What Senaptec does

Senaptec Inc. is a Beaverton, Oregon-based private company founded in 2017 that develops and sells sensory and visual-cognitive assessment and training technology. Its core innovation is a patented liquid crystal lens that strobes between clear and opaque states to intermittently remove visual information, forcing the brain to process stimuli more efficiently. The company commercializes this technology across a tiered product portfolio: entry-level Strobe eyewear at $299 (Classic), $399 (Pro with split-field strobe), and $799 (Elite with quadrant strobe); facility-grade 55-inch Sensory Station and Training Station systems ranging from $9,900 to $14,900 that assess nine visual and visual-motor abilities in 25 minutes and deliver 12-14 adaptive training modules; portable 32-inch Sensory Station Mobile variants for field testing and satellite clinics; and the Synchrony/Synchrony Pro oculomotor training devices. Software products include the Senaptec App (at-home training extension bundled at five licenses per system), the Senaptec Strobe App (iOS/Android Bluetooth remote control for eyewear), and the Senaptec Hub cloud portal for facility-wide statistics management and training plan assignment.

The company sells through a dual direct motion: a Shopify-based D2C e-commerce storefront for individual consumers and small organizations buying Strobe eyewear, plus a verticalized enterprise field sales organization with dedicated account executives covering Sports/Military/First Responders, OT/PT/Longevity, Optometry/Vision, and regional coverage for Mexico/Latin America, UK/EU, and Asia. Revenue streams combine one-time hardware sales with recurring software subscription revenue tied to Senaptec Hub/Cloud services and additional remote training license credits. The customer base spans professional and collegiate sports programs (Duke Baseball, Alabama Football, LA Galaxy, Gotham FC, Hull FC, UFC Performance Institute, USA Bobsled & Skeleton, Athletic Club of Spain), military and tactical end users, and active adult/wellness consumers. Strategic positioning rests on 25+ patents inherited from co-founder Herb Yoo's 13 years building Nike's Sensory Sport program, a claimed database of more than 65,000 sensory performance profiles, and over 12 peer-reviewed controlled studies backing product claims. Headcount is in the 11-50 range, and total disclosed equity funding across 2014-2022 is approximately $5.16M across rounds led variously by Stadia Ventures and other investors.

Name

Senaptec

Legal name

Senaptec Inc.

Website

https://senaptec.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Senaptec Inc., founded 2017 in Beaverton, Oregon, develops patented stroboscopic visual-cognitive training technology, including liquid crystal lens eyewear and facility-grade Sensory Station systems, sold to professional sports programs, collegiate athletics, military, and healthcare providers globally.

Ownership category

akta.pro rank

Product category

Sensory Performance Training Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Electronics and Appliance Retailers (4492)

SIC

Optical Instruments & Lenses (3827), Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industry

Smartwatches & Connected Wearables (CRAKADAC)

Keywords

• Stroboscopic training eyewear
• Sensory performance assessment
• Visual cognitive training
• Sports vision technology
• Oculomotor training equipment

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales - Strobe Eyewear: One-time purchase of strobe eyewear products (Strobe Classic $299, Strobe Pro $399, Strobe Elite $799) sold directly to consumers and organizations. Volume discounts available for 5+ and 10+ units.
2. Hardware Sales - Sensory/Training Stations: Sale of Sensory Station and Training Station systems (55-inch and 32-inch mobile versions) priced from $9,900 to $14,900. Includes hardware, software access, and warranty. Target market is facilities, organizations, and performance programs.
3. Software Subscriptions: Ongoing software access, updates, and Senaptec Hub/Cloud services. Each Sensory Station includes 5 at-home training licenses for the Senaptec App. Additional license credits available for remote training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senaptec designs, manufactures, and sells a sensory-cognitive training ecosystem built around patented liquid crystal strobe eyewear, touchscreen Sensory/Training Stations, and oculomotor Synchrony devices. Hardware systems are bundled with the Senaptec Hub cloud portal and mobile apps, enabling facilities, teams, and individuals to assess visual-motor abilities and deliver adaptive training. Products are priced from $299 for entry strobe eyewear to $14,900 for the mobile Sensory Station, sold via direct e-commerce to consumers and via enterprise field sales to organizations.

