SummitMedia
SummitMedia, LLC is a Birmingham-based private media company operating 45 radio stations across nine U.S. markets, offering radio advertising, digital marketing, and event marketing services to local businesses and SMBs.
- Company typePrivate
- Founded2014
- HeadquartersBirmingham, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SummitMedia does
SummitMedia, LLC is a Birmingham, Alabama-headquartered private media company that operates 45 radio stations across nine U.S. markets (Birmingham, Greenville, Honolulu, Knoxville, Louisville, Omaha, Richmond, Springfield, and Wichita) and sells advertising and marketing services to local businesses, SMBs, and regional advertisers. The company reports 251-500 employees and is structured as a privately held LLC under Chairman and CEO Carl Parmer, with no disclosed institutional investors, parent entity, or external funding rounds.
Its core product is radio advertising, leveraging award-winning on-air personalities and bundled production services (script writing, voicing, sound design) across its station footprint. Layered on top is a digital marketing services suite covering website development, SEO, pay-per-click, social media advertising, OTT, display, and email marketing, plus event marketing and sponsorship sales. Distribution is direct: account executives and marketing consultants sell customized, quote-based packages to clients in each market, with no publicly disclosed pricing tiers. The company's underlying technology is a combination of licensed FCC broadcast infrastructure and standard digital marketing tooling, augmented by consumer-facing mobile apps for its stations (iOS and Android), Google Analytics for web measurement, and an SMS platform partnership with Text Groove Communications, Inc. for contest, sweepstakes, and promotional messaging.
The business makes money almost entirely through advertising and marketing services revenue. Recent operational signals include multiple senior market-level leadership appointments, the appointment of a corporate VP/Chief People Officer, and the filing of an FCC application to assign the KXSP(AM) Omaha license to Walnut Radio, LLC, indicating selective portfolio rationalization rather than expansion into new markets.
SummitMedia firmographics
Firmographics- Name
- SummitMedia
- Legal name
- SummitMedia, LLC
- Website
- https://summitmediacorp.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SummitMedia, LLC is a Birmingham-based private media company operating 45 radio stations across nine U.S. markets, offering radio advertising, digital marketing, and event marketing services to local businesses and SMBs.
- Ownership category
- akta.pro rank
SummitMedia industry classification
Industry- Product category
- Radio and Digital Advertising Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Commercial Radio Networks (National/Regional) (MPABABAA)
- akta.pro secondary industry
- Corporate Conferences & Sales Kickoffs (MPAGAGAC)
Keywords
Where SummitMedia is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
SummitMedia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising: Revenue generated from radio ad placements across 45 FM and AM radio stations in 9 U.S. markets. Includes script writing, voicing, and production services integrated with sound effects and music for immersive advertising experiences. Offers extensive reach and frequency within target audiences.
- Digital Advertising Services: Comprehensive digital marketing services including website redevelopment, Search Engine Optimization (SEO), Over-The-Top (OTT) advertising, Pay-Per Click (PPC), Social Media Advertising, Display Advertising, and Email Marketing. Revenue from digital campaigns and packages provided to clients across various industries.
- Event Marketing: Revenue from event marketing services including event sponsorships, partnerships with community organizations, and promotional event coverage across radio stations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SummitMedia product offering
Product offeringCore offering
SummitMedia operates a network of 45 radio stations across 9 U.S. markets, selling radio advertising airtime supported by in-house script writing, voicing, and production services. It bundles this broadcast offering with digital marketing services (SEO, PPC, social media advertising, OTT, display advertising, email marketing) and event marketing/sponsorship services to deliver integrated, customized advertising campaigns for advertisers.
Product overview
SummitMedia is a radio and digital advertising agency offering three core service lines: Radio Advertising Services, Digital Marketing Services, and Event Marketing. Radio Advertising leverages a network of radio stations across nine U.S. cities with script writing, voicing, and production capabilities. Digital Marketing encompasses website development, SEO, OTT advertising, PPC, social media advertising, display advertising, and email marketing. Event Marketing provides promotional services for events and sponsorships. The company also offers mobile apps for its radio stations on iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Advertising Services Customized radio advertising campaigns across 45 FM and AM radio stations in 9 U.S. markets, including script writing, voicing, and production services leveraging award-winning on-air personalities for advertisers seeking brand awareness and audience reach.
- Digital Marketing Services Comprehensive digital marketing solutions including website redevelopment, Search Engine Optimization (SEO), Over-The-Top (OTT) advertising, Pay-Per-Click (PPC), social media advertising, display advertising, and email marketing, sold as integrated digital packages to advertisers across various industries.
- Event Marketing Event marketing and promotion services including event sponsorships, partnerships with community organizations, and promotional event coverage delivered through SummitMedia's radio stations and digital platforms.
