SoulCode Academy

Name

SoulCode Academy

Legal name

Soul Code Academy

Website

https://soulcode.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Technology Education and Training

NAICS

Computer Training (61142), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technical Bootcamps & Accelerated Reskilling (Full-time/Part-time) (BPAEANAE)

akta.pro secondary industries

Information Technology & Software (EDAAAPAB), AI/ML Learning Platforms for Students (EDAFANAE), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Technology bootcamp training
• Online learning platform
• Enterprise workforce upskilling
• Diversity talent programs
• Corporate digital projects

Headquarters

HQ city

Paraíso

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Passaporte Digital Subscription: Monthly or annual subscription providing unlimited access to online courses and career tracks. Includes 1 PRA 1 model where one subscription enables another person from partner NGOs to receive free training.
2. Enterprise Training Programs: Customized qualification programs for corporate clients including bootcamps, talent acquisition, and digital projects. Companies pay for workforce development and diverse talent pipelines.
3. White Label Platform Licensing: Customized online learning platforms with branded landing pages and focused content tracks sold to enterprise clients.
4. Talent Acquisition Services: Connecting qualified graduates with partner companies for hiring, working directly with company HR departments to match diverse talent with job requirements.
5. Digital Projects (SoulCode Studio): Digital projects and real initiatives with diversity and innovation developed by squads of students alongside senior leaders, including AI models, data dashboards, games, apps, and marketing services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

SoulCode Academy delivers technology education through subscription online learning (Passaporte Digital with 2,000+ hours of content), free introductory courses (Starter), intensive online bootcamps across 10+ tech career tracks, and customized corporate training programs. The company combines hard skills, soft skills, and Tech English in a squad-based learning methodology, and supplements training with talent acquisition, white-label platform licensing, and digital project delivery through SoulCode Studio.

Product overview

SoulCode Academy operates as a multi-platform EdTech ecosystem comprising subscription-based online learning (Passaporte Digital with 2000+ hours of content), free entry-level courses (Starter program), immersive bootcamps in technology careers, corporate training solutions for enterprise clients, and SoulCode Studio for client project delivery. The company also maintains a social impact arm (Instituto Tech For Good) focused on digital inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Martech Academy: A joint initiative with Grupo de Mídia and Meio&Mensagem focused on marketing and technology education, offering programs like Analista de Mídia e Performance with emphasis on diversity and inclusion.
• SoulCode Studio
• SoulCode Starter
• Passaporte Digital
• Instituto Tech For Good

Products and services

• Passaporte Digital Subscription-based online learning platform offering 2,000+ hours of technology, soft skills, and Tech English courses across multiple career tracks for individual learners in Brazil, with a 1 PRA 1 model where one subscription enables another person from partner NGOs to receive free training.
• SoulCode Starter

Quantifiable outcome

• 130,000+ students trained on online platforms
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

26 partnerships are on record, tiered core, minor and major.