Product overview

Senaptec offers a unified sensory performance ecosystem centered on visual-cognitive assessment and training technology. The core product line includes three tiers of Strobe Eyewear (Classic at $299, Pro at $399, and Elite at $799) utilizing liquid crystal lens technology that intermittently blocks visual input to train the brain to process information more efficiently. The Sensory Station (55-inch, full assessment) and Training Station (55-inch, training-only) provide facility-based hardware platforms that assess 9 visual abilities in 25 minutes and deliver 12 adaptive training modules. Mobile versions (32-inch) extend portability for field testing and recruiting events. The ecosystem is tied together by the Senaptec App for at-home training (5 licenses included per system), the Senaptec Strobe App for Bluetooth remote control of eyewear, and the Senaptec Hub cloud portal for data management. Synchrony and Synchrony Pro are oculomotor training add-ons. The platform targets sports performance (baseball, basketball, football, soccer, racket sports, goalkeepers) as well as military, tactical, and wellness applications, with pricing ranging from $299 for entry strobes to $14,900 for mobile sensory stations.

Differentiator

Problem solved

Functional benefit

Brands

• Senaptec Strobe: Stroboscopic eyewear that challenges visual processing to improve eye-hand coordination, reaction time, and movement accuracy. Available in Classic, Pro, and Elite models.
• Sensory Station
• Sensory Station Mobile
• Training Station
• Senaptec App
• Senaptec Hub

Products and services

• Senaptec Strobe Classic Entry-level stroboscopic training eyewear priced at $299 that flickers between clear and opaque lenses to challenge visual processing, with 4 strobe patterns including whole-field blocking and left/right lens modes. Sold to individual athletes, wellness consumers, and organizations for general sports performance and visual training; volume discounts available for 5+ and 10+ unit orders.
• Senaptec Strobe Pro Intermediate-level stroboscopic eyewear priced at $399 with split-lens technology that splits the field of view into upper and lower regions, 8 strobe patterns including modes for blocking lower/upper vision and alternating top/bottom segments, and Bluetooth-enabled app control. Targeted at high school and collegiate athletes in dynamic sports such as baseball, basketball, and hockey.
• Senaptec Strobe Elite Advanced stroboscopic eyewear priced at $799 with quadrant lens technology that splits the field of view into four independent quadrants and 11 strobe patterns including single-quadrant blocking modes. Built for advanced athletes, elite youth athletes, and serious competitors requiring sport-specific visual training drills.
• Sensory Station (55-inch) Complete sensory assessment and training system featuring a 55-inch touchscreen on a powered stand. Assesses 9 visual and visual-motor abilities in 25 minutes and provides 12 adaptive training modules. Bundled hardware (Sensory Station, Classic Strobes, system setup) and software (Sensory Station App, Senaptec Hub online portal, unlimited users, 5 remote training license credits). Sold to facilities, teams, and performance programs.
• Training Station (55-inch) Training-only version of the Sensory Station with a 55-inch touchscreen priced at $12,900. Features Training-on-Demand software with walk-up-and-play functionality requiring no supervision, gamified adaptive modules for reaction time, decision-making, focus, and coordination, plus local leaderboards. Suited to high-volume training floors, youth and team environments, and facilities seeking simple repeatable sensory training.
• Sensory Station Mobile (32-inch) Portable 32-inch sensory assessment and training system on a tripod, priced at $14,900. Delivers core sensory assessments and 12 adaptive training modules in a portable format with cloud-based reporting. Best suited to field testing, recruiting events, satellite clinics, and mobile performance teams.
• Training Station Mobile (32-inch) Portable 32-inch training-only system priced at $9,900, featuring 14 adaptive training modules with plug-and-play Training On Demand software. Designed for warm-ups, team training, high-volume group sessions, and budget-efficient deployment without assessments.
• Synchrony Oculomotor training device designed to improve eye movement abilities. Works in conjunction with the Senaptec Strobe and App as part of the integrated sensory training ecosystem, specifically targeting oculomotor function for enhanced visual performance.
• Synchrony Pro Professional-grade advanced oculomotor training device with enhanced capabilities for improving eye movement abilities. Designed for more intensive oculomotor training within the Senaptec sensory training ecosystem.

