Your Insurance Group
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Your Insurance Group does
Your Insurance Group (YIG) is a U.S. insurance marketing organization (IMO) headquartered in Melbourne, Florida, founded in 2013 by Brian McCann and Avi Assouline, and operating as a subsidiary of Integrity Marketing Group since October 22, 2019. The company distributes senior-market life and annuity products — final expense insurance, term life, mortgage protection, fixed indexed universal life (FIUL), and annuities — through a nationwide network of more than 5,000 independent insurance agents. YIG also operates an employer-channel Group Voluntary Benefits product and maintains a secondary office in Rockville, Maryland.
YIG's core operating assets are a proprietary 9-step sales system, an agent portal/CRM platform, and an exclusive direct-mail lead program generating in excess of 350,000 final expense and Medicare Supplement leads per month, supported by underwriting turnaround typically within 24 hours. Distribution is enabled through a carrier panel of roughly 20 rated partners, including Transamerica, Mutual of Omaha, AIG, Gerber Life, Fidelity & Guaranty Life, Foresters Financial, Athene, American Equity, Lincoln Financial, American Amicable, CVS/Aetna, and Columbian Financial Group. The company is BBB Accredited and maintains CCPA and HIPAA-aligned compliance practices for its lead and health-information handling.
The business model is commission-based: YIG earns overrides from carriers when affiliated agents issue policies (paid at policy issue rather than draft), with the lead program and training infrastructure functioning as the principal recruitment and retention mechanism for agents. The company has no disclosed proprietary AI/ML technology, no app, no public APIs, and no disclosed funding rounds; its only material ownership transition is the 2019 acquisition by Integrity Marketing Group, under which the co-founders retained equity in the combined entity.
Your Insurance Group firmographics
Firmographics- Name
- Your Insurance Group
- Legal name
- Your Insurance Group LLC
- Website
- https://yourinsurancegroup.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Your Insurance Group industry classification
Industry- Product category
- Insurance Marketing and Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro primary industry
- Group Term Life Insurance (FSAIAAAJ)
- akta.pro secondary industry
- Group Whole Life (Limited/Continuous Pay) (FSAIADAE)
Keywords
Where Your Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Your Insurance Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: YIG operates as an Insurance Marketing Organization (IMO) earning commissions from insurance carriers when agents sell policies. The company generates revenue through commission overrides from its network of insurance carriers including Transamerica, Mutual of Omaha, AIG, and others. Agents receive commissions upon policy issue, not draft.
- Lead Generation Services: Company generates exclusive leads (in excess of 350,000 final expense and Medicare Supplement direct mail leads per month) that are distributed to agents as part of their value proposition. Lead program is cited as a key competitive differentiator.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Your Insurance Group product offering
Product offeringCore offering
Your Insurance Group is an insurance marketing organization (IMO) that distributes Final Expense, Term Life, Mortgage Protection, Fixed Indexed Universal Life (FIUL), Annuities, and Group Voluntary Benefits to senior-market consumers through a network of more than 5,000 independent insurance agents nationwide. The company provides affiliated agents with exclusive direct-mail leads (350,000+ per month), a proprietary 9-step sales system, carrier access across roughly 20 partner insurers, an agent portal/CRM, and typically 24-hour underwriting turnaround.
Product overview
Your Insurance Group (YIG) operates as an insurance marketing organization (IMO) offering a suite of proprietary platforms and services alongside a broad portfolio of partner carrier insurance products. Its core offerings include Final Expense Insurance, Term Life Insurance, Mortgage Protection Insurance, Fixed Indexed Universal Life (FIUL), and Annuities — each positioned for the senior market and distributed through a nationwide network of over 5,000 independent agents. YIG differentiates itself through a proprietary 9-step sales system and an exclusive lead generation program producing 350,000+ direct mail leads per month. The company also provides Group Voluntary Benefits as an add-on module for employer clients. Product distribution is enabled through partnerships with approximately 20 insurance carriers including Transamerica, Mutual of Omaha, American Amicable, Fidelity & Guaranty Life, Foresters Financial, Gerber Life, Liberty Bankers, National Life Group, AIG, Nassau Re/Phoenix, Assurity, Americo, Protection Plus, Oxford, Royal Neighbors, CVS Health/Aetna, and Columbian Financial Group, among others. YIG was acquired by Integrity Marketing Group in October 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Final Expense Insurance Whole life insurance product providing immediate death benefits (typically up to $25,000 or more) to cover funeral and final expenses; no medical exam required, with fixed premiums and coverage up to age 85; positioned for senior-market consumers.
