Hertz Farm Management

Name

Hertz Farm Management

Legal name

Hertz Farm Management, Inc.

Website

https://hertz.ag

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Farmland Asset Management

NAICS

Farm Management Services (115116)

SIC

Real Estate Agents & Managers (For Others) (6531), Agricultural Services (700)

akta.pro primary industry

Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)

akta.pro secondary industries

Farm Financial Management & Recordkeeping Services (AFACAJAC), Succession, Governance & Ownership Transition Advisory (AFACAJAO), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Natural Resources — Farmland & Agriculture (FSAAAKAI)

Keywords

• Farmland asset management
• Farmland real estate brokerage
• Farmland auctions
• Agricultural land appraisals
• Farm lease administration

Headquarters

HQ city

Nevada

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Sales Commissions: Percent commission-based fees for farmland sales, with customized services tailored to each property and client needs. Sales fees vary based on sale method (auction, listing, sealed bid) and services provided.
2. Farmland Auctions: Revenue from managing public auctions, hybrid auctions, and fully virtual online auctions for farmland. The company markets properties intensively for 4-6 weeks before auction events.
3. Professional Farm Management: Ongoing farm management services including lease management, grain marketing, succession planning, and tenant relations for owned farmland assets.
4. Farmland Appraisals: Certified agricultural land appraisals for estate planning, gifting, financial reporting, loan collateral, buying/selling, and litigation. Fees vary based on property size, complexity, and location.
5. Acquisition Services: Flat-fee per acquired acre for farmland acquisition work, particularly for 1031 tax-deferred exchanges and strategic capital deployment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hertz Farm Management delivers professional farmland asset management for individual landowners, families, and investors across the Midwest. Its core revenue-generating offerings are Professional Farm Management (tenant management, lease administration, conservation stewardship), Farmland Real Estate Services (brokerage listings, live/hybrid/virtual online auctions, sealed bid sales), Hertz Appraisal Services (certified agricultural land valuations), and Acquisition Services for buyers pursuing 1031 exchanges. These services are delivered through 14 offices and supported by seminars, newsletters, and a mobile app.

Product overview

Hertz Farm Management is a farmland asset management company offering an integrated suite of services centered on professional farm management, farmland real estate sales and auctions, and agricultural land appraisals. The core offerings include Professional Farm Management (tenant management, lease administration, conservation stewardship), Hertz Real Estate Services (brokerage listings, live/hybrid/virtual auctions, sealed bid sales), and Hertz Appraisal Services (certified farmland appraisals for estate planning, gifting, and transactions). Supporting services include Grain Marketing, Landowner Educational Seminars, the Hertz Outlook quarterly newsletter, and a mobile app for browsing listings and auctions. The company also partners with Grainfield Capital Management for investment fund products. All services are delivered through 14 offices across the Midwest (Iowa, Illinois, Minnesota, Nebraska) with a team of licensed real estate agents, certified appraisers, and farm managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Farm Management Professional farmland asset management service for Midwest landowners, covering tenant management, lease administration, financial reporting, grain marketing, succession planning, and conservation stewardship.
• Farmland Real Estate Services Full-service farmland brokerage offering traditional listings, live auctions, hybrid auctions, fully virtual online auctions, and sealed bid sales across the Midwest.
• Hertz Appraisal Services Certified agricultural land appraisals for cropland, pasture, recreational land, and farmsteads, used for estate planning, gifting, financial reporting, loan collateral, buying/selling, and litigation.
• Farmland Acquisition Services Flat-fee per acquired acre farmland acquisition services for buyers, including support for 1031 tax-deferred exchanges and strategic capital deployment.
• Landowner Educational Seminars Educational seminars and webinars held across Iowa, Illinois, Minnesota, and Nebraska covering grain markets, lease trends, government ag policy, technology in agriculture, and farmland market trends.

Quantifiable outcome

• 99% client satisfaction - 99% of current clients would recommend Hertz to other farmland owners
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• National Association of AuctioneersminorOthersProfessional association membership providing credibility and industry recognition for auction services.
• National Association of RealtorsminorOthersProfessional association membership for real estate professionals.
• REALTORS Land InstitutecoreOthersMany Hertz professionals hold the Accredited Land Consultant (ALC) designation from RLI. Company recognized for multiple APEX awards through RLI.

Scale indicators10 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• BigIron Auctions: BigIron Auctions operates an online farmland and equipment auction platform with comparable virtual-online auction technology and competing for Midwest farm real estate sellers alongside Hertz's BidWrangler-powered platform.
• LandProz: LandProz is a tech-enabled farmland real estate brokerage and auction platform operating across the Midwest with a similar listing/auction model, positioned as a newer, more digital-native competitor to Hertz.
• AcreTrader: AcreTrader is an online farmland investing marketplace that overlaps with Hertz's institutional farmland strategy (via Grainfield Capital) and competes for the same HNW and family-office investor mandate pool.

Direct peers

• Peoples Company: Peoples Company is a Midwest-based farmland real estate brokerage and management firm offering land brokerage, auctions, appraisal, and farm management services - the closest direct competitor to Hertz across each of its core service lines.
• Farmers National Company: Farmers National Company provides farmland real estate sales, auctions, farm management, appraisals, and acquisition services across the Midwest, competing head-to-head with Hertz for landowner mandates and brokerage listings.
• Hall and Hall: Hall and Hall is a farmland and ranch real estate brokerage, management, and auction firm with a comparable multi-state footprint and similar mix of management mandates, listings, and auctions serving landowners and investors.
• Schroder Murray Realty: Schroder Murray Realty (formerly The Loranda Group) is a Midwest-focused agricultural real estate brokerage and auction firm that competes directly with Hertz Farm Management in farmland sales and auctions.
• Bibeau Land Company: Bibeau Land Company is a Midwest farmland real estate and auction firm offering similar brokerage and auction services to Hertz, particularly in Iowa and Minnesota, and competing for the same high-acreage listings.

Regional players

• Whitetail Properties Real Estate: Whitetail Properties is a land-real-estate brokerage focused on rural, recreational, and farmland properties in the Midwest and elsewhere, competing in the farmland brokerage and auction category but leaning recreational vs. Hertz's production-ag focus.

Others

• Grainfield Capital Management: Grainfield Capital Management is a Hertz investment partner operating a farmland investment fund for HNW investors and family offices, positioned more as a complementary/partner channel than direct competitor but overlapping in institutional farmland access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hertzfarm
• Facebookfacebook.com/hertz-farm-management-inc-539006002781025
• LinkedInlinkedin.com/company/hertz-farm-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Farm Management