What PLUGIT does

PLUGIT is a Cyprus-based fintech software provider founded in 2012 that builds YOONIT, a modular trading technology platform exclusively for forex and CFD brokerages. The company is privately held and headquartered in Limassol, operating with a headcount in the 11-50 range and serving 100+ brokerages globally, including enterprise clients such as IC Markets, BlackBull Markets, MultiBank Group, and TitanFX.

YOONIT is a cloud-based, modular suite running on Microsoft Azure with claimed 99.9% uptime, comprising six integrated modules sharing a unified database and a single security framework: CRM (lead capture, onboarding, KYC, client communication), Dynamic Margin (rule-based real-time leverage and exposure control), MAM/PAMM (multi-account management for professional money managers), Bonus Automation (campaign lifecycle, vesting, and fraud detection), IB & Affiliate Management (multi-tier commissions and automated payouts), and Copy Trade (real-time trade replication across thousands of accounts). The platform integrates with MetaTrader MT4 and MT5 trading platforms, KYC/AML providers, payment service providers, market data feeds, live chat, and VOIP systems, and exposes open APIs for custom back-office connectivity. The 2024 launch of Copy Trading and a Prop Trading solution in final testing extend the platform into social trading and proprietary trading firm segments.

PLUGIT generates revenue through subscription-based licensing of YOONIT modules, with quote-based pricing that scales by broker size and module selection under multi-year contracts. Distribution is exclusively direct enterprise sales targeting CTOs, operations directors, and compliance officers at brokerages, supported by consultative demos and a strong event presence at iFX Expo Cyprus, iFX Expo Dubai, Invest Cuffs, and Cyprus Securities Forum. Geographic footprint spans Cyprus, the UK, Australia, New Zealand, and the UAE, with active GCC expansion underway. The company appears bootstrapped with no external funding rounds disclosed and is led by General Manager Maria Pittashi alongside a Director of Commercials & Partnerships focused on the GCC region and a Business Development Manager.

Name

PLUGIT

Legal name

PLUGIT Limited

Website

https://plugitapps.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PLUGIT builds YOONIT, a modular cloud-based trading platform for forex and CFD brokerages. The Cyprus-based firm licenses CRM, Dynamic Margin, MAM/PAMM, Bonus, IB/Affiliate, and Copy Trade modules to 100+ brokerages globally via direct enterprise sales and multi-year subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Limassol

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licensing and Subscriptions: PLUGIT generates revenue through licensing its YOONIT modular software suite to forex and CFD brokerages. Brokers can license individual modules or the full suite, with costs aligned to the modules selected and business scale. Implementation and deployment are included as part of the service.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

PLUGIT develops and sells YOONIT, a modular cloud-based trading technology platform purpose-built for forex and CFD brokerages. The platform unifies CRM, dynamic margin/ risk management, MAM/PAMM account management, bonus automation, IB & affiliate management, and copy trading within a single integrated system hosted on Microsoft Azure. The company sells each module separately so brokerages can adopt capabilities incrementally while sharing a single underlying client database.

Product overview

PLUGIT's product offering is the YOONIT Trading Solution, a modular platform architecture for forex and CFD brokers consisting of six integrated modules: CRM (forex CRM for client lifecycle management), Dynamic Margin (risk management with real-time margin automation), MAM/PAMM (multi-account trading for money managers), Bonus Automation (campaign management for bonuses and promotions), IB & Affiliate Management (partner program automation with multi-tier commissions), and Copy Trading (social trading for strategy replication). All modules share a unified database and operate within the same security framework, enabling seamless data flow and coordinated automation. The platform is built on Microsoft Azure cloud infrastructure and targets brokerages of all sizes from startups to enterprise operations.

Differentiator

Problem solved

Functional benefit

Brands

• YOONIT: PLUGIT's flagship modular trading solution for forex and CFD brokers, comprising six integrated modules: CRM, Dynamic Margin, MAM/PAMM, Bonus Automation, IB & Affiliate Management, and Copy Trade.

