What 2San does

2San is a UK-domiciled global distributor (legally 2San Global Limited with US subsidiary 2San LLC) of consumer-facing rapid self-diagnostic tests and medical consumables, operating across four continents through five international offices. Its portfolio spans four categories — Infection (COVID-19 Pen Test, SARS-CoV-2/Influenza A+B Combo Test), Drugs of Abuse (SafeSip+ drink-spiking sticker, breath alcohol, multi-panel urine drug tests), Health and Wellness (home water test, infrared/digital thermometers, colorectal test), and Family Planning (pregnancy, ovulation, and the patented Swimcount sperm quality test). The underlying technology is lateral flow immunochromatographic assay, with patented chemistries such as the Swimcount PMSC measurement and a novel color-change reaction for SafeSip+ that detects GHB, Ketamine, and Rohypnol. Products are positioned as 10-minute, lab-free, over-the-counter alternatives to clinical diagnostics, with accuracy claims of 98.9% (COVID Pen Test) and over 99% (LH Ovulation Test).

2San makes money almost exclusively through one-time hardware sales of physical test kits to retail pharmacies, e-commerce (Amazon storefront and 2san.com), and approved-vendor B2B channels, rather than subscriptions or services. Its go-to-market is a hybrid product-led/channel-partner model: self-serve SKU sales via Amazon and its own website are layered with distribution agreements through 25+ pharmacy chains including Boots UK, LloydsPharmacy, Well Pharmacy, TerryWhite Chemmart, Choice Pharmacy, Pharmacy 4 Less, and HY-VEE in the US grocery channel. The company is approved as a vendor in 40+ US states and supports both consumer-facing trade marketing (#SipAware social campaign, California digital-out-of-home, Fox Business broadcast) and pharmacist-targeted B2B activation at industry conferences (NACDS, AusBiotech, IPA Pharmacists Academy). Quality management is supported by ISO 9001 (2023) and ISO 13485 (2025) certifications and a Scientific Advisory Committee established in 2022.

The leadership team is led by CEO Mark Hewlett, with Professor Neil Ashworth (who led the UK Department of Health's National COVID testing programme) as Non-Executive Chair — a credential directly relevant to public-health procurement and crisis logistics. The company reports 11–50 employees, has no disclosed funding rounds or institutional investors in the source material, and holds no disclosed revenue figures; investor visibility into financial performance is therefore limited.

Name

2San

Legal name

2San Global Limited

Website

https://2san.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

2San is a UK-based global distributor of rapid self-diagnostic test kits spanning infection, drug, water, fertility, and drink-safety categories, sold through 25+ pharmacy chains, Amazon, and direct-to-consumer channels across four continents.

Ownership category

akta.pro rank

Product category

Diagnostic Test Kits

NAICS

In-Vitro Diagnostic Substance Manufacturing (325413)

SIC

In Vitro & In Vivo Diagnostic Substances (2835), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Home Diagnostic & Self-Test OTC Kits (HLAIADAO)

akta.pro secondary industries

Home-Use & OTC Rapid Self-Tests (Consumer POCT kits) (HLAHAOAK), Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), IVD Reagents, Assay Kits & Consumables (Non-instrument) (HLAHAAAM)

Keywords

• Home diagnostic tests
• Rapid test kits
• Self-testing products
• Infection control supplies
• At-home drug tests

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Test Kit Sales: One-time sale of rapid diagnostic test products including COVID tests, pregnancy tests, ovulation tests, drug tests, water tests, and drink spiking tests. Revenue generated through pharmacy retail, e-commerce (Amazon, direct website), and B2B partnerships with healthcare providers.
2. Retail Pharmacy Distribution: Products distributed through major pharmacy chains and retail outlets with established distribution agreements and inventory relationships.

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

2San designs, sources and distributes a portfolio of at-home self-diagnostic and health-monitoring products across four categories: Infection (COVID-19 Pen Tests, SARS-CoV-2 & Influenza A+B Combo Tests), Drugs of Abuse (SafeSip+™ drink-spiking detection stickers, breath alcohol tests, multi-panel urine drug tests), Health & Wellness (at-home water test kits, digital and infrared thermometers, colorectal health tests), and Family Planning (pregnancy tests, ovulation tests, patented Swimcount sperm quality test). Products are sold globally through 25+ pharmacy chains, the 2San website, Amazon, and approved-vendor distribution, targeting health-conscious consumers seeking rapid, lab-free diagnostics.