- Term Life Insurance Term life insurance issued for a fixed period of 10, 15, 20, 30, or 40 years, providing high-coverage protection at relatively low cost for temporary obligations such as raising children or paying college tuition.
- Mortgage Protection Insurance Life insurance that pays off the remaining mortgage balance upon the death of the homeowner, with optional disability income and return-of-premium riders; coverage up to $250,000 and no medical exam required.
- Fixed Indexed Universal Life (FIUL) Life insurance combining a death benefit with cash-value accumulation tied to indexed returns, offering tax-free retirement income, downside market protection, and deferred growth on interest gains.
- Annuities Insurance products providing retirement income via partner carriers such as American Equity and Athene, offering accumulation and income solutions for retirees.
- Group Voluntary Benefits Group employee benefit programs offered through employers, including life insurance, health-related benefits, and cash-accumulation retirement options, designed to improve employee morale and retention.
Quantifiable outcome
- Over $100 million of Final Expense premium produced, positioning company as one of nation's leading Final Expense IMOs
- +2 more outcomes
Companies that use Your Insurance Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Your Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Your Insurance Group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core.
- Integrity Marketing GroupcoreOn October 22, 2019, Integrity Marketing Group acquired Your Insurance Group, LLC. YIG co-founders Brian McCann and Avi Assouline became owners in Integrity as part of the deal. Integrity is described as the nation's largest independent distributor of life and health insurance products to the Senior Market, with over 550 employees serving over 4 million clients and placing $2 billion in new premiums in 2019.
- TransamericacoreInsurance carrier partner offering final expense insurance products including 10 Pay Solution, Easy Solution, and Immediate Solution plans with no waiting period and guaranteed coverage.
- Mutual of OmahacoreInsurance carrier partner known for competitive term life products and final expense whole life portfolio with high ratings and outstanding customer service.
- AIGcoreInsurance carrier partner providing risk expertise and financial strength with nearly 100 years of experience managing complex risks serving 90 million clients in more than 100 countries.
- American Amicable Life Insurance Company of TexascoreInsurance carrier founded in 1910, headquartered in Waco, Texas, marketing whole life, universal life, modified whole life, term, group term, critical illness, final expense, and annuities.
- Fidelity & Guaranty Life (FGL)coreMarket leader of fixed indexed annuities and fixed indexed universal life insurance with over 700,000 policyholders, offering innovative products for retirement and protection.
- Foresters FinancialcoreInternational financial services provider with unique history dating to 1874, providing life insurance, savings, retirement and investment solutions for working families.
- Gerber Life InsurancecoreAffiliate of Gerber Products Company providing budget-friendly life insurance for over 50 years. Rated A+ (Superior) by A.M. Best in March 2025 with $67.6 billion of life insurance in force.
- Liberty BankerscoreInsurance carrier offering SIMPL Preferred and Standard simplified issue whole life policies with guaranteed premium and cash values, and MWL modified whole life policies.
- National Life GroupcoreInsurance company with 168+ years of history delivering on promises with vision of peace of mind in times of need.
- AmericocoreInsurance carrier partner listed on the YIG insurance carriers page.
- AssuritycoreInsurance carrier with heritage dating back to 1890 providing life insurance, disability and critical illness insurance, and voluntary employee benefits with excellent industry ratings.
- Phoenix, Nassau RecoreNassau Re founded in 2015 with $750 million capital commitment from Golden Gate Capital, providing life insurance and annuity products through Phoenix and other affiliates.
- Protection PluscoreInsurance carrier partner listed on the YIG insurance carriers page.
- OxfordcoreInsurance carrier partner listed on the YIG insurance carriers page.
- Royal NeighborscoreInsurance carrier partner listed on the YIG insurance carriers page.
- CVS HealthcoreHealthcare company owning CVS Pharmacy, CVS Caremark, Aetna, and other healthcare brands. Listed as insurance carrier partner.
- Columbian Financial GroupcoreFinancial services group including Columbian Mutual Life Insurance Company and affiliates, providing life insurance protection for over 135 years from Binghamton, NY.
