PACOA
PACOA is a family-owned wholesale distributor of paint, hardware, lumber, janitorial, and building supplies, serving independent retail dealers across New York, New Jersey, Connecticut, and Pennsylvania from a 92,000 sq. ft. Port Washington, NY facility with roughly 15,000 SKUs.
- Company typePrivate
- Founded1969
- HeadquartersPort Washington, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What PACOA does
PACOA (legally Paint Applicator Corporation of America) is a privately held, family-owned wholesale distributor founded in 1969 by Teddy and Herb Geismar and now led by the third generation (Steve Geismar). The company distributes paint, hardware, lumber, janitorial supplies, and building materials to independent retail dealers across the New York Tri-State area (New York, New Jersey, Connecticut, and Pennsylvania). PACOA operates a 92,000 sq. ft. distribution center on six acres in Port Washington, NY, stocking approximately 15,000 SKUs sourced from more than 200 vendor brands including DeWALT, Bosch, and 3M, alongside its own proprietary G-FORCE sub-brand of professional-grade tools.
The business is built on a regional, sales-led B2B wholesale model. A professional direct sales force serves independent paint, hardware, and lumber stores, supported by a Magento-based e-commerce portal for registered resellers, dealer market events, and inside phone customer service. Distribution runs on a 16-truck owned fleet delivering five days per week, offering next-day delivery for orders placed by 5 PM, customer pick-up at the warehouse (7 AM–4 PM), automatic pricing controls, and ongoing promotional programs. A 100% Radio Frequency-based warehouse system and a stated 97% fill rate underpin the operational reliability that is a key functional benefit for dealers.
Revenue is generated through B2B wholesale distribution (quote-based pricing not publicly disclosed), likely under multi-year customer relationships and volume-negotiated terms. The customer base is a long-tail of SMB independent dealers spread across four Northeast states, with no publicly named large-anchor accounts. PACOA has remained continuously owned by the Geismar family across three generations with no disclosed institutional investment or M&A activity.
PACOA firmographics
Firmographics- Name
- PACOA
- Legal name
- Paint Applicator Corporation of America
- Website
- https://pacoa.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PACOA is a family-owned wholesale distributor of paint, hardware, lumber, janitorial, and building supplies, serving independent retail dealers across New York, New Jersey, Connecticut, and Pennsylvania from a 92,000 sq. ft. Port Washington, NY facility with roughly 15,000 SKUs.
- Ownership category
- akta.pro rank
PACOA industry classification
Industry- Product category
- Building Materials Wholesale Distribution
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Retail Distribution Centers (Store Replenishment DCs) (TLALAEAA)
Keywords
Where PACOA is headquartered
LocationHeadquarters
- HQ city
- Port Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PACOA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Distribution: PACOA generates revenue through wholesale distribution of paint, hardware, lumber, janitorial, and building supplies to independent retail dealers. They offer nearly 15,000 SKUs from major vendors including DeWalt, Bosch, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B wholesale pricing for retail dealers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
PACOA product offering
Product offeringCore offering
PACOA (Paint Applicator Corporation of America) is a wholesale distributor of paint, hardware, lumber, janitorial supplies, and building materials serving independent retail dealers across the New York Tri-State area (NY, NJ, CT, PA). The company operates a 92,000 sq. ft. distribution center in Port Washington, NY stocked with approximately 15,000 SKUs from more than 200 vendor brands, delivering next-day via a privately owned fleet of 16 trucks with a 97% fill rate. PACOA also offers its own proprietary G-FORCE product line of professional-grade tools and supplies.
Product overview
PACOA operates a B2B wholesale distribution platform serving independent retail dealers across the New York Tri-State area (New York, New Jersey, Connecticut, and Pennsylvania). The platform distributes a broad portfolio of ~15,000 SKUs spanning paint, hardware, lumber, janitorial supplies, and building materials from over 200 vendor brands including DeWALT, Bosch, 3M, and others. PACOA's own proprietary sub-brand, G-FORCE, offers professional-grade tools as an alternative to national brands. The platform supports online ordering, next-day delivery, and account management for registered resellers. The company's own PACOA-branded products are also distributed through the platform.
Differentiator
Problem solved
Functional benefit
Brands
- G-FORCE: Product line/brand mentioned in navigation menu with dedicated website gforcepro.com
Products and services
- Wholesale Distribution of Paint, Hardware, Lumber, Janitorial, and Building Supplies Wholesale supply of approximately 15,000 SKUs spanning paint applicators, hardware tools, lumber, janitorial products, and building materials from more than 200 vendor brands including DeWalt and Bosch, sold to independent retail dealers across the NY Tri-State area with next-day delivery and a 97% fill rate.