- Radio Station Mobile Apps Mobile applications published on the Apple App Store and Google Play under the SummitMedia, LLC developer account that allow listeners to tune in to and engage with the company's radio stations on iOS and Android devices.
Quantifiable outcome
- Radio advertising can lead to 20% increase in sales with personalized marketing approaches
- +2 more outcomes
Companies that use SummitMedia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
SummitMedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SummitMedia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SummitMedia competitors and assessment
Company assessmentDirect peers
- Townsquare Media: Townsquare Media operates a network of ~350 radio stations concentrated in small and mid-sized U.S. markets and pairs them with a digital marketing arm (Townsquare Interactive). Most structurally similar to SummitMedia: regional cluster model, integrated digital services sold to local SMBs.
- Bonneville International: Bonneville International operates radio stations concentrated in the western U.S. (Salt Lake City, Seattle, Los Angeles, Phoenix), with a comparable focus on multi-market local radio ad sales. A structurally similar regional broadcaster.
- Emmis Communications: Emmis Communications owns and operates radio stations in select U.S. markets and has historically combined broadcast with digital publishing (e.g., Indianapolis Monthly). Comparable as a regional radio operator with integrated digital/marketing services to local advertisers.
- Beasley Broadcast Group: Beasley Broadcast Group owns and operates radio stations in mid-sized U.S. markets, with a comparable focus on local SMB advertisers and integrated digital offerings. Closest pure-play structural peer to SummitMedia at smaller scale.
- Hubbard Radio: Hubbard Radio owns radio stations in several U.S. markets and provides digital marketing services to local advertisers. Closely comparable to SummitMedia's combination of regional station ownership plus bundled digital offerings.
Regional players
- Salem Communications: Salem Communications operates a network of radio stations plus digital and publishing assets, with a focus on niche (Christian/conservative) formats. Comparable as a multi-market commercial radio operator with adjacent digital properties, though format mix differs from SummitMedia's mainstream approach.
Broad incumbents
- iHeartMedia: iHeartMedia is the largest U.S. radio operator with 860+ stations plus iHeartRadio digital audio and a podcast network. Overlaps with SummitMedia's core radio ad sales model and its multi-channel audio strategy, but operates at vastly greater scale and national reach.
- Cumulus Media: Cumulus Media is one of the largest U.S. commercial radio broadcasters (formerly Cumulus + Westwood One), with hundreds of stations and a podcast/audio network. Comparable as a multi-market radio ad sales platform, though at substantially greater scale than SummitMedia.
- Audacy (formerly Entercom/CBS Radio): Audacy operates a major portfolio of radio stations in large and mid-sized U.S. markets and has been investing in podcasting and digital audio. Comparable in core radio ad inventory model but with a national scale and a more developed digital/podcast pivot than SummitMedia.
Emerging players
- WebFX: WebFX is a large independent digital marketing agency offering SEO, PPC, social, and web design to SMBs. Overlaps with SummitMedia's digital services arm; less direct on the radio inventory side, but competes for the same local advertiser marketing budgets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SummitMedia social profiles
Digital presenceSummitMedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
SummitMedia leadership team
Management profileNumber of profiles
Profiles1 record
SummitMedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SummitMedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SummitMedia
What does SummitMedia do?
SummitMedia operates a network of 45 radio stations across 9 U.S. markets, selling radio advertising airtime supported by in-house script writing, voicing, and production services. It bundles this broadcast offering with digital marketing services (SEO, PPC, social media advertising, OTT, display advertising, email marketing) and event marketing/sponsorship services to deliver integrated, customized advertising campaigns for advertisers.
Is SummitMedia a public or private company?
SummitMedia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SummitMedia founded?
SummitMedia was founded in 2014. It employs 251 to 500 people.
Where is SummitMedia based?
SummitMedia is headquartered in Birmingham, United States, in the North America region.
How does SummitMedia make money?
Three revenue lines are on record. Radio Advertising is the primary driver. The others are digital Advertising Services and event Marketing.
Who are SummitMedia's main competitors?
Direct peers on record are Townsquare Media, Bonneville International, Emmis Communications, Beasley Broadcast Group and Hubbard Radio. Salem Communications is listed as a regional player. Broad incumbents are iHeartMedia, Cumulus Media and Audacy (formerly Entercom/CBS Radio). WebFX is listed as an emerging player.
Does SummitMedia have an API?
No public API is recorded for SummitMedia.
What industry is SummitMedia in?
SummitMedia's product category is Radio and Digital Advertising Services. Its primary akta.pro industry code is MPABABAA, Commercial Radio Networks (National/Regional), with a secondary code of MPAGAGAC, Corporate Conferences & Sales Kickoffs. Its NAICS code is 541810 and its SIC code is 7310.