Products and services

• YOONIT Trading Platform
• YOONIT CRM
• YOONIT Dynamic Margin
• YOONIT MAM/PAMM
• YOONIT Bonus Automation
• YOONIT IB & Affiliate Management
• YOONIT Copy Trade

Quantifiable outcome

• Deployment time of days rather than months for full operational status
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Metaquotes (MT4/MT5)coreTechnology or IntegrationPLUGIT's YOONIT platform is integrated with Metaquotes MT4 and MT5 trading platforms, enabling seamless connectivity between the YOONIT modules and broker trading infrastructure.
• KYC/AML ProviderscoreTechnology or IntegrationIntegration with third-party KYC and AML verification providers enabling automated identity verification and compliance checks as part of client onboarding workflows.
• Payment Service Providers (PSPs)coreTechnology or IntegrationConnections with payment service providers supporting deposits, withdrawals, and global transaction flows for broker client funds management.
• Market Data ProviderssupportingTechnology or IntegrationIntegration with market data providers ensuring accurate pricing and consistent trading conditions across broker operations.
• Live Chat ProviderssupportingTechnology or IntegrationLive chat integrations connecting directly with customer support and CRM systems for enhanced client service.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner providing enterprise-grade security, automatic scaling, and 99.9% uptime for the YOONIT platform deployment.
• Liquidity FindersupportingGTM or Marketing PartnerJoint webinar partnership for industry education on copy trading scalability, liquidity, and execution topics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SpotOption: SpotOption is an established broker technology provider offering end-to-end platform solutions including CRM, risk and trading modules. It competes in the same broker-software category as PLUGIT but with a broader portfolio targeting online trading operators.
• MetaQuotes Software: MetaQuotes is the incumbent provider of MT4/MT5, the dominant trading platforms underlying PLUGIT's integrations. It sets the standards, APIs and ecosystem conventions that PLUGIT's modules are built against, making it a critical partner and the most significant broad incumbent in the category.
• DXtrade (Devexperts): Devexperts provides multi-asset trading platforms (dxFeed, DXtrade) and brokerage solutions used by retail brokers and prop firms. As a broader incumbent, it competes with parts of the YOONIT ecosystem and represents a potential platform alternative to MetaTrader.

Direct peers

• Centroid Solutions: Centroid provides a multi-asset brokerage technology stack including hosting, bridge, risk engine, CRM and liquidity aggregation aimed at MT4/MT5 brokerages. Like PLUGIT, it sells integrated operational infrastructure to forex/CFD brokers of all sizes.
• B2Broker: B2Broker is a leading B2B fintech solutions provider that builds and white-labels brokerage technology (CRM, trading platforms, liquidity, payments) for forex, CFD, crypto and prop firms. It competes head-to-head with PLUGIT in the integrated brokerage tech stack category.
• Leverate: Leverate offers a brokerage technology suite (LXSuite: CRM, back office, liquidity bridge, dealing, IB/affiliate tools) for retail forex/CFD brokers. Its LXCRM and partner-management products directly overlap with several YOONIT modules.
• Match-Trade Technologies: Match-Trade Technologies provides liquidity, CRM, MT4/MT5 bridging, and trading infrastructure to forex/CFD brokerages. Its product portfolio and target customer base closely overlap with PLUGIT's YOONIT offering.
• Tools For Brokers (TFB): TFB develops MT4/MT5 plugins and back-office tools covering CRM, risk management, MAM/PAMM, bonuses, and IB tracking for brokerages. Its plugin suite competes directly with several individual YOONIT modules.
• Finstock Online (TipTop): FXCubic provides brokerage technology and liquidity solutions to forex/CFD brokerages, including tools for risk management and trade execution that overlap with YOONIT's Dynamic Margin and MAM modules.

Emerging players

• cTrader (Spotware): Spotware's cTrader is a MT4/MT5 alternative trading platform increasingly adopted by brokerages. While not a direct CRM/module competitor, it represents an emerging ecosystem threat if brokers migrate off MetaTrader and PLUGIT's MT4/MT5-centric integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/plugitapps
• LinkedInlinkedin.com/company/plugit-apps
• Instagraminstagram.com/plugitapps
• Xx.com/plugitapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUGIT