lapis, onyx, tiger eye, or other soft/porous stones). Priced at $12.
• Something Silver Physical Gift Card Physical gift card available in denominations of $25, $50, $75, $100, $150, $200, $250, and $500, redeemable both online at somethingsilver.com and in the University Village retail store.
• Something Silver E-Gift Card Electronic gift card available in denominations of $25, $50, $75, $100, $150, $200, $250, and $500, redeemable online and in-store.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• AndaluzminorChannel Partner/ Reseller/ DistributorIndependent jewelry retailer located in Seattle, WA. One of many independent retailers carrying Something Silver merchandise across the western United States.
• SilveradominorChannel Partner/ Reseller/ DistributorIndependent jewelry retailer with locations in Saratoga Springs, NY and Bend, OR. Carries Something Silver merchandise in their retail stores.
• Ring BarminorChannel Partner/ Reseller/ DistributorJewelry retailer with locations in Branson, MO and Kennewick, WA. Resells Something Silver jewelry products.
• Out West Trading CominorChannel Partner/ Reseller/ DistributorWestern lifestyle retailer with locations in Palm Springs, CA, Whitefish MT, Walla Walla WA, and Sandpoint ID. Carries Something Silver merchandise.
• A Ell AtelierminorChannel Partner/ Reseller/ DistributorBoutique retailer with locations in Kapaa, HI and Brookings, OR. Resells Something Silver jewelry products.
• Clementine Urban MercantileminorChannel Partner/ Reseller/ DistributorBoutique retailer with locations in Bend, OR and Kirkland, WA. Carries Something Silver merchandise as part of their curated jewelry selection.
• FrockminorChannel Partner/ Reseller/ DistributorPortland, OR boutique retailer offering Something Silver jewelry products.
• Cumulus RetailcoreTechnology or IntegrationE-commerce platform provider powering Something Silver's online storefront. Provides the underlying retail technology infrastructure for the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mejuri: Direct-to-consumer fine jewelry brand selling gold and sterling silver pieces online and through its own physical stores. Most directly comparable on the DTC-plus-retail model, mid-luxury price positioning, and use of designer/own-brand assortment.
• Gorjana: California-based DTC jewelry retailer with multiple physical stores and a gold-and-silver assortment at accessible price points. Comparable on multi-channel retail strategy and target customer overlap.
• Catbird: Independent Brooklyn-based jewelry retailer known for curating multiple designers alongside its own in-house line, with both a flagship store and online storefront. Closely comparable on the curated-multi-designer marketplace model and own-brand sub-brand structure.
• Sterling Forever: Online-first silver-focused jewelry retailer with a wide assortment of affordable sterling silver pieces. Comparable on the sterling silver anchor assortment and direct-to-consumer e-commerce model.
• BaubleBar: DTC fashion and fine jewelry retailer offering personalized and giftable jewelry online and through retail partnerships. Comparable on the personalized/giftable jewelry focus and DTC-plus-physical channel mix.
• Alexis Bittar: Independent designer jewelry brand with retail stores and online sales of artisan-crafted gold and silver pieces. Comparable on the independent-designer jewelry positioning and curated signature collections.

Broad incumbents

• Kendra Scott: Large multi-channel women's jewelry brand with extensive physical retail footprint and strong brand recognition. Comparable on the jewelry-retail category and gift-giving positioning but operates at much greater scale and breadth.
• Brilliant Earth: Online jewelry retailer specializing in ethically sourced diamonds and fine jewelry with showrooms in major US cities. Comparable on the e-commerce-led fine jewelry model, though focused on higher price points and bridal.

Emerging players

• Ania Haie: Affordable fine jewelry brand offering stackable gold and silver pieces with a trend-driven design cadence. Comparable on the affordable sterling silver and gold-fill assortment with a younger, fashion-focused customer.

Others

• Etsy (Jewelry Category): Online marketplace hosting thousands of independent jewelry designers and small retailers. Comparable as a competitive channel for discovery of independent designer jewelry, though it operates a marketplace model rather than curated retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/somethingsilver
• Facebookfacebook.com/somethingsilver
• Instagraminstagram.com/somethingsilver
• LinkedInlinkedin.com/company/something-silver

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Something Silver