- American EquitycoreInsurance carrier partner listed on the YIG insurance carriers page, specializing in annuity products.
- AthenecoreInsurance carrier partner listed on the YIG insurance carriers page, specializing in annuity products.
- Lincoln Financial GroupcoreInsurance and retirement solutions provider listed as carrier partner on YIG website.
- Sagicor LifecoreInsurance carrier partner listed on the YIG insurance carriers page.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Your Insurance Group competitors and assessment
Company assessmentOthers
Direct peers
- SelectQuote Senior: SelectQuote is a major direct-to-consumer senior insurance distributor focused on life and Medicare Supplement products, comparable in target market and product mix, though operating via consumer-direct rather than agent network.
- Ash Brokerage: Ash Brokerage is a large independent IMO providing life insurance, annuity, and long-term care products to independent agents across the U.S., with a comparable multi-carrier distribution platform and senior-market orientation.
- GoHealth: GoHealth is a leading Medicare-focused insurance distribution platform, operating both agent- and consumer-direct channels. Comparable to YIG in its senior-market focus and lead-driven acquisition model, with broader Medicare Advantage emphasis.
- World Financial Group (WFG): WFG is a large independent distribution organization for life insurance, retirement, and investment products, recruiting and supporting independent agents — overlapping YIG's agent-recruitment and training model.
- Senior Market Sales (SMS): Senior Market Sales is one of the largest independent IMOs in the senior market, distributing life, annuity, and Medicare Supplement products through thousands of independent agents — directly comparable to YIG's model, scale, and product focus.
Broad incumbents
- Globe Life: Globe Life is a major insurer with significant direct-to-consumer distribution of life insurance (including Final Expense) to American families, comparable in product and senior-market focus but operating as a carrier rather than an IMO.
- Integrity Marketing Group: Integrity Marketing Group is YIG's parent company and the nation's largest independent distributor of senior-market life and health products, comparable as the platform consolidator that owns YIG and other similar IMOs acquired in its roll-up strategy.
- Colonial Penn: Colonial Penn is a long-established insurer specializing in life insurance products marketed to seniors and association members, directly comparable to YIG's core Final Expense focus but operating as a captive carrier rather than an IMO.
- Bankers Life: Bankers Life is a large, established insurance agency distributing life and health products (including Final Expense) to the senior market through a captive agent force — a broader incumbent offering overlapping products but with a captive (rather than independent) distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Your Insurance Group social profiles
Digital presenceYour Insurance Group compliance and trust
Trust signalCompliance2 records
Your Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Your Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
Your Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Your Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Your Insurance Group
What does Your Insurance Group do?
Your Insurance Group is an insurance marketing organization (IMO) that distributes Final Expense, Term Life, Mortgage Protection, Fixed Indexed Universal Life (FIUL), Annuities, and Group Voluntary Benefits to senior-market consumers through a network of more than 5,000 independent insurance agents nationwide. The company provides affiliated agents with exclusive direct-mail leads (350,000+ per month), a proprietary 9-step sales system, carrier access across roughly 20 partner insurers, an agent portal/CRM, and typically 24-hour underwriting turnaround.
Is Your Insurance Group a public or private company?
Your Insurance Group is a private company. It is classified as corporate owned and is currently operating.
When was Your Insurance Group founded?
Your Insurance Group was founded in 2013. It employs 501 to 1,000 people.
Where is Your Insurance Group based?
Your Insurance Group is headquartered in Melbourne, United States, in the North America region.
How does Your Insurance Group make money?
Two revenue lines are on record. Insurance Commission Revenue is the primary driver. The others are lead Generation Services.
Who are Your Insurance Group's main competitors?
Mutual of Omaha is listed as an others. Direct peers are SelectQuote Senior, Ash Brokerage, GoHealth, World Financial Group (WFG) and Senior Market Sales (SMS). Broad incumbents are Globe Life, Integrity Marketing Group, Colonial Penn and Bankers Life.
Does Your Insurance Group have an API?
No public API is recorded for Your Insurance Group.
What industry is Your Insurance Group in?
Your Insurance Group's product category is Insurance Marketing and Distribution. Its primary akta.pro industry code is FSAIAAAJ, Group Term Life Insurance, with a secondary code of FSAIADAE, Group Whole Life (Limited/Continuous Pay). Its NAICS code is 5242 and its SIC code is 6411.