Product overview

2San offers a comprehensive portfolio of self-diagnostic and health monitoring products organized across four main categories: Infection (COVID-19 tests, SARS-CoV-2/Influenza combo tests), Drugs of Abuse (Safe Sip+ drink test stickers, breath alcohol tests, multi-panel home drug tests), Health and Wellness (home water tests, digital/infrared thermometers, colorectal health tests), and Family Planning (pregnancy tests, ovulation tests, sperm quality tests). The product line ranges from rapid lateral flow antigen tests to digital diagnostic devices, with key products including the Safe Sip+™ Drink Test Sticker (drink spiking detection), COVID-19 Pen Tests (98.9% accuracy), and various home testing solutions sold through pharmacy chains, Amazon, and major retailers.

Differentiator

Problem solved

Functional benefit

Brands

• SafeSip+™: Portable drink test sticker that detects common drink-spiking drugs (GHB, Ketamine, Rohypnol) with a color-change reaction.

Products and services

• COVID-19 Pen Test Rapid antigen lateral flow test for COVID-19 detection with 98.9% average accuracy delivering results in 10 minutes, designed for consumer self-testing at home.
• SARS-CoV-2 and Influenza A+B Combo Test Dual rapid antigen test detecting SARS-CoV-2 and Influenza A+B viruses simultaneously, distributed through Boots UK for at-home self-testing.
• SafeSip+™ Drink Test Sticker Portable drink test sticker that detects the potential presence of GHB, Ketamine, and Rohypnol (FLZ) through a color-change reaction for consumer drink-safety testing.
• Breath Alcohol Test Single-use breath alcohol test device providing clear, reliable results in 4 minutes; portable 10cm device requiring no calibration or batteries.
• 1 Panel THC Home Drug Test Home urine drug screening test for marijuana (THC) detection with a 50 ng/ml cutoff level.
• 4 Panel Home Drug Test Competitive binding lateral flow immunochromatographic assay for qualitative detection of Cocaine, Marijuana, Methamphetamine and Morphine in urine, with results in 5 minutes.
• 8 Panel Home Drug Test Home drug test cup checking for eight drugs including Amphetamine, Cocaine, Ecstasy, Fentanyl, Marijuana, Methamphetamine, Morphine and Phencyclidine in urine, results in 5 minutes.
• 16 Panel Home Drug Test Home drug test checking for 16 drugs including Amphetamine, Barbiturate, Ecstasy, Fentanyl and others in urine.
• Home Water Test Rapid at-home water test kit for contaminants including Heavy Metals (iron, copper, lead), e-Coli bacteria, pH, total chlorine, hardness and nitrites, requiring no mail-in to a lab.
• Digital Thermometer Medical-grade digital thermometer with accurate results in 1 minute, auto power-off feature, and last measured value memory.
• Multi-Mode Digital Infrared Thermometer 3-in-1 digital infrared thermometer measuring temperature in ear, on forehead, or on objects; includes fever alarm and auto power-off.
• Infrared Ear and Forehead Thermometer Dual-mode infrared thermometer for fast, accurate temperature readings from forehead, ear, or in object mode, with LED backlight display and audible buzzer.
• Infrared Forehead Thermometer FT100B Contact-free forehead thermometer with fast 1-second reading, LCD screen, auto power-off, and memory storage for up to 20 measurements.
• Infrared Forehead Thermometer FT100C Contact-free forehead thermometer with clear LED display, auto shut-off after 1 minute, and memory storage for up to 20 readings.
• Colorectal Health Test In-vitro diagnostic rapid test for qualitative detection of human occult blood in feces as an aid in diagnosis of lower gastrointestinal bleeding, with no dietary restrictions required.
• HCG Pregnancy Rapid Tests Rapid qualitative immunoassay for determination of hCG in urine at 10 mlU/mL or above, with results 6 days sooner than a missed period and over 99% accuracy.
• Digital Pregnancy Test Digital pregnancy test providing clear digital results in 3 minutes, usable directly midstream or with a urine collection cup.
• LH Ovulation Rapid Test Rapid test detecting Luteinizing Hormone (LH) surge to indicate ovulation timing, with over 99% accuracy and easy-to-read line results.
• Ovulation Rapid Test Strip Ovulation test strip for tracking fertile days with clear results in 5 minutes, supplied in a convenient pouch of 50 test strips.
• Early Result Pregnancy Test Strip Early pregnancy detection test strip with reliable results in 3-10 minutes, designed for early testing before a missed period.
• Swimcount® Sperm Quality Test At-home test measuring Progressively Motile Sperm Cells (PMSCs) to assess fertility potential, using clinically proven accuracy with patented technology.

