DeVito/Verdi

What DeVito/Verdi does

DeVito/Verdi is an independent, full-service advertising agency founded in 1987 and headquartered at 809 Broadway in New York City, with 51-100 employees. The agency serves enterprise and non-profit clients across approximately 30 industry verticals — including healthcare systems, retail and consumer brands, financial services, education, non-profits, and food and beverage — through creative strategy, campaign development, and multi-channel execution spanning TV, digital, out-of-home, social, print, and experiential media. Its core service is 'concept-first' advertising built on a stated methodology that balances brand-building emotional storytelling with performance marketing metrics, governed by an internal creative-competition process that filters concepts from 'No Idea' to 'Great Ad.'

The agency's primary commercial offering is professional-services revenue from advertising engagements, structured on project-based and retainer fee arrangements typical of full-service creative agencies. In Q2 2025, DeVito/Verdi launched the LIBRA Creative Intelligence Platform in beta, a proprietary planning and optimization tool that introduces a Creative Quotient (cIQ) measurement and predictive analytics for ROAS, revenue, and traffic forecasting, intended to integrate media and creative planning under one system. LIBRA represents the agency's first significant technology product outside traditional agency services and is positioned to support both client work and potential external commercialization. The agency also produces 'Selling a President,' a weekly political-advertising podcast created by President Ellis Verdi.

DeVito/Verdi operates as a privately held independent with no disclosed parent company, institutional investors, or funding rounds. It has accumulated 500+ industry awards across its 38-year history, including six 4As 'Best Agency' recognitions, a 2017 Clio Hall of Fame induction, Graphis Gold awards, and recognition at MUSE, Telly, ADDY, Cannes, Andy, and One Show. Leadership was expanded in 2022 with the addition of a Chief Digital Officer and Chief Marketing Officer sourced from WPP, Publicis, VMLY&R, and Hero Digital, signaling a deliberate effort to modernize the agency's digital and emerging-vertical capabilities while preserving its independent creative positioning.

Name

DeVito/Verdi

Legal name

DeVito/Verdi

Website

https://devitoverdi.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

DeVito/Verdi is an independent, full-service advertising agency founded in 1987 in New York City, serving enterprise and non-profit clients across approximately 30 verticals with creative strategy, multi-channel campaign execution, and the proprietary LIBRA Creative Intelligence Platform.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Advertising agency services
• Creative campaign development
• Brand strategy consulting
• Integrated marketing communications
• Media planning and buying

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Services: Full-service advertising agency providing creative strategy, campaign development, media planning and buying, and integrated marketing services to enterprise clients across multiple industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

DeVito/Verdi is an independent full-service advertising agency that develops concept-first brand campaigns and integrated marketing communications for enterprise clients across 30 industry verticals, including brand strategy, TV/digital/OOH/social/print production, and media planning and buying. The agency complements its creative services with the proprietary LIBRA Creative Intelligence Platform that combines marketing science with creative planning, plus the "Selling a President" political advertising podcast.

Product overview

DeVito/Verdi is an independent full-service advertising agency with over 38 years in the industry and approximately 500 industry awards. The agency's core offering is concept-first advertising and communications services spanning brand strategy, campaign development, and multi-channel delivery (TV, digital, OOH, social, print, experiential). Alongside traditional agency services, the firm developed LIBRA, a proprietary creative intelligence platform that combines marketing science with creative strategy to optimize campaign performance through predictive analytics and creative quotient measurement. The agency also produces the 'Selling a President' political podcast.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Advertising Services Concept-first advertising and communications services spanning brand strategy, campaign development, TV, digital, OOH, social media, print, and experiential marketing for enterprise clients across 30 industry verticals.
• LIBRA Creative Intelligence Platform First-to-market planning and optimization platform combining marketing science with creative strategy. Features Creative Quotient (cIQ) measurement, predictive analytics, integrated media/creative planning, holistic dashboards, and continuous campaign optimization.
• Selling a President Podcast Weekly political podcast created by Ellis Verdi bringing together advertising's most creative minds to analyze presidential campaign advertising, featuring guests like Linda Kaplan Thaler, Lee Garfinkel, and Greg Hahn.

Quantifiable outcome

• 70% increase in organ donors for LiveOnNY campaign
• +7 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• Golden Hearts GamesminorStrategic or Co-development Partner · 29 September 2021DeVito/Verdi provides overall strategic direction, creative elements, and media buying and placement for Golden Hearts Games' online charitable promotional games platform. The partnership focuses on raising awareness and driving traffic to the platform where users can play games while supporting their chosen charity.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Martin Agency: Mid-size independent creative agency with similar size and legacy positioning, known for brand storytelling and full-service capabilities. Highly comparable as an independent full-service agency serving enterprise clients with award-winning creative work.
• Duncan Channon: Independent creative agency of similar size focused on brand building with measurable performance outcomes. Highly comparable mid-size independent model with healthcare and consumer client bases.
• Wieden+Kennedy: Independent creative agency with multi-decade legacy and similar reputation for breakthrough creative campaigns. Comparable in independent ownership, multi-office structure, and enterprise brand work.
• MullenLowe U.S. Mid-size independent-leaning creative network with full-service capabilities and award-winning creative work. Comparable in integrated brand-and-performance positioning and enterprise client focus.
• Goodby Silverstein & Partners: Long-standing independent creative agency with a similar multi-decade legacy and full-service brand-and-performance approach. Comparable in independent ownership, creative reputation, and enterprise client focus.
• Mother: Independent creative network with comparable size, multi-office presence, and full-service creative offerings. Comparable in independent ownership and brand-led creative reputation.
• Anomaly: Independent creative agency with comparable size, multiple office presence, and brand-and-performance marketing capabilities. Similar in serving large enterprise clients seeking alternative to holding company models.
• Droga5: Creative agency (now part of Accenture Song) with a similar reputation for bold, award-winning brand work and enterprise client roster. Comparable in full-service creative capabilities and industry award recognition.

Broad incumbents

• McCann Worldgroup: Large global holding company-owned (IPG) advertising network with deep healthcare and consumer practice areas. Comparable in full-service agency offerings but with global reach and resources that mid-size independents cannot match.
• Leo Burnett: Major holding company-owned (Publicis) full-service agency with broader portfolio and global scale. Comparable in full-service advertising capabilities but operates at significantly greater scale and resource depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/devitoverdi
• YouTubeyoutube.com/channel/UCxdFqrA7K3wJ3QgBxRp1M4g
• Facebookfacebook.com/devitoverdi-1593102297579986
• LinkedInlinkedin.com/company/devitoverdi
• Instagraminstagram.com/devitoverdi

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeVito/Verdi