- G-FORCE PACOA's own proprietary sub-brand of professional-grade tools and supplies, distributed alongside third-party national brands through PACOA's wholesale platform and featured in site navigation with a dedicated website at gforcepro.com.
- Dealer E-commerce Ordering Platform Online B2B ordering portal enabling registered independent retail dealers to browse the product catalog, manage accounts, place orders, and request access for new dealer registrations.
Companies that use PACOA
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
PACOA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PACOA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DeWalt ToolscoreDeWalt is a major vendor partner for PACOA, supplying power tools and accessories including cutting wheels, diamond blades, oscillating blades, brushes, and saw blades. DeWalt products appear extensively in PACOA's product catalog with hundreds of SKUs.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
PACOA competitors and assessment
Company assessmentDirect peers
- Orgill: One of the largest independent hardware and home center wholesale distributors in North America, supplying tens of thousands of SKUs to independent retailers. Closely comparable to PACOA in product mix (hardware, paint, lumber, building materials) and B2B distributor model serving independent dealers.
- Do it Best: Hardware and building materials wholesale cooperative serving thousands of independent dealer-members across the U.S. Provides comparable distributor-plus-private-label capabilities and an independent-dealer go-to-market model similar to PACOA.
- Emery-Waterhouse: Northeast-based wholesale distributor of hardware, paint, lumber, and building materials serving independent retailers across New England and the Mid-Atlantic. Highly comparable geography and product mix to PACOA's Tri-State focus.
- House-Hasson Hardware: Regional wholesale distributor of hardware, paint, plumbing, and lawn-and-garden products serving independent retailers across the Southeast and Mid-Atlantic. Direct comparable in customer profile (independent dealers), product breadth, and sales-led distribution model.
Broad incumbents
- Ferguson Enterprises: One of the largest U.S. distributors of plumbing, heating, ventilation, and industrial building products. Operates a comparable B2B wholesale distribution model serving contractors and dealers but at massive national scale.
- True Value: Hardware cooperative serving independent True Value-branded retailers via its central distribution platform. Comparable channel (independent dealers) and product mix (hardware/paint/building materials) but operates nationally with significant co-op scale advantages.
- Ace Hardware: Large hardware cooperative serving thousands of independent Ace-branded retailers via its distribution and private-label operations. Overlaps with PACOA's dealer base but operates at significantly greater scale and brand recognition.
- HD Supply (formerly White Cap): Large industrial and construction-focused building products and maintenance distributor serving professional contractors. Adjacent to PACOA in product mix and target customers but serves a much larger, more professional contractor base nationally.
Regional players
- Lansing Building Products: Regional wholesale distributor of exterior building products (siding, windows, roofing, decking) serving professional contractors across the Eastern U.S. Comparable B2B wholesale model with regional density, though narrower category focus than PACOA.
- Master Halco: North American wholesale distributor of fencing, hardware, and outdoor building products serving dealers and contractors. Comparable regional wholesale distribution model with similar customer mix, but narrower product specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PACOA social profiles
Digital presencePACOA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PACOA leadership team
Management profileNumber of profiles
Profiles1 record
PACOA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PACOA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PACOA
What does PACOA do?
PACOA (Paint Applicator Corporation of America) is a wholesale distributor of paint, hardware, lumber, janitorial supplies, and building materials serving independent retail dealers across the New York Tri-State area (NY, NJ, CT, PA). The company operates a 92,000 sq. ft. distribution center in Port Washington, NY stocked with approximately 15,000 SKUs from more than 200 vendor brands, delivering next-day via a privately owned fleet of 16 trucks with a 97% fill rate. PACOA also offers its own proprietary G-FORCE product line of professional-grade tools and supplies.
When was PACOA founded?
PACOA was founded in 1969. It employs 101 to 250 people.
Where is PACOA based?
PACOA is headquartered in Port Washington, United States, in the North America region.
How does PACOA make money?
One revenue line is on record: wholesale Distribution.
Who are PACOA's main competitors?
Direct peers on record are Orgill, Do it Best, Emery-Waterhouse and House-Hasson Hardware. Broad incumbents are Ferguson Enterprises, True Value, Ace Hardware and HD Supply (formerly White Cap). Regional players are Lansing Building Products and Master Halco.
Does PACOA have an API?
No public API is recorded for PACOA.
What industry is PACOA in?
PACOA's product category is Building Materials Wholesale Distribution. Its primary akta.pro industry code is TLALAEAA, Retail Distribution Centers (Store Replenishment DCs). Its SIC code is 5070.