• EmbraercoreStrategic or Co-development Partner · 1 January 2025Partnership for diversity and social innovation with free qualification programs. Programs focus on women and people with disabilities in technology, with over 225 participants trained and 8,000 applicants for the over-50 program.
• DM9minorGTM or Marketing Partner · 1 May 2024Marketing partnership to accelerate digital education democratization in Brazil. DM9 will support SoulCode's mission of training non-obvious people in technology areas.
• MicrosoftcoreStrategic or Co-development Partner · 1 January 2024Microsoft Conecta+ program partnership providing AI and Cloud bootcamps exclusively for people with disabilities. Microsoft provides program support and certification while SoulCode delivers training to 50 participants in Azure cloud and AI technologies.
• Grupo PetrópoliscoreStrategic or Co-development Partner · 1 January 2023Major partner for technology qualification training over 3,000 employees. Also collaborated on developing the company's corporate website and the 'Não se Cale' (Don't Stay Silent) initiative to combat harassment.
• TNT (Grupo Energisa)majorStrategic or Co-development PartnerTwo bootcamp cohorts in game development for 80 students aged 16+. TNT also partnered for custom game development projects. Partnership has impacted over 30,000 people in Brazil.
• PortomajorStrategic or Co-development PartnerExclusive bootcamp partnership providing Full Stack training for 50 people and Data Analyst qualification for 25 people with disabilities. Porto also marks its 15-year anniversary of IT training programs.
• PagBankmajorStrategic or Co-development PartnerJava Full Stack developer training exclusively for women. 50 scholarships provided with over 5,000 women applicants, addressing gender gap in technology careers.
• SankhyaminorStrategic or Co-development PartnerExclusive Java Full Stack training program for 30 people with disabilities, supporting diversity hiring goals.
• BETC HAVASminorStrategic or Co-development PartnerPartnership focused on diversity and inclusion, specifically training and including people with disabilities in the workforce through a joint initiative with Reckitt.
• Instituto NeoohminorStrategic or Co-development PartnerStrategic partnership with purpose of building a more inclusive and fair future for all through education, inviting other brands to join the journey.
• ReckittminorStrategic or Co-development PartnerPartnership with SoulCode and BETC HAVAS for PCD (people with disabilities) inclusion training programs in the workplace.
• TikTokcoreStrategic or Co-development PartnerSoulCode serves as the education platform for TikTok's 'Cria que Cria' initiative to qualify entrepreneurs and content creators, impacting 25,000 participants with 7 learning modules covering monetization, digital marketing, and niche identification.
• EletromidiaminorStrategic or Co-development Partner2,000 scholarships distributed for employee development. Also collaborated on developing a platform and app for bus shelter management (Zeladoria dos Abrigos de Ônibus).
• RaízenminorStrategic or Co-development PartnerEmployee technology qualification programs. Graduate Geisa Santos was hired by Raízen as a Data Specialist after completing the Data Specialist program.
• Santander/UniversiaminorStrategic or Co-development PartnerProvided 150 scholarships for people with disabilities (PcDs) in programming and customer service training programs.
• MIT Technology ReviewcoreGTM or Marketing PartnerPartnership to promote diversity and digital inclusion in Brazil, leveraging MIT's research and expertise in technology education.
• Gerando FalcõescoreStrategic or Co-development PartnerNGO partner for favela youth technology training. CEO Carmela Borst serves as an advisor to the organization. Part of SoulCode's community outreach to reach underrepresented populations.
• Casa do ZezinhocoreStrategic or Co-development PartnerNGO partner providing programming courses to youth from Capão Redondo favela. Multiple graduating classes of young developers trained through this partnership.
• Instituto VerdescolacoreStrategic or Co-development PartnerPartnership for free programming education in Barra do Sahy, São Paulo coastal region. 25 young people graduated as Full Stack developers through this initiative.
• Instituto Ser+minorStrategic or Co-development PartnerNGO partner. CEO Carmela Borst serves as an advisor to the organization for social impact initiatives.
• Instituto Capim SantominorStrategic or Co-development PartnerNGO partner. CEO Carmela Borst serves as an advisor to the organization for community development.
• Instituto MíndignaminorStrategic or Co-development PartnerPartner in the Martech Academy initiative co-founded by SoulCode and Meio&Mensagem for marketing and technology training with diversity focus.
• Meio & MensagemcoreStrategic or Co-development PartnerCo-founder of Martech Academy, a school of marketing and technology focused on diversity and digital inclusion. Joint participation in industry events like ProXXIma and Marketing Network Brasil.
• AccentureminorChannel Partner/ Reseller/ DistributorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.
• CapgeminiminorChannel Partner/ Reseller/ DistributorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.
• DeloitteminorChannel Partner/ Reseller/ DistributorListed as a partner company, potentially involved in talent acquisition or training programs for technology professionals.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coursera: Global online learning platform partnering with universities and tech companies (including Google, IBM, Meta) to deliver technology certifications and bootcamp-style career tracks. Comparable enterprise training and certification offerings.
• Hotmart: Brazilian edtech and creator-economy platform with a large course marketplace and white-label product capabilities. Comparable as a broader Brazilian education technology incumbent with enterprise reach.
• Alura (Caelum): Brazil's largest subscription-based online technology education platform, with a broad catalog of technology and business courses. Overlaps with SoulCode's Passaporte Digital subscription offering.

Direct peers

• Le Wagon: Global coding bootcamp with operations in Brazil, offering immersive full-stack and data science programs with career support. Comparable immersive-bootcamp model and international footprint aspirationally relevant to SoulCode.
• Resilia: Brazilian EdTech focused on training non-traditional talent for technology careers and placing them in corporate jobs. Strongly comparable to SoulCode's mission-driven bootcamp and talent-placement model.
• Let's Code: Brazilian full-stack and data science bootcamp with strong corporate training partnerships. Competes for the same B2B training and talent-placement deals as SoulCode.
• Generation Brazil: Global nonprofit with Brazilian operations offering free, intensive tech bootcamps and job placement for unemployed or underemployed adults. Closely comparable mission-driven, employer-funded bootcamp model.
• Trybe: Brazilian tech bootcamp offering full-stack, data, and software engineering programs with employment support. Competes with SoulCode in immersive bootcamps and corporate upskilling.
• Digital Innovation One (DIO): Brazil's largest tech bootcamp platform, offering free and paid technology training, B2B corporate training, and talent placement. Directly competes with SoulCode for enterprise contracts and individual learners in Brazil.

Emerging players

• Rocketseat: Brazilian developer education company offering paid courses, bootcamps, and community programs in web and software development. Overlaps with SoulCode's Passaporte Digital and bootcamp offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SoulCodeAcademy
• YouTubeyoutube.com/SoulCodeAcademy
• Facebookfacebook.com/SoulCodeAcademy
• LinkedInlinkedin.com/company/soulcodeacademy
• Instagraminstagram.com/soulcodeacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SoulCode Academy