Quantifiable outcome

• 98.9% average accuracy on COVID Pen Test
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Independent Pharmacies Australia (IPA)coreStrategic or Co-development Partner · 16 June 20262San presenting at IPA Pharmacists Academy 2026 (July 20-22) in partnership with Independent Pharmacies Australia, showcasing Home Water Test, Safe Sip+ Drink Test Sticker, and Breath Alcohol Test products to pharmacists across Australia.
• Pharmacy 4 LesscoreChannel Partner/ Reseller/ DistributorPharmacy 4 Less pharmacist Nassma providing testimonials for 2San Pen Test range, explaining the innovation and at-home useability of products.
• TerryWhite ChemmartcoreChannel Partner/ Reseller/ DistributorConference recap showing partnership at TerryWhite Chemmart Conference for product distribution and pharmacy engagement.
• Choice PharmacycoreChannel Partner/ Reseller/ DistributorStrategic partnership 'Advancing accessible self-testing together' with Choice Pharmacy for accessible self-testing product distribution.
• LloydsPharmacycoreChannel Partner/ Reseller/ DistributorPartnership to bring affordable and accessible diagnostic tests to market through LloydsPharmacy retail locations.
• Well PharmacycoreChannel Partner/ Reseller/ DistributorLaunch of in vitro diagnostic tests with Well Pharmacy for UK market distribution.
• Boots UKcoreChannel Partner/ Reseller/ DistributorBoots UK offering 2San SARS-CoV2 and Influenza A+B Combo Test at retail locations.
• HY-VEEminorChannel Partner/ Reseller/ DistributorLaunch of at-home fertility test products in HY-VEE grocery stores across the US.
• No OrdinaryminorGTM or Marketing PartnerClean Zero brand partnership under No Ordinary, a chemical-free all-purpose cleaner made from re-engineered pure micro-filtered water, presented at NACDS Expo.
• AusBiotechminorStrategic or Co-development PartnerParticipation at AusBiotech International Conference in Australia for international business development and networking.
• California Venues and UniversitiescoreChannel Partner/ Reseller/ DistributorCollaboration with universities, bars, clubs and venues across California for drink safety awareness campaign and SafeSip+ product distribution.

Scale indicators6 records

Direct peers

• SD Biosensor: SD Biosensor is a Korean diagnostics company producing rapid antigen and lateral flow tests (including STANDARD COVID tests) that compete with 2San's COVID-19 Pen Test in global retail and OTC channels.
• OraSure Technologies: OraSure develops and markets at-home diagnostic tests including drug tests and infectious disease assays, with comparable lateral flow technology and OTC distribution channels to 2San.
• ACON Laboratories: ACON manufactures and distributes lateral flow rapid diagnostic tests (COVID, pregnancy, ovulation, drugs of abuse) globally, directly overlapping 2San's core product set and OTC retail distribution model.
• BTNX Inc. BTNX is a Canadian rapid diagnostic manufacturer specializing in lateral flow tests including multi-panel drug tests and infectious disease assays, directly comparable to 2San's product portfolio and pharmacy-channel distribution.
• Church & Dwight: Church & Dwight owns the First Response pregnancy and ovulation test brands, competing directly with 2San's family planning SKUs across the same pharmacy and grocery retail channels.
• Premier Biotech: Premier Biotech provides lateral flow drug testing and point-of-care diagnostics distributed through retail and clinical channels, with a product mix and OTC positioning closely aligned to 2San.
• NG Biotech: NG Biotech develops and manufactures lateral flow rapid diagnostic tests (pregnancy, ovulation, infectious disease), with comparable home-use products and pharmacy-channel distribution to 2San.
• QuidelOrtho: QuidelOrtho's QuickVue and Sofia product lines offer rapid antigen and lateral flow tests in similar OTC and point-of-care channels, competing directly with 2San's COVID and influenza combination tests.

Broad incumbents

• Abbott: Abbott's diagnostics portfolio includes BinaxNOW COVID tests, pregnancy tests, and consumer health diagnostics sold through major retailers, giving it overlapping products but at a vastly larger scale and broader category footprint than 2San.
• Becton Dickinson (BD): BD's Veritor system and broader diagnostic consumables serve similar point-of-care and OTC testing use cases, but as part of a much larger medical technology portfolio rather than a specialist OTC distributor.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/53434914

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2San