Quantifiable outcome

• Average 41 feet increase in hit distance for college baseball players (Duke University study)
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• USA Bobsled & SkeletonflagshipStrategic or Co-development Partner · 1 August 2024USA Bobsled & Skeleton welcomes Senaptec as an official team supplier for sensory training equipment supporting Olympic athletes.
• UFC Performance InstituteflagshipStrategic or Co-development Partner · 1 January 2024Senaptec partners with UFC to provide visual-sensory technology for MMA athletes at the UFC Performance Institute, making sensory training available to professional fighters.
• Athletic Club (Spain)coreStrategic or Co-development Partner · 1 September 2020Innovation agreement with Athletic Club and Acceler8 for athlete performance enhancement through sensory training technology.
• Duke UniversitycoreStrategic or Co-development PartnerDuke University conducted research studies on two college baseball teams using Senaptec Strobe, Synchrony, and App, demonstrating measurable improvements in hitting performance (41ft hit distance, 9 degree launch angle increase).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynavision International: Dynavision is the closest direct competitor — a light-board reaction training system used widely in sports performance, military, and rehab. Like Senaptec, it measures and trains visual-motor performance, including reaction time, peripheral awareness, and hand-eye coordination, often co-located in the same athletic training facilities.
• BlazePod: BlazePod makes smart LED training pods used for reaction time and cognitive training in sports and rehab. It is a direct competitor in the sensory/reaction-training category and is currently running a co-branded giveaway with Senaptec, indicating overlap in target buyer (coaches, performance staff) and use case.
• Vizual Edge: Vizual Edge is a direct sports-vision training competitor offering cloud-based visual skills assessment and training software used by pro and college teams. It competes head-to-head with Senaptec for sports vision budgets and trainer attention in baseball, football, and basketball programs.
• FitLight USA: FitLight builds wireless reaction-light training systems for athletic, tactical, and rehab performance. Similar to Senaptec's Sensory Station, it focuses on reaction, agility, and cognitive training and competes in the same collegiate and pro sports performance departments.

Emerging players

• RightEye: RightEye uses eye-tracking for functional vision assessment and brain health screening. It overlaps with Senaptec's assessment and optometry-channel GTM and could be deployed in similar performance, clinical, or vision-care settings as a complementary or competing diagnostic.
• CogniFit: CogniFit offers cognitive assessment and brain training software used by clinicians, educators, and consumers. While not directly vision-focused, it competes for the same cognitive-training budget in performance, wellness, and senior care segments that Senaptec targets with its Strobes and Stations.
• Bertec: Bertec makes balance, force, and sensory-measurement equipment used in concussion assessment, rehab, and athletic performance. It overlaps with Senaptec's clinical and OT/PT channels and is a complementary sensory-measurement partner for facilities considering both balance and vision training.
• NeuroTracker: NeuroTracker provides perceptual-cognitive training software used by pro sports teams, military, and researchers to train multiple-object tracking. It competes for the same cognitive training hours alongside Senaptec's Strobe/Synchrony/Sensory Station programs in elite performance departments.

Broad incumbents

• NovaVision: NovaVision provides FDA-cleared vision rehabilitation therapy for stroke and brain injury patients. It addresses visual field and processing deficits in a clinical setting, overlapping with Senaptec's OT/PT and vision rehab use cases and lending clinical credibility to the broader visual-cognitive therapy category.

Regional players

• Sage Center: Sage Center (and adjacent vision-performance practices like the Duke Sports Vision Center) are regional vision-performance centers that bundle eye-tracking, reaction, and stroboscopic-style training. They are downstream channels and direct competitors for Senaptec's assessment and rehab services revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Senaptec
• YouTubeyoutube.com/c/senaptec
• Facebookfacebook.com/Senaptec
• LinkedInlinkedin.com/company/senaptec
• Instagraminstagram.com/senaptec

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senaptec